REG - Chill Brands Group - Commencement of Third-Party Sales

Chill BrandsAnnouncement

16/02/2023 07:00

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RNS Number : 0735Q  Chill Brands Group PLC  16 February 2023

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION
11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310

16 February 2023

Chill Brands Group plc

("Chill Brands" or the "Company")

Commencement of Third-Party Sales

Chill Brands Group, the international consumer packaged goods company, is
pleased to provide an update on the development of its online sales strategy
following the addition of the first third-party brand to the Chill.com
website.

 

Products from Mad Tasty, America's leading brand of hemp-infused beverages,
are now available for purchase by US consumers on Chill.com. Founded in 2018
by the Grammy Award-winning lead singer of OneRepublic, Ryan Tedder, Mad Tasty
offers a range of functional and hydrating beverages infused with premium hemp
extract. The brand is partnered with Interscope Records and has enjoyed
extensive media coverage from outlets including Forbes, Fortune, Rolling
Stone, British GQ, and Buzzfeed.

Over the coming weeks and months, Chill Brands and Mad Tasty will engage in a
variety of cross-promotional activities to drive engagement and sales via
Chill.com. The Company intends to develop the site as an online destination
for sales of unique products while championing categories of in-demand
consumer-packaged goods that may be underserved or overly restricted by
existing eCommerce marketplace sites. Chill Brands will earn commissions from
all sales made on the site.

 

The Company has reached agreement with five additional brands and continues to
negotiate with numerous others with a view to selling their products on the
Chill.com marketplace. Further updates will be issued in due course.

 

Dan Kelly, Vice President of National Accounts for Mad Tasty, commented:

 

"We are thrilled to be joining the Chill.com marketplace and are excited to
continue growing our audience with the Chill Brands team. Mad Tasty has been
built around cutting-edge, innovative ideas and we are certain that Chill
Brands' approach will be of huge value to us and other brands that join."

 

Callum Sommerton, Chief Executive Officer of Chill Brands, commented:

 

"We are extremely proud to welcome Mad Tasty to Chill.com and can think of no
better brand partner to kickstart this expansion of our eCommerce strategy.

 

This is the first visible step towards the creation of a marketplace on
Chill.com, which we intend to aggressively develop as a home for novel
products, natural ingredients, and compelling brands. Most importantly, this
marketplace model will also serve as a scalable new revenue stream that will
complement the imminent expansion of our own 'Chill' branded product range."

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is an international product
development and distribution company primarily concerned with the sale of
products containing natural, functional active ingredients such as CBD. The
Company sells its own range of best-in-class tobacco alternatives and other
consumer packaged goods (CPG) products via a retail network that includes of
some the most recognisable convenience store chains in the United States. The
Company also operates the chill.com website upon which it is developing an
e-commerce marketplace that will earn commissions from the sale of products
from third party brands.

Publication on website

A copy of this announcement is also available on the Group's website
at http://www.chillbrandsgroup.com (http://www.chillbrandsgroup.com/)

Media enquiries:

 Chill Brands Group plc                                  contact@chillbrandsgroup.com
 Allenby Capital Limited (Financial Adviser and Broker)  +44 (0) 20 3328 5656
 Nick Harriss/Nick Naylor (Corporate Finance)

Kelly Gardiner (Equity Sales)

 

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