REG - Chill Brands Group - Vape Sale to Major Retailer

Chill BrandsAnnouncement

09/10/2023 07:15

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RNS Number : 3904P  Chill Brands Group PLC  09 October 2023

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION
11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.

9 September 2023

Chill Brands Group plc

("Chill Brands" or the "Company")

Vape Sale to Major Retailer

Chill Brands Group, the consumer packaged-goods distribution company, is
pleased to announce the sale of its Chill ZERO nicotine-free vapour products
into WHSmith stores.

The Company will now see its Chill ZERO products enter an initial 150 of
WHSmith's 1,700 stores. These first outlets are WHSmith UK travel stores
located in airports, train stations and other high traffic hubs including
Heathrow, Gatwick and Kings Cross Station. These areas benefit from an
estimated combined daily footfall of more than 500,000 passengers per day.

Further to this agreement, Chill Brands has now secured initial orders from UK
retailers worth in excess of £350,000 since the local launch of Chill ZERO
during August 2023. This includes sales made to more than 200 independent
stores. The agreement has been facilitated by The Vaping Group and Phoenix 2
Retail, one of the UK's largest distributors of vaping products.

Chill Brands continues to work with partners in the UK and US to expand its
retail distribution network. Further information regarding sales and store
activations will be provided when appropriate.

Callum Sommerton, Chief Executive Officer of Chill Brands, said: "We are
delighted that WHSmith will be the first major UK retailer to stock our Chill
ZERO range of nicotine-free vapes. This deal will see our products go on sale
in major transport hubs throughout the country, providing exposure to hundreds
of thousands of potential customers every day.

This significant milestone marks the beginning of an exciting journey for the
Company and is a clear sign of things to come. We are committed to further
expanding our presence in the market, developing more strategic partnerships,
and continuing to deliver innovative products to consumers seeking quality
alternatives to tobacco and nicotine."

-ENDS-

About WHSmith

WHSmith is a leading retailer of travel essentials and convenience products.
With more than 1,700 stores operating in over 30 countries, WHSmith provides
customers with a wide range of printed media, digital accessories, food and
beverages, and other items including vapour products. WHSmith operates an
extensive network of travel stores which are a prominent feature of high
footfall locations including airports, train stations and motorway service
areas. Their strategic placement in transport hubs makes them a go-to
destination for commuters and travellers across the UK and beyond.

About Phoenix 2 Retail

Phoenix 2 Retail is one of the UK's foremost suppliers of vaping products.
They distribute products from leading brands to supermarkets, wholesalers,
convenience outlets and garages throughout the UK. Phoenix operates a pre and
post market testing and compliance programme, ensuring product quality and
maintaining the trust of retailers and consumers. Phoenix recently announced
that it aims to provide recycling units to 15,000 stores operated by its
retail partners by the end of 2024, facilitating the responsible disposal of
vapour products at convenient retail sites across the country.

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is concerned with the
development, marketing and distribution of wellness and recreational products
containing natural, functional ingredients. The Company's proprietary product
range is distributed by some of the most recognisable convenience retail
outlets in the US and includes nicotine-free disposable vapour products that
cater to the rapidly growing market for tobacco alternatives. Chill Brands
also operates the chill.com e-commerce website, on which it is building a
marketplace of products from third-party brands.

Publication on website

A copy of this announcement is also available on the Group's website at
(http://www.chillbrandsgroup.com/) http://www.chillbrandsgroup.com
(http://www.chillbrandsgroup.com/)

Media enquiries:

 Chill Brands Group plc                                      contact@chillbrandsgroup.com
 Allenby Capital Limited (Financial Adviser and Broker)      +44 (0) 20 3328 5656
 Nick Harriss/Nick Naylor/Lauren Wright (Corporate Finance)

Kelly Gardiner (Equity Sales)

 

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