Cracker Barrel sinks after cutting annual sales forecast

Cracker Barrel Old Country Store

10/12/2025 15:04

Updates

** Shares of casual dining chain Cracker Barrel Old Country Store CBRL.O down as much as 6.3% at $25.29 in early trading

** Co cut its annual revenue forecast after market close on Tuesday, as backlash over its short-lived logo change hurt store traffic in Q1

** Stock touches its lowest since September 2009

** Expects FY2026 revenue of $3.2 billion to $3.3 billion vs. prior forecast of $3.35 billion to $3.45 billion

** Tumultuous year for retail with the tariff stuff at the beginning of the year- CEO Julie Masino

** Margins impacted in large part by tariffs says CFO Craig Pommells

** Concerns about active customer growth have shifted toward closer scrutiny of margin details, focusing on marketing expenses and gross margin says brokerage William Blair

** As of last close, stock down ~50% YTD

 (Reporting by Koyena Das in Bengaluru)

 ((koyena.das@thomsonreuters.com))