Trump urges Cracker Barrel to revert to old logo

Cracker Barrel Old Country Store

26/08/2025 15:40

WASHINGTON, Aug 26 (Reuters) - U.S. President Donald Trump on Tuesday called on Cracker Barrel Old Country Store CBRL.O to go back to its old logo, weighing in on the restaurant company's ongoing effort to revamp its brand that triggered a backlash and hit its shares.

"Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before," he wrote on his social media platform. "Have a major News Conference today. Make Cracker Barrel a WINNER again."

(Reporting by Bhargav Acharya and Susan Heavey)

((sheavey@thomsonreuters.com; +1-202-898-8300;))