REG - Creightons PLC - Change of Name

CreightonsAnnouncement

Today 07:02

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RNS Number : 5723B  Creightons PLC  23 April 2026

Creightons Plc

(the "Company" or "Group")

Change of Company name to Potter & Moore

The Company, a British-based beauty and well-being brand owner and private
label manufacturer, is pleased to announce that it has registered for its name
to be changed from Creightons Plc to Potter & Moore Plc ("Potter &
Moore"), as part of a Group-wide corporate rebrand.

This follows a Board review which concluded that returning to the original
trading name, Potter & Moore, better reflects the identity by which many
of the Group's customers and all of its retail partners and trading
stakeholders already recognise the business. The Board believes that aligning
the corporate name with the Group's principal trading identity will enhance
brand clarity, strengthen recognition across key markets, and support more
effective engagement with both existing and prospective partners.

Potter & Moore has been the Group's principal trading name since its
origins in 1749, when Ephraim Potter and William Moore founded the original
botanical beauty products business in Mitcham, England. The rebrand therefore
combines a well-established heritage with the Group's modern positioning as a
scaled beauty and well-being business.

The Board believes that returning to a single, unified corporate identity will
strengthen the Group's brand equity, improve marketing efficiency, and better
align the Company's corporate profile with its core commercial activities.
This is expected to support the Group's long-term growth strategy, including
expansion across both branded and private label channels, and enhance the
Group's positioning with retail partners and consumers, ultimately
underpinning sustainable shareholder value creation.

The transition on product packaging will be managed organically, with updates
implemented on a rolling basis as part of normal production cycles. This
approach is expected to ensure minimal operational disruption and no material
incremental cost to the Company.

The Company's new TIDM code will be "PAM". The name change certificate has
been received by Companies House and is being processed. The new Company name
is therefore expected to become effective in the coming days, at which time, a
separate announcement will be made by the Company. The ISIN and SEDOL will
remain unchanged, and trading in the Company's shares will continue
uninterrupted. The Company's legal entity, Board, management team and
underlying business operations remain unchanged.

Further information, including disclosures required pursuant to AIM Rule 26,
will be made available on the Company's new website www.potterandmooreplc.com
(http://www.potterandmooreplc.com)

For enquiries, please contact:

Company                              info@potterandmooreplc.com
                                     +44
1733 281058

Paul Forster, Chairman

Philippa Clark, CEO

Zeus (Nominated Adviser and
Broker)
               +44 203 829 5000

David Foreman / Ed Beddows (Investment Banking)

Nick Searle (Sales)

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