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Japan's Sony to form alliance to build taxi-hailing system -Nikkei (updated)

* Japan market currently hobbled by stringent rules 
    * Didi, SoftBank to provide ride-hailing service this year 
    * Uber CEO in Tokyo, expected to meet with regulators  
    * Toyota has said it will take stake in major taxi firm  
 
 (Recasts and writes through) 
    By Minami Funakoshi 
    TOKYO, Feb 20 (Reuters) - Sony Corp  6758.T  looks set to 
become the latest blue-chip firm to jockey for position in 
Japan's taxi and ride-hailing market, with plans for a joint 
venture to develop an artificial intelligence-based hailing 
system, the Nikkei newspaper reported. 
    Japan is seen as a potentially lucrative ride-hailing 
market, with regulators under pressure to ease stringent rules. 
    Currently, non-professional drivers are barred from offering 
taxi services on safety grounds, and ride-hailing companies are 
limited to services that "match" users to existing taxi fleets 
via mobile platforms. 
    Sony plans to build the AI-based hailing platform with Daiwa 
Motor Transportation  9082.T  and four other domestic taxi 
firms, the Nikkei said. 
    Sony and Daiwa Motor declined to comment. 
    This month, SoftBank Group Corp  9984.T  and China's Didi 
Chuxing said they would roll out a venture in Japan this year to 
provide matching services.  urn:newsml:reuters.com:*:nL4N1PZ1DF 
    Toyota Motor Corp  7203.T  has said it will take a stake in 
taxi-hailing service JapanTaxi, set up by Japan's largest taxi 
firm, Nihon Kotsu. 
    Uber's  UBER.UL  new chief executive, Dara Khosrowshahi, is 
currently in Tokyo and is expected to meet with regulators. 
     
 
 (Reporting by Minami Funakoshi in Tokyo; Additional reporting 
by Susan Mathew in Bengaluru; Editing by Edwina Gibbs) 
 ((susan.mathew@thomsonreuters.com; +91-80-6749-1130; Reuters 
Messaging: susan.mathew.thomsonreuters.com@reuters.net)) 
 
Keywords: JAPAN TAXIS/SONY

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