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RNS Number : 9682U Frasers Hospitality 08 December 2021
Frasers Hospitality Launches A New Website With A Promise Of Flexibility
08-Dec-2021 / 10:10 CET/CEST
Frasers Hospitality Launches A New Website With
A Promise Of Flexibility
The website goes live with a heart-warming film that captures the reunions
and an unmissable double promotion when guests book direct
SINGAPORE - Media OutReach (http://www.media-outreach.com/) - 8 December
2021 - Frasers Hospitality, a member of Frasers Property Group, launches a
new user-friendly website and a #FraserFlexibility promise that accommodates
the new way of travelling.
is running a 'Welcome Back Offer
' to celebrate the new website. The promotion offers a double discount for
guests staying at Frasers Hospitality suites and properties. From now to 31
December 2021, guests enjoy up to 50% off best flexible rate at participating
Frasers Hospitality properties in North Asia and Asia Pacific when they
book direct for stays between now and 31 March 2022. Once they have
completed their stay, guests will receive a 20%-off voucher for their next
stay if they are a Fraser World member*.
New Digital Transformation
Frasers Hospitality has transformed its digital infrastructure as part of its
commitment to continuous innovation and delivering memorable experiences that
cater to customers' evolving expectations.
The website now ties all its services, promotions and content under a single
dashboard, and offers a curated experience based on guests' preferences and
behaviours. From millennials looking to quench their wanderlust to executives
setting up home in a new city, Frasers Hospitality's website offers the best
rate guarantee for serviced apartments
(https://www.frasershospitality.com/en/extended-stay/) and hotel residences
whenever they book direct.
Mr Mark Chan, Chief Operating Officer at Frasers Hospitality, said, "We were
in the midst of developing a new website when we had to grapple with COVID-19
last year. The pandemic reinforced the urgency to enhance the digital
experience on our website. As travel picks up again, we are ready to meet the
demands of the post-pandemic traveller who seeks convenience and flexibility
on their trip."
The website's launch marks a milestone in Frasers Hospitality's long-term
digital strategy to offer tech-savvy solutions and interactive experiences -
not just online but at its properties too. Frasers Hospitality has rolled out
a digital concierge platform that brings housekeeping services and the
information desk to rooms virtually, paving the way for a contactless
experience that guests would want. This service is currently available at
various properties including the UK, Australia and Singapore.
Welcome Back With #FraserFlexibility
For travellers who wish to make last-minute changes to their booking, Frasers
Hospitality's properties will offer flexible bookings as part of its
Frasers Hospitality has also upgraded its Fraser World loyalty programme to
reward its members with more promotions and perks
. Both new and existing members who make reservations from 1 December to 2021
to 31 December 2021 will receive up to triple the points, depending on their
tier status. Members will soon be able to make full or partial redemptions -
they can use points, cash or both - when they book stays at participating
Fraser World properties**.
As travellers return to the places and people they love, Frasers Hospitality
commemorates these reunions with its latest brand film. Talents, who are
featured in Frasers Hospitality's print advertisements and the film, included
long-stay Fraser residents and winners of the #StarsOfFraser social media
talent-hunt campaign held earlier this year.
Filmed over three days, it reminds travellers of the connections they have
missed with loved ones, friends and even business contacts. As people make
plans to reunite with places and faces they love, Frasers Hospitality is ready
to host them as they make new memories around the world.
"Travelling can be stressful, even without the added worry of dealing with
pandemic travel protocols. We want our guests to enjoy every stay with us, and
enjoy a seamless experience
even if they have to change their plans. As they return to places they love,
we hope that our guests will make Frasers Hospitality properties their
accommodation of choice, every time," added Mr Chan.
For more information, please visit:
Watch the film here: https://bit.ly/31latzA (https://bit.ly/31latzA)
Connect with our social media here: Facebook
(https://www.facebook.com/FrasersHospitality) I Instagram
(https://www.instagram.com/frasershospitality/) I Twitter
(https://twitter.com/FraserSuitesSG) I LinkedIn
Terms and Conditions
*Booking reservations made through the 'Welcome Back Offer' can be
postponed in the event of unforeseen circumstances. Please refer to the terms
and conditions here
**Redemption of Fraser World points cannot be applied with other promotions
and is subject to Frasers Hospitality's terms and conditions.
Ms Jastina Balen
Frasers Hospitality Pte Ltd
T: 65 6415 0323
F: 65 6415 0480
E: firstname.lastname@example.org (about:blank)
About Frasers Property Limited
Frasers Property Limited ("Frasers Property" and together with its
subsidiaries, the "Frasers Property Group" or the "Group"), is a
multi-national developer-owner-operator of real estate products and services
across the property value chain. Listed on the Main Board of the Singapore
Exchange Securities Trading Limited ("SGX-ST") and headquartered in Singapore,
the Group has total assets of approximately S$40.3 billion as at 30 September
Frasers Property's multi-national businesses operate across five asset
classes, namely, residential, retail, commercial & business parks,
industrial & logistics as well as hospitality. The Group has businesses in
Southeast Asia, Australia, Europe and China, and its well-established
hospitality business owns and/or operates serviced apartments and hotels in
over 70 cities and 20 countries across Asia, Australia, Europe, the Middle
East and Africa.
Frasers Property is also the sponsor of two real estate investment trusts
("REITs") and one stapled trust listed on the SGX-ST. Frasers Centrepoint
Trust and Frasers Logistics & Commercial Trust are focused on retail, and
industrial & commercial properties, respectively. Frasers Hospitality
Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers
Hospitality Business Trust) is a stapled trust focused on hospitality
properties. In addition, the Group has two REITs listed on the Stock Exchange
of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor
of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which
is focused on industrial & logistics properties in Thailand, and Golden
Ventures Leasehold Real Estate Investment Trust, which is focused on
The Group is committed to inspiring experiences and creating places for good
for its stakeholders. By acting progressively, producing and consuming
responsibly, and focusing on its people, Frasers Property aspires to raise
sustainability ideals across its value chain, and build a more resilient
business. It is committed to be a net-zero carbon corporation by 2050.
Building on its heritage as well as leveraging its knowledge and capabilities,
the Group aims to create lasting shared value for its people, the businesses
and communities it serves. Frasers Property believes in the diversity of its
people and are invested in promoting a progressive, collaborative and
For more information on Frasers Property, please visit frasersproperty.com
(https://frasersproperty.com) or follow us on LinkedIn
About Frasers Hospitality
Frasers Hospitality, a member of Frasers Property Group, celebrates 23 years
of offering memorable experiences to guests through its Gold-Standard
serviced, hotel residences and boutique lifestyle hotels across Asia,
Australia, Europe, the Middle East and Africa.
Growing from two properties in Singapore to more than 120 properties in over
70 cities, Frasers Hospitality is now one of the world's largest and
fastest-growing providers of serviced and hotel residences. Conceived with the
lifestyle preferences of today's discerning business and leisure travellers in
mind, the global hospitality operator has three Gold-Standard serviced
residences offerings - Fraser Suites, Fraser Place and Fraser Residence, a
modern and eco-lifestyle brand, Modena by Fraser, and a design-led hotel
residence brand, Capri by Fraser. In addition, it operates two brands of
upscale boutique lifestyle hotels in the key cities of UK, Malmaison and Hotel
With a remarkable list of accolades and awards as recognition of its success,
Frasers Hospitality remains committed to anticipating and exceeding the
evolving needs of executive travellers with continuous innovation and
intuitive service, creating a second home for guests where staff feel like
family and residents feel like community.
For more information on Frasers Hospitality, please
visit frasershospitality.com (http://www.frasershospitality.com/) .
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