RCS - Gana Media Group PLC - Gana announces partnership with Vor Interactive

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RNS Number : 9047B  Gana Media Group PLC   27 April 2026

27(th) April 2026

RNS Reach

 

Gana Media Group plc

("GANA" or "the Company")

Gana announces strategic partnership with Vor Interactive

 

Gana Media Group Plc (AIM: Gana), the owner of Estadio Deportes, today
announces a strategic partnership with Vor Interactive ("Vor"), a provider of
AI-powered marketing and content solutions for the iGaming and sports
industry.

The agreement will see Estadio Deportes integrate Vor's "Vor Turbo" product
across its media platforms to enhance user engagement and drive traffic to
Estadio Gana's betting operation in Mexico.

 

The partnership forms part of Gana's broader strategy to build a vertically
integrated sports media and gaming ecosystem, combining content, distribution,
and monetisation within a single platform.

 

Integration of Vor Turbo

 

Vor Turbo is an AI-powered content solution designed for operators, affiliates
and publishers, generating engaging, data-driven narratives across a wide
range of sports and markets. The product delivers interactive, widget-based
content that incorporates predictive insights, bet builder functionality and
live odds to drive user engagement and conversion.

 

Vor's iframe product works by creating automated narrative boxes for every
fixture across Football (including the World Cup), NFL, NBA & MLB.
Combining match insights with suggested bets powered by unique and accurate
predictive data, the product appeals to the casual sports fan and powers
conversion.

 

Through this partnership, Estadio Deportes will deploy Vor Turbo across its
digital assets, replacing or complementing traditional advertising formats
with highly interactive content designed to increase user retention and
click-through to betting markets.

 

The integration enables:

·      Automated creation of tailored, predictive sports content across
multiple leagues and competitions.

·      Delivery of personalised, multilingual content aligned to the
Mexican market.

·      Real-time engagement through interactive widgets incorporating
betting markets and live odds; and

·      Scalable deployment across Estadio Deportes' media network,
supporting audience growth and monetisation.

 

Vor Turbo's flexible infrastructure allows for seamless integration at scale,
enabling Gana to rapidly enhance its content offering while maintaining full
control over user experience and commercial pathways.

 

 

Driving Audience Growth and Monetisation

 

The partnership is expected to strengthen Estadio Deportes' ability to attract
and retain audiences by delivering more engaging and relevant content. By
embedding interactive betting-related narratives directly within the content
experience, Gana aims to create a more direct pathway from audience engagement
to betting activity on the Estadio Gana platform.

 

This approach supports increased user dwell time, higher engagement rates and
improved conversion, aligning with Gana's strategy of maximising value across
the full user lifecycle.

 

Market Opportunity in Mexico

 

Mexico represents a high-growth market for iGaming, supported by strong
football engagement, increasing digital adoption and a large, young
population. The market is expected to expand significantly in the coming
years, driven by increasing online penetration and the upcoming 2026 FIFA
World Cup, which Mexico will co-host.

 

Against this backdrop, content-driven acquisition and engagement strategies
are becoming increasingly important, particularly in competitive environments
where differentiation is driven by user experience and relevance.

 

Strengthening Gana's Strategic Position

 

The partnership with Vor Interactive further enhances Gana's integrated
ecosystem, combining premium sports media assets with advanced content
technology and betting infrastructure.

 

By leveraging Vor Turbo's AI-driven capabilities, Gana is positioned to scale
its audience reach while improving monetisation efficiency, reinforcing its
position within the Mexican iGaming market ahead of the next phase of industry
growth.

 

"Mark Epstein, CEO of Gana Media Group plc said, "Gana continues to expand its
presence in Mexico, with a focus on increasing engagement and embracing AI.
The Vor Turbo solution is a great opportunity to further increase our growth -
at an exciting time in the market."

 

Richard Acosta, CEO of Vor Interactive said, "We are delighted to be
partnering with Gana in Mexico. It secures Vor's position as a leading widget
and data provider for the LATAM region and is the perfect springboard for our
launch into those markets".

 

The Directors of the Company take responsibility for this announcement.

For further information, please contact:

 

Gana Media Group plc

John Barker, Chairman

+44 7711 920 865

www.ganamediagroup.com

 

Beaumont Cornish (Nominated Adviser)

James Biddle and Roland Cornish

+44 (0) 20 7628 3396

 

Peterhouse Capital Limited (Broker)

Lucy Williams, Duncan Vasey and Eran Zucker

+44 (0) 20 7469 0930

 

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