RCS - Gana Media Group PLC - Gana partners with OneFootball

Gana MediaAnnouncement

23/04/2026 11:00

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RNS Number : 6883B  Gana Media Group PLC   23 April 2026

23 April 2026

 

Gana Media Group plc

("Gana" or "the Company")

Gana partners with OneFootball to Scale Audience and Unlock Advertising Growth
in Mexico

 

Gana Media Group plc (AIM: GANA), the sports media, gaming and betting group
focused on Latin America, is pleased to announce that its subsidiary, Capital
Media Sports S.A. de C.V., has entered into an Embed Player Licence and
Advertising Services Agreement with OneFootball UK Limited, a leading digital
football media platform.

 

Under the terms of the agreement, Gana will integrate OneFootball's premium
video content across its Estadio Deportes platform, while also enabling
reciprocal distribution of Gana's content across OneFootball's network. The
partnership is focused initially on Mexico and supports Gana's strategy of
scaling its owned media ecosystem through high-quality content and audience
expansion.

 

Key Highlights:

- Premium Content Integration: Access to OneFootball's video content across
Estadio Deportes, enhancing fan engagement and time spent on platform

- Mutual Distribution: Gana content to be distributed across OneFootball's
global network, increasing reach and visibility

- Advertising Revenue Opportunity:

- OneFootball retains first-look monetisation rights on its content

- Revenue share structure allows Gana to participate in global advertising
demand

- Gana retains the ability to monetise inventory where OneFootball does not

 

Commercial Terms:

- Revenue share structure based on net advertising revenues generated by each
party

- Operational Alignment: Joint content scheduling and optimisation to maximise
video views and engagement

 

Strategic Rationale:

OneFootball brings significant global scale, with approximately 180 million
monthly active users, operations in over 30 countries, and coverage of more
than 200 football leagues worldwide.

 

This partnership strengthens Gana's position as a leading sports media
platform in Mexico by:

 

- Expanding access to premium, always-on football video content

- Increasing audience reach through global distribution channels

- Enhancing monetisation through shared advertising revenues

- Accelerating the Company's "own your own media" strategy by combining owned
audience growth with premium third-party content

 

Mark Epstein, CEO of Gana Media Group said:

"This partnership with OneFootball is a significant step in scaling our media
ecosystem. By combining our rapidly growing audience in Mexico with
OneFootball's global reach and premium content, we are strengthening both
engagement and monetisation.

 

This is exactly how modern sports media works - combining owned distribution
with strategic partnerships to accelerate growth and unlock long-term value."

 

 

The Directors of the Company take responsibility for this announcement.

 

For further information, please contact:

 

Gana Media Group plc

John Barker, Chairman

+44 7711 920 865

www.ganamediagroup.com

 

Beaumont Cornish (Nominated Adviser)

James Biddle and Roland Cornish

+44 (0) 20 7628 3396

 

Peterhouse Capital Limited (Broker)

Lucy Williams, Duncan Vasey and Eran Zucker

+44 (0) 20 7469 0930

 

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