* Price range set at between 14 and 18 euros
* Shares valued at up to 650 million euros
* Subscription period June 23-July 1
* Offering up to 19.4 mln shares
(Adds CEO comments, background)
FRANKFURT, June 23 (Reuters) - German women's fashion
company CBR EQTEC.UL , whose brands include Street One and
Cecil, is aiming for a dividend payout ratio of 60 percent as it
tries to attract investors for its initial public offering.
CBR has just over 600 million euros ($675 million) in annual
revenues from the sale of shirts, trousers and scarves of the
Street One brand targeting younger women and of the Cecil brand
with its focus on more mature women.
Shares are due to start trading on July 2 and the price
range has been set at 14-18 euros. The company is targeting a
dividend yield of 6.2 to 7.3 percent, Chief Executive Christoph
Rosa said on a conference call on Tuesday.
That compares favourably with a dividend yield of 3.6
percent at German rival Gerry Weber GWIG.DE , 3.5 percent at
Hugo Boss BOSSn.DE and 2.9 percent at H&M HMb.ST , according
to ThomsonReuters data.
CBR, owned by investment group EQT, said on Monday that it
intends to sell 19.4 million shares, including an over-allotment
option, giving its equity a value of up to 650 million
euros. ID:L8N0Z83WF
The company is planning to sell new shares worth 200
million, 90 percent of which will be used to reduce the
company's debt by a third to 316 million euros.
EQT will sell shares worth up to 92 million euros. EQT,
which bought CBR from buyout groups Apax and Cinven in 2007 in a
1.5 billion euro deal, will see its stake decrease to 44-49
percent in the share sale.
Including debt and if priced at the upper end of the range,
the company will be valued at 965 million euros or roughly 9.5
times its expected core earnings of about 102 million euros.
That compares to a book value of 1.36 billion euros, according
to the IPO prospectus.
Retail fashion companies such as H&M HMb.ST , Inditex
ITX.MC , Next NXT.L , Marks and Spencer MKS.L , Fast
Retailing 9983.T and Esprit 0330.HK trade at an average of
11 times their expected core earnings.
The company's margin tops that of peers such as Tom Tailor
TTIGn.DE , Gerry Weber and Esprit 0330.HK , among others,
because its wholesale focus means it needs very low levels of
working capital.
Wholesale activities account for 85 percent of revenues,
while ecommerce and retail sales through its own shops account
for the rest.
($1 = 0.8888 euros)
(Reporting by Kirsti Knolle and Andreas Cremer; Editing by
Keith Weir)
((Andreas.Cremer@thomsonreuters.com; +49-30-2888-5084; Reuters
Messaging: andreas.cremer.thomsonreuters.com@reuters.net))
Keywords: CBR HOLDG IPO/