Sweden's Haypp Q1 sales rise 20% to record high

Haypp AB (publ)

07/05/2026 06:53

Overview

Sweden e-commerce nicotine retailer's Q1 net sales rose 20% yr/yr to record high

Adjusted EBIT margin fell to 2.5% from 5.2% despite higher sales

Active consumers reached 652,000, up from 553,000 in Q1 last year

Outlook

Company remains confident in expanding margins in line with 2028 targets

Result Drivers

NICOTINE POUCH VOLUME - Co said 40% growth in nicotine pouch category volumes contributed to sales increase

CONSUMER ENGAGEMENT - Co cited record-high active consumers and increased number of orders as supporting topline growth

KEY MARKET EXPANSION - Co said it continues to scale in key markets while investing in foundations for future growth

Company press release: ID:nMFN3BydVJ

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
Q1 Sales
SEK 1.10 bln
Q1 Adjusted EPS
SEK 0.15
Q1 Gross Margin
18.60%
Q1 Adjusted EBIT
SEK 27.20 mln
Q1 Adjusted EBIT Margin
2.50%
Q1 EBIT
SEK 14 mln


Analyst Coverage

The current average analyst rating on the shares is "buy" and the breakdown of recommendations is 2 "strong buy" or "buy", 2 "hold" and no "sell" or "strong sell"

Wall Street's median 12-month price target for Haypp Group AB (publ) is SEK190.00, about 48.2% above its May 6 closing price of SEK128.20

The stock recently traded at 29 times the next 12-month earnings vs. a P/E of 24 three months ago

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)