RCS - Itaconix PLC - Launch of New Marketing Program for Detergents

ItaconixAnnouncement

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RNS Number : 7800F  Itaconix PLC  27 May 2026

For release on RNS Reach: May 27,
2026

Itaconix plc

("Itaconix", the "Company" or the "Group")

Launch of New Marketing Program for Next Generation Consumer Detergents

Itaconix plc (AIM: ITX) (OTCQB: ITXXF), a leading innovator in
high-performance plant-based specialty polymers used in consumer products,
today announces its new deeperclean.com marketing initiative aimed at North
American consumer detergent brand owners.

Deeperclean.com is a North American ecommerce site that offers brand managers
ready access to the commercial potential of next generation detergent products
enabled by Itaconix® technologies. The Company currently promotes dishwashing
and laundry detergent formulations through its SPARX™ Formulated Solution
programme. Management's assessment of this programme's success identified
opportunities to further accelerate the adoption of new formulations.
Interested brand managers can easily order and receive fully packaged
detergents with the certainty of performance, marketing claims, and pricing
needed to speed product evaluation and purchasing decisions.

The flagship product on deeperclean.com is the 8-gram plant-based dishwashing
detergent tablet that Itaconix introduced at the American Cleaning Institute's
Innovation Showcase in February.

Although the site is intended primarily for brand managers, the Company
expects some retail sales that will generate valuable consumer data to use
with brand managers and to assist with future product development.

All orders are handled via a third-party logistics company in the US.
Fulfillment to retail customers in the UK is available but will not reflect
competitive cost potential due to high shipping charges.

John R. Shaw, CEO of Itaconix, commented:

"Our ingredients are enabling new dishwashing and laundry detergents with
improved safety, performance, affordability, and sustainability.  We see
deeperclean.com as new, more tangible and effective way for brand managers to
experience the commercial potential of products enabled by Itaconix
technologies. By making it easier to evaluate fully formulated products with
proven performance and positioning, we believe this initiative can help
accelerate the adoption of next generation detergents. I look forward to
reporting on the progress and growth of deeperclean.com over the next few
years."

- Ends -

Enquiries:

Itaconix plc
                                                                                                                               +1
603 775 4400

John R. Shaw / Laura Denner

Rosewood
                                                                                                                       +44
(0) 207 653 8704

Financial PR

John West / Llew Angus

Canaccord
Genuity                                                                                                                         +44
(0) 7523 8000

Nominated Adviser and Broker

Adam James / Harry Pardoe

 

About Itaconix

Itaconix uses its proprietary plant-based polymer technology platform to
produce and sell specialty ingredients that improve the safety, performance,
and sustainability of consumer products. The Company's current ingredients are
enabling and leading new generations of products in detergents, hygiene, and
hair care. Itaconix's products contribute to the global low carbon economy.

www.itaconix.com (http://www.itaconix.com/)

 

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