** Shares in L'Oreal OREP.PA rise about 5% after the
French cosmetics giant beat expectations on Q1 sales as
mass-market makeup outshone luxury
** Q1 sales rise 9.4% to 11.24 bln euros ($11.95 bln), above
consensus expectations of 6.1% cited by Jefferies
** Stifel says the biggest positive surprises come from
Europe and Consumer Products, while North Asia and Luxe are not
worse than feared
** RBC notes Q1 growth materially beats expectations even
when adjusted for a positive one-off from IT systems change and
insurance
** "We anticipate a strongly positive share price reaction,"
Stifel says, as investors have been cautious so far due to U.S.
data softness, a warning from ULTA ULTA.O , and weak cosmetics
retails sales data in China
** Between ULTA's warning and Tuesday's close, L'Oreal
shares lost about 3.7% in value, before paring the losses to
1.7% at Thursday's close
** "We think the market trends suggest the worst is over (in
Asia)," J.P.Morgan says, which should give some reassurance to
Shiseido 4911.T and Kose 4922.T
** The stock is heading for a best day in 15 months if gains
hold
($1 = 0.9406 euros)
(Reporting by Piotr Lipinski)
((piotr.lipinski@tr.com))