REG - M&C Saatchi PLC - Acquisition

M&C SaatchiAnnouncement

27/05/2025 07:00

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RNS Number : 0892K  M&C Saatchi PLC  27 May 2025

27 May
2025

M&C SAATCHI PLC

(the "Company" or "M&C Saatchi")

 

Acquisition of Middle East Sports Agency Dune 23

 

Strengthening our presence and credentials in our fastest growing region

 

 

M&C Saatchi is pleased to announce the signing of an agreement to
acquire 1  (#_ftn1) Dune 23 Sport & Entertainment Sports Events Marketing
Co. L.L.C. (Dune 23). Dune 23 is an award-winning sports agency in Dubai and
Abu Dhabi which, as a strategic bolt on acquisition, will integrate with our
fast-growing UAE business and further enhance its leading sport and
entertainment offering.

 

Dune 23 is an agency that boasts over 40 experts and a high-quality client
roster that includes Emirates Dubai 7s, Mubadala Abu Dhabi Open, Chicago
Bulls, LIWA Festival, Zayed Sports City, All Things Live, Dubai Watch Week,
Longines Global Champions Tour, Nada Dairy, BRED by Hypebeast and SailGP. Dune
23 brings specialist expertise, a proven track record, and a team uniquely
attuned to creating lasting impact through passion and fandom.

 

M&C Saatchi's further expansion into the Middle East is driven by
increasing demand from clients and growth opportunities, complementing our
already bolstered presence in a region that is fast becoming one of the
world's leading hubs for sport and entertainment. The bolt-on acquisition is
in line with our growth strategy and capital allocation policy and will be
funded by available cash on the balance sheet. The acquisition is expected to
close in the coming weeks, subject to satisfaction of customary conditions.

 

Zaid Al-Qassab, Chief Executive Officer, said:

"I am pleased to announce the agreement to acquire Dune 23 which is a perfect
fit for our growth ambitions in the UAE, and for M&C Saatchi Sport &
Entertainment. I look forward to integrating Dune 23 into our Passions &
PR specialism, where it will enhance our proposition of helping brands to grow
through the leveraging cultural power of sport to connect with consumers.

"This acquisition represents a further step in our growth ambitions,
developing and expanding our regional presence in a fast-growing market. By
integrating the Dune 23 capabilities and client relationships into our
regional-first operating model, we are scaling our ability to lead in one of
the world's most dynamic markets for sport and entertainment."

FURTHER INFORMATION

 M&C Saatchi                                           +44 (0)20-7543-4500
 Zaid Al-Qassab, Chief Executive Officer
 Simon Fuller, Chief Financial Officer
 Thomas Fahey, Head of Investor Relations

 Headland Consultancy                                  +44 (0)20-3805-4822
 Rob Walker / Charlie Twigg / James Waters

 MCSaatchi@headlandconsultancy.com

 Panmure Liberum - Nominated adviser and joint broker  +44 (0)20-3100-2000
 Max Jones, Edward Mansfield, Will King

 Deutsche Numis - Joint broker                         +44 (0)20-7260-1000
 Nick Westlake, Iqra Amin

 

About M&C Saatchi
M&C Saatchi is a creative solutions company with specialist expertise and
creativity in helping our clients grow by maximising the reach and potential
of their brands. It does this through its regional-first operating model with
five core specialisms - Advertising, Issues, Passions, Consulting and Media -
which it leverages in an integrated go-to-market approach. It has significant
global reach, with major hubs in the UK, Europe, Middle East, APAC and the
Americas and is supported by global shared services.  M&C Saatchi is
headquartered in London and listed on the FTSE AIM index of the London Stock
Exchange.

 1  (#_ftnref1) The Company will acquire 90% of Dune23.

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