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REG - M&C Saatchi PLC - Audited Results Full Year 2022

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RNS Number : 5044W  M&C Saatchi PLC  18 April 2023

M&C SAATCHI PLC

(the "Company" or "M&C Saatchi")

Audited Results for the Year Ended 31 December 2022

 

The Company today announces its audited results for the year ended 31 December
2022. The Company has delivered another year of record results with its
highest ever net revenue, Headline operating profit, Headline profit before
tax and Headline earnings.

Highlights

 ·             Record 2022 net revenue of £271.1m, growth of 8.7% versus 2021.
 ·             Record 2022 Headline profit before tax of £31.8m (2021: £27.3m).
 ·             Results underpinned by strong growth in the Issues, Consulting and Passions
               specialisms, and central cost savings.
 ·             2022 Statutory profit before tax of £5.4m (2021: £21.6m), adversely affected
               predominantly by £10.8m of one-off defence costs relating to the failed
               takeover bids for the Company.
 ·             2022 Headline operating profit margin improved to 13.1% (2021: 12.5%).
 ·             Strong net operating cashflow generation of £42.2m, with cash conversion of
               99%.
 ·             Net cash of £30.0m (2021: £34.4m) after paying for put options and one-off
               defence costs relating to the takeover bids. Borrowings reduced to £7m (2021:
               £20m).
 ·             Reinstated dividend payments with a recommended final dividend of 1.5 pence
               per share.
 ·             New wins include: Diageo, Tinder, LVMH, PepsiCo, UK Covid-19 Inquiry account
               and Australia Retirement Trust and being appointed to the Emirates Airline,
               Samsung, and Volkswagen global rosters.
 ·             Good momentum in recently launched consultancies in the sustainability, data
               analytics and digital innovation sectors.
 ·             Completed Phase 1 of a global efficiency programme with material cost savings
               identified.
 ·             Planet commitments launched, targets validated by Science Based Targets
               initiative.

 

Financial results for the year ended 31 December 2022

                         Headline *                          Statutory
 £m                      2022        2021      Movement      2022      2021      Movement
 Billings**              597.5       533.4     12.0%         -         -         -
 Revenue                 462.5       394.6     17.2%         462.5     394.6     17.2%
 Net revenue**           271.1       249.3     8.7%          -         -         -
 EBITDA**                45.2        40.8      10.8%         -         -         -
 Operating profit        35.4        31.1      13.8%         10.5      27.3      -61.5%
 Profit before taxation  31.8        27.3      16.5%         5.4       21.6      -75.0%
 Profit for the year     24.0        20.0      20.5%         0.2       13.2      -98.5%
 Earnings***             18.1        13.7      32.8%         0.1       12.8      -99.2%
 Earnings per share      14.9p       11.3p     31.9%         0.1p      10.5p     -99.3%
 Tax rate                24.5%       26.6%     -2.1pts       95.5%     39.1%     +56.4pts

 

* Headline results represent the underlying trading profitability of the group
and exclude:

•   Separately disclosed items that are one-off in nature and are not part
of running the business.

•   Acquisition-related costs (including amortisation of acquired
intangibles and impairment of goodwill).

•   Gains or losses generated by disposals of subsidiaries and associates.

•   Fair value adjustments to unlisted equity investments, acquisition
related contingent consideration and put options.

•   Dividends paid to IFRS 2 put option holders.

Although our peers may use these same terms, they are not necessarily
calculated on the same basis. However, as measures of Headline performance,
they have been included to better assess the underlying performance of the
business and to enable better comparability both across the industry and when
comparing year-on-year results.

** Billings, net revenue and EBITDA excluded from Statutory results as these
are not IFRS terms.

*** Earnings are calculated after deducting share of profits attributable to
non-controlling interests.

Current trading and outlook

The Company expects Headline profit before tax for 2023 to be in line with
market expectations of £36.5m-£38.0m, representing a 15-19% increase on the
record profits of 2022.

Along with the wider market, we have seen some impact in the year to date from
the headwinds in the technology sector, particularly in our Media specialism.
However, we continue to see the benefit of our diverse range of businesses
with strong pipelines in the Consulting, Issues and Passions specialisms,
which gives us confidence for the remainder of the year. In addition, the cost
efficiency programme is expected to deliver savings in the second half of
2023. Consequently, profit will be more weighted to the second half of 2023,
than in 2022.

 

Commenting on the 2022 performance and outlook, Moray MacLennan, Chief
Executive Officer said:

"Another year of record results, in a year not without challenges. Through a
relentless focus on developing core capabilities both within and beyond
advertising, alongside careful cost management, we have delivered high-margin
and high-revenue growth and are pleased to reinstate dividend payments.

We approach 2023 with guarded optimism. Whilst macroeconomic uncertainties
will require careful navigation and management, we have a clear roadmap in
place and look forward to building on our solid foundations for profitable
growth."

 

 

 For further information please call:

 M&C Saatchi plc                                                  +44 (0)20-7543-4500
 Gareth Davis, Chairman

 Moray MacLennan, Chief Executive Officer
 Numis Securities                                                          +44 (0)20-7260-1000
 Nick Westlake, Iqra Amin

 Liberum                                                                    +44 (0)20-3100-2000
 Max Jones, Tim Medak, Mark Harrison, Benjamin Cryer, Will King

 Brunswick                                                       +44 (0)207-404-5959
 Andrew Porter, Sumeet Desai, Kate Pope

 

Chief Executive Statement

 

2022 was another record year. Unexpected events were met with remarkable
resilience and remarkable profitability. Growth was achieved in spite of
obstacles.

In 2020 we stabilised the Company and laid the foundations for future success.
In 2021 we gained momentum. In 2022 our record net revenue, Headline operating
profit, Headline profit before tax and Headline earnings demonstrated the
extent of the turnaround.

Targets were set at the Capital Markets Day in 2021, and all of our 2022
targets were surpassed. Between 2020 and 2022 we delivered net revenue CAGR of
10%, Headline operating profit CAGR of 71% and an operating margin improvement
from 5% to 13%.  As a result, at the Capital Markets Day in February 2023,
the Company set out new five-year growth targets to 2027.

This performance is due to our people. They deliver the award-winning work and
the revenue day-in, day-out.

On new business, we were appointed to the Emirates Airline, Samsung and
Volkswagen global rosters. We won the UK Covid-19 Inquiry account, Australia
Retirement Trust, a new global assignment from Diageo, and Vattenfall, one of
the world's leading sustainable energy companies.

New client offers were launched in four areas: data analytics, sustainability,
digital innovation and B2B SaaS.

We completed the first phase of our global efficiency programme which will
result in further simplification of our operating model globally and start
delivering cost savings in the second half of 2023.

And all of this with a successful defence against the two failed takeover
bids.

 

Strategy

At our Capital Markets Day this year, we announced our ambition to be the
world's leading creative solutions company, of specialist expertise, connected
through data and tech, to deliver meaningful change.

 

Our strategy will focus on high-margin organic growth, improved efficiency,
further simplification and M&A.

 

This includes investment in key capabilities, focusing on data, digital
transformation and CX, across our high-margin businesses, increased
productisation within all specialisms, expansion into geographic growth
markets, and development of a new media proposition.

 

We initiated a global efficiency programme in the last quarter of 2022, with
cost savings and margin improvements expected to be delivered from the second
half of 2023, and on an ongoing basis thereafter.

 

The focus on simplification also involves streamlining the operating model and
reducing both legal and operating entities in 2023 and 2024.

 

We will pursue selective bolt-on M&A opportunities to further strengthen
our market proposition.

 

Specialism performance

The business operates through five connected specialisms. Today, 75% of our
operating profit and over half of our revenue come from specialisms other than
Advertising. We are no longer just an advertising agency, we are much more
than that, we are a creative solutions company. Specialist expertise in
disciplines you may expect, such as performance media, PR and data analytics.
But also in some that you may not, such as: influencer management, eSports
marketing and behaviour change. This specialist expertise connects, through
data and technology, to deliver meaningful, commercial and societal change.

 

2022 People and Planet

A global employee engagement survey, The Loop, was launched and initial
results were encouraging with high, positive engagement. A Global Head of
Diversity, Equity and Inclusion ("DE&I") was hired to support and drive
the DE&I strategy. Employee-led networks were expanded globally to support
protected groups, including: gender, ethnicity, LGBTQ+, and family.

Planet commitments were published to halve greenhouse gas emissions across the
Company's own operations and its value chain by 2030, validated by the Science
Based Targets initiative. Commitment has been made to improving the positive
impact of our work, and grow the percentage of revenue from planet-positive
campaigns.

 

Outlook

Whilst there are clear and obvious headwinds affecting society, business in
general and our sector, we have a clear roadmap for the next stage of our
transformation journey.

We are well placed and remain confident that further progress will be made in
the current year, and that we will continue to accelerate change and deliver
profitable growth.

For the first time, in a long time, we have a clear runway ahead of us.

 

2022 Financial Review

 

Financial performance

The Group manages its financial performance through a number of key
performance measures, which are stated below.

 ·             Net revenue of £271.1m, up 8.7% from £249.3m; like-for-like growth of 4.3%.
 ·             Headline operating profit margin of 13.1%, up from 12.5%.
 ·             Headline profit before tax of £31.8m, the highest ever for the Group, up from
               £27.3m.
 ·             Statutory profit before tax of £5.4m, down from £21.6m.
 ·             Headline earnings per share of 14.8p, up from 11.3p.
 ·             Statutory earnings per share of 0.1p, down from 10.5p.
 ·             Net cash of £30.0m, down from £34.4m.
 ·             Drawdown on the Company's revolving multicurrency credit facility of £7.0m,
               reduced from £20.0m.

 

                         Headline
                                                                 Statutory
 £m                      2022   2021   Movement      2022   2021        Movement
 Billings*               597.5  533.4  12.0%         -      -           -
 Revenue                 462.5  394.6  17.2%         462.5  394.6       17.2%
 Net revenue*            271.1  249.3  8.7%          -      -           -
 EBITDA*                 45.2   40.8   10.8%         -      -           -
 Operating profit        35.4   31.1   13.8%         10.5   27.3        -61.5%
 Profit before taxation  31.8   27.3   16.5%         5.4    21.6        -75.0%
 Profit for the year     24.0   20.0   20.5%         0.2    13.2        -98.5%
 Earnings**              18.1   13.7   32.8%         0.1    12.8        -99.2%
 Earnings per share      14.8p  11.3p  31.7%         0.1p   10.5p       -99.3%
 Tax rate                24.5%  26.6%  -2.1pts       95.5%  39.1%       +56.4pts

 

*Billings, net revenue and EBITDA are excluded from Statutory results, as
these are not IFRS terms. Although our peers may use these same terms, they
are not necessarily calculated on the same basis. However, as measures of
Headline performance they have been included to better assess the underlying
performance of the business and to enable better comparability both across the
industry and when comparing year-on-year results.

 

**Earnings are calculated after deducting share of profits attributable to
non-controlling interests.

Headline results

The Headline results are alternative performance measures that the Board
considers the most appropriate basis to assess the underlying performance of
the business, monitor its results on a month-to-month basis, enable comparison
with industry peers and measure like-for-like, year-on-year performance.

Group Headline operating profit was £35.4m, increasing from £31.1m in 2021.
The Group reported a Statutory operating profit of £10.5m, down from £27.3m
in 2021, due to defence advisory costs and other non-trading items.

The Group's Headline profit improvement compared to 2021 was driven largely by strong performance in the Issues and Passions specialisms and by central cost savings. Despite reduced revenue in Advertising, an improvement in the operating profit margin resulted in increased absolute profit in this specialism.

The Group Headline operating profit margin increased to 13.1% from 12.5% in
2021. This represents continued progress towards the Group's operating profit
margin target of 18% by 2027 announced at the Capital Markets Day in February
2023.

 

The key movements between Statutory to Headline results
 
                                                          Year ended         Year ended

                                                          31 December 2022   31 December 2021
                                                          £000               £000

 Statutory profit before taxation                         5,423              21,632
 Separately disclosed items                               13,352             (3,783)
 Dividends paid to IFRS 2 put option holders              7,811              5,270
 Put option accounting - IFRS 9 and IFRS 2                2,233              2,121
 Movement of FVTPL investments under IFRS 9               1,587              (2,510)
 Amortisation of acquired intangibles                     597                965
 Impairment of non-current assets                         564                2,770
 Revaluation of contingent consideration                  266                532
 Loss on disposal of subsidiaries and associates          -                  83
 Revaluation of associates on transition to subsidiaries  -                  234
 Headline profit before taxation                          31,833             27,314

 

The larger items causing the movement between Statutory and Headline results
for 2022 are explained below and further details are provided in Notes 1 and 2
of the financial statements.

Separately disclosed items
During 2022, £10.8m of costs were incurred as the Company was subject to two competing bids to take control and full ownership of the business. Managing the Company's response to these two takeover bids resulted in a number of one-off external advisory and additional internal management costs. In addition, we commenced a global efficiency programme which incurred one-off professional fees of £1.0m, and we restructured and closed a number of businesses with costs of £1.8m. Last year's credit of £3.8m arose as a result of the forgiveness of £2.2m of US Paycheck Protection Program (PPP) loans and the £2.8m release of a long-term incentive plan accrual, partially offset by lease surrender expenses and the cost arising from the repayment of £1.0m of furlough money to the UK government.
Dividends paid to IFRS 2 put option holders

Local management in some of the Group's subsidiaries own minority
shareholdings in those subsidiaries. As shareholders, they also have rights to
receive dividends, and, as they are employees of those subsidiaries, these are
recognised as staff costs.

FVTPL investments under IFRS 9 - financial assets at fair value through profit and loss

The Group holds unlisted equity investments in early-stage companies (detailed
in Note 19 of the financial statements). The revaluation of these companies is
excluded from Headline results. Market weakness in the technology sector made
fundraising and trading more difficult for them in 2022, resulting in an
impairment of £2.9m and downwards revaluations of £2.7m. However, this was
partially offset by upwards revaluations of £3.0m and profit on disposal of
£1.2m.

Put option accounting - IFRS 9 and IFRS 2

These charges relate to the revaluations of the put option liabilities (both
IFRS 2 and IFRS 9) during the year.

Amortisation of acquired intangibles

Acquired intangibles relate to brand names and customer relationships. Refer
to Note 14 of the financial statements for details.

Impairment of non-current assets

In 2022, the Group recorded an impairment charge of £0.6m, which primarily
relates to the write-off of goodwill in M&C Saatchi (Hong Kong) Limited
and Scarecrow Communications Limited. The 2021 charge mainly consisted of a
£1.9m goodwill write-off in Santa Clara Participações Ltda, along with
smaller intangible write-offs.

Net revenue performance by specialism

Group net revenue increased 8.7% in 2022 (4.3% on a like-for-like basis). A
like-for-like basis applies constant foreign exchange rates and removes
entities disposed of or acquired during 2021, since there were no disposals or
acquisitions during 2022; it also adjusts for any reclassification of entities
between the specialisms. The Passions and Issues specialisms saw the largest
like-for-like net revenue growth of all specialisms in 2022.

 

 Net revenue by  Reported                           Like-for-Like
 Specialism      2022        Growth                 2022          Growth
                 £m          versus 2021                   £m             v
                                                                          e
                                                                          r
                                                                          s
                                                                          u
                                                                          s
                                                                          2
                                                                          0
                                                                          2
                                                                          1

 Advertising     124.3       (2.3)%                 118.1         (4.0)%
 Media           34.2        4.2%                   34.2          (1.5)%
 Issues          42.2        24.4%                  41.4          22.0%
 Consulting      37.0        19.6%                  37.0          7.7%
 Passions        33.4        36.7%                  33.4          22.6%
 Group           271.1       8.7%                   264.1         4.3%

 

Advertising remains the largest specialism, comprising 46% of total net
revenue (2021: 51%) on a reported basis. However, the other four specialisms
have increased their share of total net revenue to 54% (2020: 49%). This shift
away from Advertising continues to support operating profit growth, as these
other specialisms have an average operating profit margin of 24% compared to
Advertising with an operating profit margin of 9%. There has been a marked
shift in revenue between the different specialisms over recent years as shown
by the table below:

 Reported net revenue  Advertising  Media  Issues  Consulting  Passions  Total

 2022                  46%          13%    15%     14%         12%       100%
 2021                  51%          13%    14%     12%         10%       100%
 2020                  61%          10%    13%     8%          8%        100%
 2019                  64%          11%    10%     7%          8%        100%

 

Net revenue performance by region

At a regional level, 2022 saw a reduction in Australia's reported revenue, due
to the loss of two major clients. The largest regional increase was in the
Americas with a 33% increase in reported revenue but the Middle East and
Africa, and Asia also grew significantly.

 

 Net revenue by          Reported               Like-for-Like
 Region                  2022   Growth          2022     Growth
                         £m     versus 2021     £m       versus 2021

 UK                      98.2   3.3%            98.2     3.3%
 Europe                  15.3   0.7%            15.3     (1.1)%
 Middle East and Africa  23.4   15.6%           23.4     11.7%
 Asia                    26.1   12.1%           22.1     10.3%
 Australia               52.9   (2.1)%          52.9     (5.4)%
 Americas                55.2   33.1%           52.2     13.9%
 Group                   271.1  8.7%            264.1    4.3%

 

The UK remains the largest region in the Group comprising 36% of total net
revenue (2021: 39%) on a reported revenue basis. The recent shifts in share of
revenue by region can be seen in the table below:

 Reported net revenue  UK   Europe*  Middle East and Africa  Asia*  Australia  Americas*  Total
 2022                  36%  6%       9%                      10%    19%        20%        100%
 2021                  39%  6%       8%                      8%     22%        17%        100%
 2020                  39%  13%      7%                      5%     21%        15%        100%
 2019                  40%  12%      7%                      5%     20%        16%        100%

 

*Includes material acquisitions or disposals during this period. The
businesses in France and Spain (Europe) were disposed of and the businesses in
China and Pakistan (Asia) and Brazil (Americas) were acquired.

 

Financial income and expense

The Group's finance income and expense includes bank interest, lease interest
and fair value adjustments to minority shareholder put option liabilities
(IFRS 9). Further details can be found in Note 7 of the financial statements.

Bank interest payable for the year was £1.2m (2021: £1.6m). Higher interest
rates on the Company's revolving multicurrency credit facility agreement were
offset by optimal allocation of cash around the Group, which reduced the
drawdown on the Facility.

The interest on leases increased to £3.0m (2021: £2.8m) due to the full-year
impact of leases entered into in 2021.

The fair value adjustment of put option liabilities created a charge of £1.1m
(2021: charge of £0.9m). This increase is due to increased profitability in
the agencies where there are outstanding put option arrangements.

Tax
Headline Tax

Our Headline tax rate has reduced marginally from 26.6% to 24.5%. The
reduction is due to the use of prior years' tax losses (caused in part by the
Covid-19 pandemic) to offset current profitability and an increase in profits
from countries with lower tax rates, partly offset by increased expenditure on
disallowable costs.

Statutory Tax

The Statutory tax rate increased from 39.1% in 2021 to 95.5% in 2022. In
general, we expect large variations in Statutory tax rates. This is because
items such as share-based payments (option charges) and put options arising
from investments in subsidiaries are non-deductible against corporation tax,
due to their being capital in nature. In 2022, two parties tried to acquire
the Company and a proportion of the defence costs was disallowable due to
their being capital in nature. This increased our non-deductible expenses.

Non-controlling interests (minority interests)
On a Headline basis, the non-controlling interest share of the Group's profit represents the minority shareholders' share of each of the Group's subsidiaries' profit or loss for the year. In 2022, the share of profits attributable to non-controlling interests reduced to £5.9m (2021: £6.4m) and minority interests reduced to 25% of profit after tax (2021: 32%). This reflects a reduction during the year in the minority interest shareholdings in several Group entities, as a result of the settlement of put options, to the value of £12.1m.

On a Statutory basis, non-controlling interests excludes any minority
interests which relate to IFRS 2 put option holders (holders of put options
that are contingent on being employed by the relevant company), whose share of
the entity's Statutory profit is paid as dividends each year, and are reported
as staff costs in the Statutory results.

 
Dividends

The Board believes that the Group has significant growth potential.
Accordingly, the Board believes that the Group would be best served, and this
potential realised, from investing annual profits back into the business and
into new growth initiatives.

However, the Board recognises the importance of dividends within the Company's
capital allocation policy, alongside the settlement of put options and
investment in growth initiatives. The Board has therefore decided to resume
payment of dividends in 2023 and intends to adopt a progressive dividend
policy in future, targeting a payout ratio of 25% in the medium term.

The Company did not pay a dividend to its shareholders in 2022 (2021: nil).
But given the financial performance during the year, the Board is recommending
the payment of a final dividend of 1.5 pence per share.

Subject to shareholder approval at the Annual General Meeting, to be held on
14 June 2023, the dividend will be paid on 12 July 2023 to shareholders on the
register of members at 9 June 2023. The shares will go ex-dividend on 8 June
2023.

 

Cash flow and banking arrangements

Total gross cash (excluding bank overdrafts) at 31 December 2022 was £41.5m
(2021: £69.4m). Cash net of bank borrowings was £30.0m, compared to £34.4m
in 2021.

In 2022, the Group generated operating cash from trading (before working
capital) of £43.0m, before the costs associated with the takeover defence
(£10.8m) and before dividends and allocations paid to IFRS 2 put option
holders (£7.8m). There was a £4.8m net inflow from working capital (2021:
£15.2m outflow), driven mainly by a focus on billing more quickly and
collecting more promptly. This was offset by £10.3m of lease payments (2021:
£9.0m) and £12.1m of payments to acquire non-controlling interests (2021:
£5.3m). In addition, £5.6m of tangible and intangible fixed assets were
purchased in 2022 (compared to £2.6m in 2021), primarily due to investment in
the new office in Sydney, Australia.

Net operating cashflow (operating cash from trading, net of working capital,
purchases of intangible/tangible fixed assets, and the principal payment on
leases) for the year was £34.9m, which represents a cash conversion from
Headline operating profit of 99%.

 

The following table sets out the key movements in net cash during 2022:

 Movement in net cash during 2022                             £m

 Net cash at the beginning of the year                        34.4
 Increase in cash from trading                                43.0
 Increase in cash from working capital movements              4.8
 Net interest paid                                            (0.8)
 Purchases of intangible/tangible fixed assets                (5.6)
 Tax paid                                                     (6.7)
 Dividends and allocations paid to IFRS 2 put option holders  (7.8)
 Payment of lease liabilities                                 (10.3)
 Costs associated with the takeover defence                   (10.8)
 Cash consideration for non-controlling interest acquired     (12.1)
 Other movements                                              1.9
 Net cash at the end of the year                              30.0

 

The Company has a revolving multicurrency credit facility agreement with
National Westminster Bank Plc and Barclays Bank PLC for up to £47.0m (the
"Facility") which terminates on 21 May 2024, with an option to extend for an
additional year. The Facility includes a £2.5m overdraft and the ability to
draw up to £3.0m as a bonding facility as required. The primary purpose of
the Facility is to provide the Group with additional liquidity headroom to
support any variations in working capital.

At 31 December 2022, £7.0m was drawn on the Facility compared to £20.0m at
31 December 2021.

 
Capital expenditure

Total capital expenditure in 2022 (including software acquired) increased to
£5.6m (2021: £2.6m). This included £1.7m on furniture, fittings and other
equipment (2021: £0.3m), £1.6m (2021: £1.4m) on computer equipment, £1.1m
(2021: £0.1m) on leasehold improvements, and £1.0m (2021: £0.8m) on
software and film rights. The remaining £0.2m (2021: nil) was spent on
acquiring the customer relationships of the Channel Mum influencer network.

 
Share-based incentive arrangements

The Group operates a business model through which certain members of senior
management have minority ownership in the subsidiary companies they operate,
through share-based incentive (put option) arrangements. Given the Group's
strong cash position, we intend to settle put options in cash rather than
shares when the options fall due, which reduces the risk of substantial share
dilution to shareholders.

The table below presents a range of potential cash payments to settle put
options for the next six years based on the future share price of the Company,
the estimated future business performance for each business unit and assuming
the put options are exercised as soon as possible. These forecasts are based
on the Group's three-year plans which were developed as part of our budget
cycle.

                                    Potentially payable
 Future Share Price of the Company  2023      2024     2025    2026     2027     2028     Total

£000

                                    £000      £000     £000    £000     £000              £000
 At 151p*                           £17,498   £2,470   £373    £2,932   £924     £740     £24,937
 At 160p                            £18,324   £2,609   £401    £2,978   £979     £784     £26,075
 At 175p                            £19,746   £2,841   £448    £3,102   £1,071   £858     £28,066
 At 200p                            £22,323   £3,227   £526    £3,522   £1,224   £981     £31,803
 At 225p                            £24,800   £3,512   £604    £3,941   £1,377   £1,103   £35,337
 At 250p                            £27,226   £3,747   £682    £4,360   £1,530   £1,226   £38,771
 At 300p                            £32,121   £4,217   £838    £5,199   £1,836   £1,471   £45,682

*Share price at 31 December 2022

 

Put option holders are not required to exercise their options at the first
opportunity. Many do not and prefer to remain shareholders in the subsidiary
companies they manage. As a result, some put option holders may exercise their
options later than the dates we have estimated in the table above.

If, in the future, the Company decides to fulfil the put options by way of
shares in the Company, then the number of shares in the Company that will be
provided is equal to the liability divided by the Company's share price at the
date of exercise.

 

Summary

The Company's performance in 2022 was strong, particularly given the
distractions of the potential takeovers. Driven by a 9% increase in revenue
and a further increase in Headline operating profit margin to 13.1% (2021:
12.5%), the Company generated its highest ever net revenue, Headline operating
profit, Headline profit before tax and Headline earnings. The strategy set out
in 2021, and reinforced in 2023, continues to reap rewards and we have a clear
path towards further margin and profit increases.

The Company expects Headline profit before tax for 2023 to be in line with
market expectations of £36.5m-£38.0m, representing a 15-19% increase on the
record profits of 2022.

Along with the wider market, we have seen some impact in the year to date from
the headwinds in the technology sector, particularly in our Media specialism.
However, we continue to see the benefit of our diverse range of businesses
with strong pipelines in the Consulting, Issues and Passions specialisms,
which gives us confidence for the remainder of the year. In addition, the cost
efficiency programme is expected to deliver savings in the second half of
2023. Consequently, profit will be more weighted to the second half of 2023,
than in 2022.

 

This statement along with the audited consolidated statutory financial
statements is available on our website:
https://www.mcsaatchiplc.com/reports-results/2022
(https://www.mcsaatchiplc.com/reports-results/2022)

 

Printed copies of the Annual Report are being posted to shareholders who have
requested hard copies.

Consolidated Income Statement

                                                           2022           2021
                                                           Total          Total
 Year ended 31 December                             Note   £000           £000
 Billings (unaudited)                               4      597,520        533,350
 Revenue                                            4      462,533        394,575
 Project cost / direct cost                                (191,393)      (145,239)
 Net revenue                                         4     271,140        249,336
 Staff costs                                        5      (198,765)      (172,493)
 Depreciation                                       16,17  (9,326)        (9,196)
 Amortisation                                       14     (1,060)        (1,412)
 Impairment charges                                 14,17  (564)          (2,937)
 Other operating charges                                   (49,474)       (39,573)
 Other (losses) / gains                             19     (1,403)        3,533
 Operating profit                                          10,548         27,258
 Share of results of associates and joint ventures  15     (10)           (190)
 Gain on disposal of subsidiaries                   11     -              42
 Impairment of associate investment                 15     -              (357)
 Finance income                                     7      391            260
 Finance expense                                    7      (5,506)        (5,381)
 Profit before taxation                                    5,423          21,632
 Taxation                                           8      (5,178)        (8,459)
 Profit for the year                                       245            13,173
 Attributable to:
 Equity shareholders of the Group                          90             12,757
 Non-controlling interests                                 155            416
 Profit for the year                                       245            13,173
 Profit per share
 Basic (pence)                                      1      0.07p          10.53p
 Diluted (pence)                                    1      0.07p          9.38p

 

 

 Headline results
 Operating profit                                                       1     35,388        31,136
 Profit before taxation                                                 1     31,833        27,314
 Profit after tax attributable to equity shareholders of the Group      1     18,105        13,687
 Basic earnings per share (pence)                                       1     14.81p        11.30p
 Diluted earnings per share (pence)                                     1     13.47p        10.06p
 EBITDA                                                                       45,168        40,821

 

The following notes form part of these consolidated financial statements.

Consolidated Statement of Other Comprehensive Income

                                                         2022   2021
 Year ended 31 December                                  £000   £000
 Profit for the year                                     245    13,173
 Other comprehensive profit*
 Exchange differences on translating foreign operations  4,785  664
 Other comprehensive profit for the year net of tax      4,785  664

 Total comprehensive profit for the year                 5,030  13,837

 Total comprehensive profit attributable to:
 Equity shareholders of the Group                        4,875  13,421
 Non-controlling interests                               155    416
 Total comprehensive profit for the year                 5,030  13,837

*All items in the consolidated statement of comprehensive income may be
reclassified to the income statement.

 

The following notes form part of these consolidated financial statements.

Consolidated Balance Sheet

                                                               2022       2021
 At 31 December                                         Note   £000       £000
 Non-current assets
 Intangible assets                                      14     41,968     40,499
 Investments in associates and JV                       15     191        202
 Plant and equipment                                    16     8,310      6,333
 Right-of-use assets                                    17     43,992     44,397
 Other non-current assets                               18     1,107      1,211
 Deferred tax assets                                    9      5,131      6,777
 Financial assets at fair value through profit or loss  19     11,986     15,183
 Deferred and contingent consideration                  13     914        -
                                                               113,599    114,602
 Current assets
 Trade and other receivables                            20     132,067    132,741
 Current tax assets                                            3,909      247
 Cash and cash equivalents                                     41,492     69,419
                                                               177,468    202,407
 Current liabilities
 Trade and other payables                               21     (155,547)  (154,049)
 Provisions                                             22     (1,056)    (1,193)
 Current tax liabilities                                       (481)      (837)
 Borrowings                                             23     (4,430)    (14,737)
 Lease liabilities                                      17     (6,448)    (6,950)
 Deferred and contingent consideration                  13     -          (984)
 Minority shareholder put option liabilities            26/27  (18,419)   (20,788)
                                                               (186,381)  (199,538)
 Net current (liabilities) / assets                            (8,913)    2,869
 Total assets less current liabilities                         104,686    117,471
 Non-current liabilities
 Deferred tax liabilities                               9      (1,245)    (777)
 Corporation tax liabilities                            9      (856)      -
 Borrowings                                             23     (6,802)    (19,821)
 Lease liabilities                                      17     (49,122)   (49,895)
 Minority shareholder put option liabilities            26/27  (4,429)    (11.572)
 Other non-current liabilities                          24     (4,046)    (2,549)
                                                               (66,500)   (84,614)
 Total net assets                                              38,186     32,857

 

                                                         2022      2021
 At 31 December                                    Note  £000      £000
 Equity
 Share capital                                     28    1,227     1,227
 Share premium                                           50,327    50,327
 Merger reserve                                          37,554    37,554
 Treasury reserve                                        (550)     (550)
 Minority interest put option reserve                    (2,896)   (6,615)
 Non-controlling interest acquired                       (32,984)  (29,190)
 Foreign exchange reserve                                6,638     1,853
 Accumulated losses                                      (21,303)  (22,122)
 Equity attributable to shareholders of the Group        38,013    32,484
 Non-controlling interest                                173       373
 Total equity                                            38,186    32,857

Reserves are defined in note 35.

These consolidated financial statements were approved and authorised for issue
by the Board of Directors on 17 April 2023 and signed on its behalf by:

Bruce Marson

Chief Financial Officer

M&C Saatchi plc

Company Number 05114893

Consolidated Statement of Changes in Equity

                                                             Share capital     Share premium     Merger reserve      Treasury reserve        MI put option reserve     Non-controlling interest acquired     Foreign exchange reserves  Retained earnings / (accumulated losses)        Sub total     Non-controlling interest in equity  Total
                                                   Note      £000              £000              £000                £000                    £000                      £000                                  £000                       £000                                            £000          £000                                £000
 At 31 December 2020                                         1,159             44,607            37,554              (550)                   (4,953)                   (29,190)                              1,210                      (4,939)                                         44,898        233                                 45,131
 Acquisitions including deferred consideration     12,13,26  54                4,949             -                   -                       (2,000)                   -                                     -                          -                                               3,003         -                                   3,003
 Exercise of Minority Interest put options         26        5                 419               -                   -                       338                       -                                     -                          -                                               762           -                                   762
 Transfer from equity to cash-settled put options  27        -                 -                 -                   -                       -                         -                                     -                          (32,555)                                        (32,555)      -                                   (32,555)
 Transfer from cash to equity-settled put options  27        -                 -                 -                   -                       -                         -                                     -                          994                                             994           -                                                     994
 Share option charge                               27        -                 -                 -                   -                       -                         -                                     -                          2,235                                           2,235         -                                   2,235
 Buyout of equity put options in cash                        -                 -                 -                   -                       -                         -                                     -                          (632)                                           (632)         -                                   (632)
 Issue of shares                                             6                 352               -                   -                       -                         -                                     -                          -                                               358           -                                   358
 Exercise of put options                                     3                 -                 -                   -                       -                         -                                     -                          (3)                                             -             -                                   -
 Disposal of subsidiaries                                    -                 -                 -                   -                       -                         -                                     (21)                       21                                              -             -                                   -
 Dividends                                         10        -                 -                 -                   -                       -                         -                                     -                          -                                               -             (276)                               (276)
 Total transactions with owners                              68                5,720             -                   -                       (1,662)                   -                                     (21)                       (29,940)                                        (25,835)      (276)                               (26,111)
 Total profit for the year                                   -                 -                 -                   -                       -                         -                                     -                          12,757                                          12,757        416                                 13,173
 Total other comprehensive income for the year               -                 -                 -                   -                       -                         -                                     664                        -                                               664           -                                   664
 At 31 December 2021                                         1,227             50,327            37,554              (550)                   (6,615)                   (29,190)                              1,853                      (22,122)                                        32,484        373                                 32,857
 Share option charge                               27        -                 -                 -                   -                       -                         -                                     -                          1,229                                           1,229         -                                   1,229
 Amounts paid on settlement of LTIP                27        -                 -                 -                   -                       -                         -                                     -                          (500)                                           (500)         -                                   (500)
 Exercise of put options                           26        -                 -                 -                   -                       3,719                     (3,794)                               -                          -                                               (75)          75                                  -
 Dividends                                         10        -                 -                 -                   -                       -                         -                                     -                          -                                               -             (430)                               (430)
 Total transactions with owners                              -                 -                 -                   -                       3,719                     (3,794)                               -                          729                                             654           (355)                               299
 Total profit for the year                                   -                 -                 -                   -                       -                         -                                     -                          90                                              90            155                                 245
 Total other comprehensive income for the year               -                 -                 -                   -                       -                         -                                     4,785                      -                                               4,785         -                                   4,785
 At 31 December 2022                                         1,227             50,327            37,554              (550)                   (2,896)                   (32,984)                              6,638                      (21,303)                                        38,013        173                                 38,186

 

The following notes form part of these consolidated financial statements.

 

 

Consolidated Cash Flow Statement
 Year ended 31 December                                                      Note                        2022      2021
                                                                                                         £000      £000
 Operating profit                                                                                        10,548    27,258
 Adjustments for:
 Depreciation of plant and equipment                                         16                          2,480     2,237
 Depreciation of right-of-use assets                                         17                          6,846     6,959
 Loss on sale of plant and equipment                                                                     165       95
 Loss on sale of software intangibles                                                                    175       824
 Revaluation of financial assets at FVTPL                                    19                          1,403     (3,533)
 Revaluation of contingent consideration                                     13                          266       532
 Amortisation of acquired intangible assets                                                  14          597       965
 Impairment of goodwill and other intangibles                                                14          556       1,900
 Impairment and amortisation of capitalised software intangible assets       14                          635       1,484
 Exercise of share-based payment schemes with cash                           26                          (500)     -
 Equity settled share-based payment expenses                                 27                          1,229     2,235
 Operating cash before movements in working capital                                                      24,400    40,956
 (Increase) in trade and other receivables                                                               (4,187)   (38,912)
 Increase in trade and other payables                                                                    9,104     23,434
 (Decrease) / increase in provisions                                                                     (137)     316
 Cash generated from operations                                                                          29,180    25,794
 Tax paid                                                                                                (6,712)   (6,844)
 Net cash from operating activities                                                                      22,468    18,950
 Investing activities
 Acquisitions of subsidiaries net of cash acquired                           12                          -         633
 Disposal of associate or subsidiary (net of cash disposed of)                11                         -         (2)
 Acquisitions of unlisted investments                                        19                          -         (81)
 Proceeds from sale of unlisted investments                                  19                          918       209
 Proceeds from sale of plant and equipment                                                               -         223
 Purchase of plant and equipment                                             16                          (4,383)   (1,789)
 Purchase of capitalised software                                            14                          (1,192)   (837)
 Interest received                                                           7                           391       260
 Net cash consumed by investing activities                                                               (4,266)   (1,384)
 Net cash from operating and investing activities                                                        18,202    17,566
 Financing activities
 Dividends paid to non-controlling interest                                                              (430)     (152)
 Cash consideration for non-controlling interest acquired and other options  27                          (12,104)  (5,348)
 Payment of deferred consideration                                           13                          (1,250)   -
 Buyout of equity put options in cash                                                                    -         (632)
 Payment of lease liabilities                                                17                          (7,307)   (6,210)
 Proceeds from bank loans                                                    23                          -         9,301
 Repayment of bank loans                                                     23                          (13,410)  (16,909)
 Borrowing costs                                                                                         -         (602)
 Interest paid                                                               7                           (1,200)   (1,555)
 Interest paid on leases                                                     17                          (2,970)   (2,800)
 Net cash consumed by financing activities                                                               (38,671)  (24,907)
 Net decrease in cash and cash equivalents                                                               (20,469)  (7,341)
 Effect of exchange rate fluctuations on cash held                                                       2,711     (55)
 Cash and cash equivalents at the beginning of the year                                                  54,979    62,375
 Total cash and cash equivalents at the end of the year                                                  37,221    54,979

 Cash and cash equivalents                                                                               41,492    69,419
 Bank overdrafts*                                                            23                          (4,271)   (14,440)
 Total cash and cash equivalents at the end of the year                                                  37,221    54,979
 Bank loans and borrowings**                                                 23                          (7,212)   (20,590)
 Net cash                                                                                                30,009    34,389

 

*These overdrafts are legally offset against balances held in the UK; however,
they have not been netted off in accordance with the requirements of IAS32.42.

**Bank loans and borrowings are defined in note 23; they exclude the lease
liability of £55,570k (2021 £56,845k) (note 17)

The following notes form part of these consolidated financial statements.

 

Preparation

Basis of preparation

The consolidated financial statements have been prepared in accordance with UK
adopted international accounting standards, in conformity with the
requirements of the Companies Act 2006.

The consolidated financial statements are presented in pounds sterling and,
unless stated otherwise, rounded to the nearest thousand. They have been
prepared under the historical cost convention, except for the revaluation of
certain financial instruments.

Going concern

These financial statements have been prepared on the going concern basis.

The Board have concluded that under the most likely going concern scenarios,
the Group will have sufficient liquidity and headroom on bank covenants to
continue to operate for a period of not less than a year from approving the
financial statements.

The Board have formed their opinion after evaluating 5 different severe but
plausible forecast scenarios and a reverse stress test, extending to 31
December 2025, comprising:

1.     a significant reduction in new business wins;

2.     a significant increase in wage inflation;

3.     a significant number of top clients are lost;

4.     a significant economic downturn; and

5.     a reverse stress test case.

 

These severe but plausible scenarios are assumed to materialise from Q1 2023
onwards. The estimated decline in profit before tax ranges from £22m to £26m
compared to the base case plan for the cumulative period ending 31 December
2024, including a £11m to £18m decline in profit before tax in 2023.

The reverse stress test case evaluates how extreme conditions would need to be
for the Group to break its covenants within the going concern review period.
The conditions go significantly further than the severe but plausible
scenarios and reflect a scenario that the Directors consider to be highly
unlikely.

The Directors have also considered the impact of climate change on going
concern, taking into account the Company's support for Ad Net Zero (the
industry initiative to tackle climate change led by the Advertising
Association and its members), and do not believe that there is a significant
financial impact.

The Board is satisfied that the Group's forecasts, which take into account
reasonably possible changes in trading performance, show that there are no
material uncertainties over going concern, and that, even under the severe but
plausible scenarios, the Group will continue to have sufficient liquidity and
headroom to operate within the terms of its banking covenants. The Board,
therefore, have concluded the going concern basis of preparation continues to
be appropriate.

 

Foreign exchange

Transactions in foreign currencies are translated at the exchange rate ruling
at the dates of the transactions. Monetary assets and liabilities denominated
in foreign currencies are retranslated at the exchange rates ruling at the
balance sheet date, with the resulting exchange differences recognised in the
income statement.

The accounts of each subsidiary are prepared using the functional currency of
that subsidiary. The income statements of foreign subsidiary undertakings are
translated into pounds sterling at average exchange rates on consolidation.
The assets and liabilities of overseas subsidiaries (which comprise the
Group's net investment in foreign operations) are translated at the exchange
rate ruling at the balance sheet date. The resulting exchange differences are
recognised in other comprehensive income and accumulated in equity within the
foreign exchange reserve.

Consolidation

The Group's financial statements consolidate the results of the Company and
its subsidiary entities, and include the share of its joint ventures' and
associates' results accounted for under the equity method.

A subsidiary is an entity controlled by the Group. The Group controls a
subsidiary when it is exposed, or has the rights, to variable returns from its
involvement with the subsidiary and has the ability to affect those returns
through its power over the subsidiary.

The results of subsidiaries are included from the date of acquisition. Where
necessary, adjustments are made to the financial statements of subsidiaries to
bring their accounting policies into line with those of the Group. Intra-group
transactions, balances, income, and expenses are eliminated on consolidation.

Where a consolidated company is less than 100% owned by the Group, the
treatment of the non-controlling interest share of the results and net assets
is dependent on how the non-controlling interests' equity award is accounted
for. Where the equity is accounted for as a share-based payment award under
IFRS 2, all dividend outflow is taken to staff costs, and there is no
non-controlling interest. In all other cases, the non-controlling interest
share of the results and net assets is recognised at each reporting date in
equity, separately from the equity attributable to the shareholders of the
Company.

Significant accounting policies

The significant accounting policies applied in the preparation of these
consolidated financial statements are set out in the relevant notes. These
policies have been applied consistently to all the years presented, unless
otherwise stated.

Critical accounting policies

Certain of the Group's significant accounting policies are considered by the
Directors to be critical, due to the level of complexity, judgement, or
estimation involved in their application and their potential impact on the
consolidated financial statements. The critical accounting policies are listed
below and explained in more detail in the relevant notes to the Group
financial statements.

Revenue recognition

The Group applied IFRS 15 Revenue on contracts with customers from the start
of 2018.

The Group's revenue is earned from the provision of advertising and marketing
services, together with commission-based income in relation to media spend and
commission-based income in relation to talent performance. Revenue from
contracts with customers is recognised as, or when, the performance
obligations present within the contractual agreements are satisfied. Depending
on the arrangement with the client, the Group may act as principal or as agent
in the provision of these services.

See note 4 for a full listing of the Group's revenue accounting policies.

Put option accounting (IFRS 2 and IFRS 9)

It is common for equity partners in the Group's subsidiaries to hold put
options over their equity, such that they can require the Group to purchase
their non-controlling interest for either a variable number of the Company
shares or cash. Dependent on the terms and substance of the underlying
agreement, these options are either recognised as a put option liability under
IFRS 9 (note 26) or as a put option under IFRS 2 (note 27) - see significant
judgements below.

An IFRS 9 scheme should be considered as reward for future business
performance and is not conditional on the holder being an employee of the
business. These instruments are recognised in full at the amortised cost of
the underlying award on the date of inception, with both a liability on the
balance sheet and a corresponding amount within the minority interest put
option reserve being recognised. At each period end, the amortised cost of the
put option liability is calculated in accordance with the put option
agreement, to determine a best estimate of the future value of the expected
award. Resultant movements in the amortised cost of these instruments are
charged to the income statement within finance income/expense. The put option
liability will vary with both the Group's share price and the subsidiary's
financial performance. Upon exercise of an award by a holder, the liability is
extinguished and the associated minority interest put option reserve is
transferred to the non-controlling interest acquired reserve.

An IFRS 2 scheme should be considered as reward for future business
performance and is conditional on the holder being an employee of the
business. These schemes are recognised as staff costs over the vesting period
(if equity-settled) or until the option is exercised (if cash-settled). In
September 2021, the Board made the decision to move to cash settlement of
these put options going forward. This required a fair value assessment on the
day of the modification and a movement between reserves and liabilities.

See note 27 for a full description of the Group's accounting policy for IFRS 2
put options.

Headline results

As stated in the Financial Review, the Directors believe that the Headline
results and Headline earnings per share (see note 1) provide additional useful
information on the underlying performance of the business. The Headline
results reflect the underlying profitability of the business units, by
excluding a number of items that are not part of routine business income and
expenses.

In addition, the Headline results are used for internal performance management
and reward, and they are also used to calculate minority shareholder put
option liabilities. The term 'Headline' is not a defined term in IFRS. Note 1
reconciles Statutory results to Headline results and the segmental reporting
(note 3) reflects Headline results, in accordance with IFRS 8.

The items that are excluded from Headline results are:

 ·           Exceptional separately disclosed items that are one-off in nature and are not
             part of running the business.
 ·           Acquisition-related costs.
 ·           Gains or losses generated by disposals of subsidiaries and associates.
 ·           Fair value adjustments to unlisted equity investments, acquisition related
             contingent consideration and put options.
 ·           Dividends paid to IFRS 2 put option holders.

 

Unlisted investments

The Group holds certain unlisted equity investments which are classified as
financial assets at FVTPL (see note 19). These investments are initially
recognised at their fair value. At the end of each reporting period, the fair
value is reassessed, with gains or losses being recognised in the income
statement.

Significant accounting judgements and key sources of estimation uncertainty

In the course of preparing financial statements, management necessarily makes
judgements and estimates that can have a significant impact on the financial
statements. The estimates and judgements that are made are continually
evaluated, based on historical experience and other factors, including
expectations of future events that are believed to be reasonable under the
circumstances. The estimates and judgements that have a significant risk of
causing a material adjustment to the financial statements within the next
financial year are outlined below:

Significant accounting judgements

Management has made the following judgements, which have the most significant
effect in terms of the amounts recognised, and their presentation, in the
consolidated financial statements.

Non-controlling interest put option accounting - IFRS 2 or IFRS 9

The key judgement is whether the awards are given beneficially as a result of
employment, which can be determined where there is an explicit service
condition, where the award is given to an existing employee, where the
employee is being paid below market value or where there are other indicators
that the award is a reward for employment. In such cases, the awards are
accounted for as a share-based payment in exchange for employment services
under IFRS 2.

Otherwise, where the holder held shares prior to the Group acquiring the
subsidiary, or gained the equity to start a subsidiary using their unique
skills, and there are no indicators it should be accounted for under IFRS 2,
then the award is accounted for under IFRS 9.

Impairment - assessment of CGUs and assessment of indicators of impairment

Impairment reviews are undertaken annually, or more frequently if events or
changes in circumstances indicate a potential impairment. Assets with finite
lives are reviewed for indicators of impairment (an impairment "trigger") and
judgement is applied in determining whether such a trigger has occurred.
External and internal factors are monitored by management, including a)
adverse changes in the economic or political situation of the geographic
locale in which the underlying entity operates, b) heightened risk of client
loss or chance of client gain, and c) internal reporting suggesting that an
entity's future economic performance is better or worse than previously
expected. Where management have concluded that such an indication of
impairment exists, then the recoverable amount of the asset is assessed.

The Group assesses whether an impairment is required by comparing the carrying
value of the CGU assets (including the right-of-use assets under IFRS 16) to
their value in use. Discounted cash flow models, based on the Group's latest
budget and 3 year financial plan, and a long term growth rate, are used to
determine the recoverable amount for the CGUs. The appropriate estimates and
assumptions used require judgement and there is significant estimation
uncertainty. The results of impairment reviews conducted at the end of the
year are reported in note 14 (Intangible Assets), note 15 (Investments in
associates and joint ventures), and note 17 (Leases).

The Group has recognised a total impairment charge of £564k in the year
(2021: £3,294k), of which £728k relates to Intangibles (2021: £2,937k) and
£164k relates to the reversal of a previous impairment of right-of-use
assets, for a property which has been sublet in 2022 (2021: £Nil). There was
no impairment in the year of plant and equipment (2021: £Nil), or associate
investments (2021: £357k).

Significant estimates and assumptions

Some areas of the Group's financial statements are subject to key assumptions
and other significant sources of estimation uncertainty at the reporting date,
that have a significant risk of causing a material adjustment to the carrying
amounts of assets and liabilities within the next financial year. The Group
has based its assumptions and estimates on parameters available when the
financial statements were prepared.

Deferred tax assets

The Group assesses the future availability of carried forward losses and other
tax attributes, by reference to jurisdiction-specific rules around carry
forward and utilisation, and it assesses whether it is probable that future
taxable profits will be available against which the attribute can be utilised.

Fair value measurement of financial instruments

The Group holds certain financial instruments, which are recorded on the
balance sheet at fair value at the point of recognition and remeasured at the
end of each reporting period. At the year-end these relate to:

 i.          equity investments at FVTPL in non-listed limited companies (note 19); and
 ii.         certain contingent consideration (note 13).

No formal market exists to trade these financial instruments and, therefore,
their fair value is measured by the most appropriate valuation techniques
available, which vary based on the nature of the instruments. The inputs to
the valuation models are taken from observable markets where possible, but,
where this is not feasible, judgement is required to establish fair values.

The basis of calculation of the estimated fair value of these financial
instruments (in addition to sensitivity analyses on the estimates' salient
inputs) is detailed in note 29.

Share-based incentive arrangements

Share-based incentives are valued at the date of the grant, using stochastic
Monte Carlo pricing models with non-market vesting conditions. Typically, the
value of these awards is directly related to the performance of a particular
entity of the Group in which the employee holds a minority interest. The key
inputs to the pricing model are risk-free interest rates, share price
volatility and expected future performance of the entity to which the award
relates. Management apply judgement to these inputs, using various sources of
information, including the Group's share price, experience of past performance
and published data on risk-free interest rates (government gilts).

Details of awards made in the year are shown in note 27.

Leasing estimates

Within IFRS 16, two estimates are used for the recognition of new leases and
making amendments to existing leases:

 

 i.   Derivation of the interest rate used for discounting future cash flows - the
      discount rate used in the calculation of the lease liability involves
      estimation on a lease-by-lease basis. This involves an estimate of incremental
      borrowing costs, driven by the territory risk (which comprises both the
      currency used and the risk-free rates of that country), the date of lease
      inception, and the lease term.
 ii.  Anticipated length of lease term - IFRS 16 defines the lease term as the
      non-cancellable period of a lease, together with the options to extend or
      terminate a lease, if the lessee is reasonably certain to exercise that
      option. Where a lease includes the option for the Group to extend the lease
      term, the Group takes a view, at inception, as to whether it is reasonably
      certain that the option will be exercised. This will take into account the
      length of time remaining before the option is exercisable, current trading,
      future trading forecasts and the level and type of any planned capital
      investment. The assessment of whether the option will be exercised is
      reassessed in each reporting period. A reassessment of the remaining life of
      the lease could result in a recalculation of the lease liability and a
      material adjustment to the associated balances.

 

 

Non-statutory accounts statement

The financial information for the year ended 31 December 2022 and the year
ended 31 December 2021 does not constitute the company's statutory accounts
for those years.

Statutory accounts for the year ended 31 December 2021 have been delivered to
the Registrar of Companies. The statutory accounts for the year ended 31
December 2022 will be delivered to the Registrar of Companies in due course.

The auditor's reports on the accounts for 31 December 2022 and 2021 were
unqualified, did not draw attention to any matters by way of emphasis, and did
not contain any statement under 498(2) or 498(3) of the Companies Act 2006.

Notes to the Financial Statements

1.   Headline results and earnings per share

The analysis below provides a reconciliation between the Group's Statutory
results and the Headline results for the current year.

                                                              Statutory  Separately disclosed items  Amortisation of acquired intangibles  Impairment of non-current assets                                             Revaluation of contingent consideration (note 13)  Dividends paid to IFRS 2 put holders  Put option accounting  Headline results

                                                              2022       (note 2)                    (note 14)                             (note 14 & 17)                                                                                                                  (note 5)*                             (note 26 & 27)

                                                                                                                                                                             FVTPL investments under IFRS 9 (note 19)
 Year ended 31 December 2022                           Note   £000       £000                        £000                                  £000                              £000                                       £000                                               £000                                  £000                   £000
 Billings (unaudited)                                         597,520    -                           -                                     -                                 -                                          -                                                  -                                     -                      597,520
 Revenue                                                      462,533    -                           -                                     -                                 -                                          -                                                  -                                     -                      462,533
 Net revenue                                                  271,140    -                           -                                     -                                 -                                          -                                                  -                                     -                      271,140
 Staff costs                                           5      (198,765)  3,412                       -                                     -                                 -                                          -                                                  7,811                                 1,119                  (186,423)
 Depreciation                                          16,17  (9,326)    -                           -                                     -                                 -                                          -                                                  -                                     -                      (9,326)
 Amortisation                                          14     (1,060)    -                           597                                   -                                 -                                          -                                                  -                                     -                      (463)
 Impairments                                           14,17  (564)      -                           -                                     564                               -                                          -                                                  -                                     -                      -
 Other operating charges                                      (49,474)   9,940                       -                                     -                                 (272)                                      266                                                -                                     -                      (39,540)
 Other losses                                          19     (1,403)    -                           -                                     -                                 1,403                                      -                                                  -                                     -                      -
 Operating profit                                             10,548     13,352                      597                                   564                               1,131                                      266                                                7,811                                 1,119                  35,388
 Share of results of associates and JV                 15     (10)       -                           -                                     -                                 -                                          -                                                  -                                     -                      (10)
 Finance income                                        7      391        -                           -                                     -                                 -                                          -                                                  -                                     -                      391
 Finance expense                                       7      (5,506)    -                           -                                     -                                 456                                        -                                                  -                                     1,114                  (3,936)
 Profit before taxation                                8      5,423      13,352                      597                                   564                               1,587                                      266                                                7,811                                 2,233                  31,833
 Taxation                                              8      (5,178)    (1,982)                     (174)                                 -                                 (409)                                      -                                                  -                                     (47)                   (7,790)
 Profit for the year                                          245        11,370                      423                                   564                               1,178                                      266                                                7,811                                 2,186                  24,043
 Non-controlling interests                                    (155)      -                           -                                     -                                 -                                          -                                                  (5,783)                               -                      (5,938)
 Profit attributable to equity holders of the Group**         90         11,370                      423                                   564                               1,178                                      266                                                2,028                                 2,186                  18,105

* The non-controlling interest charge is moved to operating profit due to
underlying equity being defined as a IFRS 2 put option.

** Headline earnings are profit attributable to equity holders of the Group
after adding back the adjustments noted above.

 

1. Headline results and earnings per share continued

The analysis below provides a reconciliation between the Group's Statutory
results and the Headline results for the prior year.

                                                                     Statutory     Separately disclosed items  Amortisation of acquired intangibles (note 14)      Impairment of non-current assets      Gain on disposal of subsidiaries and related costs (note 11)      Revaluation of associates on transition to subsidiaries (note 15)                                                   Revaluation of contingent consideration (note 13)     Dividends paid to IFRS 2 put holders (note 5)*      Put option accounting (note 26 & 27)          Headline results

                                                                     2021          (note 2)                                                                        (note 14 & 15)

                                                                                                                                                                                                                                                                                                                                                 FVTPL investments under IFRS 9 (note 19)
 Year ended 31 December 2021                               Note      £000          £000                        £000                                                £000                                  £000                                                              £000                                                                  £000                                          £000                                                  £000                                                £000                                          £000
 Billings (unaudited)                                                533,350       -                           -                                                   -                                     -                                                                 -                                                                     -                                             -                                                     -                                                   -                                             533,350
 Revenue                                                             394,575       -                           -                                                   -                                     -                                                                 -                                                                     -                                             -                                                     -                                                   -                                             394,575
 Net revenue                                                         249,336       -                           -                                                   -                                     -                                                                 -                                                                     -                                             -                                                     -                                                   -                                             249,336
 Staff costs                                               5         (172,493)     (3,975)                     -                                                   -                                     28                                                                -                                                                     -                                             -                                                     5,270                                               1,225                                         (169,945)
 Depreciation                                              16,17     (9,196)       -                           -                                                   -                                     -                                                                 -                                                                     -                                             -                                                     -                                                   -                                             (9,196)
 Amortisation                                              14        (1,412)       -                           965                                                 -                                     -                                                                 -                                                                     -                                             -                                                     -                                                   -                                             (447)
 Impairments                                               14        (2,937)       -                           -                                                   2,413                                 -                                                                 -                                                                     -                                             -                                                     -                                                   -                                             (524)
 Other operating charges                                             (39,573)      192                         -                                                   -                                     97                                                                -                                                                     664                                           532                                                   -                                                   -                                             (38,088)
 Other gains                                               19        3,533         -                           -                                                   -                                     -                                                                 -                                                                     (3,533)                                       -                                                     -                                                   -                                             -
 Operating profit                                                    27,258        (3,783)                     965                                                 2,413                                 125                                                               -                                                                     (2,869)                                       532                                                   5,270                                               1,225                                         31,136
 Share of results of associates and JV                     15        (190)         -                           -                                                   -                                     -                                                                 234                                                                   -                                             -                                                     -                                                   -                                             44
 Gain on disposal of subsidiaries                          11        42            -                           -                                                   -                                     (42)                                                              -                                                                     -                                             -                                                     -                                                   -                                             -
 Impairment of associate investment                        15        (357)         -                           -                                                   357                                   -                                                                 -                                                                     -                                             -                                                     -                                                   -                                             -
 Finance income                                            7         260           -                           -                                                   -                                     -                                                                 -                                                                     -                                             -                                                     -                                                   -                                             260
 Finance expense                                           7         (5,381)       -                           -                                                   -                                     -                                                                 -                                                                     359                                           -                                                     -                                                   896                                           (4,126)
 Profit before taxation                                    8         21,632        (3,783)                     965                                                 2,770                                 83                                                                234                                                                   (2,510)                                       532                                                   5,270                                               2,121                                         27,314
 Taxation                                                  8         (8,459)       743                         (246)                                               -                                     -                                                                 -                                                                     680                                           -                                                     11                                                  -                                             (7,271)
 Profit for the year                                                 13,173        (3,040)                     719                                                 2,770                                 83                                                                234                                                                   (1,830)                                       532                                                   5,281                                               2,121                                         20,043
 Non-controlling interests                                           (416)         -                           -                                                   -                                     -                                                                 -                                                                     -                                             -                                                     (5,940)                                             -                                             (6,356)
 Profit attributable to equity holders of the Group**                12,757        (3,040)                     719                                                 2,770                                 83                                                                234                                                                   (1,830)                                       532                                                   (659)                                               2,121                                         13,687

 

* The non-controlling interest charge is moved to operating profit due to
underlying equity being defined as a IFRS 2 put option.

**Headline earnings are profit attributable to equity holders of the Group
after adding back the adjustments noted above.

 

Headline results and earnings per share continued

Earnings per share

Basic and diluted earnings per share are calculated by dividing the
appropriate earnings metrics by the weighted average number of shares of the
Company in issue during the year.

Diluted earnings per share is calculated by adjusting the weighted average
number of the Company's ordinary shares in issue on the assumption of
conversion of all potentially dilutive ordinary shares. Anti-dilutive
potential ordinary shares are excluded. The dilutive effect of unvested
outstanding options is calculated based on the number that would vest had the
balance sheet date been the vesting date. Where schemes have moved from equity
to cash payment and vice-versa the potential dilution is calculated as though
they had been in their year-end position for the whole year.

                                                                                         Headline
 Year ended 31 December 2022                                                   2022      2022
 Profit attributable to equity shareholders of the Group (£000)                90        18,105
 Basic earnings per share
   Weighted average number of shares (thousands)                               122,257   122,257
   Basic EPS                                                                   0.07p     14.81p
 Diluted earnings per share
   Weighted average number of shares (thousands) as above                      122,257   122,257
   Add
    - LTIP                                                                     905       905
    - Put options                                                              11,302    11,302
   Total                                                                       134,464   134,464
   Diluted EPS                                                                 0.07p     13.47p

  Excluding the put options (payable in cash)                                  (11,302)  (11,302)
  Weighted average number of shares (thousands) including dilutive shares      123,162   123,162
  Diluted EPS - excluding items the Group intends and is able to pay in cash   0.07p     14.70p

 

                                                                                         Headline

 Year ended 31 December 2021                                                   2021      2021
 Profit attributable to equity shareholders of the Group (£000)                12,757    13,687
 Basic earnings per share
   Weighted average number of shares (thousands)                               121,130   121,130
   Basic EPS                                                                   10.53p    11.30p
 Diluted earnings per share
   Weighted average number of shares (thousands) as above                      121,130   121,130
   Add
    - LTIP                                                                     178       178
    - Restrictive Shares                                                       649       649
    - Deferred consideration (payable in cash)                                 695       695
    - Put options (payable in cash)                                            13,342    13,342
   Total                                                                       135,994   135,994
   Diluted EPS                                                                 9.38p     10.06p
                                                                               135,994   135,994
  Excluding the deferred consideration (payable in cash)                       (695)     (695)
  Excluding the put options (payable in cash)                                  (13,342)  (13,342)
  Weighted average number of shares (thousands) including dilutive shares      121,957   121,957
  Diluted EPS - excluding items the Group intends and is able to pay in cash   10.46p    11.22p

2. Separately disclosed items
Policy

Separately disclosed items include one off, non-recurring revenues or
expenses. These are shown separately and are excluded from Headline profit to
provide a better understanding of the underlying results of the Group.

Analysis

Separately disclosed items for the year ended 31 December 2022 comprise of the
following:

 

 2022                                Operating  Staff costs  Taxation  After tax

                                     costs      £000         £000      total

                                     £000                              £000
 Takeover transaction costs          9,210      1,623        (1,294)   9,539
 Strategic review and restructuring  992        1,789        (688)     2.093
 Other                               (262)      -            -         (262)
 Total separately disclosed items    9,940      3,412        (1,982)   11,370

 

During 2022, the Company has been subject to two competing bids to take
control and full ownership of the business. Managing the Company's response to
these two bids has resulted in a number of external advisory costs and a
refocusing of several key internal personnel away from the day-to-day running
of the business. Included in the above is £811k related to senior management
costs (including £360k representing CEO time), as an estimate of time spent
on the transaction where they have been unable to undertake other planned
strategic activities and day-to-day management of the business. In addition,
incremental bonus costs were paid to several key individuals of £594k to
reflect the significant additional workload they had to undertake.

In 2022, the Group has commenced a global cost efficiency programme, with the
assistance of PricewaterhouseCoopers LLP. The professional fees incurred in
relation to this project have been classified as non-Headline (£992k). In
addition, within three of the agencies in the Group, a strategic review has
been commenced which has resulted in staff redundancy costs in the year
(£1,789k).

Other separately disclosed items relate to the release of the provision
associated with the Financial Conduct Authority investigation, which is now
closed with no enforcement action being taken, the cost of which was
previously treated as non-Headline. In addition, legal fees were incurred in
relation to a put option.

Separately disclosed items for the year ended 31 December 2021 comprise the
following:

 2021                                                       Operating  Staff costs  Taxation  After tax

                                                            costs      £000         £000      total

                                                            £000                              £000
 Strategic review and restructuring                         192        (2,751)      466       (2,093)
 Forgiveness of US Payment Protection Program ("PPP") loan  -          (2,200)      462       (1,738)
 Repayment of UK furlough money                             -          976          (185)     791
 Total separately disclosed items                           192        (3,975)      743       (3,040)

 

In 2021, the Group recognised the repayment of the UK furlough money that was
received in 2020 and the forgiveness of the US "PPP" loans that were received
in 2020. Included within strategic review and restructuring are the release of
a long-term incentive plan accrual for a previous employee who is no longer
part of the business (£1.8m of this relates to pre-2021), and the lease
surrender expense, due to restructuring of two lease spaces.

 

3. Segmental information
Headline segmental income statement

Segmental results are reconciled to the income statement in note 1. The Board
reviews Headline results.

The Group's operating segments are aligned to those business units that are
evaluated regularly by the chief operating decision maker ("CODM"), namely,
the Board, in making strategic decisions, assessing performance, and
allocating resources.

The operating segments have historically comprised of individual country
entities, the financial information of which is provided to the CODM and is
aggregated into specific geographic regions on a headline basis, with each
geographic region considered a reportable segment. Each country included in
that region has similar economic and operating characteristics. The products
and services provided by entities in a geographic region are all related to
marketing communications services and generally offer complementary products
and services to their customers.

The Group's performance is also assessed under a structure of specialisms, and
this is reported under two segments: Advertising and High Growth Specialisms,
excluding Group Central Costs.

 

Segmental Information by Geography

                              UK        Europe        Middle East and Africa      Asia          Australia     Americas       Group Central Costs     Total
 Year Ended 31 December 2022  £000      £000          £000                        £000          £000          £000           £000                    £000

 Net revenue                   98,241    15,316        23,368                      26,154        52,855        55,206        -                        271,140
 Operating profit / (loss)     19,528    1,852         2,625                       6,951         5,817         9,970         (11,355)                 35,388
 Operating profit margin      19%       12%           11%                         29%           11%           18%            -                       13%
 Profit / (loss) before tax    17,416    1,832         2,345                       6,757         4,904         8,278         (9,699)                  31,833

 

                               UK        Europe    Middle East and Africa      Asia          Australia     Americas       Group Central Costs     Total
 Year Ended 31 December 2021*  £000      £000      £000                        £000          £000          £000           £000                    £000

 Net revenue                    95,104    15,207    20,216                      23,324        53,997        41,488        -                        249,336
 Operating profit / (loss)      17,837    1,929     2,842                      7,331          5,832         7,525         (12,160)                 31,136
 Operating profit margin       19%       13%       14%                         31%           11%           18%            -                       12%
 Profit / (loss) before tax     17,426    1,906     2,430                      6,702          5,257         6,441         (12,848)                 27,314

*2021 figures have been restated to bring geographical split of Performance
entities in line with internal management reporting.

Included within the Group's revenues is a customer that makes up more than 10%
of total revenue, contributing £32.8m (2021: £23.6m). This is included
within UK, Americas and within the High Growth Specialisms.

 

Segmental Information by Specialisms

 

                              Advertising  High Growth Specialisms  Group Central Costs  Total
 Year Ended 31 December 2022  £000         £000                     £000                 £000
 Net revenue                   124,300      146,840                 -                     271,140
 Operating profit / (loss)     11,728       35,015                  (11,355)              35,388
 Operating profit margin      9%           24%                      -                    13%
 Profit / (loss) before tax    9,928        31,604                  (9,699)               31,833

 

 

                              Advertising*  High Growth Specialisms*  Group Central Costs  Total
 Year Ended 31 December 2021  £000          £000                      £000                 £000
 Net revenue                   127,195       122,141                   -                    249,336
 Operating profit / (loss)     11,052        32,244                   (12,160)              31,136
 Operating profit margin      9%            26%                       -                    12%
 Profit / (loss) before tax    9,370         30,792                   (12,848)              27,314

*In 2022 two agencies were included in High Growth Specialisms, compared to
Advertising in 2021. The figures relating to these entities in 2021 were net
revenue, £2,623k, operating loss, £175k and loss before tax, £156k.

4. Revenue from contracts with customers

Billings comprise all gross amounts billed, or billable, to clients and is
stated exclusive of VAT and sales taxes. Billings is a non-GAAP measure and is
included as it influences the quantum of trade and other receivables
recognised at a given date. The difference between Billings and Revenue is
represented by costs incurred on behalf of clients with whom entities within
the Group operate as an agent, and timing differences, where invoicing occurs
in advance or in arrears of the related revenue being recognised.

Net revenue is a non-GAAP measure and is reviewed by the CODM and other
stakeholders as a key metric of business performance (note 3).

Revenue recognition policies

Revenue is stated exclusive of VAT and sales taxes. Net revenue is exclusive
of third-party costs recharged to clients, where entities within the Group are
acting as principal.

Performance obligations

At the inception of a new contractual arrangement with a customer, the Group
identifies the performance obligations inherent in the agreement. Typically,
the terms of the contracts are such that the services to be rendered are
considered to be either integrated or to represent a series of services that
are substantially the same with the same pattern of transfer to the customer.
Accordingly, this amalgam of services is accounted for as a single performance
obligation.

Where there are contracts with services which are distinct within the
contract, then they are accounted for as separate obligations. In these
instances, the consideration due to be earned from the contract is allocated
to each of the performance obligations, in proportion to their stand-alone
selling price.

Further discussion of performance obligations arising in terms of the main
types of services provided by the Group, in addition to their typical pattern
of satisfaction, is provided below.

Measurement of revenue

Based on the terms of the contractual arrangements entered into with
customers, revenue is typically recognised over time. This is based on either
the fact that (i) the assets generated under the terms of the contracts have
no alternative use to the Group and there is an enforceable right to payment,
or (ii) the client exerts editorial oversight during the course of the
assignment such that they control the service as it is provided.

Principal vs agent

When a third-party supplier is involved in fulfilling the terms of a contract
then, for each performance obligation identified, the Group assesses whether
the Group is acting as principal or agent. The primary indicator used in this
assessment is whether the Group is judged to control the specified services
prior to the transfer of those services to the customer. In this instance it
is typically concluded the Group is acting as principal.

When entities within the Group act as an agent, the revenue recorded is the
net amount retained. Costs incurred with external suppliers are excluded from
revenue. When the Group acts as principal the revenue recorded is the gross
amount billed and when allowable by the terms of the contract, out-of-pocket
costs, such as travel, are also recognised as the gross amount billed with a
corresponding amount recorded as an expense.

Treatment of costs

Costs incurred in relation to the fulfilment of a contract are generally
expensed as incurred if revenue is recognised over time.

Disaggregation of revenue

The Group monitors the composition of revenue earned by the Group on a
geographic basis and by specialism.

 

               Reported
 Revenue       2022   2021   2022 vs 2021
 Specialism    £m     £m     Movement
 Advertising*  221.8  193.8  14.5%
 Media         36.6   33.1   10.6%
 Issues        92.7   87.7   5.7%
 Consulting*   45.9   39.5   16.1%
 Passions*     65.5   40.5   61.6%
 Group         462.5  394.6  17.2%

*Included in 2021 Advertising Revenue is £2,441k relating to an agency
recognised in Passions in 2022 and £1,345k relating to an agency recognised
in Consulting in 2022.

                           Reported
 Revenue                   2022   2021   2022 vs 2021
 Region                    £m     £m     Movement
 UK                        139.3  101.1  38.1%
 Europe                    24.9   26.9   (7.5)%
 Middle East & Africa      53.0   37.9   39.8%
 Asia                      39.0   41.3   (5.7)%
 Australia                 89.5   82.8   8.%
 Americas                  116.8  104.6  11.5%
 Group                     462.5  394.6  17.2%

 

Assets and liabilities related to contracts with customers

Contract assets and liabilities arise when there is a difference (generally
due to timing) in the amount of revenue which can be recognised and the amount
which can be invoiced under the terms of the contractual arrangement.

Where revenue earned from customers is recognised over time, many of the
Group's contractual arrangements have terms which permit the Group to remit
invoices for the amount of work performed to date on a specific contract
(described in the accounting policies as 'right-to-invoice'). Where the terms
of a contractual arrangement do not carry such right to invoice, then a
contract asset is recognised over time, as work is performed until such point
that an invoice can be remitted.

Where revenue earned from customers is recognised at a point in time, then
this will be dependent on satisfaction of a specific performance obligation.
At such point, it is usual that there are no other conditions required to be
met for receipt of consideration and, as such, a trade receivable should be
recognised at the point the entity's right to consideration is unconditional,
which normally will be at the time the PO is satisfied (which may not be the
same as when an invoice is raised).

Contract liabilities comprise instances where a customer has made payments
relating to services prior to their provision. Where payments are received in
advance, IFRS 15 requires assessment of whether these cash transfers contain
any financing component. Under the terms of the contractual arrangements
entered into by entities within the Group, there are no instances where such
financing elements arise. This is the case even for those arrangements where
the Group receives monies more than a year in advance by virtue of the terms
of the contractual agreement so entered into.

The Group operates a standard 30 day credit terms policy. All contract
liabilities and contract assets (other receivables per note 20) brought
forward have been recognised in the current period.

Revenue recognition policies and performance obligation satisfaction by category of services performed

Further details regarding revenue recognition and performance obligations of
the Group's main service offerings are summarised below.

Provision of advertising and marketing services

The provision of advertising and marketing services to clients typically meets
the criteria identified above for revenue to be recognised over time. The
quantum of revenue to be recognised over the period of the assignments is
either based on the 'right-to-invoice' expedient or as the services are
provided, depending on the contractual terms. In measuring the progress of
services provided in an assignment, the Group uses an appropriate measure
depending on the circumstances, which may include inputs (such as internal
labour costs incurred) or outputs (such as media posts).  Where projects are
carried out under contracts, the terms of which entitle an entity within the
Group to payment for its performance only when a discrete point is reached
(such as an event has occurred or a milestone has been reached), then revenue
is recognised at the time that payment entitlement occurs, i.e. at a point in
time.

The provision of advertising and marketing services can encompass provision of
a range of media deliverables in addition to development and deployment of a
media strategy. Regular assessment of the effectiveness of the project with
regards to the objective of the contractual arrangement may also be included.
Often the range of services provided within these arrangements is considered
to be integrated to an extent that no separable performance obligations can be
identified other than a single over-arching combined performance obligation
relating to the delivery of the project. In these instances, revenue is
recognised over time as the performance obligation is being satisfied
depending on the circumstances, which may include inputs (such as internal
labour costs incurred) or outputs (such as media posts).

When services provided are considered separable, and not integrated, then
multiple performance obligations are recognised. Multiple performance
obligations are most common in projects where there are clearly separable
conceptual preparatory obligations culminating in a customer deliverable, such
as an event. In these scenarios the conceptual preparation element and the
deliverable are concluded as forming separate performance obligations with the
revenue and corresponding cost of sales (typically third-party pass-through
costs) assigned to the obligation to which they relate.

Whilst it is uncommon for projects to be such that revenue is not able to be
recognised over time, examples can occur. In these instances, the element of
the transaction price assigned to each performance obligation (in proportion
to stand-alone selling prices) is recognised as revenue once an obligation has
been fully satisfied, for example an event has occurred or a milestone has
been reached.

The entity within the Group enters into retainer fees that relate to
arrangements whereby the nature of the entity's contractual promise is to
agree to 'stand-ready' to deliver services to the customer for a period of
time rather than to deliver the goods or services underlying that promise.
Revenue relating to retainer fees is recognised over the period of the
relevant assignments or arrangements, typically in line with the 'stand-ready'
incurred costs.

Where fees are remunerated to the agency in excess of the services rendered
then a contract liability is recognised. Conversely where the services
rendered are in excess of the actual fees paid, then a contract asset is
recognised when there is a right to consideration.

Certain of these arrangements have contractual terms relating to the agency
meeting specific customer identified KPIs.  As a result, the overall level of
consideration can vary by increasing or decreasing as a result of performance
against these KPI metrics. To reflect this variability in the overall level of
consideration, management estimate the most likely outcome and then reflect
that outcome in the revenue recognised as the performance obligation(s) of the
contract are satisfied. When determining the likely outturn position the
estimated consideration is such that it is highly probable there will not be
significant reversal of the revenue in the future. The estimated portion of
the variable element is recalculated at the earlier of the completion of the
contract or the next reporting period and revenue is adjusted accordingly.
These estimates are based on historical award experience, anticipated
performance and best judgement at the time.

Commission based income in relation to media spend

The Group arranges for third parties to provide the related goods and services
to its customers in the capacity of an agent. Revenue is recognised in
relation to the amount of commission the Group is entitled to. Often
additional integrated services are provided at the same time with regards to
the development and deployment of an overarching media strategy. Due to the
integration of the services provided under the terms of the contract,
management judgement is applied to assess whether there is a single combined
performance obligation.

The performance obligation for media purchases is considered to have been
satisfied when the associated advertisement has been purchased. In the
majority of instances where the Group purchases media for clients, the Group
is acting as agent.

Commission based income in relation to talent performance

Revenue in relation to talent performance involves the Group acting as agent.
Typically, such arrangements have a single, or a sequence, of specific
performance obligations relating to the talent (or other third party)
providing services. The performance obligations are generally satisfied at a
point in time once the service has been provided, at which point, revenue is
recognised. The consideration for the services is normally for a fixed amount
(as a percentage of the talent's fee) with no degree of variability.

Recognition of supplier discounts and rebates as revenue from contracts with customers

The Group receives discounts and rebates from certain suppliers for
transactions entered into on behalf of clients, which the clients have agreed
the Group can retain. When the contractual terms of the agreements entered
into are such that the Group acts as agent in these instances, then such
rebates are recognised as revenue from contracts with customers. By contrast,
when the contractual terms of the agreements are such that the Group is acting
as principal then such rebates are recognised as a reduction in direct costs.
Certain of the Group's clients, however, have contractual terms such that the
pricing of their contracts is structured with the rebate being passed through
to them.

5. Staff costs
Policy
Contributions to personal pension plans are charged to the income statement in the period in which they are due. Bonuses are given on an ad hoc basis, or as otherwise agreed, and are accrued in the year to which the services performed relate (when there is an expectation these will be awarded).
 

Staff costs (including Directors)

                                                                                2022     2021
 Year ended 31 December                                                         £000     £000
 Wages and salaries                                                             156,476  141,615
 Social security costs                                                          16,152   13,085
 Pension costs                                                                  8,833    5,403
 Other staff costs*                                                             5,832    6,950
  Total                                                                         187,293  167,053
 Allocations and dividends paid to holders of IFRS 2 put options  1             7,811    5,270
 Share based incentive plans:
   Cash settled                                                   27            2,432    (2,065)
   Equity settled                                                 27            1,229    2,235
 Total share based incentive plans                                              3,661    170
 Total staff costs                                                              198,765  172,493

*Other staff costs include profit share, LTIP charges and other staff
benefits.

 

 Staff numbers            2022    2021

 UK                      772     734

 Europe                  166     161

 Middle East and Africa  421     383
 Asia                    596     592
 Australia               439     465
 Americas                340     318

 Total                   2,734   2,653

 

These staff numbers are based on the average number of staff throughout the
year in 2022.

 

Pensions

The Group does not operate any defined benefit pension schemes. The Group
makes payments, on behalf of certain individuals, to personal pension schemes.

 

Compensation for key management personnel and directors

                              2022   2021
 Key management remuneration  £000   £000
 Wages and salaries           2,214  2,741
 Pension costs                53     82
 Share based payments*        381    268
 Total                        2,648  3,091

*Included within share based payments is £174k (2021: £220k) relating to
Mickey Kalifa who left the Company in May 2022.

Key management personnel include the Directors and employees responsible for
planning, directing and controlling the activities of the Group.

6. Auditors' remuneration

The Company paid the following amounts to its auditors in respect of the audit
of the financial statements and for other services provided to the Group:

                                                                              2022    2021
 Year ended 31 December                                                       £000    £000

 Audit services
 Fees payable to the Company's auditor for the audit of the Company's annual  1,506   1,450
 accounts
 Fees payable to associates of the Company's auditor for the audit of the     174     237
 accounts of subsidiaries
 Audit fees relating to the prior period                                      300     -
                                                                              1,980   1,687

 Other services provided by the Auditors:
 Other assurance services - interim agreed upon procedures                    25      46
 Corporate finance services                                                   499     -
 Taxation compliance services                                                 168     66
 Taxation advisory services                                                   176     112
                                                                              868     224

 Total                                                                        2,848   1,911

 

7. Net finance expense
Policy

Interest income and expense, including fair value adjustments to IFRS 9 put
options, are recognised in the income statement in the period in which they
are incurred, except for the amortisation of loan costs which are recognised
over the life of the loan.

 

Analysis

 

 Year ended 31 December                                           2022     2021
                                                                  £000     £000
 Bank interest receivable                                         331      187
 Other interest receivable                                        55       47
 Sublease finance income                                          5        26
 Financial income                                                 391      260
 Bank interest payable                                            (1,200)  (1,555)
 Amortisation of loan costs                                       (222)    (130)
 Interest on lease liabilities                                    (2,970)  (2,800)
 Valuation adjustment to IFRS 9 put option liabilities (Note 26)  (1,114)  (896)
 Financial expense                                                (5,506)  (5,381)
 Net finance expense                                              (5,115)  (5,121)

8. Current taxation
Policy

Current tax, including UK and foreign tax, is provided for using the tax rates
and laws that have been substantively enacted at the balance sheet date.

 

Analysis

 

 Income statement charge for year ended 31 December             2022   2021
                                                                £000   £000
 Taxation in the year
 UK                                                             730    1,832
 Overseas                                                       3,020  4,470
 Withholding taxes payable                                      14     31
 Adjustment for (over) / under provision in prior periods       (986)  1,476
 Total                                                          2,778  7,809

 Deferred taxation
 Recognition of temporary differences                           1,719  1,651
 Adjustment for under / (over) provision in prior periods       709    (974)
 Effect of changes in tax rates                                 (28)   (27)
 Total                                                          2,400  650
 Total taxation                                                 5,178  8,459

 

The differences between the actual tax and the standard rate of corporation
tax in the UK applied to the Group's statutory profit for the year are as
follows:

                                                                2022   2022   2021    2021
 Year ended 31 December                                         £000   %      £000    %
 Profit before taxation                                         5,423         21,632
 Taxation at UK corporation tax rate of 19.00% (2019: 19.00%)   1,030  19.0%  4,110   19.0%
 Expenses not deductible for tax                                1,314  24.2%  386     1.8%
 Different tax rates applicable in overseas jurisdictions       1,081  20.0%  1,467   6.8%
 Option charges not deductible for tax                          1,070  19.7%  925     4.3%
 Tax losses for which no deferred tax asset was recognised      834    15.4%  528     2.4%
 Impairment with no tax credit                                  138    2.5%   537     2.5%
 Withholding taxes payable                                      14     0.3%   31      0.1%
 Tax effect of associates                                       2      0.0%   1       0.0%
 Effect of changes in tax rates on deferred tax                 (28)   -0.5%  (27)    -0.1%
 Adjustment for tax (over)/under provision in prior periods     (277)  -5.1%  491     2.3%
 Effect of changes in tax rates                                 -      0.0%   (6)     0.0%
 Disposal of subsidiaries on which no tax is charged            -      0.0%   16      0.1%
 Total taxation                                                 5,178  95.5%  8,459   39.1%
 Effective tax rate                                             95.5%         39.1%

 

Large variations in future tax rates of the statutory accounts are expected
due to significant items such as share-based payments (option charges) and put
options being non-deductible against corporation tax as a result of these
items being capital in nature.

The key differences between actual and standard tax rates are as follows:

 ·           Expenses not deductible for tax: in 2022 two parties tried to acquire the
             Company and a proportion of the defence costs was disallowable due to their
             being capital in nature. This increased the non-deductible expenses. In
             addition, as the world returned to normal following the Covid-19 pandemic,
             there was increased client entertaining which is disallowable for corporation
             tax purposes. There were also capital allowances resulting from office
             refurbishment that could not be claimed.
 ·           Option charges include dividends paid to those shareholders in the subsidiary
             companies that also have a put option arrangement in place within that entity,
             which are not deductible for tax: the Group's share-based payment schemes
             mostly relate to equity held in subsidiary companies. The Group generally
             receives no tax benefit on the exercise of these put options nor on the
             payment of the dividends.
 ·           Different tax rates applicable in overseas jurisdictions. The Group operates
             in multiple locations round the world where tax rates are higher than the UK,
             e.g., Australia (30%) and USA (between 21% to 28%).
 ·           The net effect of the adjustment for current and deferred tax in prior periods
             is a release of an over provision of £279k (2021: £491k under provision) of
             total tax charge.
 ·           Impairment with no tax credit: On most of the acquisitions no tax benefit was
             received from the acquisition of goodwill. During the period some of the
             goodwill was impaired with no future tax benefit of such impairments.

Looking forward, UK corporation tax will increase from 19% to 25% from April
2023. Large variations in future tax rates are expected due to significant
items such as share-based payments (option charges), put options and
investment in subsidiaries being non-deductible against corporation tax as a
result of these items being capital in nature.

Tax on Headline profits

As can be seen in the Headline tax reconciliation, the largest drivers of
Headline tax charge are the local entities' profitability with central costs
being incurred in the UK, a lower tax market, and profits being made in higher
tax countries such as Australia and USA.

Our Headline tax rate has reduced from 26.6% to 24.5%. The reduction is due to
the use of prior years' tax losses (caused in part by the Covid-19 pandemic)
to offset current profitability and an increase in profits from countries with
lower tax rates, partly offset by increased expenditure on disallowable costs.

                                                                2022    2022    2021    2021
 Year ended 31 December                                         £000    %       £000    %
 Headline profit before taxation (Note 1)                       31,833          27,314
 Taxation at UK corporation tax rate of 19.00% (2021: 19.00%)   6,048   19.0%   5,189   19.0%
 Different tax rates applicable in overseas jurisdictions       1,297   4.1%    1,510   5.4%
 Tax losses for which no deferred tax asset was recognised      683     2.1%    528     1.9%
 Expenses not deductible for tax                                781     2.5%    386     1.4%
 Effect of changes in tax rates on deferred tax                 29      0.1%    (230)   -0.8%
 Withholding taxes payable                                      14      0.0%    31      0.1%
 Tax effect of associates                                       2       0.0%    (44)    -0.2%
 Adjustment for tax (over)/under provision in prior periods     (246)   -0.8%   502     1.8%
 Non-controlling interest share of partnership income           (818)   -2.6%   (595)   -2.2%
 Effect of changes in tax rates                                 -       0.0%    (6)     0.0%
 Headline taxation (Note 1)                                     7,790   24.5%   7,271   26.6%
 Headline effective tax rate                                    24.5%           26.6%

 

9. Deferred taxation
Policy

Deferred tax is provided in full, using the liability method, on temporary
differences arising between the tax bases of assets and liabilities and their
carrying amounts in the consolidated financial statements. Deferred tax is
not, however, provided for temporary differences that arise from: (i) initial
recognition of an asset or liability in a transaction other than a business
combination that at the time of the transaction affects neither accounting nor
taxable profit or loss, (ii) the initial recognition of goodwill.

Deferred tax is determined using tax rates (and laws) that have been enacted
or substantively enacted by the balance sheet date and are expected to apply
when the related deferred tax asset is realised or the deferred tax liability
is settled. Deferred tax assets are recognised to the extent that it is
probable future taxable profit will be available against which the temporary
differences can be utilised.

Deferred tax is provided on temporary differences arising on investments in
subsidiaries and associates, except where the timing of the reversal of the
temporary difference is controlled by the Group and it is probable that the
temporary difference will not reverse in the foreseeable future. Deferred
income tax assets and liabilities are offset when there is a legally
enforceable right to offset current tax assets against current tax liabilities
and the Group intends to settle its current tax assets and current tax
liabilities on a net basis.

Current and deferred tax is recognised in profit or loss, except to the extent
that it relates to items recognised in other comprehensive income or directly
in equity. In this case, the tax is also recognised in other comprehensive
income or directly in equity, respectively.

Analysis
                           2022     2021
 At 31 December            £000     £000
 Deferred tax assets       5,131    6,777
 Deferred tax liabilities  (1,245)  (777)
 Net deferred tax          3,886    6,000

 

The Deferred tax asset is recoverable against future profits, and future
corporation tax liabilities.  The following table shows the deferred tax
asset / (liability) recognised by Group and movements in 2022 and 2021.

                                     Intangibles     Capital allowances      Tax losses      Purchased investments     Working capital differences     Total
                                     £000            £000                    £000            £000                      £000                            £000
 At 31 December 2020                 236             1,326                   8,503           (465)                     (1,704)                         7,896
 Exchange differences                (16)            (52)                    (337)           -                         237                             (168)
 Income statement (charge) / credit  (47)            103                     (4,460)         (767)                     4,522                           (649)
 Acquisitions                        (1,150)         -                       71              -                         -                               (1,079)
 At 31 December 2021                 (977)           1,377                   3,777           (1,232)                   3,055                           6,000
 Exchange differences                124             (15)                    (198)           -                         375                             286
 Income statement (charge) / credit  484             581                     (1,561)         238                       (2,142)                         (2,400)
 At 31 December 2022                 (369)           1,943                   2,018           (994)                     1,288                           3,886

 

Based on the 2023 budget and 3-year plans, approved by the Board, the Group
has reviewed the deferred tax asset created by tax losses for their
recoverability. Where the Group believes such losses may not be recoverable
they have not been recognised on the balance sheet and have been included in
unrecognised deferred tax assets.

Within the local entities £1,556k (2021: £3,101k) of deferred tax has been
naturally offset. Disregarding this offset, the split of deferred tax is as
follows:

 

                           Intangibles  Capital allowances  Tax losses  Purchased investments  Working capital differences  Total
                           £000         £000                £000        £000                   £000                         £000
 At 31 December 2021
 Deferred tax assets       47           1,377               3,777       -                      4,677                        9,878
 Deferred tax liabilities  (1,024)      -                   -           (1,232)                (1,622)                      (3,878)
 Net deferred tax          (977)        1,377               3,777       (1,232)                3,055                        6,000
 At 31 December 2022
 Deferred tax assets       706          1,943               2,304       -                      1,734                        6,687
 Deferred tax liabilities  (1,075)      -                   (286)       (994)                  (446)                        (2,801)
 Net deferred tax          (369)        1,943               2,018       (994)                  1,288                        3,886

 

The working capital differences mostly relate to the tax effects of working
capital in Australia which calculates tax on a cash basis rather than the
accruals basis used in other countries; along with the continuing tax effects
of the adoption of IFRS16 (Leases); and tax provision on any long term
deferred bonuses.

UK tax legislation was implemented on 24 May 2021 which increased the UK
corporation tax from 19% to 25% with effect from 1 April 2023. The effect on
the revaluation of the deferred tax balance of this change is partly reliant
on future projections so it is an estimate.

The unrecognised deferred tax assets in respect of certain losses in overseas
territories, referred to in the tables above, have not been recognised as
there is insufficient certainty of future taxable profits against which these
would reverse. An unrecognised deferred tax asset in respect of carried
forward tax losses is shown below:

                          Losses   Deferred tax impact
                          £000     £000
 At 1 January 2022        6,426    1,457
 Exchange differences     772      180
 Written off in year      (1,158)  (326)
 Losses utilised in year  (1,653)  (465)
 Losses in year           6,246    1,299
 At 31 December 2022      10,633   2,145

 

Expiry date of losses:

                        2022   2021
                        £000   £000
 One to five years      24     -
 Five to ten years      565    648
 Ten years or more      1,556  809
 Total                  2,145  1,457

 

10. Dividends
Policy

Interim dividends are recognised when they have been approved by the Board and
are legally payable. Final dividends are recognised when they have been
approved by the shareholders at the Company's Annual General Meeting.

No interim or final dividends were declared for 2021. No interim dividends
were declared in 2022.

A final dividend of 1.5 pence per share has been recommended by the Board,
which is a total amount of £1,834k. The final dividend, if approved at the
Company's Annual General Meeting on 14 June 2023, will be paid on 12 July 2023
to all shareholders on the Company's register of members as at 9 June 2023.
The ex-dividend date for the shares is 8 June 2023.

The payment of this dividend will not have any tax consequences for the Group.

11. Disposals
Policy

Disposals of entities in the Group are accounted for in accordance with IFRS
10:25 (https://library.croneri.co.uk/cch_uk/iast/ifrs10-201105&p=#25) .
When the parent's ownership of a subsidiary company changes and results in the
parent's loss of control of a subsidiary within the Group, the parent:

 ·           derecognises the assets and liabilities attributable to the former subsidiary
             from the consolidated balance sheet;
 ·           recognises any investment retained in the former subsidiary when control is
             lost and subsequently accounts for it and for any amounts owed by or to the
             former subsidiary in accordance with relevant IFRS standards; and
 ·           recognises the gain or loss associated with the loss of control attributable
             to the former controlling interest.

 

Analysis

There were no disposals in 2022.

The Board made a strategic decision at the start of 2020 to eliminate
loss-making businesses from the Group by the end of the year, which was
communicated to the market and to shareholders. This process continued into
2021, with four entities either ceasing trading or being divested. These
entities were Creative Spark (Pty) Ltd, M&C Saatchi PR LLP, M&C
Saatchi Marketing Arts Ltd and Create Collective PTE Ltd. These entities
contributed £39k of losses to the 2021 results.

The Headline results of the entities disposed, which were included in the
results, were as follows:

                                   2022   2021
                                   £000   £000
 Plant and equipment               -      2
 Trade and other receivables       -      21
 Cash and cash equivalents         -      2
 Trade and other payables          -      (67)
 Add net liabilities               -      (42)
 Gain on disposal of subsidiaries  -      42

 Within note 1 in 2021, there are costs of £125k that relate to severance and
 legal fees for the disposal.

 

 

 

12. Acquisitions of subsidiaries

There were no acquisitions in 2022.

 

On 2 February 2021, the Group acquired two entities that were previously
associates, 40% of M&C Saatchi (Hong Kong) Ltd and 25.1% of Santa Clara
Participações Ltda. In addition, on 1 January 2021, the Group had control of
the 51% held in M&C Saatchi World Services Pakistan (Pvt) Ltd , therefore
obtaining control of the three entities. M&C Saatchi (Hong Kong) Limited's
primary activity is consultancy, and both Santa Clara Participações Ltda and
M&C Saatchi World Services Pakistan (Pvt) Ltd are marketing agencies,
these qualify as a business as defined in IFRS 3.

 

The amounts recognised in 2021, in respect of the identifiable assets acquired
and liabilities assumed are as set out in the table below.

                                                             M&C Saatchi (Hong Kong)      Santa Clara     Pakistan      Total

                                                             £000s                        £000s           £000s         £000s
 Financial assets                                            4,158                        1,879           482            6,519
 Property, plant and equipment                               284                          29              48            361
 Identifiable intangible assets                              1,653                        2,211           -               3,864
 Financial liabilities                                       (3,395)                      (3,472)         (530)         (7,397)
 Deferred tax liabilities                                    (343)                        (736)           -             (1,079)
 Total identifiable assets acquired and liabilities assumed   2,357                       (89)             -             2,268
 Plus: goodwill                                               2,677                       1,945           -              4,622
 Net assets acquired                                          5,034                       1,856           -              6,890

 Satisfied by:
 Equity instruments                                          2,627                        1,856           -             4,483
 Fair value of associate investment                          2,407                        -               -             2,407
 Total consideration transferred                             5,034                        1,856           -             6,890

 Net cash outflow arising on acquisition:
 Cash and cash equivalent balances acquired                  750                          513             29            1,292
                                                             750                          513             29            1,292

 

13. Deferred and contingent consideration
Policy

Certain acquisitions made by the Group include contingent or deferred
consideration, the quantum of which is dependent on the future performance of
the acquired entity. Such consideration is recorded at fair value in line with
IFRS 13 (note 29).

The balances are remeasured at the earlier of either the end of each reporting
period or crystallisation of the consideration payment. The movements in the
fair value are recognised in profit or loss.

Analysis

  Liabilities                            2022   2021
                                         £000   £000
 Current
 Deferred consideration
 Levergy Marketing Agency (Pty) Limited  -      (984)
 Total current                           -      (984)

 

  Assets                   2022   2021
                           £000   £000
 Non-current
 Contingent consideration
 Saatchinvest Ltd          914    -
 Total non-current         914    -

  Movements in liabilities in the year      2022   2021
                                            £000   £000
 At 1 January                               (984)  (1,679)
 Exchange differences                       -      48
 Charged to the income statement *          (266)  (532)
 Conditional consideration paid in cash **  1,250  659
 Conditional consideration paid in equity   -      520
 At 31 December                             -      (984)

 

* £266k revaluation of deferred consideration due to Levergy Marketing Agency
(Pty) Limited on payment

** £1,250k paid to Levergy Marketing Agency (Pty) Limited.

  Movements in assets in the year                                             2022   2021
                                                                              £000   £000
 At 1 January                                                                 -      -
 Reclassification from financial assets at fair value through profit or loss  914    -
 (note 19) ***
 At 31 December                                                               914    -

 

*** The £914k of contingent consideration relates to the sale of Dataseat Ltd
("Dataseat"), one of the entities in the Group's portfolio of unlisted
companies, in which it held a 5.18% shareholding. The sale to Verve Group took
place in July 2022, and £779k of cash was received as initial consideration.
Verve Group is part of Media and Games Invest Se ("MGI"), a Swedish company
which is listed on the Nasdaq Market in Stockholm and in the Scale segment of
the Frankfurt Stock Exchange. Two further tranches of consideration may be
received, on which the Group has undertaken a probability assessment in
determining the value recognised:

Tranche 2:

Up to £534k to be received as cash or MGI shares. The exact amount to be
received will be reduced proportionately based on:

1) one or both of the two Dataseat founders leaving the employment of Dataseat
before July 2025,

2) if they leave, the terms and timing of their departures,

3) whether the consideration is paid in cash or shares. Receiving shares
results in a maximum consideration of £534k rather than £485k, and the
minimum is 0.

Tranche 3:

Up to £924k to be received as cash or MGI shares as part of an earn-out
calculation. The earn-out consideration is dependent on Dataseat's 2024 net
revenue and must be paid by August 2025. The contingent consideration was
calculated following a review of Dataseat's future prospects and potential net
revenues and involved sensitivity analysis of different revenue scenarios.
Receiving any earn-out consideration is also dependent on the two founders
remaining employed by Dataseat until July 2025. The maximum consideration
which could be received for tranche 3 is £1,458k and the minimum is 0, this
has been valued at £426k.

14. Intangible assets
Policy

Intangible assets are carried at cost less accumulated amortisation and
impairment losses.

Cost
Goodwill

Under the acquisition method of accounting for business combinations, goodwill
is the fair value of consideration transferred, less the net of the fair
values of the identifiable assets acquired and the liabilities subsumed.

Other intangibles acquired as part of a business combination

Intangible assets acquired as part of a business combination (which includes
brand names and customer relationships) are capitalised at fair value, if they
are either separable or arise from contractual or other legal rights and their
fair value can be reliably measured.

Software & film

Purchased software, and internally created software and film rights are
recorded at cost. Internally created software and film rights are created so
that they can be directly used to generate future client income.

Amortisation

Goodwill is not amortised. Amortisation of other classes of intangible assets
is charged to the income statement on a straight-line basis over their
estimated useful lives as follows:

 Software and film rights:       3 years
 Customer relationships:         1 to 8 years
 Brand name:                     1 to 10 years

 

The Group has no indefinite life intangibles other than goodwill.

Impairment

Goodwill and other intangibles are reviewed for impairment annually or more
frequently if events or changes in circumstances indicate that the assets may
be impaired.

Impairment losses arise when the carrying amount of an asset or CGU is in
excess of the recoverable amount, and these losses are recognised in the
income statement. All recoverable amounts are from future trading (i.e., their
value in use) and not from the sale of unrecognised assets or other
intangibles.

The value in use calculations have been based on the forecast profitability of
each CGU, using the 2023 budget and 3-year plans approved by the Board, with a
residual growth rate of 1.5% p.a. applied thereafter. This forecast data is
based on past performance and current business and economic prospects. A
discount rate is then applied to create a discounted future cash flow forecast
(DCF) for each CGU, which forms the basis for determining the recoverable
amount of each CGU. If the DCF of a CGU is not in excess of its carrying
amount (that includes the value of its fixed assets and right-of-use assets),
then an impairment loss would be recognised.

In conducting the review, a residual growth rate of 1.5% has been used for all
countries. Market betas of 1.0 have been used for Brazil, South Africa and
China, while 1.4 has been used for India and 1.2 has been used for rest of the
world.

Pre-tax discount rates are based on the Group's nominal weighted average cost
of capital adjusted for the specific risks relating to the country and market
in which the CGU operates.

 

 Key assumptions used for impairment review  Residual growth rates 2022  Residual growth rates 2021  Pre-tax discount rates 2022  Pre-tax discount rates 2021

 Market                                      %                           %                           %                            %

 UK                                          1.5                         1.5                         16-18                        14-17
 Asia and Australia                          1.5                         1.5                         15-18                        16-19
 Middle East                                 1.5                         1.5                         15                           17
 India                                       1.5                         1.5                         23                           23
 South Africa                                1.5                         1.5                         27                           28
 Europe                                      1.5                         1.5                         12                           15
 Americas                                    1.5                         1.5                         14-16                        15-18

 

Analysis

                                          Goodwill  Brand name   Customer relationships   Software and film rights  Total

£000
£000
£000
£000
£000
 Cost
 At 31 December 2020                      54,308    7,348       11,151                    4,359                     77,166
 Exchange differences                     (493)     (73)        (1)                       (46)                      (613)
 Acquired - business combinations         4,621     919         2,901                     45                        8,486
 Acquired                                 -         -           -                         837                       837
 Disposal                                 -         -           -                         (1,963)                   (1,963)
 At 31 December 2021                      58,436    8,194       14,051                    3,232                     83,913
 Exchange differences                     2,258      169         355                      145                       2,927
 Acquired                                 -         -           200                       992                        1,192
 Disposal                                 -         -           -                         (678)                     (678)
 At 31 December 2022                      60,694     8,363       14,606                   3,691                     87,354

 Accumulated amortisation and impairment
 At 31 December 2020                      20,855    7,027       10,731                    2,030                     40,643
 Exchange differences                     (295)     (79)        (20)                      (45)                      (439)
 Amortisation charge                      -         181         784                       447                       1,412
 Impairment                               1,900     -           -                         1,037                     2,937
 Disposal                                 -         -           -                         (1,139)                   (1,139)
 At 31 December 2021                      22,460    7,129       11,495                    2,330                     43,414
 Exchange differences                     489        28          57                       113                        687
 Amortisation charge                      -          104         493                      463                        1,060
 Impairment                               556       -           -                         172                        728
 Disposal                                 -         -           -                         (503)                     (503)
 At 31 December 2022                      23,505     7,261       12,045                   2,575                     45,386

 Net book value
 At 31 December 2020                      33,453    321         420                       2,329                     36,523
 At 31 December 2021                      35,976    1,065       2,556                     902                       40,499
 At 31 December 2022                      37,189     1,102       2,561                    1,116                     41,968

                                                        31 December  31 December  Region

 Goodwill                                               2022         2021

                                                        £000         £000

 Cash generating units (CGUs)                                                                             Specialism
 Shepardson Stern + Kaminsky LLP                        5,899        5,375        Americas                Advertising
 LIDA NY LLP (MCD)                                      5,821        5,198        Americas                Consulting
 Clear Ideas Ltd                                        5,031        5,031        Europe                  Consulting
 M&C Saatchi Mobile Ltd                                 4,283        4,283        UK                      Media
 M&C Saatchi Agency Pty Ltd (Australia)                 2,863        2,719        Australia               Various
 M&C Saatchi Social Ltd                                 2,612        2,612        UK                      Passions
 M&C Saatchi (Hong Kong) Limited*                       2,506        2,806        Asia                    Advertising
 Bohemia Group Pty Ltd (Australia)                      1,904        1,812        Australia               Media
 M&C Saatchi Advertising GmbH                           1,376        1,306        Europe                  Advertising
 M&C Saatchi Sport & Entertainment Ltd                  1,184        1,184        UK                      Passions
 Levergy Marketing Agency (PTY) Limited (South Africa)  860          820          Middle East and Africa  Passions
 M&C Saatchi Merlin Ltd                                 765          765          UK                      Passions
 M&C Saatchi Middle East Fz LLC (Dubai)                 765          684          Middle East and Africa  Advertising
 M&C Saatchi Talk Ltd                                   625          625          UK                      Advertising
 Santa Clara Participações Ltda                         624          529          Americas                Advertising
 M&C Saatchi (M) SDN BHD                                71           68           Asia                    Advertising
 Scarecrow Communications Ltd*                          -            159          Asia                    Advertising
 Total                                                  37,189       35,976

* With exception of CGUs marked, all other movements in the table above are
due to foreign exchange differences.

The 2022 review of goodwill was undertaken as at 31 December, and resulted in
the impairments of M&C Saatchi (Hong Kong) Limited £396k and Scarecrow
Communications Ltd £160k (2021: £500k).

The following sensitivity analysis has been performed, showing the impairment
required, if the profit forecasts reduced and the discount rates increased.
The CGUs included in this sensitivity analysis are those for which a
reasonably possible change in a key assumption could give rise to impairment,
being Bohemia Group Pty Ltd (Australia), Levergy Marketing Agency (PTY)
Limited (South Africa), M&C Saatchi (Hong Kong) Limited and Santa Clara
Participações Ltda (Brazil). These entities remain at risk of impairment.

                                      Annual profit forecast reduced by
 Discount rates increased by  0%            10%           20%           30%
 0%                           -             603           2,114         3,490
 1%                           -             1,272         2,653         3,913
 3%                           1,072         2,345         3,519         4,593
 5%                           2,069         3,168         4,184          5,116

 

 

15. Investments in associates and joint ventures
Policy

The Group invests in associates and joint ventures, either to deliver its
services to a strategic marketplace, or to gain strategic mass by being part
of a larger local or functional entity.

An associate is an entity over which the Group has significant influence.
Significant influence is the power to participate in the financial and
operating policy decisions of the investee, but it is neither control nor
joint control over those policies.

The carrying value of these investments comprise the Group's share of their
net assets and any purchased goodwill. These carrying amounts are reviewed at
each balance sheet date, to determine whether there is any indication of
impairment.

Analysis

                                                                                                        Investment in associates         Proportion of ownership interest held at 31 December
                                                                                                        2022       2021                  2022                            2021
 Region & Name                            Nature of business  Country of incorporation or registration  £000       £000
 Europe
 Cometis SARL*                            Advertising         France                                    56         -                     49%                             -
 M&C Saatchi Little Stories SAS           PR                  France                                    -          -                     25%                             25%
 M&C Saatchi SAL                          Advertising         Lebanon                                   -          -                     10%                             10%
 Asia and Australia
 Love Frankie Ltd                         Advertising         Thailand                                  135        202                   25%                             25%
 February Communications Private Limited  Advertising         India                                     -          -                     20%                             20%
 M&C Saatchi Limited                      Advertising         Japan                                     -          -                     25%                             25%
 Total                                                                                                  191        202

* In January 2022, as a result of two put option arrangements, the Group
acquired a 49% holding in Cometis SARL, a French company.

 

M&C Saatchi SAL has the following subsidiaries: M&C Saatchi Mena Ltd
and Al Dallah For Creativity & Design LLC.

All shares in associates are held by subsidiary companies in the Group. Where
an associate has the right to use the brand name, the Group holds the right to
withdraw such use, to protect it from damage.

The Group holds neither associates nor joint ventures in Australia, Africa, or
the UK.

 

                                                   2022   2021
 Balance sheet value as at 31 December             £000   £000
 Investments intended to be held in the long term  191    202
 Investments categorised as held-for-sale          -      -
 Total associate investments                       191    202

 

                                                          2022   2021
 Balance sheet movements                                  £000   £000
 At 1 January                                             202    2,829
 Exchange movements                                       (1)    (10)
 Transferred to subsidiary                                -      (2,407)
 Revaluation of associates on transition to subsidiaries  -      (234)
 Acquisition of associates                                -      338
 Impairment of associate                                  -      (357)
 Share of (loss) / profit after taxation                  (10)   43
 At 31 December                                           191    202

 

                                                             2022   2021
 Income statement                                            £000   £000
 Share of (loss) / profit after taxation                     (10)   43
 Revaluation of associates on transition to subsidiaries     -      (233)
 Share of result of Associates and Joint Ventures            (10)   (190)
 Impairment of associate investment                          -      (357)
 Year to 31 December                                         (10)   (547)

 

The results and net assets of the associate entities are set out below, along
with the Group's share of these results and net assets:

                                                     2020

                                  2022                       2021
                                  Asia   Europe              Asia      Europe      Americas      Total

                                                     Total
 Income statement                 £000   £000        £000    £000      £000        £000          £000
 Revenue                          4,006  712         4,718   4,240     2,580       148            6,968
 Operating profit / (loss)        765    165         930     940       71          (14)           997
 Profit / (loss) before taxation  (201)  143         (58)    215       71          (25)           261
 Profit / (loss) after taxation   (208)  113         (95)    174       49          (32)           191
 Group's share                    (65)   55          (10)    43        12          (12)           43
 Dividends received               -      -           -       -         -           -             -

 

                             2022                             2021
                                      Europe      Total       Asia      Europe      Americas*     Total

                             Asia
 Balance sheet               £000     £000        £000        £000      £000        £000          £000
 Total assets                1,557    151         1,708       1,410     804         -             2,214
 Total liabilities           (1,088)  (38)        (1,126)     (914)     (854)       -             (1,768)
 Net assets / (liabilities)  469      113         583         496       (50)        -             446
 Our share                   117      56          173         124       (12)        -             112
 Losses not recognised       13       -           13          12        12          -             24
 Goodwill                    5        -           5           66        -           -             66
 Total                       135      56          191         202       -           -             202

* Technology, Humans and Taste LLC was disposed of in 2021, therefore an
income statement is shown above, but nil for the balance sheet at 31 December
2021.

 

16. Plant and equipment
Policy

Tangible fixed assets are stated at historical cost less accumulated
depreciation. Depreciation is provided to write off the cost of all fixed
assets, less estimated residual values, evenly over their expected useful
lives.

Depreciation is calculated at the following annual rates:

 Leasehold improvements                     - Lower of useful life and over the period of the lease
 Furniture and fittings                     - 10% straight-line basis
 Computer equipment                         - 33% straight-line basis
 Other equipment                            - 25% straight-line basis
 Motor vehicles                             - 25% straight-line basis

 

The need for any fixed asset impairment write-down is assessed by a comparison
of the carrying value of the asset against the higher of a) the fair value
less costs to sell, or b) the value in use.

Assets under construction are recognised at cost and only commence
depreciation once the assets are completed and ready for use.

 

Analysis

                                    Leasehold improvements  Furniture, fittings and other equipment  Computer equipment  Motor vehicles  Total
 Cost                               £000                    £000                                     £000                £000            £000
 At 31 December 2020                8,490                   4,021                                    4,845               17              17,373
 Exchange differences               (114)                   (48)                                     (86)                21              (227)
 Additions                          145                     266                                      1,352               26              1,789
 Additions - business combinations  3                       152                                      177                 29              361
 Disposals                          (1,228)                 (473)                                    (456)               (15)            (2,172)
 At 31 December 2021                7,296                   3,918                                    5,832               78              17,124
 Exchange differences               324                     121                                      259                 4               708
 Additions*                         1,145                   1,674                                    1,551               13              4,383
 Disposals                          (1,596)                 (1,066)                                  (404)               -               (3,066)
 At 31 December 2022                7,169                   4,647                                    7,238               95              19,149

 Depreciation
 At 31 December 2020                4,084                   2,645                                    3,485               2               10,216
 Exchange differences               84                      50                                       53                  4               191
 Depreciation charge                802                     409                                      1,001               25              2,237
 Disposals                          (940)                   (449)                                    (449)               (15)            (1,853)
 At 31 December 2021                4,030                   2,655                                    4,090               16              10,791
 Exchange differences               230                     53                                       183                 3               469
 Depreciation charge                990                     381                                      1,087               22              2,480
 Disposals                          (1,579)                 (926)                                    (396)               -               (2,901)
 At 31 December 2022                3,671                   2,163                                    4,964               41              10,839

 Net book value
 At 31 December 2020                4,406                   1,376                                    1,360               15              7,157
 At 31 December 2021                3,266                   1,263                                    1,742               62              6,333
 At 31 December 2022                3,498                   2,484                                    2,274               54              8,310

* The additions in 2022 relate mainly to Australia for the lease that was
entered into at the end of 2021 (£745k of Leasehold Improvements and £1,225k
of furniture, fittings and other equipment)

 

Total depreciation in the income statement is broken down as follows:

                           Note  2022    2021

£000
£000
 From plant and equipment  16    2,480   2,237
 From right-of-use assets  17    6,846   6,959
                                 9,326   9,196

 

17. Leases

The Group leases various assets, comprising properties, equipment, and motor
vehicles. The determination whether an arrangement is, or contains, a lease is
based on whether the contract conveys a right to control the use of an
identified asset for a period of time in exchange for consideration.

Policy

The following sets out the Group's lease accounting policy for all leases,
with the exception of leases with a term of 12 months or less and those of low
value assets. In both these instances the Group applies the exemptions
permissible by IFRS 16 Leases. These are typically expensed to the income
statement as incurred.

Right-of-use assets and lease liabilities

At the inception of a lease, the Group recognises a right-of-use asset and a
lease liability.

The value of the lease liability is determined by reference to the present
value of the future lease payments, as determined at the inception of the
lease. Lease liabilities are disclosed separately on the balance sheet. These
are measured at amortised cost, using the effective interest rate method.
Lease payments are apportioned between a finance charge and a reduction of the
lease liability, based on a constant interest rate applied to the remaining
balance of the liability. Interest expense is included within net finance
costs in the consolidated income statement. The interest rate applied to a
lease is typically the incremental borrowing rate of the entity entering into
the lease. This is as a result of the interest rates implicit in the leases
not being readily determined. The incremental borrowing rate applied by each
relevant entity is determined based on the interest rate adjudged to be
required to be paid by that entity to borrow a similar amount over a similar
term for a similar asset in a similar economic environment.

A corresponding right-of-use fixed asset is also recognised at an equivalent
amount adjusted for a) any initial direct costs, b) payments made before the
commencement date (net of lease incentives), and c) the estimated cost for any
restoration costs the Group is obligated to at lease inception. Right-of-use
assets are subsequently depreciated on a straight-line basis over the shorter
of the lease term or the asset's estimated life. Under IFRS 16, right-of-use
assets are tested for impairment in accordance with IAS 36 'Impairment of
Assets', when there is an indication of impairment.

Lease term

The lease term comprises the non-cancellable period of the lease contract.
Periods covered by an option to extend the lease are included, if the Group
has reasonable certainty that the option will be exercised. Periods covered by
an option to terminate are included, if it is reasonably certain that this
option will not be exercised.

Lease payments

Lease payments comprise fixed payments and variable lease payments (that
depend on an index or a rate, initially measured using the minimum index or
rate at inception date). Payments include any lease incentives and any penalty
payments for terminating the lease, if the lease term reflects the lessee
exercising that option. The lease liability is subsequently remeasured (with a
corresponding adjustment to the related right-of-use asset) when there is a
change in future lease payments due to a) a renegotiation or market rent
review, b) a change of an index or rate, or c) a reassessment of the lease
term.

Lease modifications

Where there are significant changes in the scope of the lease, then the
arrangement is reassessed to determine whether a lease modification has
occurred and, if there is such a modification, what form it takes. This may
result in a modification of the original lease or, alternatively, recognition
of a separate new lease.

Subleases

At times, entities of the Group will sublet certain of their properties when
their underlying business requirements change. Under IFRS 16, the Group
assesses the classification of these subleases with reference to the
right-of-use asset, not the underlying asset.

When the Group acts as an intermediate lessor, it accounts for its interests
in the head lease and the sublease separately. At lease commencement, a
determination is made whether the lease is a finance lease or an operating
lease. To classify each lease, the Group makes an overall assessment of
whether the lease transfers to the lessee substantially all of the risks and
rewards of ownership in relation to the underlying asset. If this is the case,
then the lease is a finance lease; if not, then it is an operating lease. The
Group recognises lessor payments under operating leases as sublease income on
a straight-line basis over the lease term. The Group accounts for finance
leases as finance lease receivables, using the effective interest rate method.

Short-term leases and leases of low-value assets

The Group applies the short-term lease recognition exemption to those leases
that have a lease term of 12 months or less from the commencement date and do
not contain a purchase option. It also applies the lease of low-value assets
recognition exemption to leases of office equipment that are considered of low
value (defined by the Group as being below £3,000). Lease payments on
short-term leases and leases of low-value assets are recognised as an expense
on a straight-line basis over the lease term.

Estimates relating to leases

The Group has made estimates in determining the interest rate used for
discounting of future cash flows, and the lease term.

Analysis

Set out below are the carrying amounts of right-of-use assets and lease
liabilities recognised, and the movements during the year:

 

                         Land & Buildings      Computer equipment  Motor vehicles

                                                                                   Total
 Right-of-use assets     £000                  £000                £000            £000
 At 1 January 2021       33,208                716                 82              34,006
 Additions               16,802                 24                 60              16,886
 Modifications           1,048                  9                  34              1,091
 Disposals               (394)                 (4)                 -               (398)
 Depreciation            (6,563)               (309)               (87)            (6,959)
 Foreign exchange        (209)                 (14)                (6)             (229)
 At 1 January 2022       43,892                 422                83              44,397
 Additions               3,966                 395                 134             4,495
 Modifications           950                   -                   24              974
 Disposals               (96)                  (116)               (49)            (261)
 Depreciation            (6,495)               (267)               (84)            (6,846)
 Reversal of impairment  164                   -                   -               164
 Sublease                (164)                 -                   -               (164)
 Foreign exchange        1,203                 29                  1               1,233
 At 31 December 2022     43,420                463                 109             43,992

 

 

                        Land & Buildings      Computer equipment  Motor vehicles

                                                                                  Total
 Lease liabilities      £000                  £000                £000            £000
 At 1 January 2021      45,573                767                 81              46,421
 Additions              16,789                24                  50              16,863
 Modifications          823                   9                   34              866
 Disposals              (425)                 (4)                 0               (429)
 Accretion of interest  2,766                 31                  3               2,800
 Payments               (8,557)               (358)               (95)            (9,010)
 Reclassification*      (211)                 -                   -               (211)
 Foreign exchange       (426)                 (24)                (5)             (455)
 At 1 January 2022      56,332                445                 68              56,845
 Additions              3,966                 395                 134             4,495
 Modifications          260                   -                   24              284
 Disposals              (132)                 (94)                (50)            (276)
 Accretion of interest  2,945                 21                  4               2,970
 Payments               (9,889)               (308)               (80)            (10,277)
 Foreign exchange       1,508                 20                  1               1,529
 At 31 December 2022    54,990                479                 101             55,570

*This relates to lease dilapidations which were reclassified to Provisions in
2021.

The additions in 2022 predominately relate to the new offices in Berlin
(Germany), Sydney and Melbourne (Australia).

Of lease payments made in the year of £10,277k (2021: £9,010k), £7,307k
(2021: £6,210k) related to payment of principal on the corresponding lease
liabilities and the balance to payment of interest £2,970k (2021: £2,800k)
due on the lease liabilities.

 Lease liabilities                                    Land & Buildings          Computer equipment      Motor vehicles  Total
                                                      £000                      £000                    £000            £000
 Amounts due within one year                          6,196                     196                     56              6,448
 Amounts due after one year                           48,794                    283                     45              49,122
 At 31 December 2022                                  54,990                    479                     101             55,570

 Amounts due within one year                          6,624                     283                     43              6,950
 Amounts due after one year                           49,708                    162                     25              49,895
 At 31 December 2021                                  56,332                    445                     68              56,845

 Income statement charge              2022                         2021

                                      £000                         £000
 Depreciation of right-of-use assets  (6,846)                      (6,959)
 Short-term lease expense             (505)                        (300)
 Low-value lease expense              (68)                         (263)
 Short-term sublease income           -                            94
 Right-of-use asset impairment*       164                          -
 Charge to operating profit           (7,255)                      (7,428)
 Sublease finance income              5                            26
 Lease liability interest expense     (2,970)                      (2,800)
 Lease charge to profit before tax    (10,220)                     (10,202)

*This is the reversal of an impairment from 2020, as the impaired asset was
sublet during 2022.

The Group does not face a significant liquidity risk with regard to its lease
liabilities and manages them in line with its approach to other month-to-month
liquidity matters, as described in note 30.

The cash payment maturity of the lease liabilities held as at 31 December
2022, net of sublease receipts, is as follows:

 

 Future cash payments                       2022    2021

                                            £000    £000
 Period ending 31 December:
 2023                                       9,026   8,074
 2024                                       8,149   6,730
 2025                                       7,870   6,689
 2026                                       6,935   5,922
 2027                                       6,415   5,716
 Later years                                31,363  30,227
 Gross future liability before discounting  69,758  63,358

 

Of the future lease payments post-2027, £21.8m relates to a single office
lease which expires in 2034. This lease agreement was entered into in December
2019.

18. Other non-current assets

 

                                        2022   2021
 At 31 December                         £000   £000
 Other debtors including rent deposits  1,107  1,113
 Loans to employees                     -      98
 Total other non-current assets         1,107  1,211

19. Financial assets at fair value through profit and loss (FVTPL)
Policy

The Group holds certain unlisted equity investments, which are classified as
financial assets at FVTPL. These investments are initially recognised at their
fair value. At the end of each reporting period the fair value is reassessed,
with gains or losses being recognised in the income statement.

The valuations are based on several factors, including the share price from
the latest funding round, recent financial performance (where available),
discounting for liquidation preference shares held by other shareholders and
discounting for convertible loan notes.

Analysis

The unlisted equity investments held by Saatchinvest Ltd mainly relate to 18
(2021: 20) early-stage companies. The Group also owns 10% of one UK company,
59A Limited (via Alive & Kicking Global Limited). In addition, overseas
investments are owned by:

 ·           M&C Saatchi International Holdings BV, which owns a 10% shareholding in
             Australie SAS and a 0.76% shareholding in Sesión Tequila Holdings Pty Ltd
             (Australia).
 ·           M&C Saatchi Agency Pty Ltd (Australia), which also owns a 2.1%
             shareholding in Sesión Tequila Holdings Pty Ltd.
 ·           M&C Saatchi European Holdings Limited, which owns a 10% shareholding in
             M&C Saatchi Madrid SL (Spain).

 

With regards to the early-stage non-client investments, the most the Group has
invested in any one company over time is £0.7m and the least is £0.1m. The
Group invests in these companies for long term return.

The activity in the year relating to the equity investments held at FVTPL is
presented below:

                                                         2022     2021
                                                         £000     £000
 At 1 January                                            15,183   11,410
 Additions                                               -        501

 Disposals                                               (918)    (209)

 Gain/loss on disposal                                   1,168    -
 Impairment                                              (2,863)  -
 Revaluation upwards                                     3,016    4,255
 Revaluation downwards                                   (2,724)  (722)
 Reclassification to contingent consideration (note 13)  (914)    -
 Foreign exchange                                        38       (52)
 At 31 December                                          11,986   15,183

 

 Other gains/(losses) in income statement   2022    2021
                                           £000     £000
 Revaluations                              292      3,533

 Gain/loss on disposal                     1,168    -
 Impairment                                (2,863)  -
 Total                                     (1,403)  3,533

 

In 2022, there were no additions and the disposals related to companies in the
Saatchinvest portfolio. £918k of cash was received in respect of the
disposals, which resulted in a gain on disposal of £1,168k. Within this,
£779k related to the disposal of Dataseat, and as part of this disposal there
was an additional amount of contingent consideration recognised, refer to note
13 for further detail.

An impairment of £2,863k was recognised relating to the investment in
StreetTeam Software Limited (Pollen). The £3,016k revaluation upwards and
£2,705k of the revaluation downwards relates to the unlisted investments held
by Saatchinvest Ltd. £1,741k of the revaluation upwards relates to Picasso
Labs, Inc. and £1,484k of the revaluation downwards relates to Citymapper
Limited.

Other revaluation movements relate to investments held by both the Australian
business and M&C Saatchi International Holdings B.V. in Sesión Tequila
Holdings Pty Ltd.

Within the value of £11,986k above, investments with a value of £6,082k have
no price points since 1 January 2021. The absence of a market transaction
means the Group has less reliable information on which to base its estimate of
fair value, as in many cases there is limited quantitative financial
information available as the Group is a small minority shareholder in early
stage businesses.  There is a greater degree of judgement and exposure to
future movements in fair value upwards and downwards on these investments in
particular, as is evident in the case of some of the 2022 downwards
revaluations, 85% of which result from fair value movements on 2 investment
holdings.

In 2021 there were additions of £501k, within this £420k relates to a 10%
shareholding in an unlisted investment, Australie SAS, acquired as part of a
share for share exchange and the remainder related to additions of £81k by
Saatchinvest Ltd. In 2021, the £209k disposal was of a company in the
Saatchinvest portfolio and it resulted in neither a gain nor a loss on
disposal.

The Group's 10% shareholdings in M&C Saatchi Madrid SL and 59A Limited are
all valued at nil.

20. Trade and other receivables
Policy
Trade receivables

Trade receivables are amounts due from customers for goods sold or services
performed in the ordinary course of business. These financial assets give rise
to cash flows that are 'solely payments of principal and interest' on the
principal amount outstanding. They are generally due for settlement within 30
- 90 days and therefore are all classified as current. Trade receivables are
recognised initially at the amount of consideration that is unconditional. The
Group holds trade receivables with the objective to collect the contractual
cash flows and therefore measures them subsequently at amortised cost using
the effective interest method.

Impairment - Expected credit losses

The Group applies the IFRS 9 simplified approach to measuring expected credit
losses which uses a lifetime expected loss allowance ('ECL') for all trade
receivables and contract assets. To calculate the lifetime ECL the Group has
established a provision matrix that is based on its historical credit loss
experience, adjusted for forward-looking factors specific to the debtors and
economic environments in which the Group operates.

                                    2022     2021
                                    £000     £000
 Trade receivables                  97,431   86,302
 Loss allowance                     (1,829)  (877)
 Net trade receivables              95,602   85,425
 Prepayments                        4,890    2,664
 Amounts due from associates        38       123
 VAT and sales tax recoverable      167      52
 Other receivables*                 31,370   44,477
 Total trade and other receivables  132,067  132,741

*Other receivables comprises accrued income of £12.7m (31 December 2021:
£13.9m), which is considered to constitute trade receivables as defined in
IFRS 15 on the basis its collectability is subject only to the passage of
time, as well as contract assets of £2.2m (31 December 2021 £2.4m), unbilled
media receivables balances of £12.3m (31 December 2021:£23.3m)  and other
amounts receivable of £4.3m (31 December 2021: £4.9m). There is no
additional ECL recorded in relation to these amounts.

Set out below is the movement in the loss allowance (which includes provision
for expected credit losses) of trade receivables and contract assets.

                                                                2022     2021
                                                                £000     £000
 As at 1 January                                                (877)    (677)
 Release / (increase) for expected losses during the year       96       (40)
 Movement in forward looking provision for specific bad debts:
 - Charge during the year                                       (1,469)  (375)
 - Released during the year                                     421      190
 - Utilisation of provision                                     0        25
 Year-end provision                                             (1,829)  (877)

The information about credit exposures is disclosed in note 30.

21. Trade and other payables
Policy

Trade and other liabilities are non-interest bearing and are stated at their
amortised cost subsequent to initial recognition at their fair value, which is
considered to be equivalent to their carrying amount due to their short-term
nature.

                                              2022     2021
                                              £000     £000
 Trade creditors                              50,437   36,578
 Contract liabilities                         20,502   18,939
 Sales taxation and social security payables  3,495    6,059
 Accruals                                     67,601   75,466
 Other payables                               13,512   17,007
 Total trade and other payables               155,547  154,049

 

Settlement of trade and other payables is in accordance with the terms of
trade established with the Group's local suppliers.

22. Provisions
Policy

Provisions are recognised when the Group has a present legal or constructive
obligation arising as a result of past events and where it is more likely than
not an outflow of resources will be required to settle the obligation and the
amount can be reliably estimated. Provisions are measured at management's best
estimate of the expenditure required to settle the obligation at the balance
sheet date.

The year-end provision of £1.1m (2021: £1.2m) comprises of costs relating to
the tax liabilities in Kenya of £0.3m (2021: £0.2m), and income protection
schemes of £0.5m (2021: £0.6m), and £0.3m (2021: £0.4m) in relation to
property dilapidations.

                                                            2022     2021
                                                            £000     £000
 At 1 January                                               (1,193)  (666)
 Reclassification*                                          -        (346)
 Charged to the income statement:
 - Overseas sales taxation and social security liabilities  (92)     (16)
 - Income protection provision                              (92)     (165)
 Utilised or released in the year
 - Lease dilapidations                                      21       -
 - Release associated with the FCA investigation            300      -
 At 31 December                                             (1,056)  (1,193)

*This relates to lease dilapidations which were included within the lease
liability at 31 December 2020 (£0.2m), refer to note 17, plus £0.1m included
within other creditors at 31 December 2020.

As at the end of 2022 all amounts recognised as provisions were expected to be
utilised within 12 months and are held as current liabilities. The Directors
do not anticipate that any of the above will have a material adverse effect on
the Group's financial position or on the results of its operations.

23. Borrowings
Policy

Loans and overdrafts are recognised initially at fair value, less attributable
transaction costs. Subsequently, loans and overdrafts are recorded at
amortised cost with interest charged to the income statement under the
Effective Interest Rate (EIR) method. Where there is a significant change to
the future cash flows, the EIR is reassessed with a corresponding change in
the carrying amount of the amortised cost. The change in the carrying amount
is recognised in profit or loss as income or expense.

Interest payable is included within accruals as a current liability.

Analysis

Amounts due within one year
                   2022     2021
 At 31 December    £000     £000
 Overdrafts*       (4,271)  (14,440)
 Local bank loans  (159)    (297)
                   (4,430)  (14,737)

*  These overdrafts can be legally offset with other cash balances. However,
they have not been netted off in accordance with IAS32.42 as there is no
intention to settle on a net basis.

 

Amounts due after one year

                     2022        2021
 At 31 December      £000        £000
 Local bank loans    (52)        (293)
 Secured bank loans  (6,750)     (19,528)
                     (6,802)     (19,821)

 

Secured bank loans

On 31 May 2021, the Company entered into a revolving multicurrency facility
agreement with National Westminster Bank Plc and Barclays Bank PLC for up to
£47m (the "Facility"). The Facility includes a £2.5m overdraft and the
ability to draw up to £3.0m as a bonding facility, as required. The Facility
is provided on a three-year term with an option to extend until the fourth
anniversary. At 31 December 2022, the Group had up to £47.0m (2021: £47.0m)
of funds available under the Facility.

The Facility includes two financial covenants, which if either were to be
breached would result in a default of the agreement:

 1.        Interest Cover - EBIT for the previous 12 months must exceed 5 times the net
           finance charge (external debt interest, excluding IFRS16 finance lease
           interest payments) for the previous 12 months.
 2.        Leverage - total indebtedness at the period end must not exceed 3.5 times
           EBITDA for the previous 12 months (adjusted for acquisitions and disposals).
           This reduced to 3.0 times from 31 March 2022, 2.5 times from 30 June 2022, and
           reduces to 2.0 times from 31 March 2023.

 

                            2022     2021
 At 31 December             £000     £000
 Gross secured bank loans   (7,000)  (20,000)
 Capitalised finance costs  250      472
 Total secured bank loans   (6,750)  (19,528)

 

Total secured bank loans are due as follows:

                                                     2022        2021
 At 31 December                                      £000        £000
 In one year or less, or on demand                   -           -
 In more than one year but not more than five years  (6,750)     (19,528)
                                                     (6.750)     (19,528)

 

Total bank loans and borrowings used to calculate net cash are as follows,
IFRS 16 Leases is excluded from the calculation of net cash in accordance with
the Group's bank covenants:

 

                                       Gross secured  Local bank loans  Total bank loans*

                                       bank loans     £000              £000

                                       £000
 At 31 December 2020                   (27,271)       (2,357)           (29,628)
 Cash movements                        7,608          -                 7,608
 Acquisitions - business combinations  -              (468)             (468)
 Non-cash movements
 - Foreign exchange                    (337)          35                (302)
 - Other**                             -              2,200             2,200
 At 31 December 2021                   (20,000)       (590)             (20,590)
 Cash movements                        13,000         410               13,410
 Non-cash movements
 - Foreign exchange                    -              (32)              (32)
 At 31 December 2022                   (7,000)        (212)             (7,212)

*  The borrowing used to calculate net cash.

**Other includes the forgiveness of the US Paycheck Protection Program (PPP)
loans.

 

24. Other non-current liabilities

                       2022   2021
 31 December           £000   £000
 Employment benefits*  1,846  1,108
 Long term bonuses     1,362  1,014
 Other**               838    427
                       4,046  2,549

*This relates to long term service leave in some locations, deferred
contributions to pension schemes and long-term bonus plans. In addition, a
termination indemnity plan in Italy of £535k (2021: £547k), this liability
is for the 13(th) month salary accrual for all Italian employees to be paid to
them when they leave the Company, this was included in 'other' in 2021,
reclassified within the table for comparability.

**The main items include a contractual make good liability in relation to the
Australia office lease of £690k (2021: £116k).

 

25. Equity related liabilities

This disclosure note summarises information relating to all share schemes
disclosed in notes 13, 26 and 27.

In the case of contingent consideration (note 13) (value 2022 Nil), IFRS 9
minority shareholder put option liabilities (note 26), and IFRS 2 put option
schemes (note 27), the Group has a choice to pay in cash or equity. The Board
made the decision during 2021 that put options would, from then on, be settled
in cash, where the Group has cash resources to do so. In the case of the LTIP
schemes, it is the Board's intention that an Employee Benefits Trust is set up
to acquire the shares and fulfil these schemes using the acquired equity.

In the table below, potential cash payments are presented, based on the 2022
year-end share price of the Company of 151.0p and the estimated future
business performance for each business unit. The payments are stated in the
year at which the put option schemes first become exercisable. The forecasts
are based on the Group's three-year plans, developed as part of the budget
cycle, and assume all TSR targets are fulfilled, and that equity is bought by
the Employee Benefits Trust in the year of vesting at a Company share price of
151.0p. The table also shows the amount of these potential cash payments that
has been recognised as a liability as at 31 December 2022, with the % of the
related employment services not yet delivered to the Group at that date.

 

Total future expected liabilities as at 31 December 2022
 

                                   Potentially payable                                     Services not yet delivered as at  Balance sheet liability as at 31 Dec 2022

31 Dec 2022
£000

%*
 At Company share price of 151.0p  2023    2024    2025    2026    2027    2028    Total

£000
                                   £000    £000    £000    £000    £000    £000
 IFRS 9 put option schemes         2,584   -       -       1,983   -       -       4,567   16%                               3,856
 IFRS 2 put option schemes         14,914  2,470   373     949     924     740     20,370  7%                                18,992
 LTIPs                             -       2,071   2,881   -       -       -       4,952   72%                               -**
                                   17,498  4,541   3,254   2,932   924     740     29,889

 

*Share based payments (Note 27) charge liability to income statement over
period of vesting i.e., as the employee fulfils their time obligation to earn
the put option.
**LTIPs are accounted for as equity-settled, and thus do not create a balance
sheet liability. The 2025 value of £2,881k relates to the LTIPs issued in
December 2022, the new awards have increased the total potentially payable in
the table below, compared to the previous forecast issued with the interim
financial statements.

 

Put option holders are not required to exercise their options at the first
opportunity. Many do not and prefer to remain shareholders in the subsidiary
companies they manage. As a result, some put option holders may not exercise
their options on the dates estimated in the table above.

If the Group in the future decides to settle in equity, then the amount of
equity that will be provided is equal to the liability divided by the share
price.

 
Effect of a change in share price
 
The same data from the table above is presented in the table below, but in this analysis the potential payments are based on a range of different potential future share prices.
 
                             Potentially payable
 Future Company share price  2023      2024     2025     2026     2027     2028     Total

£000

                             £000      £000     £000     £000     £000              £000
 At 151p                     £17,498   £4,541   £3,254   £2,932   £924     £740     £29,889
 At 160p                     £18,324   £4,804   £3,453   £2,978   £979     £784     £31,322
 At 175p                     £19,746   £5,241   £3,787   £3,102   £1,071   £858     £33,805
 At 200p                     £22,323   £5,970   £4,342   £3,522   £1,224   £981     £38,362
 At 225p                     £24,800   £6,598   £4,896   £3,941   £1,377   £1,103   £42,715
 At 250p                     £27,226   £7,176   £5,451   £4,360   £1,530   £1,226   £46,969
 At 300p                     £32,121   £8,332   £6,561   £5,199   £1,836   £1,471   £55,520

 

26. Minority shareholder put option liabilities (IFRS 9)
Policy

See below but also Basis of Preparation note.

Some of the subsidiaries' local management have a put option arrangement in
place. The put option arrangements give these employees a right to exchange
their minority holdings in the subsidiary into shares in the Company or cash
(at the Group's choice).

These schemes are considered as rewarding future business performance and, as
they are not conditional on the holder being an employee of the business, they
are accounted for in accordance with IFRS 9.

These instruments are recognised in full at the amortised cost of the
underlying award on the date of inception, with both a liability on the
balance sheet and a corresponding amount within the minority interest put
option reserve being recognised. At each period end, the amortised cost of the
put option liability is calculated in accordance with the put option
agreement, to determine a best estimate of the future value of the expected
award. Resultant movements in the amortised cost of these instruments are
charged to the income statement within finance income/expense.

The put option liability will vary with both the Company's share price and the
subsidiary's financial performance. Current liabilities are determined by the
Company's year-end share price and the historical results of the companies
where the option holders can exercise within the next twelve months.
Non-current liabilities are determined by the Company's year-end share price
and the projected results of the companies where the option holders cannot
exercise their options within the next twelve months.

Upon exercise of an award by a holder, the liability is extinguished and the
associated minority interest put option reserve is transferred to the
non-controlling interest acquired reserve.

Analysis

IFRS 9 put options exercisable from year ended 31 December 2022:

 Subsidiary                        Year  % of subsidiaries' shares exercisable

 M&C Saatchi (Switzerland) SA      2023  21.0
 M&C Saatchi Merlin Ltd            2023  15.0
 Santa Clara Participações Ltda    2023  25.0
 Santa Clara Participações Ltda    2026  24.9
 This Film Studio Pty Ltd          2023  30.0

 

It is the Group's option to fulfil these options in equity or cash and it is
the Group's present intention to fulfil the options in cash (if available).
However, if they are fulfilled in equity, the estimated number of the Company
shares that will be issued to fulfil these options at 151.0p is 2,553,018
shares (2021: at 168.50p, 3,108,605 shares would need to be issued).

                                                                2022     2021
 Liability as at 31 December                                    £000     £000
 Amounts falling due within one year                            (2,584)  (3,238)
 Amounts falling due after one year, but less than three years  (1,272)  -(2,000)
                                                                (3,856)  (5,238)

 

                                         2022     2021

 Movement in liability during the year   £000     £000
 At 1 January                            (5,238)  (2,782)
 Exchange difference                     (1)      16
 Exercises                               2,497    424
 Acquisitions                            -        (2,000)
 Income statement charge due to:
 - Change in profit estimates            (970)    (399)
 - Change in Company share price         406      (497)
 - Amortisation of discount              (550)    -
 Total income statement charge (Note 7)  (1,114)  (896)
 At 31 December                          (3,856)  (5,238)

 

 

 Put options exercised in year    2022    2021

                                  £000    £000
 Paid in equity                   -       424
 Paid in cash                     2,497   -
 Total                            2,497   424

 

During the year the put options for 25.9% of Bohemia Group Pty Limited and
15.0% of Resolution Design Pty Limited were exercised, and the equity was
acquired by the Group.

27. Share-based payments (IFRS 2)
Policy

See below but also Basis of Preparation note.

Local management in some of the Group's subsidiaries (who are minority
interests of the Group) have the right to a put option over the equity they
hold in the relevant subsidiary. Where this put option is dependent upon the
holders' continued employment by the relevant subsidiary, or where the holder
received the option as a result of employment with the relevant subsidiary,
these options are accounted for under IFRS 2 as equity-settled share-based
payments to employees or as cash-settled share-based payment schemes. These
are redeemable, at the choice of the Group, either in shares of the Company or
by means of a cash payment to the holder. Such schemes should be considered as
rewards for future business performance, which are conditional on the holder
being an employee of the business.

Equity-settled share-based payment schemes

Where an award is intended to be settled in equity, then the fair value of the
award is calculated at the grant date of each scheme based on the present
Company's share price and its relevant multiple. The fair value of the awards
is calculated by means of a Monte Carlo model with inputs made in terms of the
Company's share price at the date of grant, risk free rate, the historic
volatility of the share price, the dividend yield and the time to vest. The
Group estimates the shares that will ultimately vest, using assumptions over
conditions, such as profitability of the subsidiary to which the awards
relate. This value is recognised as an expense in the income statement over
the shorter of the vesting period or the period of required employment on a
straight-line basis, with a corresponding increase in reserves.

In the event a put option arrangement includes a business continuation clause
on departure, that element of the award at issue is treated as vested and
charged to the income statement at the grant date valuation, and no credit to
the income statement is taken for it in the future. All the remaining award is
revalued annually for the non-market condition (profitability of the
subsidiary) and allocated to the income statement on a straight-line basis.

Upon exercise of the awards, the nominal value of the shares issued is
credited to share capital with the balance to share premium.

Cash-settled share-based payment schemes

When an award is intended to be settled in cash, then a liability is
recognised at inception of the award, based on the present Company's share
price and its relevant multiple. This value is recognised as an expense in the
income statement from the date of award to the date it is exercised, on a
straight-line basis, with a corresponding increase in liabilities.

Conversion from equity-settled to cash-settled

Before 21 September 2021 the Group had settled the options using equity, where
there was a choice to cash settle or equity-settle. The Board made the
decision that put options from that date would be settled in cash, where cash
resources are available to do so. Up to 21 September 2021, the Group accounted
for these put options as equity-settled. From 21 September 2021, the Group
accounted for these put options as cash-settled.

The transition from equity-settled to cash-settled required a fair value
assessment on the day of the modification and a movement between equity and
liabilities.

Where, for an unvested scheme that existed at 21 September 2021, the Company's
share price multiple (the market condition) at the inception of the option is
higher than the current Company's share price multiple, then the difference is
charged to the income statement.

The following table sets out a comparison between equity settlement and cash
settlement of IFRS 2 put options:

 

                              Equity-settled IFRS 2 scheme                                                  Cash-settled IFRS 2 scheme
 Cost of the put option       Booked to staff costs                                                         Booked to staff costs
 Liability of the put option  Booked to equity (no impact on net assets)                                    Booked to liabilities (reduces net assets)
 Recognition of the cost      Spread evenly between the date the put option is issued and the date the put  Spread evenly between the date the put option is issued and the date the put
                              option vests. No further costs after vesting date.                            option vests. Further valuation adjustments are made to the income statement
                                                                                                            until the option is exercised.
 Revaluation adjustments      Adjusted by changes in the profit of the subsidiary only.                     Adjusted by changes in the profit of the subsidiary and the relevant share
                                                                                                            price multiple.
 Exercise of put option       New Company shares issued to put option holders.                              Cash issued to put option holders.

 

Summary of schemes

The Group has the following share-based payment schemes:

 ·           Put options - from 21 September 2021 these put options have been accounted for
             as cash settled.
 ·           South African equity purchased with non-recourse loans - some of the South
             African subsidiaries have sold equity to staff with non-recourse loans that
             are repaid out of dividends and from the proceeds of selling the equity to
             other employees, with the entity that has issued the equity acting as an
             intermediary. The equity does not have any put rights, so there is no
             obligation to acquire the equity, however the South African Rand 14,009k (2021
             Rand 17,706k) debt lent to acquire the liability (netted against the fair
             value of the award) is at risk.
 ·           Cash awards - these are long term cash schemes that were historically treated
             as a share-based scheme. At the end of 2021 one of the put option award
             holders resigned, causing a one-off reversal in the charge in the prior year.
 ·           2021 LTIP awards - on 28 September 2021 and 21 December 2021, the Group
             awarded equity-settled LTIPs to senior executive managers. This scheme grants
             a future award of the Company's shares, dependent on the achievement of
             certain future performance conditions:

o    Group's total shareholder return (TSR) versus the total shareholder return
                (TSR) of the FTSE Small Cap Index over the 3 years from December 2020 to
                December 2023 (70% of the award).
             o    Group's full year Headline PBT performance in 2023 versus target (30% of the
                award).
 ·           2022 LTIP awards - on 12 December 2022, the Group awarded equity-settled LTIPs
             to senior executive managers. This scheme grants a future award of the
             Company's shares, dependent on the achievement of certain future performance
             conditions:

o    Group's total shareholder return (TSR) versus the total shareholder return
                (TSR) of the FTSE Small Cap Index over the 3 years from December 2021 to
                December 2024 (50% of the award).
             o    Group's full year Headline PAT performance per share in 2023 versus target
                (50% of the award).
 ·           Restrictive share awards - the two cash awards made to the previous Chief
             Financial Officer on his recruitment were converted to restrictive share
             awards on 28 September 2021, based on the 45 day average share price to 28 May
             2021 of 137.7p. On departure of the previous Chief Financial Officer a partial
             payment was made in cash. At 31 December 2022 there are no restrictive awards
             in existence.

·

2022 LTIP awards - on 12 December 2022, the Group awarded equity-settled LTIPs
to senior executive managers. This scheme grants a future award of the
Company's shares, dependent on the achievement of certain future performance
conditions:

 o    Group's total shareholder return (TSR) versus the total shareholder return
      (TSR) of the FTSE Small Cap Index over the 3 years from December 2021 to
      December 2024 (50% of the award).
 o    Group's full year Headline PAT performance per share in 2023 versus target
      (50% of the award).

·

Restrictive share awards - the two cash awards made to the previous Chief
Financial Officer on his recruitment were converted to restrictive share
awards on 28 September 2021, based on the 45 day average share price to 28 May
2021 of 137.7p. On departure of the previous Chief Financial Officer a partial
payment was made in cash. At 31 December 2022 there are no restrictive awards
in existence.

 

For the LTIPs it is intended that an Employee Share Option Plan (Employee
Benefits Trust ) is set up to acquire the shares to fulfil these schemes in
equity; thus the schemes are accounted for as equity settled. The inputs to
Monte Carlo models used to calculate the fair value of these share awards
granted during the year are as follows:

                                                2022        2021        2021

LTIP
LTIP
LTIP
 Issue date                                     12/12/2022  21/12/2021  28/09/2021
 Vesting date                                   31/05/2025  21/12/2024  28/09/2024
 Share price at grant                           £1.48       £1.63       £1.56
 Expected volatility                            76%         80%         81%
 Risk free rate                                 3.32%       0.67%       0.51%
 Dividend yield                                 0%          0%          0%
 Fair value of award per share                  £1.47       £1.62       £1.55

 TSR element against FTSE Small Cap index:
   Expected volatility                          291%        147%        158%
   Fair value of award per share                £0.63       £0.72       £0.67

 

Income statement charge

                                                    2022     2022    2022    2021     2021     2021

Equity
Cash
Total
Equity
Cash
Total

£000
£000
£000
£000
£000
£000
 Put options to 21 September 2021 - equity settled  -        -       -       1,283    -        1,283
 Put options from 22 September 2021
   - imputed equity charge due to transition        -        -       -       779      -        779
   - charge/(credit) since transition (see below)   580      432     1,012   -        (797)    (797)
 South Africa non-recourse loan scheme              -        107     107     -        (40)     (40)
 Total not affecting headline results (Note 1)      580      539     1,119   2,062    (837)    1,225
 Release of cash award due to leaver (Note 1)       -        -       -       -        (2,598)  (2,598)
 LTIPs                                              438      -       438     135      -        135
 Restrictive share awards                           211      -       211     38       -        38
 Cash awards                                        -        1,893   1,893   -        1,370    1,370
 Total                                              1,229    2,432   3,661   2,235    (2,065)  170

 

 

Total put option liability

                                                            2022      2021

Total
Total

£000
£000
 Put options liability (IFRS 2)                             (18,992)  (27,122)
 Put options liability (IFRS 9)                             (3,856)   (5,238)
 Total put options (Note 25)                                (22,848)  (32,360)

 Current - Minority shareholder put option liabilities      (18,419)  (20,788)
 Non-current - Minority shareholder put option liabilities  (4,429)   (11,572)
 Total                                                      (22,848)  (32,360)

 

Cash-settled liability

The movement in the liability by scheme is detailed below:

                                                            Put options  South Africa non-recourse loan scheme     Cash awards  Total

£000

                                                            £000                                                   £000

£000
 At 1 January 2021                                          -            (545)                                     (2,043)      (2,588)
 Equity-settled options transferred to cash-settled awards  (32,555)     -                                         -            (32,555)
 Offsetable debt                                            1,691        -                                         -            1,691
 Acquisitions (Note 12)                                     (1,848)      -                                         -            (1,848)
 (Charge) / credit to income statement
 - Straight-line recognition                                (692)        -                                         (1,043)      (1,735)
 - Change in subsidiary profit estimates                    (3,382)      -                                         (327)        (3,709)
 - Change in Company multiple                               4,871        40                                        -            4,911
 Total income state (charge) / credit                       797          40                                        (1,370)      (533)
 Reversal of charge caused by employee resignation          -            -                                         2,598        2,598
 Settled                                                    4,859        -                                         489          5,348
 Foreign exchange                                           (66)         37                                        -            (29)
 At 31 December 2021                                        (27,122)     (468)                                     (326)        (27,916)
 (Charge) / credit to income statement
 - Straight-line recognition                                (963)        -                                         (1,893)      (2,856)
 - Change in subsidiary profit estimates                    (1,858)      (231)                                     -            (2,089)
 - Change in Company multiple                               2,389        124                                       -            2,513
 Total income statement charge                              (432)        (107)                                     (1,893)      (2,432)
 Settled                                                    8,553        -                                         1,054        9,607
 Foreign exchange                                           9            (23)                                      -            (14)
 At 31 December 2022                                        (18,992)     (598)                                     (1,165)      (20,755)

 

Cash consideration for non-controlling interest acquired and other options

                                                                           2022      2021

Total
Total

£000
£000
 Put options liability (IFRS 2)                                            (9,607)   (5,348)
 Put options liability (IFRS 9)                                            (2,497)   -
 Total cash consideration for non-controlling interest acquired and other  (12,104)  (5,348)
 options

 

Put Options

                                                    Vesting  % Entity subject to the put option
 Clear Deutschland GmbH                             2024     20.00%
 Clear Deutschland GmbH                             2026     20.00%
 Clear Ideas (Singapore) Ltd                        2023     10.00%
 Clear Ideas Ltd - B1 shares                        Vested   5.00%
 Clear Ideas Ltd - B2 shares                        Vested   5.00%
 Clear LA LLC                                       Vested   12.00%
 FCINQ SAS                                          Vested   11.62%
 Greenhouse Australia Pty Ltd                       2023     8.53%
 Greenhouse Australia Pty Ltd                       2024     4.80%
 Human Digital Ltd                                  2023     23.00%
 Human Digital Ltd                                  2024     17.00%
 LIDA NY LLP (MCD)                                  Vested   24.50%
 M&C Saatchi (Hong Kong) Limited                    Vested   20.00%
 M&C Saatchi AB                                     Vested   30.00%
 M&C Saatchi Advertising GmbH                       2023     4.10%
 M&C Saatchi Agency Pty Ltd                         Vested   10.00%
 M&C Saatchi Fluency Limited*                       2026     7.50%
 M&C Saatchi Fluency Limited*                       2027     10.00%
 M&C Saatchi Fluency Limited*                       2028     2.50%
 M&C Saatchi Holdings Asia Pte Ltd (Indonesia)      2024     27.40%
 M&C Saatchi Holdings Asia Pte Ltd (Indonesia)      2026     22.50%
 M&C Saatchi Merlin Ltd                             2023     15.00%
 M&C Saatchi Middle East Holdings Ltd               Vested   20.00%
 M&C Saatchi Share Inc                              Vested   20.00%
 M&C Saatchi Social Ltd                             2023     16.00%
 M&C Saatchi Spencer Hong Kong Limited              2024     30.00%
 M&C Saatchi Sport & Entertainment Ltd              Vested   25.00%
 M&C Saatchi Sport & Entertainment NY LLP           Vested   13.00%
 M&C Saatchi Sport & Entertainment NY LLP           2024     12.50%
 M&C Saatchi Sport & Entertainment NY LLP           2025     5.00%
 M&C Saatchi Sport & Entertainment Pty LTD          Vested   10.00%
 M&C Saatchi Sports & Entertainment GmbH            Vested   7.00%
 M&C Saatchi Talk Ltd                               Vested   39.00%
 M&C Saatchi Talk Ltd                               2023     10.00%
 M&C Saatchi World Services LLP                     Vested   15.00%
 M&C Saatchi, S.A. DE C.V.                          2023     40.00%
 Majority LLC                                       2024     8.00%
 RE Team Pty Ltd                                    Vested   13.00%
 RE Worldwide UK Ltd                                Vested   43.20%
 Scarecrow M&C Saatchi Ltd                          Vested   49.00%
 The Source (W1) LLP                                Vested   10.00%
 The Source Insight Australia Pty Ltd               2025     35.00%
 Thread Innovation Ltd                              2027     10.00%
 Thread Innovation Ltd                              2028     10.00%

*New scheme in year.

At any point in time, the valuation of certain put option schemes may be in
dispute with the put option holders who have challenged the valuation of the
schemes.  We believe we have taken a prudent position in assessing the
liabilities, and therefore consider any adverse outturn to be unlikely.  As
at 31 December 2022, the maximum aggregate liability that is not accrued
amounts to  £2.4m   (2021: £nil), which is approximately 10% of the put
option liability.

LTIP and Restrictive Shares

Shares issuable

During the year the Group also awarded LTIPs and settled restrictive share
awards.

The table below shows the number of shares that the Company will issue at the
Company's share price at 31 December 2022 of 151.0p (2021: 168.5p) assuming
all awards under the LTIPs are held to their vesting date and fully vest.

 Number of Shares                                                              LTIP   Restrictive shares  Total

'000
'000
'000
 At 1 January 2022                                                             1,927  799                 2,726
 Forfeited on departure                                                        (556)  -                   (556)
 Vested and reclassification to cash settled scheme on employee departure      -      (799)               (799)
 Granted or amended                                                            1,904  -                   1,904
 At 31 December 2022                                                           3,275  -                   3,275

 

Shares issuable used in these accounts

                       Note  2022 Number of shares  2022                 2021 Number of shares  2021

'000
Share price used
'000
Share price used
 Per EPS calculation   1     905                    163p                 828                    141.6p
 Share based payments  27    3,275                  147p-162p            2,726                  155p-162p

 

The share-based payments calculation (note 27) uses the number of shares that
could be issued at the first possible vesting date after the year. The EPS
calculation (note 1) uses the average share price for the year, calculating
the number of shares to be issued using its formula value had it been possible
to exercise on the year-end date, and takes a deduction for any remaining
uncharged share option charge at start of year and the share of profits that
is allocatable to the equity during the year. Where the scheme has been issued
for part of the year (and is not converted from an existing cash-based scheme)
the shares are reduced by the proportion of the year that they are in issue.
The EPS calculation is thus attempting to show the dilutive effect rather than
the likely shares that will be issued and is income statement focused rather
than the true future position.

28. Issued share capital (allotted, called up and fully paid)
Policy

Ordinary shares are classified as equity. Incremental costs attributable to
the issuance of new shares are shown in equity as a deduction from proceeds,
net of tax.

Where the Company reacquires its own equity instruments (treasury shares), the
consideration paid is deducted from equity attributable to the Company's
shareholders and recognised within the treasury reserve.

Analysis

                                                                                   1p Ordinary shares
                                                                 Number of shares  £000
 At 31 December 2020                                             115,916,590       1,159

 Acquisition of 40% of M&C Saatchi (Hong Kong) Limited           3,027,860         30
 Acquisition of 25.1% of Santa Clara Participações Ltda          2,084,825         21
 Acquisition of 19.9% of Little Stories SAS                      475,730           5
 Acquisition of 5% M&C Saatchi Mobile Asia Pacific PTE. Ltd      327,239           3
 Shares issued for cash                                          620,180           6
 Payment of deferred consideration                               291,011           3

 At 31 December 2021                                             122,743,435       1,227

 No issue of shares                                              -                 -

 At 31 December 2022                                             122,743,435       1,227

 

The Group holds 485,970 (2021: 485,970) of the above Company shares in
treasury.

 

29. Fair value measurement

Policy

See also basis of preparation note.

Some of the Group's financial assets and liabilities, in addition to certain
non-financial assets and liabilities, are held at fair value.

The fair value of an asset or liability is the price that would be received
from selling the asset or paid to transfer a liability in an orderly
transaction between market participants at the balance sheet date.

Both financial and non-financial assets and liabilities measured at fair value
in the balance sheet are grouped into three levels of a fair value hierarchy.
The three levels are defined based on the observability of significant inputs
to the measurement, as follows:

 -  Level 1: quoted prices (unadjusted) in active markets for identical assets or
    liabilities;
 -  Level 2: inputs other than quoted prices included within Level 1 that are
    observable for the asset or liability, either directly or indirectly; and
 -  Level 3: unobservable inputs for the asset or liability.

 

The Group holds both assets and liabilities which are measured at fair value
on a recurring basis and those which are measured at fair value on a
non-recurring basis. Items measured at fair value on a non-recurring basis
typically relate to non-financial assets arising as a result of business
combinations as accounted for under the acquisition method. In this regard,
during the year the Group has recognised additions to intangible assets (brand
names and customer lists) totalling £200k (2021: £3,819k). Refer to note 14
for full details.

In addition, the Group also calculates the fair value of certain non-financial
assets when there is the need to conduct an impairment review. These
calculations also fall within Level 3 of the IFRS 13 hierarchy and, where
applicable, are described in note 14.

Assets and liabilities measured at fair value on a recurring basis.

The following table shows the levels within the hierarchy of financial assets
and liabilities measured at fair value on a recurring basis at 31 December
2022 and 31 December 2021:

                              Level 1  Level 2  Level 3
 At 31 December 2022          £000     £000     £000
 Financial assets
 Equity investments at FVTPL  -        -        11,986
 Contingent consideration     -        -        914
 Total                        -        -        12,900

 

                              Level 1  Level 2  Level 3
 At 31 December 2021          £000     £000     £000
 Financial assets
 Equity investments at FVTPL  -        -        15,183

 

The level at which the financial asset or liability is classified is
determined based on the lowest level of significant input to the fair value
measurement.

The movements in the fair value of the level 3 recurring financial assets and
liabilities are shown as follows:

                      Equity instruments at FVTPL

                      £000
 At 1 January 2022    15,183
 Disposals            (918)
 Gain on disposal     1,168
 Revaluations         292
 Impairment           (2,863)
 Currency movements   38
 At 31 December 2022  12,900

 

Valuation and sensitivity to valuation

The Group's finance team performs valuations of financial items for financial
reporting purposes, including Level 3 fair values. Where appropriate such
valuations are performed in consultation with third-party valuation
specialists for complex calculations.

The equity instruments at FVTPL relate to unlisted equity investments as
detailed in note 19. Management bases its primary assessment of their fair
values on the share price from the last funding round but also incorporates
discounts depending on performance, more senior shareholdings held by other
investors and the possibility of future dilution due to the presence of
convertible loan notes. Within the value of £12,900k above, £6,082k have no
price points in the past 12 months. Fluctuations in the share price would
change the fair value of the investments recognised at year-end as follows
assuming a 10% uplift or downwards movement in the price:

                       Increase/       Increase/

                       (decrease) in   (decrease) in

                       fair value of   fair value of

                       asset           asset

                       2022            2021
 Adjusted share price  £000            £000
 +10%                  1,290           1,519
 -10%                  (1,290)         (1,519)

 

In addition, management considers there to be a risk that the most recent
purchase prices are sensitive to a decision to sell the investments to an
unwilling market. If such a market existed, then discounting the investments
to reflect such risk could impact the value as shown below:

                                                  Decrease in fair value of asset  Decrease in fair value of asset
                                                  2022                             2021
 Risk adjusted sales price                        £000                             £000
 -30% sales discount due to illiquid nature*      (3,870)                          (4,556)
 -12% risk discount for unwilling market place**  (1,084)                          (1,276)
 Value after discounts                            7,946                            9,353

*  If these illiquid securities were to be sold then such a sale is expected
to yield between a 10% and 50% discount, so sensitivity based on 30%.

**   Risk that if the cash supply dries up, some of the investments with
future growth prospects will run out of cash requiring a fire sale, reflected
by additional risk discount of 12%.

30. Financial risk management

Principal financial instruments

The principal financial instruments held by the Group, from which financial
instrument risk arises, include contract assets, trade and other receivables,
cash and cash equivalents, contract liabilities, trade and other payables,
loans and borrowings, minority interest put options accounted under IFRS 9 as
liabilities and equity instruments representing long term investments in
non-listed entities.

The Group does not typically use derivative financial instruments to hedge its
exposure to foreign exchange or interest rate risks arising from operational,
financing and investment activities.

30.1 - General objective, policies and processes

The Board has overall responsibility for the determination of the Group's and
Company's risk management objectives and policies. Whilst retaining ultimate
responsibility for them, the Board has delegated the authority for designing
and operating processes that ensure the effective implementation of the
objectives and policies to the Group's senior management of each core business
unit.

The overall objective of the Board is to set policies that seek to reduce risk
as far as possible without unduly affecting the Group's competitiveness and
flexibility of the global businesses of which it is comprised. Further details
regarding these policies are set out below.

30.2 - Market risk

Market risk arises from the Group's use of interest-bearing financial
instruments and foreign currency cash holdings. It is the risk that the fair
value of future cash flows on its debt finance and cash investments will
fluctuate because of changes in interest rates (interest rate risk), foreign
exchange rates (currency risk) and other price risk such as equity price risk
and share price risk. Financial instruments affected by market risk include
loans and borrowings, deposits, debt, equity investments and minority interest
(MI) put options.

Exposure to market risk arises in the normal course of the Group's business.

30.3 - Foreign exchange risk

Foreign exchange risk arises from transactions and recognised assets and
liabilities and net investments in foreign operations. The Group's general
operating policy historically has been to conduct business in the currency of
the local area in which businesses of the Group are geographically located,
thereby naturally hedging the consideration resulting from client work.
Businesses of the Group maintain bank accounts in the currency of these
transactions solely for working capital purposes. As the Group has grown there
has been an increase in services rendered being exported from the UK
businesses to clients who transact in non-GBP currencies. The transactional
risk arising from such exports is mitigated in terms of the structuring of the
billing arrangements and agreement to regular invoices being remitted and
promptly paid (<30 days).

The Group is exposed to movements in foreign currency exchange rates in
respect of the translation of net assets and income statements of foreign
subsidiaries and equity accounted investments. The Group does not hedge the
translation effect of exchange rate movements on the income statements or
balance sheets of foreign subsidiaries and equity accounted investments as it
regards these as long-term investments.

The estimated impact on foreign exchange gains and losses of a +/- 10%
movement in the exchange rate of the Group's significant currencies is as
follows:

                Increase/    Increase/    Increase/    Increase/

                (decrease)   (decrease)   (decrease)   (decrease)

                in profit    in profit    in profit    in profit

                before tax   after tax    before tax   after tax
                2022         2022         2021         2021
 Exchange rate  £000         £000         £000         £000
 USD +10%       848          727          362          214
 USD -10%       (771)        (661)        (330)        (195)
 AUD +10%       490          321          526          349
 AUD -10%       (446)        (292)        (478)        (317)

 

The year-end and average exchange rates to GBP for the significant currencies
are as follows:

           Year-End Rate     Average Rate
 Currency  2022     2021     2022     2021
 USD       1.21     1.35     1.20     1.35
 AUD       1.77     1.86     1.77     1.87

 

The Group assumes that currencies will either be freely convertible, or the
currency can be used in the local market to pay for goods and services, which
the Group can sell to clients in a freely convertible currency. Within the
2022 year-end cash balances the Group holds £1,242k in Indian Rupees; £524k
in Libyan Dinars; and £3,725k in South African Rands.

30.4 - Interest rate risk

The Group is exposed to interest rate risk because it holds a banking facility
of up to £47m and a net overdraft facility of up to £2.5m, both based on
floating interest risks. The Group does not consider this risk to be
significant.

The sensitivity analysis below has been determined based on the exposure to
interest rates for financial instruments held at the balance sheet date. The
analysis is prepared assuming the amount of borrowings outstanding at the
balance sheet date were outstanding for the whole year. A 50-basis point
increase or decrease is used when reporting interest rate risk internally to
key management personnel and represents management's assessment of the
reasonably possible changes in interest rates.

If interest rates had been 50 basis points higher/lower and all other
variables were held constant, the Group's profit before tax for the year ended
31 December 2022 would (decrease)/increase by £(35)k / £35k (2021: £(100)k
/ £100k). This is principally attributable to the Group's exposure to
interest rates on its floating rate loan.

30.5 - Liquidity risk

Liquidity risk arises from the Group's management of working capital and the
finance charges and, when appropriate, principal repayments on its debt
instruments. It is the risk that the Group will encounter difficulty in
meeting its financial obligations as and when they fall due. The Group's debt
instruments carry interest at SONIA + 3.0%.

The Group's policy is to ensure that it will always have sufficient cash to
allow it to meet its liabilities when they come due. To achieve this aim, the
Group has a planning and budgeting process in place to determine the funds
required to meet its normal operating requirements on an ongoing basis. The
Group and Company ensures that there are sufficient funds to meet its
short-term business requirements, taking into account its anticipated cash
flows from operations, its holdings of cash and cash equivalent and proposed
strategic investments.

The Board receives current year cash flow projections on a monthly basis as
well as information regarding cash balances. At the end of the financial year,
these projections indicated that the Group had sufficient liquid resources to
meet its obligations under all reasonably expected circumstances.

The following table sets out the contractual maturities (representing
undiscounted contractual cash flows) of financial liabilities:

Group

                            Up to 3 months  3 to 12 months  1 to 2 years  2 to 5 years  over 5 years
 At 31 December 2022        £000            £000            £000          £000          £000

 Trade and other payables*  (93,060)        (34,996)        (2,508)       (976)         (10)
 Lease liabilities          (2,256)         (6,770)         (8,149)       (21,220)      (31,363)
 Loans and borrowings       (59)            (100)           (6,802)       -             -
 Overdrafts                 (4,271)         -               -             -             -
 IFRS 9 put options         -               (2,584)         -             (1,272)       -
 Total                      (99,746)        (44,350)        (17,459)      (23,468)      (31,373)

*  excludes taxes as these are not considered financial instruments and
contract liabilities as these are not financial liabilities

 

                                        Up to 3 months  3 to 12 months  1 to 2 years  2 to 5 years  over 5 years
 At 31 December 2021                    £000            £000            £000          £000          £000

 Trade and other payables*              (96,561)        (25,359)        (5,285)       (1,846)       (1)
 Lease liabilities                      (2,320)         (6,960)         (8,074)       (19,342)      (35,943)
 Loans and borrowings                   -               -               -             (19,528)      -
 Overdrafts                             (14,440)        -               -             -             -
 IFRS 9 put options                     -               (3,238)         -             (1,000)       (1,000)
 Deferred and contingent consideration  -               (984)           -             -             -
 Total                                  (113,321)       (36,541)        (13,359)      (41,716)      (36,944)

*  excludes taxes as these are not considered financial instruments and
contract liabilities as these are not financial liabilities

 

Company

                           Up to 3 months  3 to 12 months  1 to 2 years  2 to 5 years  over 5 years
 At 31 December 2022       £000            £000            £000          £000          £000

 Trade and other payables  (5,190)         -               -             -             -
 Overdrafts                (4,271)         -               -             -             -
 Loans and borrowings      -               -               (6,750)       -             -
 Total                     (9,461)         -               (6,750)       -             -

 

 At 31 December 2021       Up to 3 months  3 to 12 months  1 to 2 years  2 to 5 years  over 5 years
                           £000            £000            £000          £000          £000

 Trade and other payables  (3,551)         (361)           (292)         (161)         -
 Loans and borrowings      -               -               -             (19,528)      -
 Total                     (3,551)         (361)           (292)         (19,689)      -

 

The Group breached no banking covenants during the year.

30.6 - Credit risk

Credit risk is the risk of financial loss to the Group if a customer or
counterparty to a financial instrument fails to meet its contractual
obligations.

The Group monitors credit risk at both a local and Group level. Credit terms
are set and monitored at a local level according to local business practices
and commercial trading conditions. The age of debt, and the levels of accrued
and deferred income are reported regularly. Age profiling is monitored, both
at local customer level and at consolidated entity level. There is only local
exposure to debt from significant global clients. The Group continues to
review its debt exposure to foreign currency movements and will review
efficient strategies to mitigate risk as the Group's overseas debt increases.

Management determines concentrations of credit risk by reviewing amounts due
from customers monthly. The only significant concentrations of credit risk
which are accepted are with multinational blue chip (or their equivalent)
organisations where credit risk is not considered an issue and the risk of
default is considered low.

Impairment

The Group has one principal class of assets in scope for expected credit loss
test, trade receivables.

The Group applies the IFRS 9 simplified approach to measuring expected credit
losses which uses a lifetime expected loss allowance for all trade
receivables.

 

The expected loss rates for each business are based on the payment profiles of
sales at least over a period of 24 months before 31 December 2022 or 31
December 2021 respectively and the corresponding historical credit losses
experienced within this period. The historical loss rates are adjusted to
reflect current and forward-looking information on macroeconomic factors
affecting the ability of the customers to settle the receivables.

The expected credit loss allowance as at 31 December 2022 and 31 December 2021
was determined as follows for trade receivables under IFRS 15.

 

                                                      Trade receivables
 31 December 2022                                     Not past due  0 - 30 days past due  31 - 90 days past due  91 - 120 days past due  > 120 days past due     Total
 Expected loss rate (%)                               0.02%         0.01%                 0.02%                  0.51%                   3.55%
 Trade receivables (£000's)                           70,673        25,496                9,333                  2,701                   4,124                   112,327
 Calculated expected credit loss provision (£000's)   11            3                     2                      14                      146                     176
 Specific further loss allowances (£000's)            -             -                     -                      -                       1,653                   1,653
 Total loss allowance (£000's)                        11            3                     2                      14                      1,799                   1,829

 

                                                      Trade receivables
 31 December 2021                                     Not past due  0 - 30 days past due  31 - 90 days past due  91 - 120 days past due  > 120 days past due     Total
 Expected loss rate (%)                               0.02%         0.01%                 0.02%                  0.51%                   3.55%
 Trade receivables (£000's)                           72,941        19,200                6,107                  956                     3,302                    102,506
 Calculated expected credit loss provision (£000's)   11            2                     1                      5                       117                      136
 Specific further loss allowances (£000's)            -             -                     -                      -                       741                      741
 Total loss allowance (£000's)                        11            2                     1                      5                       858                      877

 

Under IFRS 9 Financial Instruments, the expected credit loss is the difference
between asset's gross carrying amount and the present value of the estimated
future cashflows discounted at the asset's original effective interest rate.
 

Contract assets relate to work-in-progress, and as the Group has no experience
of material write offs in relation to these financial assets, no expected
credit loss allowance is recognised.

30.7 - Share price risk

As detailed in note 27, the Group has used put option awards to incentivise
certain local key management (who are non controlling interest). The value of
these awards is in part dependent upon the Company's share price.

30.8 - Equity price risk

The Group's non-listed equity investments are susceptible to market price risk
arising from uncertainties about future values of the investment securities.
The Group manages equity price risk through diversification and by placing
limits on individual and total equity investment securities. Reports on the
equity portfolio are submitted to the Group's senior management on a regular
basis. The Board reviews and approves all equity investment decisions. The
basis of the fair value calculations and the sensitivity of these calculations
to the key inputs is detailed in note 29.

30.9 - Capital management

The Group manages its capital to ensure that entities in the Group will be
able to continue as a going concern while maximising the return to
shareholders through the optimisation of the debt and equity balance. Strong
financial capital management is an integral element of the Directors' strategy
to achieve the Group's stated objectives. The Directors review financial
capital reports on a regular basis and the Group finance function does so on a
daily basis ensuring that the Group has adequate liquidity. The Directors'
consideration of going concern is detailed in the Directors' Report.

The capital structure of the Group consists of debt, which includes the
borrowings disclosed in note 23, cash and cash equivalents as disclosed in the
cash flow statement and equity attributable to equity holders of the parent as
disclosed in the Statement of Changes in Equity.

31. Group companies
Key
 
 *   This subsidiary company is exempt from the requirements relating to the audit
     of individual accounts for the year ended 31 December 2022 by virtue of
     Section 479A of the Companies Act 2006. M&C Saatchi plc (the "Company")
     will guarantee the debts and liabilities of the subsidiary company in
     accordance with Section 479C of the Companies Act 2006.
 **  Entities where all equity is directly held by the Company, all other
     subsidiary companies' equity is either in part or wholly held via subsidiaries
     of the Company.

 

 As at 31 December 2022                                  Country               Company Number           Registered Office Address                                                       Specialism           Effective % ownership 2022
 United Kingdom
 LIDA (UK) LLP*                                          United Kingdom        OC395890                 36 Golden Square, London, W1F 9EE                                               Advertising          100
 LIDA Limited*                                           United Kingdom        03860916                 36 Golden Square, London, W1F 9EE                                               Advertising          100
 M&C Saatchi (UK) Limited*                               United Kingdom        03003693                 36 Golden Square, London, W1F 9EE                                               Advertising          100
 M&C Saatchi Accelerator Limited*                        United Kingdom        09660056                 36 Golden Square, London, W1F 9EE                                               Advertising          100
 M&C Saatchi Export Limited*                             United Kingdom        03920028                 36 Golden Square, London, W1F 9EE                                               Advertising          100
 M & C Saatchi Marketing Arts Limited*                   United Kingdom        03357727                 36 Golden Square, London, W1F 9EE                                               Advertising          100
 M&C Saatchi PR International Limited*                   United Kingdom        08838406                 36 Golden Square, London, W1F 9EE                                               Advertising          100
 M&C Saatchi PR Limited*                                 United Kingdom        07280464                 36 Golden Square, London, W1F 9EE                                               Advertising          100
 M&C Saatchi PR UK LLP*                                  United Kingdom        OC362334                 36 Golden Square, London, W1F 9EE                                               Advertising          100
 M&C Saatchi Shop Limited*                               United Kingdom        09660100                 36 Golden Square, London, W1F 9EE                                               Advertising          100
 M&C Saatchi Talk Limited*                               United Kingdom        04239240                 36 Golden Square, London, W1F 9EE                                               Advertising          51
 The Source (London) Limited*                            United Kingdom        07140265                 36 Golden Square, London, W1F 9EE                                               Advertising          100
 The Source (W1) LLP*                                    United Kingdom        OC384624                 36 Golden Square, London, W1F 9EE                                               Advertising          90
 This Is Noticed Limited*                                United Kingdom        11843904                 36 Golden Square, London, W1F 9EE                                               Advertising          68.5
 Clear Ideas Consultancy LLP*                            United Kingdom        OC362532                 36 Golden Square, London, W1F 9EE                                               Consulting           90
 Clear Ideas Limited*                                    United Kingdom        04529082                 36 Golden Square, London, W1F 9EE                                               Consulting           90
 M&C Saatchi Fluency Limited*                            United Kingdom        12853921                 36 Golden Square, London, W1F 9EE                                               Consulting           80
 M&C Saatchi Life Limited*                               United Kingdom        14338008                 36 Golden Square, London, W1F 9EE                                               Consulting           100
 Influence Communications Limited*                       United Kingdom        04917646                 36 Golden Square, London, W1F 9EE                                               Consulting           95
 Re Worldwide Ltd*                                       United Kingdom        10503044                 36 Golden Square, London, W1F 9EE                                               Consulting           56.8
 Thread Innovation Limited*                              United Kingdom        13510974                 36 Golden Square, London, W1F 9EE                                               Consulting           80
 Alive & Kicking Global Limited*                         United Kingdom        11250736                 36 Golden Square, London, W1F 9EE                                               Dormant              100
 Black & White Strategy Limited*                         United Kingdom        11295145                 36 Golden Square, London, W1F 9EE                                               Dormant              100
 H2R Research Limited*                                   United Kingdom        11668322                 36 Golden Square, London, W1F 9EE                                               Dormant              85
 Human Digital Limited*                                  United Kingdom        07510403                 36 Golden Square, London, W1F 9EE                                               Issues               60
 M&C Saatchi World Services LLP*                         United Kingdom        OC364842                 36 Golden Square, London, W1F 9EE                                               Issues               85
 M&C Saatchi WS .ORG Limited*                            United Kingdom        10898282                 36 Golden Square, London, W1F 9EE                                               Issues               85
 Tricycle Communications Limited*                        United Kingdom        07643884                 36 Golden Square, London, W1F 9EE                                               Issues               85
 M & C Saatchi Network Limited* & **                     United Kingdom        07844657                 36 Golden Square, London, W1F 9EE                                               Group Central Costs  100
 Saatchinvest Ltd*                                       United Kingdom        07498729                 36 Golden Square, London, W1F 9EE                                               Group Central Costs  100
 M&C Saatchi International Holdings B.V.                 United Kingdom        24295679 (FC024340)      36 Golden Square, London, W1F 9EE                                               Group Central Costs  100
 M&C Saatchi European Holdings Limited*                  United Kingdom        05982868                 36 Golden Square, London, W1F 9EE                                               Group Central Costs  96
 M&C Saatchi German Holdings Limited*                    United Kingdom        06227163                 36 Golden Square, London, W1F 9EE                                               Group Central Costs  100
 M & C Saatchi International Limited*                    United Kingdom        03375635                 36 Golden Square, London, W1F 9EE                                               Local Central Costs  100
 M&C Saatchi Middle East Holdco Limited*                 United Kingdom        09374189                 36 Golden Square, London, W1F 9EE                                               Local Central Costs  80
 M&C Saatchi WMH Limited*                                United Kingdom        03457658                 36 Golden Square, London, W1F 9EE                                               Local Central Costs  100
 M&C Saatchi Worldwide Limited*                          United Kingdom        02999983                 36 Golden Square, London, W1F 9EE                                               Local Central Costs  100
 FYND Media Limited*                                     United Kingdom        10104986                 36 Golden Square, London, W1F 9EE                                               Media                100
 M&C Saatchi Mobile Limited*                             United Kingdom        05437661                 36 Golden Square, London, W1F 9EE                                               Media                100
 M&C Saatchi Merlin Limited*                             United Kingdom        03422630                 36 Golden Square, London, W1F 9EE                                               Passions             70
 M&C Saatchi Social Limited* (&) **                      United Kingdom        09110893                 36 Golden Square, London, W1F 9EE                                               Passions             84
 M&C Saatchi Sport & Entertainment Limited*              United Kingdom        03306364                 36 Golden Square, London, W1F 9EE                                               Passions             75
 Europe
 M&C Saatchi (Switzerland) SA                            Switzerland           660-0442009-4            Boulevard Des Promenades 8, 1227, Carouge, Geneva, Switzerland                  Advertising          76
 M&C Saatchi AB                                          Sweden                556902-1792              Skeppsbron 16, 11130, Stockholm, Sweden                                         Advertising          70
 M&C Saatchi Advertising GmbH                            Germany               95484                    Munzstrasse 21-23, 10178, Berlin, Germany                                       Advertising          96
 M&C Saatchi Digital GmbH                                Germany               137809                   Munzstrasse 21-23, 10178, Berlin, Germany                                       Advertising          100
 M&C Saatchi Go! AB                                      Sweden                559076-6076              Skeppsbron 16, 11130, Stockholm, Sweden                                         Advertising          70
 M&C Saatchi PR AB                                       Sweden                559103-4201              Skeppsbron 16, 11130, Stockholm, Sweden                                         Advertising          70
 M&C Saatchi PR S.r.L                                    Italy                 IT08977250961            V.Le Monte Nero 76, Milano, 20135, Italy                                        Advertising          100
 M&C Saatchi SpA                                         Italy                 IT07039280966            V.Le Monte Nero 76, Milano, 20135, Italy                                        Advertising          100
 Clear Deutschland GmbH                                  Germany               113523                   C/O Wework, Taunusanlage 8, 60329, Frankfurt Am Main, Germany                   Consulting           57
 M&C Saatchi Sport & Entertainment Benelux B.V.          Netherlands           860734560                Keizersgracht, 81015CN, Amsterdam                                               Passions             100
 M&C Saatchi Sports & Entertainment GmbH                 Germany               142905                   Munzstrasse 21-23, 10178, Berlin, Germany                                       Passions             93
 Middle East and Africa
 Black & White Customer Strategy (Pty) Limited           South Africa          211/005859/07            Media Quarter, 5(th) Floor, Corner, Somerset And De Smit Street, De Waterkant,  Advertising          50.1
                                                                                                        Cape Town, South Africa
 Creative Spark Interactive (Pty) Limited**              South Africa          2010/016508/07           Media Quarter, 5(th) Floor, Corner, Somerset And De Smit Street, De Waterkant,  Advertising          50.1
                                                                                                        Cape Town, South Africa
 Dalmatian Communications (Pty) Limited**                South Africa          2015/396439/07           Media Quarter, 5(th) Floor, Corner, Somerset And De Smit Street, De Waterkant,  Advertising          50.1
                                                                                                        Cape Town, South Africa
 M&C Saatchi Abel (Pty) Limited                          South Africa          2009/022172/07           Media Quarter, 5(th) Floor, Corner, Somerset And De Smit Street, De Waterkant,  Advertising          50
                                                                                                        Cape Town, South Africa
 M&C Saatchi Africa (Pty) Limited**                      South Africa          2013/037719              Media Quarter, 5(th) Floor, Corner, Somerset And De Smit Street, De Waterkant,  Advertising          50.1
                                                                                                        Cape Town, South Africa
 M&C Saatchi FZ LLC                                      United Arab Emirates  177                      PO Box: 77932, Abu Dhabi, United Arab Emirates                                  Advertising          80
 M&C Saatchi Middle East FZ LLC                          United Arab Emirates  30670                    M&C Saatchi, Penthouse, Building 1, Twofour54, PO Box 77932, Abu Dhabi,         Advertising          80
                                                                                                        United Arab Emirates
 Razor Media (Pty) Limited                               South Africa          2017/177757/07           9 8(th) Street, Houghton, Johannesburg, Gauteng, 2198, South Africa             Advertising          49
 M&C Saatchi Bahrain W.L.L                               Bahrain               74157                    51,122,1605,316, Manama Center                                                  Dormant              100
 M&C Saatchi Connect (Pty) Limited**                     South Africa          2013/037737/07           Media Quarter, 5(th) Floor, Corner, Somerset And De Smit Street, De Waterkant,  Media                50.1
                                                                                                        Cape Town, South Africa
 Levergy Marketing Agency (Pty) Limited**                South Africa          2005/021589/07           9 8(th) Street, Houghton, Johannesburg, Gauteng, 2198, South Africa             Passions             70
 Asia
 Design Factory Sdn Bhd                                  Malaysia              201001034805             No. 15B, 2(nd) Floor, Jalan Tengku Ampuan, Zabedah F9/F, Section 9, 40100 Shah  Advertising          100
                                                                                                        Alam, Selangor Darul Ehsan, Malaysia
 M&C Saatchi Advertising (Shanghai) Limited              China                 91310000740556813A       Room 248, Floor 2, Unit 5, No.11, Wanghang Road, New Lingang Area, China        Advertising          80
                                                                                                        (Shanghai) Pilot Free Trade Zone, China
 M&C Saatchi (Hong Kong) Limited                         Hong Kong             509500                   Rm 2610, 26/F Prosperity, Millennia Plaza, 663 King's Rd, North Point, Hong     Advertising          80
                                                                                                        Kong
 M&C Saatchi Spencer Hong Kong Limited                   Hong Kong             2661802                  1(st) Floor, Catic Plaza, No.8 Causeway Road, Causeway Bay, Hong Kong           Advertising          70
 M&C Saatchi Communications Pvt Limited                  India                 U74300DL2005PTC141682    Flat No.270-D, Pocket C Mayur Vihar Phase II, New Delhi, 110091, India          Advertising          94.8
 Scarecrow M&C Saatchi Limited**                         India                 U22190MH2008PLC188548    2(nd) Floor, Kamani Chambers 32 Ramjibhai Kamani Marg, Ballard Estate Mumbai,   Advertising          51
                                                                                                        Mumbai City, MH 400038 IN, India
 PT. MCS Saatchi Indonesia                               Indonesia             576/1/IU/PMA/2018        Dea Tower 1 Mezanine Floor, Jl. Mega Kuningan Kav.e4.3 No.1-2, Kuningan Timur,  Advertising          50.1
                                                                                                        Setiabudi, Jakarta Selatan, 12920, Indonesia
 M&C Saatchi (M) Sdn Bhd                                 Malaysia              606116-D                 No.15b, 2(nd) Floor, Jalan Tengku Ampuan, Zabedah F9/F, Section 9, 40100 Shah   Advertising          100
                                                                                                        Alam, Selangor, Malaysia
 M&C Saatchi Source (M) SDN BHD                          Malaysia              1313653-D                No.15b, 2(nd) Floor, Jalan Tengku Ampuan, Zabedah F9/F, Section 9, 40100 Shah   Advertising          100
                                                                                                        Alam, Selangor, Malaysia
 Watermelon Production Sdn Bhd                           Malaysia              1083441 -M               No.15b, 2(nd) Floor, Jalan Tengku Ampuan, Zabedah F9/F, Section 9, 40100 Shah   Advertising          100
                                                                                                        Alam, Selangor, Malaysia
 M&C Saatchi World Services Pakistan (Pvt) Ltd           Pakistan              0081911                  48m, Block 6, P.Ec.H.S, Karachi, Pakistan                                       Issues               43
 M&C Saatchi (S) Pte Limited                             Singapore             199504816C               59 Mohamed Sultan Road, #02-08, Sultan-Link, Singapore                          Advertising          100
 Clear Ideas (Singapore) Pte Limited                     Singapore             201020335R               59 Mohamed Sultan Road, #02-08, Sultan-Link, Singapore                          Consulting           86
 Clear Asia Limited                                      Hong Kong             1289028                  6(th) Floor, Alexandra House, 18 Chater Road, Central, Hong Kong                Dormant              95
 Re HK Limited                                           Hong Kong             2699219                  Rm 2610, 26/F Prosperity, Millennia Plaza, 663 King's Rd, North Point, Hong     Dormant              100
                                                                                                        Kong
 M&C Saatchi World Services (Singapore) Pte Limited      Singapore             202104508W               59 Mohamed Sultan Road, #02-08, Sultan-Link, Singapore                          Issues               85
 M&C Saatchi Asia Limited                                Hong Kong             1959819                  Rm 2610, 26/F Prosperity, Millennia Plaza, 663 King's Rd, North Point, Hong     Local Central Costs  100
                                                                                                        Kong
 M&C Saatchi Holdings Asia Pte Limited                   Singapore             20172 5519K              1 Coleman Street, #05-06a, The Adelphi, 179803 Singapore                        Local Central Costs  50.1
 M&C Saatchi Mobile India LLP                            India                 AAK-8869                 141b First Floor, Cl House Shahpur Jat, New Delhi, 110049, India                Media                100
 M&C Saatchi Mobile Asia Pacific Pte Limited             Singapore             201410399M               59 Mohamed Sultan Road, #02-08, Sultan-Link, Singapore                          Media                100
 Australia
 1440 Agency Pty Limited                                 Australia             100 473 363              99 Macquarie Street, Sydney, NSW 2000, Australia                                Advertising          90
 Bellwether Global Pty Limited                           Australia             114 615 226              99 Macquarie Street, Sydney, NSW 2000, Australia                                Advertising          90
 Brands In Space Pty Limited                             Australia             129 800 639              99 Macquarie Street, Sydney, NSW 2000, Australia                                Advertising          90
 Elastic Productions Pty Limited                         Australia             635 737 861              99 Macquarie Street, Sydney, NSW 2000, Australia                                Advertising          90
 Go Studios Pty Limited                                  Australia             092 941 878              99 Macquarie Street, Sydney, NSW 2000, Australia                                Advertising          90
 Greenhouse Australia Pty Limited                        Australia             629 584 121              99 Macquarie Street, Sydney, NSW 2000, Australia                                Advertising          78
 Hidden Characters Pty Limited                           Australia             108 886 291              99 Macquarie Street, Sydney, NSW 2000, Australia                                Advertising          85.5
 LIDA Australia Pty Limited                              Australia             125 908 009              99 Macquarie Street, Sydney, NSW 2000, Australia                                Advertising          90
 M&C Saatchi Direct Pty Limited                          Australia             072 221 811              99 Macquarie Street, Sydney, NSW 2000, Australia                                Advertising          90
 M&C Saatchi Melbourne Pty Limited                       Australia             004 777 379              99 Macquarie Street, Sydney, NSW 2000, Australia                                Advertising          89.9
 M&C Saatchi Sydney Pty Limited                          Australia             637 963 323              99 Macquarie Street, Sydney, NSW 2000, Australia                                Advertising          90
 Park Avenue PR Pty Limited                              Australia             604 298 071              99 Macquarie Street, Sydney, NSW 2000, Australia                                Advertising          90
 Resolution Design Pty Limited                           Australia             621 985 288              99 Macquarie Street, Sydney, NSW 2000, Australia                                Advertising          90
 Saatchi Ventures Pty Limited                            Australia             614 007 957              99 Macquarie Street, Sydney, NSW 2000, Australia                                Advertising          54
 The Source Insight Australia Pty Limited                Australia             618 841 928              99 Macquarie Street, Sydney, NSW 2000, Australia                                Advertising          58.5
 This Film Studio Pty Limited                            Australia             624 003 541              99 Macquarie Street, Sydney, NSW 2000, Australia                                Advertising          63
 Tricky Jigsaw Pty Limited                               Australia             069 431 054              99 Macquarie Street, Sydney, NSW 2000, Australia                                Advertising          88
 Ugly Sydney Pty Limited                                 Australia             618 242 710              99 Macquarie Street, Sydney, NSW 2000, Australia                                Advertising          67.5
 Re Team Pty Limited                                     Australia             105 887 321              99 Macquarie Street, Sydney, NSW 2000, Australia                                Consulting           78.8
 Yes Agency Pty Limited                                  Australia             621 425 143              99 Macquarie Street, Sydney, NSW 2000, Australia                                Consulting           78.8
 eMCSaatchi Pty Limited                                  Australia             089 856 093              99 Macquarie Street, Sydney, NSW 2000, Australia                                Dormant              90
 World Services (Australia) Pty Limited                  Australia             629 191 420              C/O Walker Wayland Services Pty Ltd, Suite 11.01, Leve 11, 60 Castlereagh St,   Issues               85
                                                                                                        Sydney NSW, Australia
 M&C Saatchi Agency Pty Limited                          Australia             069 431 054              99 Macquarie Street, Sydney, NSW 2000, Australia                                Local Central Costs  90
 M&C Saatchi Asia Pac Holdings Pty Limited               Australia             097 299 020              99 Macquarie Street, Sydney, NSW 2000, Australia                                Local Central Costs  100
 Bohemia Group Pty Limited                               Australia             154 100 562              99 Macquarie Street, Sydney, NSW 2000, Australia                                Media                90
 M&C Saatchi Sport & Entertainment Pty Limited           Australia             139 568 102              99 Macquarie Street, Sydney, NSW 2000, Australia                                Passions             81
 Americas
 Agência Digital Zeroacem Ltda                           Brazil                NIRE-3522979148          Rua Wisard, 305, Vila Madalena, 3 Andar-Con, Sao Paolo, 05434-080, Brazil       Advertising          46
 CSZ Comunicação Ltda                                    Brazil                03.910.644/0001-05       Rua Wisard, 305, Vila Madalena, 3 Andar-Con, Sao Paolo, 05434-080, Brazil       Advertising          50.1
 Lily Participações Ltda                                 Brazil                21.188.539/0001-96       Avenida Brigadeiro Faria Lima, 1355, Jardim Paulistano 16 Andar, Sal, Sao       Advertising          100
                                                                                                        Paulo, 01452-919, Brazil
 M&C Saatchi Brasil Participações Ltda                   Brazil                10.570.593/0001-85       Rua Wisard, 305, Vila Madalena, 3 Andar-Con, Sao Paolo, 05434-080, Brazil       Advertising          100
 M&C Saatchi, S.A. DE. C.V                               Mexico                N-2017052183             Darwin 74, Piso 1, Miguel Hidalgo, 11590 Ciudad de México, CDMX, Mexico         Advertising          60
 Majority LLC                                            USA                   5445173                  874 Walker Rd Ste C, Dover, Kent, Delaware 19904 USA                            Advertising          92.32
 Santa Clara Participações Ltda                          Brazil                09.349.720/0001-31       Rua Wisard, 305, Vila Madalena, 3 Andar-Con, Sao Paolo, 05434-080, Brazil       Advertising          50.1
 Shepardson Stern + Kaminsky LLP                         USA                   4656653                  80 State Street, Albany, 12207-2543, New York, USA                              Advertising          100
 Clear USA LLC                                           USA                   20-8599548               138 West 25(th) Street, Floor 5, New York, Ny 10001, USA                        Consulting           95
 LIDA NY LLP (MCD)                                       USA                   4902983                  138 West 25(th) Street, Floor 5, New York, NY 10001, USA                        Consulting           75.5
 Clear LA LLC                                            USA                   6241713                  2711 Centerville Road, Suite 400, Wilmington, Delaware, 19808, USA              Dormant              95
 Clear NY LLP                                            USA                   30-0891764               1209 Orange Street Wilmington, Delaware 19801, USA                              Dormant              95
 LIDA USA LLP                                            USA                   6333479                  251 Little Falls Drive, Wilmington, New Castle, 19808Delaware, USA              Dormant              100
 M&C Saatchi NY LLP                                      USA                   45-4683918               874 Walker Rd Ste C, Dover, Kent, Delaware 19904, USA                           Dormant              95
 M&C Saatchi PR LLP                                      USA                   27-1665526               1740 Broadway, New York, 10019, USA                                             Dormant              100
 M&C Saatchi Share Inc.                                  USA                   5580330                  160 Greentree Dr Ste 101, Dover, Kent, Delaware, 19904 USA                      Dormant              80
 World Services US Inc.                                  USA                   C2543767                 88 Pine Street, 30(th) Floor                                                    Issues               100

New York NY 10005

                                                                                                        United States
 M&C Saatchi Agency Inc.                                 USA                   13-3839670               304 East 45(th) Street, New York, New York, 10017, USA                          Local Central Costs  100
 M&C Saatchi Mobile LLC                                  USA                   45-3638296               2032 Broadway, Santa Monica California, 90404 USA                               Media                100
 M&C Saatchi Sport & Entertainment LA LLC                USA                   6369786                  874 Walker Rd Ste C, Dover, Kent, Delaware 19904 USA                            Passions             90
 M&C Saatchi Sport & Entertainment NY LLP                USA                   46-5182795               160 Greentree Dr Ste 101, Dover, Kent, Delaware, 19904 USA                      Passions             69.5

 

Associate Entities

 

Entities in which the Group holds less than 50% of the share capital and which
are accounted for as Associates (Note 15). All subsidiary companies which the
Group controls in line with the requirements of IFRS 10 have been included in
the consolidated financial statements.

 
 As at 31 December 2022               Country   Company Number           Registered Office Address                                               Specialism   Effective % ownership 2022
 Love Frankie Limited                 Thailand  105557000000             571 Rsu Tower, 10(th) Floor, Soi Sukhumvit 31, Sukhumvit Road, Wattana  Advertising  21
                                                                         District, Bangkok, Thailand
 M&C Saatchi SAL                      Lebanon   1010949                  Quantum Tower, Charles Malek Avenue, St Nicolas, Beirut, Lebanon        Advertising  10
 M&C Saatchi Little Stories SAS       France    449386944                32 Rue Notre Dame Des Victoires, 75002 Paris, France                    Advertising  25.77
 Cometis S.a.r.l                      France    384769592                14 Rue Meslay, 75003 Paris, France                                      Advertising  49
 M&C Saatchi Limited                  Japan     0110-01-060760           1-26-1 Ebisu-Nishi, Shibuya-Ku, Tokyo 150-0021, Japan                   Advertising  10
 February Communications Pvt Limited  India     U74999DL2012PTC233245    141b First Floor, Cl House Shahpur Jat, New Delhi, 110049, India        Advertising  20

 

 

32. Related party transactions
Key management remuneration

Key management remuneration is disclosed in note 5.

 
Other related parties

During the year, the Group made purchases of £84k (2021: £418k) from its
associates. At 31 December 2022, there was £31k due to associates in respect
of these transactions (2021: £35k).

During the year, £127k (2021: £420k) of fees were charged by Group companies
to associates. At 31 December 2022, associates owed Group companies £38k
(2021: £123k).

 
33. Commitments

With the introduction of IFRS 16 Leases in 2019, all of the Group's
commitments are shown on the balance sheet except for those below:

Capital commitments

At the year-end the Group had £56k committed costs (2021: £Nil) to acquire
property plant and equipment.

Other commitments

Other than the normal contractual commitments to staff and the commitment to
complete profitable projects for clients, the Group does not have any other
material commitments which are not reflected on the balance sheet.

 
34. Post-balance sheet events

As part of our simplification strategy, the Group continued to close down
small entities including Clear Deutschland GmbH, M&C Saatchi Share Inc and
Black & White Strategy Limited.

The Directors are not aware of any other events since the end of the financial
year that have had, or may have, a significant impact on the Group's
operations, the results of those operations, or the state of affairs of the
Group in future years.

35. Other accounting policies
Reserves

Equity comprises the following:

Share capital

Represents the nominal value of equity shares in issue.

Share premium

Represents the excess over nominal value of the fair value of consideration
received for equity shares, net of issuance costs.

Other reserves
Merger reserve

Represents the premium paid for shares above the nominal value of share
capital, caused by the acquisition of more than 90% of a subsidiaries' shares.
The merger reserve is released to retained earnings when there is a disposal,
impairment charge or amortisation charge posted in respect of the investment
that created it.

Treasury reserve

Represents the amount paid to acquire the Company's own shares for future use.

Minority interest put option reserve

Represents the initial fair value of the IFRS 9 put option liabilities at
creation. When the put option is exercised, the related amount in this reserve
is taken to the non-controlling interest acquired reserve.

Non-controlling interest acquired reserve

From 1 January 2010, a non-controlling interest acquired reserve has been used
when the Group acquires an increased stake in a subsidiary. It represents the
either a) the minority interest put option reserve transferred less the book
value of the minority interest acquired (where the acquisition is due to an
IFRS 9 put option), or b) the consideration paid less the book value of the
minority interest acquired. If the equity stake in the subsidiary is
subsequently sold, impaired or disposed of, then the related balance from this
reserve will be transferred to retained earnings.

Foreign exchange reserve

For overseas operations, income statement results are translated at the annual
average rate of exchange and balance sheets are translated at the closing rate
of exchange. The annual average rate of exchange approximates to the rate on
the date that the transactions occurred. Exchange differences arising from the
translation of foreign subsidiaries are taken to this reserve. Such
translation differences will be recognised as income or expense in the period
in which the operation is disposed of.

Retained earnings

Represents the cumulative gains and losses recognised in the income statement.

36. New and revised standards issued but not yet effective

In the current year, the following Standards and Interpretations became
effective:

 ·           Amendments to IAS 37 - Onerous Contracts: Cost of Fulfilling a Contract
 ·           Amendments to IAS 16 - Property, Plant and Equipment: Proceeds before Intended
             Use
 ·           AIP (2018-2020 cycle): IFRS 9 Financial Instruments - Fees in the '10 per
             cent' Test for Derecognition of Financial Liabilities
 ·           Amendments to IFRS 3 - Reference to the Conceptual Framework

 

The above amendments do not have a material difference on the Group's
accounts.

At the date of authorisation of these financial statements, the Group has not
applied the following new and revised IFRS Standards that have been issued but
are not yet effective:

 Amendments to IFRS 10 and IAS 28                                               Sale or Contribution of Assets between an Investor and its Associate or Joint
                                                                                Venture
 Applying IFRS 9 "Financial Instruments" with IFRS 4 'Insurance Contracts'      IFRS Insurance
 (Amendments to IFRS 4)
 Amendments to IFRS 17                                                          Changes to international insurance accounting
 Classification of Liabilities as Current or Non-Current (Amendments to IAS 1)  Application of consistency
 Definition of Accounting Estimate (Amendments to IAS 8)                        Distinguishing between accounting policies and estimates
 Disclosure of Accounting Policies (Amendments to IAS 1 and IFRS Practise       Application of Materiality
 Statement 2)
 Deferred Tax - Amendments to IAS 12 Income Taxes                               Recognising deferred tax on leases

 

The Directors do not expect that the adoption of the Standards listed above
will have a material impact on the financial statements of the Group in future
periods.

 

 

 

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