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    MAX — MediaAlpha News Story

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    MediaAlpha slips; J.P.Morgan assumes coverage with 'neutral' rating

    Picture of MediaAlpha logoMediaAlpha
    24/08/2026 12:18
    BUZZ-MediaAlpha slips; J.P.Morgan assumes coverage with 'neutral' rating
    ** U.S. insurance advertisement platform MediaAlpha's MAX.N shares slip 1.4% to $12.77 in premarket trading
    ** J.P.Morgan assumes coverage with "neutral" rating; target price $15
    ** Says "MAX is benefitting from a favorable soft P&C insurance cycle, w/healthy carrier profitability"
    ** In July, MAX beat Q2 revenue estimates 
    ** Six of nine brokerages rate the stock "buy" or higher; their median PT is $17 - data compiled by LSEG
    ** Up to last day's close, the stock is little changed YTD

    (Reporting by Sudeshna Ghoshal in Bengaluru)
    ((Sudeshna.Ghoshal@thomsonreuters.com;))

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