RCS - Mirriad Advertising - Mirriad awarded TPN Gold Shield status

Mirriad AdvertisingAnnouncement

31/01/2024 07:00

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RNS Number : 4407B  Mirriad Advertising PLC  31 January 2024

31 January 2024

 

Mirriad Advertising plc

("Mirriad" or the "Company")

 

Mirriad awarded TPN Gold Shield status

 

Mirriad, the leading in-content advertising company, is pleased to announce
that it has been awarded the Trusted Partner Network ("TPN") Gold Shield
status, an industry recognition that is a critical enabler of Mirriad's
partnerships with the leading entertainment and media companies in the US.

 

The TPN is a global, industry-wide content security initiative that is wholly
owned by the Motion Picture Association (MPA), the American trade association
representing the five major film studios of the United States, as well as
the video streaming service Netflix. It serves as a benchmark for security
standards within the wider content industry and provides programming intended
to address security in various contexts and at various points in the content
pipeline.

 

As the ecosystem of third-party service providers continues to expand, the
threat to the entertainment industry's most valuable asset, the content,
escalates exponentially. The TPN program seeks to raise security capabilities
throughout the industry, while generating cost and time efficiencies for
participants. TPN assessments gauge a service provider's information security
readiness against the best practices of the MPA and to achieve a TPN Gold
Shield, service providers are required to undergo a third-party security
assessment.

 

The award of a TPN Gold Shield to Mirriad reinforces the Company's ongoing
commitment to implementing stringent security protocols and aligns directly
with the Company's broader objective to integrate its in-content advertising
platform across the entire industry. The Directors believe that it will also
enable the Company to work with the most valuable content from the biggest
media companies, and will reduce onboarding times with potential new partners.

 

Stephan Beringer, CEO at Mirriad, said: "Our journey to scale has many
milestones and, with TPN considered the industry point of reference in TV and
film content security, this validates another step we have taken to enable
enterprise-level delivery."

 

Philip Mattimoe, CTO at Mirriad, said: "Best-in-class information security
compliance is a non-negotiable requirement as Mirriad continues moving forward
with tier one content partners. Our platform has been engineered from the
ground up to inherently provide the highest standards in information security,
underpinned by our Microsoft partnership and highly secure deployment in the
Azure Cloud."

 

ENDS

 

 

For further information please visit www.mirriad.com (http://www.mirriad.com)
or contact:

 

 Mirriad Advertising plc                                                                       c/o Charlotte Street Partners

 Stephan Beringer, Chief Executive Officer

 Nic Hellyer, Chief Financial Officer

 Nominated Adviser & Broker:                                                                   Tel: +44 (0)20 3328 5656

 Allenby Capital Limited

 James Reeve/Lauren Wright (Corporate Finance)

 Guy McDougall/Matt Butlin (Sales and Corporate Broking)

 Financial Communications:

 Charlotte Street Partners

 Tom Gillingham                                                                                Tel: +44 (0) 7741 659021

 Fergus                                                                                        Tel: +44 (0) 7590 049023
 McGowan

 

Notes to Editors

 

About Mirriad

 

The leader in virtual product placement and in-content advertising, Mirriad's
multi-patented and award-winning platform dynamically inserts products and
brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad
creates net-new revenue opportunities for content owners with an ad format
that virtually integrates brands in entertainment content, drives exceptional
performance for advertisers and dramatically improves the viewing experience.

 

Mirriad currently operates in the US, Europe and India.

 

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