RCS - Mirriad Advertising - Mirriad signs agreement with top ten US network

Mirriad AdvertisingAnnouncement

07/11/2023 07:15

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RNS Number : 5617S  Mirriad Advertising PLC  07 November 2023

7 November 2023

 

Mirriad Advertising plc

("Mirriad" or the "Company")

 

Mirriad signs new agreement with top ten entertainment network in the US

 

Mirriad, the leading in-content advertising company, is pleased to announce
that it entered into a new agreement ("Agreement") with a US entertainment
company ranked top 10 by advertising revenue and a global leader in targeted
subscription streaming ("Partner"). The Agreement sets out the framework by
which Mirriad expects to work and integrate with the Partner with a view to
activating new in-content opportunities.

 

Operating in over 125 countries worldwide, the Partner is home to iconic and
fan-favourite brands across television, independent film, production,
distribution, gaming, and publishing. The network is behind some of the most
celebrated and acclaimed original film and TV content and its streaming
service includes the best content from its seven networks.

 

The Agreement allows Mirriad to bring its AI-powered virtual in-content
advertising solutions to the Partner who expects to be able to benefit from
incremental ad revenue opportunities via the new ad format that drives
campaign performances for advertising clients and aligns with the network's
high-quality heritage thanks to proven viewer preference for the in-content
advertising format.

 

Mirriad expects to integrate with the Partner to deliver a seamless end-to-end
solution encompassing content analysis, campaign management, online access to
inventory opportunities, creative execution of digital assets, and campaign
reporting.

 

Mirriad already works with 9 of the top 20 US advertising spenders and today's
Agreement will add significant quality inventory for advertisers to spend
their bu----dgets on.

 

Stephan Beringer, CEO at Mirriad, said: "This Partner owns and distributes
some of the most outstanding original TV and film content and we are delighted
to be working with them to unlock the exciting opportunities of in-content
advertising. After the first phase of programme-based implementation of our
format which is planned to be executed in Q4 we look forward to soon start
testing our programmatic capabilities on our Partner's streaming platform.

 

"This Agreement adds further momentum to our 'Mirriad-inside' strategy to
establish in-content advertising as a standard format across the entire media
and advertising ecosystem. It is the result of our strong focus on the 10
leading entertainment companies in the US and the acceleration of our
partnership discussions and negotiations, building upon our platform that now
seamlessly integrates with these companies' linear and programmatic sales
infrastructures and propositions."

 

As previously announced on 18 July 2023, integration work, testing and
partnership discussions continue with multiple entertainment Majors in the US
and the Board anticipates that one or more of these companies will ultimately
contract with Mirriad by the end of 2023, at which point a further
announcement will be made.

 

ENDS

 

About Mirriad

 

The leader in virtual product placement and in-content advertising, Mirriad's
multi-patented and award-winning platform dynamically inserts products and
brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad
creates net-new revenue opportunities for content owners with an ad format
that virtually integrates brands in entertainment content, drives exceptional
performance for advertisers and dramatically improves the viewing experience.

 

Mirriad currently operates in the US, Europe, and India.

 

For further information please visit www.mirriad.com (http://www.mirriad.com)
or contact:

 

 Mirriad Advertising plc                                                                       Tel: +44 (0)207 884 2530

 Stephan Beringer, Chief Executive Officer

 Financial Communications:

 Charlotte Street Partners

 Tom Gillingham                                                                                Tel: +44 (0) 7741 659021

 Fergus                                                                                        Tel: +44 (0) 7590 049023
 McGowan

 

 

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