REG - Mission Group PLC - Director/PDMR Shareholding

MissionAnnouncement

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RNS Number : 3089F  Mission Group PLC (The)  21 May 2026

21 May 2026

The Mission Group plc

("MISSION" the "Company" or the "Group")

 

DIRECTOR/PDMR SHAREHOLDINGS

 

The MISSION Group plc (AIM: TMG) the Brand Performance Group, comprising of
digital marketing and specialist communications Agencies, has been notified of
the following dealings in the Company's ordinary shares of 10p each ("Ordinary
Shares"):

 

·      On 19 May 2026, David Zwirn, a person closely associated with
Claudine Collins, Non-Executive Director, purchased 144,000 Ordinary Shares at
a price of 13.99p per Ordinary Share.

·      On 20 May 2026, Jon Kempster, Non-Executive Director, purchased
68,852 Ordinary Shares at a price of 15.26p per Ordinary Share. His beneficial
holding is 68,852 Ordinary Shares.

·      On 21 May 2026, Claudine Collins, Non-Executive Director,
purchased 87,793 Ordinary Shares at a price of 17p per Ordinary Share. Her
beneficial holding including those Ordinary Shares held by persons closely
associated with her is 231,793 Ordinary Shares; and

·    On 21 May 2026, John Carey, Chief Executive Officer, purchased
175,587 Ordinary Shares at a price of 17p per Ordinary Share. His beneficial
holding is 200,587 Ordinary Shares.

 

ENQUIRIES:    

 

 John Carey, Chief Executive Officer                                    Via Houston

 Giles Lee, Chief Financial Officer
 The MISSION Group plc

 Simon Bridges/Andrew Potts/Harry Rees
 Canaccord Genuity Limited                                              020 7523 8000

 (Financial Adviser, Nominated Adviser and Broker)

 Peter Tracey                                                           020 3807 8484

 Blackdown Partners Limited

 (Financial
 Adviser)

 Kate Hoare/Charlie Barker/India Spencer                                0204 529 0549
 E: mission@houston.co.uk (mailto:mission@houston.co.uk)
 Houston PR

 

 

NOTES TO EDITORS 

 

The MISSION Group Plc. is the Alternative Group for Ambitious Brands.

 

Delivering measurable, results-driven campaigns as the preferred creative
partner for real business growth. We offer top-tier agencies, strategic
specialisms and global reach delivering outstanding performance for brands. We
call it Work That Counts™ www.themission.co.uk
(http://www.themission.co.uk/)

 

 

 

 

 

Further information is provided below in accordance with Article 19(3) of the
UK Market Abuse Regulation No 596/2014:

 1    Details of the person discharging managerial responsibilities / person closely

    associated

 a)   Name                                                         David Zwirn

 2    Reason for the notification

 a)   Position/status                                              Person closely associated with Claudine Collins, Non-Executive Director

 b)   Initial notification /Amendment                              Initial

 3    Details of the issuer, emission allowance market participant, auction

    platform, auctioneer or auction monitor

 a)   Name                                                         The MISSION Group plc

 b)   LEI                                                          213800L567CF3Z6GPZ03

 4    Details of the transaction(s): section to be repeated for (i) each type of

    instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted.

 a)   Description of the financial instrument, type of instrument  Ordinary shares of 10 pence each

      Identification code

                                                                   ISIN: GB00B11FD453

 b)   Nature of the transaction                                    Purchase of ordinary shares

 c)   Price(s) and volume(s)

Price(s)  Volume(s)

                                                                   13.99p    144,000 shares
 d)   Aggregated information

      - Aggregated volume                                          N/A - single transaction

      - Price

 e)   Date of the transaction                                      19 May 2026

 f)   Place of the transaction                                     London Stock Exchange, AIM

d)

 

Aggregated information

 

- Aggregated volume

 

- Price

 

 

 

N/A - single transaction

e)

 

Date of the transaction

 

19 May 2026

f)

 

Place of the transaction

London Stock Exchange, AIM

 

 

 

 1    Details of the person discharging managerial responsibilities / person closely

    associated

 a)   Name                                                         Jon Kempster

 2    Reason for the notification

 a)   Position/status                                              Non-Executive Director

 b)   Initial notification /Amendment                              Initial

 3    Details of the issuer, emission allowance market participant, auction

    platform, auctioneer or auction monitor

 a)   Name                                                         The MISSION Group plc

 b)   LEI                                                          213800L567CF3Z6GPZ03

 4    Details of the transaction(s): section to be repeated for (i) each type of

    instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted.

 a)   Description of the financial instrument, type of instrument  Ordinary shares of 10 pence each

      Identification code

                                                                   ISIN: GB00B11FD453

 b)   Nature of the transaction                                    Purchase of ordinary shares

 c)   Price(s) and volume(s)

Price(s)  Volume(s)

                                                                   15.26p    68,852 shares
 d)   Aggregated information

      - Aggregated volume                                          N/A - single transaction

      - Price

 e)   Date of the transaction                                      20 May 2026

 f)   Place of the transaction                                     London Stock Exchange, AIM

d)

 

Aggregated information

 

- Aggregated volume

 

- Price

 

 

 

N/A - single transaction

e)

 

Date of the transaction

 

20 May 2026

f)

 

Place of the transaction

London Stock Exchange, AIM

 

 

 

 1    Details of the person discharging managerial responsibilities / person closely

    associated

 a)   Name                                                         Claudine Collins

 2    Reason for the notification

 a)   Position/status                                              Non-Executive Director

 b)   Initial notification /Amendment                              Initial

 3    Details of the issuer, emission allowance market participant, auction

    platform, auctioneer or auction monitor

 a)   Name                                                         The MISSION Group plc

 b)   LEI                                                          213800L567CF3Z6GPZ03

 4    Details of the transaction(s): section to be repeated for (i) each type of

    instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted.

 a)   Description of the financial instrument, type of instrument  Ordinary shares of 10 pence each

      Identification code

                                                                   ISIN: GB00B11FD453

 b)   Nature of the transaction                                    Purchase of ordinary shares

 c)   Price(s) and volume(s)

Price(s)  Volume(s)

                                                                   17p       87,793 shares
 d)   Aggregated information

      - Aggregated volume                                          N/A - single transaction

      - Price

 e)   Date of the transaction                                      21 May 2026

 f)   Place of the transaction                                     London Stock Exchange, AIM

d)

 

Aggregated information

 

- Aggregated volume

 

- Price

 

 

 

N/A - single transaction

e)

 

Date of the transaction

 

21 May 2026

f)

 

Place of the transaction

London Stock Exchange, AIM

 

 

 

 1    Details of the person discharging managerial responsibilities / person closely

    associated

 a)   Name                                                         John Carey

 2    Reason for the notification

 a)   Position/status                                              Group Chief Executive Officer

 b)   Initial notification /Amendment                              Initial

 3    Details of the issuer, emission allowance market participant, auction

    platform, auctioneer or auction monitor

 a)   Name                                                         The MISSION Group plc

 b)   LEI                                                          213800L567CF3Z6GPZ03

 4    Details of the transaction(s): section to be repeated for (i) each type of

    instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted.

 a)   Description of the financial instrument, type of instrument  Ordinary shares of 10 pence each

      Identification code

                                                                   ISIN: GB00B11FD453

 b)   Nature of the transaction                                    Purchase of ordinary shares

 c)   Price(s) and volume(s)

Price(s)  Volume(s)

                                                                   17p        175,587 shares
 d)   Aggregated information

      - Aggregated volume                                          N/A - single transaction

      - Price

 e)   Date of the transaction                                      21 May 2026

 f)   Place of the transaction                                     London Stock Exchange, AIM

d)

 

Aggregated information

 

- Aggregated volume

 

- Price

 

 

 

N/A - single transaction

e)

 

Date of the transaction

 

21 May 2026

f)

 

Place of the transaction

London Stock Exchange, AIM

 

 

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