** Jefferies, Berenberg and Bryan Garnier, which worked on
Mister Spex MRXG.DE recent IPO, initiate Germany-based eyewear
retailer at "buy", seeing an attractive opportunity in the
group's brand positioning and expansion potential
** In a note titled "An eye deal opportunity," Berenberg
says the group's brand, customer experience and value
proposition, along with its leading omnichannel proposition, set
it apart from peers
** Berenberg sees online business growing at around 13% CAGR
over the next five years, as online penetration in its markets
ramps up
** Bryan Garnier also highlights the group's "online first"
strategy, which de-risks its retail and international expansion
** Jefferies expects the group to keep expanding thanks to a
more favourable sales mix, plus increasing scale and efficiency
gains
** "The company has successfully built up a modern brand
positioning, a superior tech backbone and with an aggressive
expansion strategy" - Jefferies
** The brokerages forecast mid-term sales growth of 25%
CAGR, with Bryan Garnier, Jefferies seeing adj. EBITDA CAGR at
59%-62% by 2025
(Reporting by Flora Gomez)
((flora.gomez@thomsonreuters.com))