Sweden's Nelly Q4 revenue rises 16.4% y/y on wider customer base

Nelly AB (publ)

10/02/2026 07:09

Overview

Nordic fashion retailer's Q4 revenue rose 16.4% yr/yr to SEK 370.5 mln

Company's Q4 gross margin improved to 54.0% from 53.3%

Q4 operating profit increased to SEK 47.8 mln, with margin at 12.9%

Outlook

Nelly aims to expand its assortment strategy in 2026

Company plans to strengthen brand presence in Denmark and Germany

Nelly focuses on stable and profitable growth through operational precision

Result Drivers

CUSTOMER BASE GROWTH - Co reported an increase in active customers and new customer acquisition, with improved conversion rates and order numbers

PRICE SENSITIVITY - Co noted a more price-sensitive market, leading to higher marketing and discount efforts, impacting gross margins

OWN BRAND SALES - Share of sales from Nelly’s own brands increased, contributing to performance despite lower average order value

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
Q4 Revenue
SEK 370.50 mln
Q4 EPS
SEK 1.94
Q4 Net Income
SEK 58.30 mln
Q4 Gross Margin
54.00%
Q4 EBIT
SEK 47.80 mln
Q4 EBIT Margin
12.90%


Analyst Coverage

The stock recently traded at 19 times the next 12-month earnings vs. a P/E of 15 three months ago

Press Release: ID:nMFN1sRhq8

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(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)