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REG-Next 15 Group plc Final Results

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Final Results

 

7 May 2026

Next 15 Group plc

(“Next 15” or the “Group”)

Results for the year ended 31 January 2026

Decisive action stabilises performance and resets Next 15 for growth.
Simplified, higher-quality portfolio delivering early FY27 progress.

Next 15 Group plc (AIM:NFG) today announces its final results for the year
ended 31 January 2026.

Financial results for the year to 31 January 2026
                                      Year ended        Year ended           % change year on year  
                                      
                 
                                           
                                      
31 January 2026  
31 January 2025(1)                         
                                      
                 
                                           
                                      
£m               
£m                                         
 Adjusted results(2)                                                                                
 Net revenue                          448.8             479.2                (6.3)%                 
 Adjusted operating profit            67.6              74.0                 (8.6)%                 
 Adjusted operating profit margin     15.1%             15.4%                                       
 Adjusted profit before tax           63.4              68.0                 (6.8)%                 
 Adjusted diluted earnings per share  44.4p             47.5p                (6.5)%                 
 Net debt                             35.6              38.4                 (7.3)%                 
 Statutory results                                                                                  
 Net cash generated from operations   63.3              96.1                 (34.2)%                
 Revenue                              617.3             639.2                (3.4)%                 
 Operating (loss)/profit              (0.1)             28.2                                        
 (Loss)/profit before tax             (13.4)            34.1                                        
 Diluted (loss)/earnings per share    (15.2)p           19.8p                                       
 Total dividend per share             15.35p            15.35p                                      


(1)Prior year figures have been re-presented to exclude Mach49 which is
separately reported as a discontinued operation, as previously announced.

(2)Adjusted results have been presented to provide additional information that
may be useful to shareholders to understand the performance of the Group by
facilitating comparability both year on year and with industry peers. Adjusted
results are reconciled to statutory results within the appendix.

Financial highlights


 * Encouraging performance in FY26, with results delivered in line with
expectations despite a challenging macroeconomic environment and a period of
significant structural change.

 * Net revenue was £448.8m, representing a like-for-like decline of 4.3%.


* Continued strong growth in Digital Transformation (41.8%) and Retail Media
(8.2%) drove Track 1 revenue growth of 4%.

 * Declines in revenue from both our technology clients and our creative
production revenue, driven by cautionary spending as a result of macroeconomic
uncertainty.




 * Adjusted operating profit was £67.6m (FY25: £74.0m), reflecting disciplined
cost management and the early benefits of simplification.

 * Operating margins protected at 15.1% (FY25: 15.4%).

 * Statutory loss before tax of £13.4m (FY25: profit of £34.1m), principally
due to Mach49 costs and impairments.

 * Significant improvement in cash performance, with a working capital inflow of
£43.8m (FY25: £7.0m outflow).

 * Net debt reduced to £35.6m (FY25: £38.4m), with leverage remaining low at
0.4x adjusted EBITDA.

 * Final dividend unchanged at 10.6p per share, giving a total dividend of 15.35p
for the year.

Operational highlights


 * Decisive action to simplify the Group, restore operating discipline and
protect margins.

 * The portfolio has been reduced from 22 businesses to 11, with the disposal of
non-core assets and the integration of overlapping capabilities.

 * Headcount reduced from 3,992 to 3,350 (16%).

 * The integration of Savanta and Plinc, and House 337 and elvis was completed,
and Pretzl, a new consolidated B2B marketing business, launched.

 * Mach49 has been fully wound down and is now reported as a discontinued
operation. Mach49 arbitration ongoing.

 * A new ‘unified but not uniform’ operating model has been implemented,
improving coordination across the Group while maintaining entrepreneurial
autonomy.

 * These actions have materially reduced complexity, removed £11m of cost in
FY26 with an approximate £26m total annualised saving, enabled sharper focus
on higher-quality, data and technology-led businesses.

Commenting on the results, Sam Knights said:

“FY26 has been a challenging year for Next 15, reflecting both legacy issues
and a difficult external environment and I would like to thank all my
colleagues for their commitment and the dedication they have shown during the
year.

We have acted decisively to address those issues, simplify the business and
redefine control. We have reduced the portfolio from 22 businesses to 11,
removed £11m of cost, strengthened working capital discipline and brought
greater clarity to the Group’s direction.

The business is now simpler and more focused. Our Track 1 portfolio - SMG,
Transform, Savanta, Pretzl, M Booth and M Booth Health - operate in
structurally growing markets and delivered impressive like-for-like revenue
growth of 4% and profit growth of 7%, demonstrating the quality of the
Group’s core and strategy in action.

We are repositioning Next 15 as a more focused, data and AI-led growth
platform, with increasing integration across our core businesses and early
commercial applications already delivering client impact.

As a result, performance has stabilised. We have delivered results in line
with expectations, protected our margins at 15.1% despite lower revenue, and
significantly improved working capital.

We are working to resolve the legacy issues on Mach 49 which continue to cause
some uncertainty. We continue to maintain a robust defence, and we believe we
have a strong legal case.

Looking forward, our priorities are clear – resolving this legacy issue,
continuing the process of simplification at pace and returning Next 15 to
organic growth. Early trading in FY27 is encouraging, with improving activity
in Digital Transformation and Retail Media, and benefits from simplification
beginning to translate into growth including Transform’s largest ever client
win secured in FY26, a highlight of many client wins across the business in
the last 6 months.

The next phase is delivery - converting a simpler, higher-quality business
into sustained growth and improved returns.”

Trading

The Group delivered financial performance in FY26 in line with expectations
despite a challenging macro environment and a period of significant structural
change. Net revenue was £448.8m and adjusted operating profit £67.6m, with
margins proving resilient at 15.1%, reflecting disciplined cost management and
the early benefits of simplification.

Alongside this, we have taken decisive action to reset the business. We have
materially simplified the portfolio, reduced complexity and sharpened our
strategic focus through the Track 1 / Track 2 framework, prioritising
higher-quality, data, technology and AI-enabled businesses. This has been
supported by cost actions and improved working capital discipline, resulting
in a more controlled and resilient operating model.

The continued expansion of our Retail Media and Digital Transformation
segments drove a meaningful shift in our client industry mix: Retail and FMCG
is now our largest industry sector, Government our fastest-growing, whilst
Technology, historically our largest, has become our second-largest sector.
This diversification underpins a more balanced, resilient revenue base and is
expected to continue as we invest in our highest-growth businesses.

Despite a challenging revenue environment in certain end markets, disciplined
cost management enabled the Group to protect our adjusted operating margin at
15.1% (FY25: 15.4%). Restructuring initiatives delivered a reduction of
approximately 375 roles during the year, generating total annualised savings
of approximately £26m, of which approximately £11m was realised in the year.

The balance sheet remains robust, and leverage remains low with Net
Debt/Adjusted EBITDA at 0.4x (against a covenant limit of 2.5x). We
experienced a significant net working capital inflow of £43.8m compared to an
outflow £7.0m in the prior year. Approximately half of this inflow reflects
disciplined working capital management across the Group, with the remaining
relating to the Mach49 wind down and ongoing litigation.

Ongoing Mach49 arbitration

As announced on 25 June 2025, the Group became aware of potential serious
misconduct concerning the Mach49 business which has been reported to the
relevant law enforcement agencies. As a result, no further payments have been
made to Mach49’s selling shareholder under the earnout agreement in
connection with Next15’s acquisition of Mach49. Our assessment of the
strength of our legal position remains unchanged. Confidential arbitration
proceedings with the former members of Mach49 in relation to material claims
which include the remaining earnout payments are ongoing. The Mach49 business
was fully discontinued by 31 January 2026, and was loss making during the
year. The Company maintains its position regarding the non-payment of the
remaining earnout and has counterclaimed for previously paid earnout payments.

As a result of this ongoing matter, the balance sheet includes total
contingent consideration of £68.9m, which, even in a reasonable worst case
trading scenario, and after taking necessary mitigating cost reduction
actions, the Company has sufficient liquidity available to settle. However,
the outcome of the arbitration, which is expected to be known within the next
12 months, is inherently difficult to predict. The Board cannot entirely
exclude the possibility of a material adverse financial outcome which could
exceed the current forecast liquidity in the longer term. As a result, and
arising solely as a consequence of the uncertainty of the outcome of the
arbitration, the directors have concluded that there is a material uncertainty
related to events or conditions that may cast significant doubt on the
group’s and company’s ability to continue as a going concern.

However, in the event of a material adverse financial outcome, the Company has
a number of legal and commercial courses of action available which it would
consider to protect its long-term financial position, as appropriate at the
time. In this regard, the Group's financial position remains strong.

Final dividend

The Board remains confident in the underlying health of the business, both in
the short term and the long term, and is therefore recommending the payment of
a final dividend for the year ended 31 January 2026 of 10.6p per share,
representing a total dividend of 15.35p for the year, unchanged from the 2025
financial year.

Outlook

Early trading in FY27 shows positive signs of progress. We are seeing
improving activity in key growth areas, particularly Digital Transformation,
where Transform has won its largest ever client contract and continues to
accelerate, alongside early benefits from simplification and a more focused
investment approach. Whilst it is still early in the financial year, the Board
expects to deliver like-for-like growth in revenue and operating profit and to
meet market expectations for the full year. We have not, at this stage,
experienced any material adverse impact on our operations from the ongoing
Middle East conflict.

Our focus is now on execution - growing our core Track 1 businesses, continue
embedding AI capabilities across the portfolio and converting the benefits of
simplification into sustained financial performance.

Webcast for analysts and investors

Next 15 will host an analyst and investor webcast at 9:30 today (UK time),
Thursday 7 May 2026.

To access the webcast, please contact next15@mhpgroup.com
(mailto:next15@mhpgroup.com)

For further information contact:

Next 15 Group plc (via MHP)

Sam Knights, Chief Executive Officer

Mickey Kalifa, Chief Financial Officer

Deutsche Numis (Nomad & Joint Broker)

Mark Lander, Hugo Rubinstein

+44 (0)20 7260 1000

Berenberg (Joint Broker)

Ben Wright, Mark Whitmore, Richard Andrews

+44 (0)20 3207 7800

MHP (Investor Relations)

Oliver Hughes, Eleni Menikou, Lucy Gibbs

Next15@mhpgroup.com 
(mailto:Next15@mhpgroup.com) 
+44 (0)7885 224 532 / +44 (0)7701 308 818

Notes:

Net revenue

Net revenue is calculated as revenue less direct costs as shown on the
Consolidated Income Statement.

Organic net revenue growth

Organic net revenue growth is defined as like-for-like (lfl) net revenue
growth at constant currency excluding the impact of acquisitions and disposals
in the last 12 months. For acquisitions made in the prior year, only the
corresponding months of ownership are included in the calculation of growth.
Net revenue is reconciled to statutory revenue within the appendix and a
reconciliation of the movement in the year is included in the net revenue
bridge on page 7.

Adjusted operating profit margin

Adjusted operating profit margin is calculated based on the adjusted operating
profit as a percentage of net revenue. Adjusted operating profit is reconciled
to statutory results within the appendix.

This announcement contains inside information as defined in Article 7 of the
Market Abuse Regulation.

About Next 15

Next 15 (AIM:NFG) is an AIM-listed Group with operations in Europe, North
America and across Asia Pacific. The Group has long-term customer
relationships with many of the world’s leading companies including Google,
Amazon, Boots, Dow, Microsoft, Dell, American Express and Procter &
Gamble.

During the year, the business introduced five new operating segments aligning
to the Group’s refreshed strategy: Retail Media, Data and Research, Digital
Transformation, Marketing and Communications and Creative Services. These
segments reflect the Group’s business activities and align with the
management of the Group.

At Next 15, success is underpinned by a people-led approach. Our purpose is to
empower our team to deliver data-powered growth, fit for an AI future -
delivering measurable solutions for our clients, nurturing exceptional talent,
and creating lasting value for our shareholders.

Chief Executive’s Officer’s Review

Review of FY26

The Group delivered a robust performance in FY26, with results in line with
market expectations despite a challenging macro environment and a period of
significant structural change. Alongside this, we have taken decisive action
to reset the business. We have materially simplified the portfolio, reduced
complexity and sharpened our strategic focus through the Track 1 / Track 2
framework, prioritising higher-quality, data, technology and AI-enabled
businesses. This has been supported by cost actions and improved working
capital discipline, resulting in a more controlled and resilient operating
model.

Track 1 comprises SMG, Transform, Savanta, Pretzl, M Booth and M Booth Health,
businesses that collectively generated revenues of £273.4m in FY26 and are
positioned in some of the industry’s fastest-growing markets, including
Retail Media, Data, Insights & Analytics and Digital Transformation. These
businesses grew revenues by 3.9% LFL to £273.4m (FY25: £259.9m) and adjusted
operating profit by 7.2% to £50.4m (FY25: £47.0m), demonstrating the quality
and growth potential of the core portfolio.

Track 2 comprises Activate, Brandwidth, elvis, Marker and MHP. These
businesses generated revenues of £160.9m (FY25: £191.4m) and an adjusted
operating profit of £32.4m (FY25: £43.3m).

The Group reported adjusted operating profit of £67.6m (FY25: £74.0m), with
margins protected at 15.1% (FY25: 15.4%), reflecting disciplined cost
management and the early benefits of simplification. Adjusted diluted earnings
per share has reduced by 6.5% to 44.4p for the year to 31 January 2026,
compared with 47.5p achieved in the prior year, as a result of the reduced
profitability on an adjusted basis. Statutory operating loss was £0.1m (FY25:
profit of £28.2m), principally due to the Mach49 costs and loss on disposals.
As a result of this lower statutory profit, diluted loss per share reduced to
15.2p (FY25: earnings per share of 19.8p).

Simplification Strategy

We are progressing the time-boxed portfolio review process outlined at the
Capital Markets Day, with active work underway across relevant businesses. The
Group made significant progress with its simplification programme during the
period, reducing its portfolio from 22 to 11 businesses. Bynd, Palladium, BCA
and Blueshirt were sold during the year for estimated total consideration of
£7.5m, resulting in an aggregate net loss on disposal of £3.2m. £2.9m of
the final consideration payable is contingent upon the FY26 performance of
these businesses, which remains to be determined. The Group also integrated a
number of business units including combining Savanta and Plinc into a single
data and insights business, alongside combining House 337 and elvis into one
creative agency, as well as launching Pretzl, our new B2B marketing business
bringing together four existing brands; Agent3, Publitek, Velocity and
Twogether. The Group also completed the winding-down of the operations of
Mach49, which has been reported as a discontinued operation.

Returns to shareholders

Our priorities are to maintain a strong, low-leverage balance sheet and to
invest selectively in long-term organic growth. Excess cash will be returned
to shareholders through regular dividends. Where surplus capital remains, it
will be deployed through additional shareholder returns or targeted bolt-on
acquisitions that strengthen key business areas.

The Board is recommending the payment of a final dividend for the year ended
31 January 2026 of 10.6p per share, which would represent a total dividend of
15.35p for the year.

Review of Adjusted Results to 31 January 2026

To assist shareholders’ understanding of the performance of the business,
the following commentary is focused on the adjusted performance for the 12
months to 31 January 2026, compared with the 12 months to 31 January 2025. The
Directors believe these adjusted measures provide a more meaningful view of
the Group’s underlying trading performance than statutory measures alone.
They also give shareholders more information to allow for like-for-like,
year-on-year comparisons and more closely correlate with the cash and working
capital position of the Group. These measures:


 * Reflect how management monitors the business

 * Align with how shareholders and analysts value the Group

 * Enable clearer year-on-year comparisons

 * Correlate more closely with cash generation and working capital dynamics.
 ADJUSTED RESULTS(2)                    Year ended        Year ended           
                                        
                 
                    
                                        
31 January 2026  
31 January 2025(1)  
                                        £’000             £’000                
 Net revenue                            448,828           479,151              
 Operating profit                       67,637            74,002               
 Operating profit margin                15.1%             15.4%                
 Net finance expense                    (4,282)           (6,001)              
 Profit before income tax               63,355            68,001               
 Effective tax rate on adjusted profit  24.7%             25.0%                
 Diluted adjusted earnings per share    44.4p             47.5p                


(1)Prior year figures have been re-presented to exclude Mach49 which is
separately reported as a discontinued operation.

(2)Adjusted results have been presented to provide additional information that
may be useful to shareholders to understand the performance of the business by
facilitating comparability both year on year and with industry peers. Adjusted
results are reconciled to statutory results below and within the appendix.

Adjusted operating profit decreased by 8.6% to £67.6m (FY25: £74.0m) whereas
statutory operating (loss)/profit decreased to a loss of £0.1m (FY25: profit
of £28.2m), principally due to the Mach49 costs, impairments and loss on
disposals. The Group reported a statutory loss before tax of £13.4m (FY25:
profit of £34.1m). The year-on-year change is driven by the movement in fair
value of other financial liabilities relating to earnout liabilities
principally Mach49, as well as the other adjusting items referred to below.

The adjusted effective tax rate on the Group’s adjusted profit for the year
to 31 January 2026 was 24.7% (FY25: 25.0%), largely due to the impact of the
differing rates of taxation related to overseas profits. Adjusted diluted
earnings per share has reduced by 6.5% to 44.4p for the year to 31 January
2026, compared with 47.5p achieved in the prior year, as a result of the
reduced profitability on an adjusted basis. Diluted loss per share reduced to
15.2p (FY25: earnings per share of 19.8p), principally reflecting lower
operating profit as a result of the Mach49 related costs.

The Group’s balance sheet remains healthy. Leverage also remains low with
net debt excluding lease liabilities of £35.6m as at 31 January 2026, which
is after cash payments of £35.0m for acquisition related liabilities. We
experienced a significant net working capital inflow of £43.8m compared to a
£7.0m working capital outflow in the prior year. Approximately half of the
inflow was driven by a disciplined focus on the management of working capital
across the Group, with the other half relating to the wind down of Mach49 and
ongoing litigation.

Net revenue bridge
                                          Net Revenue (£’m)     Movement %             
 Year to 31 January 2025                  479.2                                        
 Disposals                                (11.3)                                       
 Year to 31 January 2025 - adjusted       467.9                                        
 Track 1 organic revenue growth(1)        10.2                  + 3.9%                 
 Tracks 2 + 3 organic revenue decline(1)  (30.3)                - 14.6%                
 Acquisitions                             8.6                   + 1.9% (FY25: + 3.8%)  
 Impact of FX                             (7.6)                 - 1.6% (FY25: - 1.2%)  
 Year to 31 January 2026                  448.8                                        


(1)The definition of net revenue and explanation of how organic net revenue
growth is calculated is included within the appendix.

Reconciliation between statutory and adjusted profit
                                                  Year ended            Year ended              
 
                                                
                     
                       
 
                                                
31 January 2026      
31 January 2025(1)     
                                                             £’000                  £’000       
 (Loss)/profit before income tax                             (13,379)               34,077      
 Acquisition accounting related costs(2)                     27,504                 16,231      
 One-off charges employee incentive schemes                  470                    175         
 Costs associated with operational restructuring             10,895                 12,385      
 Intangibles write off                                       5,049                  1,409       
 Mach49 costs                                                16,416                 -           
 Investment write off                                        824                    -           
 Loss on disposals                                           3,213                  -           
 Deal costs                                                  1,937                  600         
 Goodwill impairment                                         10,426                 3,000       
 Property impairment                                         -                      124         
 Adjusted profit before income tax(3)                        63,355                 68,001      


(1)Prior year figures have been re-presented to exclude Mach49 which is
separately reported as a discontinued operation.

(2)Acquisition accounting related costs includes unwinding of discount and
change in estimate on deferred and contingent consideration and share purchase
obligation payable, employment linked acquisition payments and amortisation of
acquired intangibles.

(3)A full reconciliation and further detail is set out in the appendix.

The adjusted profit measures exclude items that are not reflective of the
Group’s underlying trading in the year. The principal adjustments in the
current year were:


 * Acquisition accounting related costs (£27.5m) include employment-related
acquisition payments (£5.2m): Deferred consideration payments that are
contingent on continued employment and therefore treated as remuneration under
IFRS.

 * Acquisition accounting related costs also include amortisation of acquired
intangibles (£13.9m): A non-cash charge relating to the amortisation of
customer relationships and other intangibles recognised on historical
acquisitions. The year-on-year reduction reflects the full amortisation of
certain legacy assets.

 * Operational restructuring costs (£10.9m): Primarily relates to headcount
reductions and associated severance costs as part of the Group's cost
optimisation programme.

 * Intangibles write off of £5.0m relating to the identified customer
relationships recognised on acquisition of Engine Acquisition Limited
allocated to House 337.

 * Mach49 costs (£16.4m): Principally legal and adviser fees in connection with
the potential serious misconduct at Mach49, the related arbitration
proceedings and the wind-down of the Mach49 business. Mach49 ceased operations
effective 31 January 2026 and has been reported as a discontinued operation.

 * Loss on disposals (£3.2m): Net loss arising from the divestment of Palladium,
Bynd, BCA and Blueshirt.

 * Deal costs (£1.9m): Professional fees and other transaction costs associated
with disposals and corporate activity.

 * Impairment of £10.4m against the carrying value of goodwill relating to House
337 and elvis.

Segment adjusted performance
                                        Retail Media     Data & Research       Digital Transformation   Marketing & Comms      Creative Services  Head Office   Total      
                                        
£’000           
£’000                
£’000                   
£’000                 
£’000             
£’000        
£’000     
 Year ended 31 January 2026                                                                                                                                                
 Net revenue                            45,111           50,009                59,136                   237,771                56,801             -             448,828    
 Adjusted operating profit/(loss)       8,226            7,264                 8,345                    53,777                 6,636              (16,611)      67,637     
 Adjusted operating profit margin(2)    18.2%            14.5%                 14.1%                    22.6%                  11.7%              -             15.1%      
 Organic net revenue growth /(decline)  8.2%             (8.5)%                41.8%                    (7.9)%                 (18.6)%            -             (4.3)%     
 Year ended 31 January 2025(1)                                                                                                                                             
 Net revenue                            41,721           55,404                36,309                   263,757                81,960             -             479,151    
 Adjusted operating profit/(loss)       10,541           7,009                 5,162                    58,629                 9,980              (17,319)      74,002     
 Adjusted operating profit margin(2)    25.3%            12.7%                 14.2%                    22.2%                  12.2%              -             15.4%      
 Organic net revenue growth/(decline)   51.5%            (9.5)%                (18.9)%                  (3.7)%                 (12.9)%            -             (4.0)%     


(1)Prior year figures have been re-presented to exclude Mach49 which is
separately reported as a discontinued operation.

(2)Adjusted operating profit margin is calculated based on the adjusted
operating profit as a percentage of net revenue.

In FY26, the Group introduced five new operating segments aligned to the
Group’s refreshed strategy and the way we manage the business. The following
review presents the performance of each segment for the year ended 31 January
2026.

Retail Media

This segment comprises SMG, the Group’s specialist retail media business.
SMG continued to expand during the year, primarily in the UK market,
delivering total organic net revenue growth of 8.2%. We continued to invest in
developing our US market, which represents a significant growth opportunity.
This investment had a near-term impact on operating margin, which decreased to
18.2% (FY25: 25.3%).

Data & Research

This segment comprises Savanta and Plinc, which are now managed as a single,
integrated business. During the year, we strengthened the leadership team with
the appointment of a new CEO in June 2025 and the combined operation is
already delivering encouraging results, with a focus on embedding AI at the
heart of the business. Total net revenue for the segment decreased by 9.7% to
£50.0m (FY25: £55.4m), whilst adjusted operating profit increased by 3.6% to
£7.3m (FY25: £7.0m). The significant restructuring efforts undertaken during
the year resulted in an improved adjusted operating margin of 14.5% (FY25:
12.7%), providing a stronger foundation for future growth.

Digital Transformation

This segment comprises Transform, our digital, data and AI transformation
consultancy focused on the UK public sector. Transform delivered its most
successful year in its history, with revenues growing by £22.8m to £59.1m
(FY25: £36.3m). The business expanded its footprint across several government
departments, including the Department for Education.

Marketing & Communications

Marketing & Communications is the largest segment in the Group, comprising
Pretzl, M Booth, M Booth Health, Marker, MHP and Activate. Performance across
the segment was mixed. B2B technology-focused agencies faced a challenging
year as clients reduced and deferred marketing spend across the sector. By
contrast, M Booth Health experienced significant growth in the second half of
the year, driven by new client wins including a leading global healthcare
company, with momentum expected to continue into FY27. During the year, we
also launched Pretzl, a new consolidated B2B marketing business bringing
together four existing brands.

Net revenue decreased by 9.9% to £237.8m (FY25: £263.8m), whilst adjusted
operating profit declined by 8.3% to £53.8m (FY25: £58.6m). The adjusted
operating margin improved slightly to 22.6% (FY25: 22.2%), reflecting
disciplined cost management.

Creative Services

This segment comprises House 337/elvis, Brandwidth and the disposed brands.
The creative marketing sector continued to face structural headwinds during
the year, which contributed to a net revenue decrease of 30.7% to £56.8m
(FY25: £82.0m). Adjusted operating profit declined to £6.6m (FY25: £10.0m),
with an adjusted operating margin of 11.7% (FY25: 12.2%).

Regional adjusted performance
                                       UK               EMEA      US        Asia Pacific  Head Office  Total     
                                       £’000            £’000     £’000     £’000         £’000        £’000     
                                                                                                                 
 Year ended 31 January 2026                                                                                      
 Net revenue                           252,614          12,266    169,167   14,781        -            448,828   
 Adjusted operating profit/(loss)      41,912           2,414     37,885    2,037         (16,611)     67,637    
 Adjusted operating profit margin(2)   16.6%            19.7%     22.4%     13.8%         -            15.1%     
 Organic net revenue (decline)/growth  (1.8)%           (0.3)%    (7.9)%    (3.3)%        -            (4.3)%    
 Year ended 31 January 2025(1)                                                                                   
 Net revenue                           254,406          12,037    196,731   15,977        -            479,151   
 Adjusted operating profit/(loss)      42,126           2,549     44,628    2,018         (17,319)     74,002    
 Adjusted operating profit margin(2)   16.6%            21.2%     22.7%     12.6%         -            15.4%     
 Organic net revenue (decline)/growth  (4.2)%           (0.3)%    (3.7)%    (6.6)%        -            (4.0)%    


(1)Prior year figures have been re-presented to exclude Mach49 which is
separately reported as a discontinued operation.

(2)Adjusted operating profit margin is calculated based on the adjusted
operating profit as a percentage of net revenue.

In the year to 31 January 2026, total US net revenues declined by 14.0% to
£169.2m (FY25: 196.7m), reflecting organic decline of 7.9%. This was
primarily driven by continued weakness in our B2B technology businesses,
although our B2C agency M Booth and its sister agency M Booth Health delivered
improved performances as the year progressed and confidence returned to their
key client sectors. All US businesses responded to the tougher trading
conditions with disciplined cost management. Adjusted operating profit from
our US businesses decreased by 15.1% to £37.9m (FY25: £44.6m), maintaining a
healthy operating margin of 22.4% (FY25: 22.7%).

The UK businesses delivered a mixed performance, with net revenue decreasing
by 0.7% to £252.6m (FY25: £254.4m). UK organic revenue declined by 1.8%.
Adjusted operating profit was £41.9m, with an adjusted operating margin of
16.6%.

The EMEA business continued to perform relatively well, with net revenue
increasing marginally by 1.9% to £12.3m (FY25: £12.0m), with an adjusted
operating profit of £2.4m, at an adjusted operating margin of 19.7% (FY25:
21.2%).

In the APAC region, net revenue declined by 7.5% to £14.8m (FY25: £16.0m).
Adjusted operating profit increased to £2.0m, with the operating margin
improving to 13.8% (FY25: 12.6%).

Discontinued Operations

During the year, the Group took the decision to wind down the Mach49 business,
which ceased operations effective 31 January 2026. As a result, Mach49 has
been classified as a discontinued operation, and its results are presented
separately from continuing operations in accordance with IFRS 5. Revenues fell
substantially to £10.6m (FY25: £90.5m) contributing to an overall loss
before tax of £20.0m, which includes impairments arising from closure of the
business.

Balance Sheet

The Group’s balance sheet remains robust, with a modest net debt position of
£35.6m as at 31 January 2026 (FY25: £38.4m) and net assets of £131.9m
(FY25: £181.2m). Leverage stood at 0.4x adjusted EBITDA, comfortably within
our target range of 0–1x and providing significant financial flexibility to
support future growth investment, selective M&A and shareholder returns.
Contingent consideration of £68.9m (FY25: £72.7m) includes £63.4m relating
to the remaining earnout payments for Mach49, which is required to be
recognised until such time as the legal proceedings are finally concluded. The
decrease in overall earnout liabilities was driven by settlements of £11.6m
during the year and a £2.9m reduction in estimates reflecting revised trading
assumptions, partially offset by £10.5m unwinding of discount on these
liabilities.

The Group maintains a diversified funding structure to support its operational
and strategic requirements. Our primary source of debt financing is a
revolving credit facility (‘RCF’) of £175m, which was provided by a
consortium of five banks during the year. In August 2025, Barclays replaced
Bank of Ireland as a consortium member.

The £175m RCF is available until December 2027 after which the facility
reduces to £155m for a further year. Since the balance sheet date, the £175m
RCF is provided by a consortium of four banks and for the final year it will
be provided by a consortium of three banks. As part of the arrangement, the
Group has an additional £25m accordion option. The RCF is available for
permitted acquisitions and working capital requirements and is due to be
repaid from the trading cash flows of the Group. The facility is available in
a combination of sterling, US dollar and/or euro. The margin payable on each
facility is dependent upon the level of gearing in the business. The Group
also maintains a US facility of US$7m (FY25: US$7m), available for property
rental guarantees and US-based working capital requirements.

Cashflow

The net cash inflow from operating activities before changes in working
capital for the year to 31 January 2026 decreased to £19.5m (FY25: £103.1m),
reflecting the reduction in underlying profit and losses from discontinued
operations, as well as £23.4m settlement of employment linked acquisition
payments. We experienced a significant net working capital inflow of £43.8m
(FY25: outflow £7.0m). Approximately half of this inflow reflects the
disciplined management across the Group, with the remaining relating to the
Mach49 wind down and ongoing litigation. Net cash generated from operations
before tax was £63.3m (FY25: £96.1m).

Income taxes paid reduced to £12.4m (FY25: £20.7m). Dividends paid to Next
15 shareholders during the year totalled £15.5m (FY25: £15.5m). Net interest
paid decreased to £4.3m (FY25: £6.0m), reflecting the impact of the
reduction in interest rates.
 Cash flow KPIs                                                               Year to      Year to      
                                                                              
            
            
                                                                              
31 January  
31 January  
                                                                              
            
            
                                                                              
2026        
2025        
                                                                              
            
            
                                                                              
£m          
£m          
 Net cash inflow from operating activities before changes in working capital  19.5         103.1        
 Working capital movement                                                     43.8         (7.0)        
 Net cash generated from operations                                           63.3         96.1         
 Income tax paid                                                              (12.4)       (20.7)       
 Investing activities                                                         (6.0)        (12.3)       
 Dividend paid to shareholders                                                (15.5)       (15.5)       
 Net debt                                                                     (35.6)       (38.4)       


NEXT 15 GROUP PLC

CONSOLIDATED INCOME STATEMENT

FOR THE YEARS ENDED 31 JANUARY 2026 AND 31 JANUARY 2025
                                                                                       Year ended        Year ended           
                                                                                       
                 
                    
                                                                                       
31 January 2026  
31 January 2025(1)  
                                                                                       
                                      
                                                                                       
                                      
                                                          Note                         £’000             £’000                
                                                                                                                              
 Revenue                                                                               617,275           639,244              
 Direct costs                                                                          (168,447)         (160,093)            
 Net revenue                                              2                            448,828           479,151              
                                                                                                                              
 Staff costs                                                                           334,949           361,078              
 Depreciation                                                                          9,380             10,436               
 Amortisation                                                                          17,068            21,948               
 Other operating charges                                                               87,532            57,486               
 Total operating charges                                                               (448,929)         (450,948)            
 Operating (loss)/profit                                                               (101)             28,203               
                                                                                                                              
 Movement in fair value of other financial liabilities    9                            (8,433)           12,704               
 Finance expense                                          5                            (5,564)           (7,519)              
 Finance income                                           6                            719               689                  
                                                                                                                              
 (Loss)/profit before income tax                                                       (13,379)          34,077               
                                                                                                                              
 Income tax expense                                       3                            (1,487)           (11,962)             
                                                                                                                              
 (Loss)/profit for the year from continuing operations                                 (14,866)          22,115               
                                                                                                                              
 (Loss)/profit for the year from discontinued operations                               (14,921)          18,855               
                                                                                                                              
 (Loss)/profit for the year                                                            (29,787)          40,970               
                                                                                                                              
 Attributable to:                                                                                                             
 Owners of the parent                                                                  (30,244)          39,465               
 Non-controlling interests                                                             457               1,505                
                                                                                       (29,787)          40,970               
 (Loss)/earnings per share from continuing operations                                                                         
 Basic (pence)                                            7                            (15.2)            20.5                 
 Diluted (pence)                                          7                            (15.2)            19.8                 


(1)Prior year figures have been re-presented to exclude Mach49 which is
separately reported as a discontinued operation.

NEXT 15 GROUP PLC

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

FOR THE YEARS ENDED 31 JANUARY 2026 AND 31 JANUARY 2025
                                                                          Year ended        Year ended        
                                                                          
                 
                 
                                                                          
31 January 2026  
31 January 2025  
                                                                          
                 
                 
                                                                          
                 
                 
                                                                          £’000             £’000             
                                                                                                              
 (Loss)/profit for the year                                               (29,787)          40,970            
                                                                                                              
 Other comprehensive (expense)/income:                                                                        
 Items that may be reclassified into profit or loss:                                                          
 Exchange differences on translating foreign operations                   (5,006)           858               
 Cumulative foreign current translation reserve reclassed on disposal of  1,304             -                 
 subsidiaries                                                                                                 
 Total items that may be reclassified into profit or loss                 (3,702)           858               
                                                                                                              
 Items that will not be reclassified subsequently to profit or loss                                           
 Revaluation of investments                                               343               134               
 Total other comprehensive (expense)/income for the year                  (3,359)           992               
 Total comprehensive (expense)/income for the year                        (33,146)          41,962            
                                                                                                              
 Attributable to:                                                                                             
 Owners of the parent                                                     (33,603)          40,457            
 Non-controlling interests                                                457               1,505             
                                                                          (33,146)          41,962            

 Total comprehensive (expense)/income attributable to owners of the Parent             
 arising from:                                                                         
 Continuing operations                  (18,682)                               21,602  
 Discontinued operations                (14,921)                               18,855  
                                        (33,603)                               40,457  


NEXT 15 GROUP PLC

ADJUSTED RESULTS: KEY PERFORMANCE INDICATORS
                                                     Year ended        Year ended           
                                                     
                 
                    
                                                     
31 January 2026  
31 January 2025(1)  
                                                     
                 
                    
                                                     
£’000            
£’000               
 Net revenue                                         448,828           479,151              
 Operating charges                                   (368,071)         (391,373)            
 EBITDA                                              80,757            87,778               
 Depreciation and Amortisation                       (12,557)          (12,947)             
 Operating profit                                    68,200            74,831               
 Interest on finance lease liabilities               (563)             (829)                
 Adjusted operating profit                           67,637            74,002               
 Operating profit margin                             15.1%             15.4%                
 Net finance expense                                 (4,282)           (6,001)              
 Adjusted profit before income tax                   63,355            68,001               
 Tax                                                 (15,667)          (17,008)             
 Adjusted profit after tax                           47,688            50,993               
 Non-controlling interest                            (457)             (1,505)              
 Retained profit                                     47,231            49,488               
                                                                                            
 Weighted average number of ordinary shares          100,940,584       100,379,867          
 Diluted weighted average number of ordinary shares  106,362,285       104,151,507          
                                                                                            
 Adjusted earnings per share                         46.8p             49.3p                
 Diluted adjusted earnings per share                 44.4p             47.5p                
                                                                                            
 Net cash generated from operations before tax       63,267            96,135               
 Cash outflow on acquisition-related payments        (35,372)          (68,987)             
 Net debt                                            (35,635)          (38,365)             
                                                                                            
 Dividend (per share)                                15.35p            15.35p               


(1)Prior year figures have been re-presented to exclude Mach49 which is
separately reported as a discontinued operation.

Adjusted results have been presented to provide additional information that
may be useful to shareholders to understand the performance of the business by
facilitating comparability both year on year and with industry peers. Adjusted
results are reconciled to statutory results within the appendix. Per the
detail in the appendix (A2), one-off charges for employee incentive schemes,
employment linked acquisition payments, restructuring costs, deal costs,
Mach49 costs, loss on disposals, investment write off, intangible write off,
goodwill impairment and property impairment are adjusted for in calculating
the adjusted operating charges and amortisation of acquired intangibles is
adjusted for in calculating the adjusted depreciation and amortisation.
Interest on lease liabilities and unwinding of discount and change in estimate
of future contingent consideration payable/receivable and share purchase
obligation payables are adjusted for in calculating net finance expense.

NEXT 15 GROUP PLC

CONSOLIDATED BALANCE SHEET AS AT 31 JANUARY 2026 AND 2025
                                                                          31 January 2026  31 January 2025  
                                                                    Note  £’000            £’000            
 Assets                                                                                                     
 Property, plant and equipment                                            5,246            7,599            
 Right-of-use assets                                                      10,305           16,150           
 Intangible assets                                                        215,144          270,504          
 Investments in financial assets                                          2,480            861              
 Deferred tax asset                                                       54,905           52,749           
 Other receivables                                                        518              544              
 Total non-current assets                                                 288,598          348,407          
                                                                                                            
 Trade and other receivables                                              137,386          163,008          
 Cash and cash equivalents                                          8     88,347           89,433           
 Corporation tax asset                                                    6,904            4,114            
 Total current assets                                                     232,637          256,555          
                                                                                                            
 Total assets                                                             521,235          604,962          
 Liabilities                                                                                                
 Loans and borrowings                                               8     57,252           65,939           
 Deferred tax liabilities                                                 10,921           15,431           
 Lease liabilities                                                        6,793            13,962           
 Other payables                                                           -                113              
 Provisions                                                               6,204            6,501            
 Contingent consideration                                           9     -                42,669           
 Additional contingent incentive                                    9     -                288              
 Deferred consideration                                             9     -                474              
 Total non-current liabilities                                            81,170           145,377          
                                                                                                            
 Overdraft                                                          8     66,730           61,859           
 Trade and other payables                                                 157,448          139,282          
 Lease liabilities                                                        7,476            9,197            
 Provisions                                                               5,470            25,933           
 Corporation tax liability                                                1,226            4,189            
 Contingent consideration                                           9     68,942           30,047           
 Additional contingent incentive                                    9     403              2,015            
 Deferred consideration                                             9     472              3,942            
 Share purchase obligation                                          9     -                1,929            
 Total current liabilities                                                308,167          278,393          
                                                                                                            
 Total liabilities                                                        389,337          423,770          
                                                                                                            
 TOTAL NET ASSETS                                                         131,898          181,192          
                                                                                                            
 
                                                                                                          
 
Equity                                                                                                    
 Share capital                                                            2,526            2,523            
 Share premium reserve                                                    298              192,654          
 Share purchase reserve                                                   (2,673)          (2,643)          
 Foreign currency translation reserve                                     2,819            4,162            
 Other reserves                                                           3,105            608              
 Retained loss                                                            125,823          (15,633)         
 Total equity attributable to owners of the parent                        131,898          181,671          
 Non-controlling interests                                                -                (479)            
 TOTAL EQUITY                                                             131,898          181,192          
                                                                                                            


NEXT 15 GROUP PLC

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

FOR THE YEARS ENDED 31 JANUARY 2026 AND 31 JANUARY 2025
                                                                             Share premium reserve  Share purchase reserve  Foreign currency translation reserve  Other reserves(1)  Retained earnings  Equity attributable to owners of the Company  Non-controlling interests  Total equity  
                                                             
                                                                                                                                                                                                                                 
                                                             
Share capital                                                                                                                                                                                                                    
                                                                                                                                                                                                                                                                                               
                                                             £’000           £’000                  £’000                   £’000                                 £’000              £’000              £’000                                         £’000                      £’000         
                                                                                                                                                                                                                                                                                               
 At 31 January 2024                                          2,486           175,144                (2,658)                 3,304                                 608                (22,904)           155,980                                       241                        156,221       
 Profit for the year                                         -               -                      -                       -                                     -                  39,465             39,465                                        1,505                      40,970        
 Other comprehensive income for the year                     -               -                      -                       858                                   -                  134                992                                           -                          992           
 Total comprehensive income for the year                     -               -                      -                       858                                   -                  39,599             40,457                                        1,505                      41,962        
 Shares issued on satisfaction of vested performance shares  26              7,215                  -                       -                                     -                  (9,878)            (2,637)                                       -                          (2,637)       
 Shares issued on acquisitions                               26              10,295                 -                       -                                     -                  -                  10,321                                        -                          10,321        
 Acquisition of own shares                                   (15)            -                      15                      -                                     -                  (5,344)            (5,344)                                       -                          (5,344)       
 Share-based payment charge                                  -               -                      -                       -                                     -                  759                759                                           -                          759           
 Tax on share-based payments                                 -               -                      -                       -                                     -                  (3,712)            (3,712)                                       -                          (3,712)       
 Dividends to owners of the Parent                           -               -                      -                       -                                     -                  (15,457)           (15,457)                                      -                          (15,457)      
 Movement due to ESOP share purchases                        -               -                      -                       -                                     (5)                -                  (5)                                           -                          (5)           
 Movement due to ESOP share option exercises                 -               -                      -                       -                                     5                  -                  5                                             -                          5             
 Movement on reserves for non-controlling interests          -               -                      -                       -                                     -                  (93)               (93)                                          93                         -             
 Non-controlling interest reversed in the period             -               -                      -                       -                                     -                  1,397              1,397                                         (1,397)                    -             
 Non-controlling dividend                                    -               -                      -                       -                                     -                  -                  -                                             (921)                      (921)         
 At 31 January 2025                                          2,523           192,654                (2,643)                 4,162                                 608                (15,633)           181,671                                       (479)                      181,192       
 Profit for the year                                         -               -                      -                       -                                     -                  (30,244)           (30,244)                                      457                        (29,787)      
 Reclass FCTR recycled to retained earnings                  -               -                      -                       4,826                                 -                  (4,826)            -                                             -                          -             
 Other comprehensive income for the year                     -               -                      -                       (3,702)                               -                  343                (3,359)                                       -                          (3,359)       
 Total comprehensive income for the year                     -               -                      -                       1,124                                 -                  (34,727)           (33,603)                                      457                        (33,146)      
 Shares issued on satisfaction of vested performance shares  3               298                    -                       -                                     -                  (2,467)            (2,166)                                       -                          (2,166)       
 Capital reduction                                           -               (192,654)              -                       -                                     -                  192,654            -                                             -                          -             
 Reclassification²                                           -               -                      (30)                    (2,467)                               2,497              -                  -                                             -                          -             
 Share-based payment charge                                  -               -                      -                       -                                     -                  1,153              1,153                                         -                          1,153         
 Tax on share-based payments                                 -               -                      -                       -                                     -                  347                347                                           -                          347           
 Dividends to owners of the Parent                           -               -                      -                       -                                     -                  (15,492)           (15,492)                                      -                          (15,492)      
 Movement due to ESOP share purchases                        -               -                      -                       -                                     (1)                -                  (1)                                           -                          (1)           
 Movement due to ESOP share option exercises                 -               -                      -                       -                                     1                  -                  1                                             -                          1             
 Movement on reserves for non-controlling interests          -               -                      -                       -                                     -                  (96)               (96)                                          96                         -             
 Non-controlling interest reversed on disposal               -               -                      -                       -                                     -                  -                  -                                             841                        841           
 Non-controlling interest reversed in the period             -               -                      -                       -                                     -                  84                 84                                            (84)                       -             
 Non-controlling dividend                                    -               -                      -                       -                                     -                  -                  -                                             (831)                      (831)         
 At 31 January 2026                                          2,526           298                    (2,673)                 2,819                                 3,105              125,823            131,898                                       -                          131,898       
                                                                                                                                                                                                                                                                                               


(1 )Other reserves include capital redemption reserve and merger reserve.

(2 )In the current year, the Group has reclassed the nominal value of the
shares acquired and subsequently cancelled under the share buy back programme
from the share purchase reserve to capital redemption reserve. The Group has
also reclassed the net investment hedging reserve arising from prior years to
the foreign currency translation reserve.

NEXT 15 GROUP PLC

CONSOLIDATED STATEMENT OF CASH FLOW

FOR THE YEARS ENDED 31 JANUARY 2026 AND 31 JANUARY 2025
                                                                                  Year ended        Year ended        
                                                                                  
                 
                 
                                                                                  
31 January 2026  
31 January 2025  
                                                                                  £’000             £’000             
 Cash flows from operating activities                                                                                 
 (Loss)/profit for the year from continuing operations                            (14,866)          22,115            
 (Loss)/profit for the year from discontinued operations                          (14,921)          18,855            
 Adjustments for:                                                                                                     
 Depreciation                                                                     9,380             10,436            
 Amortisation                                                                     17,068            21,948            
 Movement in fair value of other financial liabilities                            8,433             (12,704)          
 Finance expense                                                                  5,564             7,519             
 Finance income                                                                   (719)             (689)             
 Impairment of goodwill, intangibles and investments                              16,299            4,409             
 Loss on sale of property, plant and equipment                                    8                 409               
 Loss on exit of finance lease                                                    -                 143               
 Loss on disposal of subsidiary                                                   3,213             -                 
 Income tax (credit)/expense                                                      1,487             11,962            
 Employment linked acquisition provision charge                                   5,181             9,498             
 Settlement of employment linked acquisition payments                             (23,438)          (1,655)           
 Share-based payment charges                                                      1,153             759               
 Settlement of employee tax liabilities arising on share-based payments           -                 (1,683)           
 Adjustments relating to discontinued operations                                  5,632             11,772            
                                                                                                                      
 Net cash inflow from operating activities before changes in working capital      19,474            103,094           
                                                                                                                      
 Change in trade and other receivables                                            15,764            10,060            
 Change in trade and other payables                                               27,007            (16,555)          
 Movement in other liabilities                                                    1,022             (464)             
                                                                                  43,793            (6,959)           
                                                                                                                      
 Net cash generated from operations before tax outflows                           63,267            96,135            
 Income taxes paid                                                                (12,391)          (20,668)          
                                                                                                                      
 Net cash inflow from operating activities                                        50,876            75,467            
                                                                                                                      
 Cash flows from investing activities                                                                                 
 Acquisition of subsidiaries and trade and assets, net of cash acquired           -                 (6,884)           
 Disposal of subsidiaries and trade and assets, net of cash disposed              1,118             -                 
 Acquisition of investments in financial assets                                   (364)             (479)             
 Acquisition of property, plant and equipment                                     (1,755)           (2,197)           
 Proceeds on disposal of investments in financial assets                          -                 335               
 Proceeds on disposal of property, plant and equipment                            -                 29                
 Acquisition of intangible assets                                                 (7,075)           (5,021)           
 Movement in long-term cash deposits                                              476               304               
 Income from finance lease receivables                                            983               1,019             
 Interest received                                                                650               602               
 Net cash outflow from investing activities                                       (5,967)           (12,292)          


NEXT 15 GROUP PLC

CONSOLIDATED STATEMENT OF CASH FLOW (Continued)

FOR THE YEARS ENDED 31 JANUARY 2026 AND 31 JANUARY 2025
                                                                             Year ended        Year ended        
                                                                             
                 
                 
                                                                             
31 January 2026  
31 January 2025  
                                                                             
                 
                 
                                                                             
                 
                 
                                                                             £’000             £’000             
 Cash flows from financing activities                                                                            
 Payment of contingent consideration                                         (11,570)          (59,969)          
 Acquisition of own shares                                                   -                 (5,344)           
 Settlement of share-based payment in cash                                   (2,165)           -                 
 Capital element of finance lease rental repayment                           (9,502)           (11,260)          
 Increase in bank borrowings and overdrafts                                  173,816           184,025           
 Repayment of bank borrowings and overdrafts                                 (178,936)         (162,834)         
 Interest paid                                                               (5,001)           (6,690)           
 Dividend and profit share paid to non-controlling interest partners         (831)             (921)             
 Dividends paid to shareholders of the parent                                (15,492)          (15,457)          
 Net cash outflow from financing activities                                  (49,681)          (78,450)          
                                                                                                                 
 Net decrease in cash and cash equivalents                                   (4,772)           (15,275)          
                                                                                                                 
 Cash and cash equivalents including overdraft at beginning of the year      27,574            42,871            
 Exchange loss on cash held                                                  (1,185)           (22)              
                                                                                                                 
 Cash and cash equivalents including overdraft at end of the year            21,617            27,574            
                                                                                                                 
                                                                                                                 
                                                                                               
                 
                                                                                               
                 


NOTES TO THE YEAR END RESULTS

FOR THE YEARS ENDED 31 JANUARY 2026 AND 31 JANUARY 2025

1) BASIS OF PREPARATION

The financial information in these results has been prepared using the
recognition and measurement principles of International Accounting Standards,
International Financial Reporting Standards and Interpretations adopted for
use in the United Kingdom (collectively Adopted IFRSs). The principal
accounting policies used in preparing the results are those the Group has
applied in its financial statements for the year ended 31 January 2026. The
consolidated financial statements have been prepared on a going concern basis
and on a historical cost basis.

The financial information set out above does not constitute the Group’s
statutory accounts for the years ended 31 January 2026 or 2025, but is derived
from those accounts. Statutory accounts for 2025 have been delivered to the
Registrar of Companies and those for 2026 will be delivered following the
company's annual general meeting. The auditors have reported on those
accounts: their reports were unqualified, did not draw attention to any
matters by way of emphasis and did not contain statements under s498(2) or (3)
of the Companies Act 2006.

Discontinued operations

In August 2025, the Board announced that it had initiated the process to
permanently abandon the operations of Mach49 LLC and its associated entities.
Mach49 ceased operations effective 31 January 2026. The Group considers Mach49
as a separate major line of business and therefore following abandonment, the
results are presented as a discontinued operation in the Group income
statement, for which the comparatives have been restated. The Group has
undertaken disposals in the year, however, these do not represent a separate
major line of business and hence have not been reported as a discontinued
operation.

Going concern statement

The Directors have concluded that the Company and the Group have adequate
resources to continue in operational existence for the foreseeable future.
Accordingly, they continue to adopt the going concern basis in preparing the
financial statements. In making this assessment, the Directors have reviewed
the Group's budget, forecasts and cash requirements for a period of at least
twelve months from the date of signing the Annual Report, and have also
considered the Group's plans beyond that period.

Stress testing, including scenarios with a significantly weaker trading
environment, supports the Directors’ conclusion that the Company and the
Group would retain substantial headroom to continue to operate. The Directors
have also considered the potential impact of the ongoing arbitration described
below on the Group’s liquidity and financial resources.

As announced on 25 June 2025, the Group became aware of potential serious
misconduct concerning the Mach49 business which has been reported to the
relevant law enforcement agencies. As a result, no further payments have been
made to Mach49’s selling shareholder under the earnout agreement in
connection with Next15’s acquisition of Mach49. Our assessment of the
strength of our legal position remains unchanged. Confidential arbitration
proceedings with the former members of Mach49 in relation to material claims
which include the remaining earnout payments are ongoing. The Mach49 business
was fully discontinued by 31 January 2026, and was loss making during the
year. The Company maintains its position regarding the non-payment of the
remaining earnout and has counterclaimed for previously paid earnout payments.

As a result of this ongoing matter, the balance sheet includes total
contingent consideration of £68.9m, which, even in a reasonable worst case
trading scenario, and after taking necessary mitigating cost reduction
actions, the Company has sufficient liquidity available to settle. However,
the outcome of the arbitration, which is expected to be known within the next
12 months, is inherently difficult to predict. The Board cannot entirely
exclude the possibility of a material adverse financial outcome which could
exceed the current forecast liquidity in the longer term. As a result, and
arising solely as a consequence of the uncertainty of the outcome of the
arbitration, the directors have concluded that there is a material uncertainty
related to events or conditions that may cast significant doubt on the
group’s and company’s ability to continue as a going concern.

NOTES TO THE YEAR END RESULTS (Continued)

FOR THE YEARS ENDED 31 JANUARY 2026 AND 31 JANUARY 2025

However, in the event of a material adverse financial outcome, the Company has
a number of legal and commercial courses of action available which it would
consider to protect its long-term financial position, as appropriate at the
time. In this regard, the Group's financial position remains strong.

Net debt at year end was £36m at a leverage ratio (net debt / adjusted
EBITDA) of 0.4x, and the Group has access to committed borrowing facilities of
£175 million through to December 2027, reducing to £155 million for the
subsequent 12-month period. The Group continues to operate a robust business,
generating strong margins and operating cash flow, which the Directors are
confident will continue to grow over the next few years. The Group is also
pursuing disposal opportunities involving certain subsidiaries aligned with
its strategic focus to simplify the Group. These disposals have the potential
to generate substantial cash proceeds. These factors, taken together,
represent a range of options available to the Group to ensure adequate
liquidity in the event of an adverse outcome. The Directors firmly believe the
Group will maintain its financial strength throughout the going concern
assessment period and beyond. The Board's confidence in the Group's ability to
continue as a going concern is underpinned by these factors, and the legal
advice it continues to receive.

The Group continues to trade well and in line with expectations and continues
to have significant headroom against the Group's long-term financing
facilities. Taking all of these factors into account, the Directors are
satisfied that the Group has adequate resources to continue in operational
existence for the foreseeable future and have therefore adopted the going
concern basis in preparing these financial statements.

2) SEGMENT INFORMATION

Measurement of operating segment profit

The Board of Directors assesses the performance of the operating segments
based on a measure of adjusted operating profit before intercompany recharges
and net revenue, which reflects the internal reporting measure used by the
Board of Directors. This measurement basis excludes the effects of certain
acquisition-related costs and goodwill impairment charges. Head office costs
relate to Group costs before allocation of intercompany charges to the
operating segments. Intersegment transactions have not been separately
disclosed as they are not material. The Board of Directors does not review the
assets and liabilities of the Group on a segmental basis and therefore this is
not separately disclosed.

The Group has previously reported its results split into four operating
segments: Customer Engagement, Customer Delivery, Customer Insight and
Business Transformation. During the year, the Board reviewed these segments
and subsequently updated them to enhance the Group’s internal reporting,
providing a clearer understanding of the services provided by the Group. This
resulted in the Group reporting its results split into five operating
segments: Retail Media, Data & Research, Digital Transformation, Marketing
& Communications and Creative Services.
                                        Retail Media     Data & Research       Digital Transformation   Marketing & Comms      Creative Services  Head Office   Total      
                                        
£’000           
£’000                
£’000                   
£’000                 
£’000             
£’000        
£’000     
 Year ended 31 January 2026                                                                                                                                                
 Net revenue                            45,111           50,009                59,136                   237,771                56,801             -             448,828    
 Adjusted operating profit/(loss)       8,226            7,264                 8,345                    53,777                 6,636              (16,611)      67,637     
 Adjusted operating profit margin(2)    18.2%            14.5%                 14.1%                    22.6%                  11.7%              -             15.1%      
 Organic net revenue growth /(decline)  8.2%             (8.5)%                41.8%                    (7.9)%                 (18.6)%            -             (4.3)%     
 Year ended 31 January 2025(1)                                                                                                                                             
 Net revenue                            41,721           55,404                36,309                   263,757                81,960             -             479,151    
 Adjusted operating profit/(loss)       10,541           7,009                 5,162                    58,629                 9,980              (17,319)      74,002     
 Adjusted operating profit margin(2)    25.3%            12.7%                 14.2%                    22.2%                  12.2%              -             15.4%      
 Organic net revenue growth/(decline)   51.5%            (9.5)%                (18.9)%                  (3.7)%                 (12.9)%            -             (4.0)%     


(1)Prior year figures have been re-presented to exclude Mach49 which is
separately reported as a discontinued operation.

(2)Adjusted operating profit margin is calculated based on the adjusted
operating profit as a percentage of net revenue.

NOTES TO THE YEAR END RESULTS (Continued)

FOR THE YEARS ENDED 31 JANUARY 2026 AND 31 JANUARY 2025

2) SEGMENT INFORMATION (continued)
                                       UK               EMEA      US        Asia Pacific  Head Office  Total     
                                       £’000            £’000     £’000     £’000         £’000        £’000     
                                                                                                                 
 Year ended 31 January 2026                                                                                      
 Net revenue                           252,614          12,266    169,167   14,781        -            448,828   
 Adjusted operating profit/(loss)      41,912           2,414     37,885    2,037         (16,611)     67,637    
 Adjusted operating profit margin(2)   16.6%            19.7%     22.4%     13.8%         -            15.1%     
 Organic net revenue (decline)/growth  (1.8)%           (0.3)%    (7.9)%    (3.3)%        -            (4.3)%    
 Year ended 31 January 2025(1)                                                                                   
 Net revenue                           254,406          12,037    196,731   15,977        -            479,151   
 Adjusted operating profit/(loss)      42,126           2,549     44,628    2,018         (17,319)     74,002    
 Adjusted operating profit margin(2)   16.6%            21.2%     22.7%     12.6%         -            15.4%     
 Organic net revenue (decline)/growth  (4.2)%           (0.3)%    (3.7)%    (6.6)%        -            (4.0)%    


(1)Prior year figures have been re-presented to exclude Mach49 which is
separately reported as a discontinued operation.

(2)Adjusted operating profit margin is calculated based on the adjusted
operating profit as a percentage of net revenue.

3) TAXATION

The tax charge on adjusted profit from continuing operations for the year
ended 31 January 2026 is £15,667,000 (2025: £17,008,000), equating to an
adjusted effective tax rate of 24.7%, compared to 25.0% in the prior year. The
Groups adjusted effective tax rate was lower than the rate achieved in prior
year largely due to differing rates of overseas taxes and a reduction in
withholding taxes.

The statutory tax expense from continuing operations for the year ended 31
January 2026 is £1,487,000 (2025: £11,962,000).

4) DIVIDENDS

A final dividend of 10.6p per ordinary share will be paid on 7 August 2026 to
shareholders listed on the register of members on 3 July 2026. Shares will go
ex-dividend on 2 July 2026. This makes the total dividend for the year 15.35p
per share (2025: 15.35p).

5) FINANCE EXPENSE
                                          Year ended            Year ended              
 
                                        
                     
                       
 
                                        
31 January 2026      
31 January 2025(1)     
                                                     £’000                  £’000       
 Financial liabilities at amortised cost                                                
 Bank interest payable                               4,902                  6,495       
 Interest on lease liabilities(2)                    563                    829         
                                                                                        
 Other                                                                                  
 Other interest payable                              99                     195         
 Finance expense                                     5,564                  7,519       


(1)Prior year figures have been re-presented to exclude Mach49 which is
separately reported as a discontinued operation.

(2)These items are adjusted for in calculating the adjusted net finance
expense.

NOTES TO THE YEAR END RESULTS (Continued)

FOR THE YEARS ENDED 31 JANUARY 2026 AND 31 JANUARY 2025

6) FINANCE INCOME
                                     Year ended        Year ended            
 
                                   
                 
                     
 
                                   
31 January 2026  
31 January 2025      
                                     £’000                        £’000      
 Financial assets at amortised cost                                          
 Bank interest receivable            500                          585        
 Finance lease interest receivable   69                           87         
                                                                             
 Other                                                                       
 Other interest receivable           150                          17         
 Finance income                      719                          689        


7) EARNINGS PER SHARE
                                                                                                                          Year ended            Year ended           
                                                                                                                          
                     
                    
                                                                                                                          
31 January 2026      
31 January 2025(1)  
                                                                                                                          £’000                 £’000                
                                                                                                                                                                     
 (Loss)/profit attributable to ordinary shareholders from continuing operations                                           (15,323)              20,610               
 (Loss)/profit attributable to ordinary shareholders from discontinued                                                    (14,921)              18,855               
 operations                                                                                                                                                          
                                                                                                                                                                     
                                                                                                                          Number                Number               
 Weighted average number of ordinary shares                                                                               100,940,584           100,379,867          
 Dilutive LTIP and options shares                                                                                         912,194               1,036,086            
 Dilutive growth deal shares                                                                                              3,796,884             2,198,485            
 Other potentially issuable shares                                                                                        712,623               537,069              
                                                                                                                                                                     
 Diluted weighted average number of ordinary shares                                                                       106,362,285           104,151,507          
 Basic (loss)/earnings per share from continuing operations                                                               (15.2)p               20.5p                
 Basic (loss)/earnings per share from continuing and discontinued operations                                              (30.0)p               39.3p                
                                                                                                                                                                     
 Diluted (loss)/earnings per share from continuing operations                                                             (15.2)p               19.8p                
 Diluted (loss)/earnings per share from continuing and discontinued operations                                            (30.0)p               37.9p                


(1)Prior year figures have been re-presented to exclude Mach49 which is
separately reported as a discontinued operation.

NOTES TO THE YEAR END RESULTS (Continued)

FOR THE YEARS ENDED 31 JANUARY 2026 AND 31 JANUARY 2025

8) NET DEBT

The Group has a £175m revolving credit facility (‘RCF’) with a consortium
of 5 banks. The £175m RCF is available until December 2027, after which the
facility reduces to £155m for a further year. Since the balance sheet date,
the £175m RCF is provided by a consortium of four banks and for the final
year it will be provided by a consortium of three banks. As part of the
arrangement, the Group has an additional £25m accordion option.

The RCF is available for permitted acquisitions and working capital
requirements and is due to be repaid from the trading cash flows of the Group.
The facility is available in a combination of sterling, US dollar and/or euro.
The margin payable on each facility is dependent upon the level of gearing in
the business. The Group also maintains a US facility of US$7m (FY25: US$7m),
available for property rental guarantees and US-based working capital
requirements.
                                                                                          31 January 2025  
                                                                        
                                  
                                                                        
31 January 2026                   
                                                                        £’000             £’000            
                                                                                                           
 Total loans, borrowings and overdraft                                  123,982           127,798          
 Less: cash and cash equivalents                                        (88,347)          (89,433)         
 Net debt                                                               35,635            38,365           
 Share purchase obligation                                              -                 1,929            
 Deferred consideration                                                 472               4,416            
 Contingent consideration                                               68,942            72,716           
 Net debt excluding lease liabilities plus other financial liabilities  105,049           117,426          


9) OTHER FINANCIAL AND NON-FINANCIAL LIABILITIES
                                        Contingent consideration  Additional contingent incentive  Share purchase obligation            
                        
                                                                                                     
         
                        
Deferred                                                                                             
         
                        
                                                                                                     
         
                        
consideration                                                                                        
Total    
                        £’000           £’000                     £’000                            £’000                      £’000     
 At 31 January 2024     -               146,752                   4,330                            9,603                      160,685   
 Exchange differences   -               1,296                     115                              46                         1,457     
 Utilised               -               (62,014)                  (2,454)                          (3,606)                    (68,074)  
 Reclassification       4,279           1,453                     -                                (5,732)                    -         
 Unwinding of discount  137             14,920                    350                              1,044                      16,451    
 Change in estimate     -               (29,691)                  (38)                             574                        (29,155)  
 At 31 January 2025     4,416           72,716                    2,303                            1,929                      81,364    
 Exchange differences   -               (6,349)                   (220)                            (153)                      (6,722)   
 Utilised               (4,394)         (5,394)                   (1,782)                          -                          (11,570)  
 Disposals              -               -                         -                                (880)                      (880)     
 Unwinding of discount  492             9,768                     119                              112                        10,491    
 Change in estimate     (42)            (1,799)                   (17)                             (1,008)                    (2,866)   
 At 31 January 2026     472             68,942                    403                              -                          69,817    
 Current                472             68,942                    403                              -                          69,817    
 Non-current            -               -                         -                                -                          -         


NOTES TO THE YEAR END RESULTS (Continued)

FOR THE YEARS ENDED 31 JANUARY 2026 AND 31 JANUARY 2025

9) OTHER FINANCIAL LIABILITIES (continued)

The estimates around contingent consideration are considered by management to
be an area of significant judgement, with any changes in assumptions creating
volatility in the income statement. Management estimates the fair value of
these liabilities taking into account expectations of future payments. During
the year, earnout liabilities decreased by a net £11.5m, primarily driven by
settlements during the year £11.6m and change in estimate of £2.9m, offset
by unwinding of discount £10.5m.

Changes in the estimates of contingent consideration payable are recognised in
the movement in fair value of other financial liabilities. Estimations are
included for other uncertainties deriving from the purchase agreements, which
are subject to final negotiations which ultimately determine the future
payments. An increase in the liability would result in an increase in net
movement in fair value expense, while a decrease would result in a further
gain. At 31 January 2026, the discounted estimate of the contingent
consideration was £68.9m. Management has determined that a reasonable
possible range of discounted outcomes within the next financial year is £5.5m
to £84.2m.

Contingent Liabilities

As announced on 25 June 2025, the Group became aware of potential serious
misconduct concerning the Mach49 business which has been reported to the
relevant law enforcement agencies. As a result, no further payments have been
made to Mach49’s selling shareholder under the earnout agreement in
connection with Next15’s acquisition of Mach49.

Arbitration proceedings with the former members of Mach49 in relation to
material claims which include the remaining earnout payments are still in
progress, see Note 1 for further details. Until such time as these proceedings
are finally concluded, the Group considers that the earnout liability,
disclosed elsewhere in this note, has not met the criteria for de-recognition
under IFRS 9 Financial Instruments. A ruling on the arbitration is expected
within the financial year ending 31 January 2027.

The Group maintains its position regarding the non-payment of the remaining
earnout and has determined that no outflow in excess of the earnout liability
currently recognised is probable for the other related claims and therefore no
provision has been recognised in relation to these claims. The Group has also
counterclaimed for previously paid earnout payments. The Board has concluded
that disclosure of a potential range of outcomes would not provide meaningful
information to shareholders and, whilst the amount of the claims could be
material, it would not be practical to disclose an estimate of the financial
effect given the level of uncertainty involved.

The Group continues to fully cooperate with law enforcement agencies, and at
this stage, there is significant uncertainty in relation to the outcome of any
potential steps taken by law enforcement agencies and any potential financial
impact to the Group.

In addition to the above, the Group is party to various legal claims and
disputes which arise in the normal course of business. Provisions are
recognised for outcomes that are deemed probable and can be reliably
estimated. Any material liability in respect of legal actions and claims not
already provided for is deemed to be remote.

APPENDIX – ALTERNATIVE PERFORMANCE MEASURES

FOR THE YEARS ENDED 31 JANUARY 2026 AND 31 JANUARY 2025

Introduction

In the reporting of financial information, the Directors have adopted various
alternative performance measures (‘APMs’). The Group includes these
non-GAAP measures as they consider these measures to be both useful and
necessary to the readers of the financial statements to help understand the
performance of the Group. The Group’s measures may not be calculated in the
same way as similarly titled measures reported by other companies and
therefore should be considered in addition to IFRS measures.

Purpose

The Director’s believe that these APMs are highly relevant as they reflect
how the Board measures the performance of the business and align with how
shareholders value the business. They also allow understandable like-for-like,
year-on-year comparisons and more closely correlate with the cash inflows from
operations and working capital position of the Group.

They are used by the Group for internal performance analyses and the
presentation of these measures facilitates better comparability with other
industry peers as they adjust for non-recurring or uncontrollable factors
which materially affect IFRS measures.

A1: RECONCILIATION OF STATUTORY OPERATING PROFIT TO ADJUSTED OPERATING PROFIT

A reconciliation of segment adjusted operating profit to segment adjusted
operating profit and statutory operating (loss)/profit is provided as follows:
                                                                                Year ended            Year ended              
 
                                                                              
                     
                       
 
                                                                              
31 January 2026      
31 January 2025(1)     
                                                                                           £’000                  £’000       
 Statutory operating (loss)/profit                                                         (101)                  28,203      
 Interest on finance lease liabilities                                                     (563)                  (829)       
 Statutory operating (loss)/profit after interest on finance lease liabilities             (664)                  27,374      
 Amortisation of acquired intangibles (A2)                                                 13,890                 19,437      
 One-off charges for employee incentive schemes (A2)                                       470                    175         
 Employment linked acquisition payments (A2)                                               5,181                  9,498       
 Property impairment (A2)                                                                  -                      124         
 Goodwill impairment (A2)                                                                  10,426                 3,000       
 Costs associated with restructuring (A2)                                                  10,895                 12,385      
 Investment write-off (A2)                                                                 824                    -           
 Loss on disposals (A2)                                                                    3,213                  -           
 Mach49 costs (A2)                                                                         16,416                 -           
 Intangibles write off (A2)                                                                5,049                  1,409       
 Deal costs (A2)                                                                           1,937                  600         
 Adjusted operating profit                                                                 67,637                 74,002      
                                                                                                                              
 Adjusted operating profit margin                                                          15.1%                  15.4%       
                                                                                                                              


(1)Prior year figures have been re-presented to exclude Mach49 which is
separately reported as a discontinued operation.

Adjusted operating profit margin is calculated based on the adjusted operating
profit as a percentage of net revenue.

APPENDIX – ALTERNATIVE PERFORMANCE MEASURES (Continued)

FOR THE YEARS ENDED 31 JANUARY 2026 AND 31 JANUARY 2025

A2: RECONCILIATION OF STATUTORY PROFIT BEFORE TAX TO ADJUSTED PROFIT BEFORE
TAX
                                                                           Year ended            Year ended              
 
                                                                         
                     
                       
 
                                                                         
31 January 2026      
31 January 2025(1)     
                                                                                      £’000                  £’000       
 Statutory (loss)/profit before income tax                                            (13,379)               34,077      
 Unwinding of discount on deferred and contingent consideration and share             10,491                 16,451      
 purchase obligation payable(2)                                                                                          
 Change in estimate of future contingent consideration and share purchase             (2,058)                (29,155)    
 obligation payable(2)                                                                                                   
 One-off charges for employee incentive schemes(3)                                    470                    175         
 Employment linked acquisition payments(4)                                            5,181                  9,498       
 Costs associated with restructuring(5)                                               10,895                 12,385      
 Deal costs(6)                                                                        1,937                  600         
 Property impairment(7)                                                               -                      124         
 Mach49 costs(8)                                                                      16,416                 -           
 Intangibles write off(9)                                                             5,049                  1,409       
 Goodwill impairment(10)                                                              10,426                 3,000       
 Investment write-off(11)                                                             824                    -           
 Loss on disposals(12)                                                                3,213                  -           
 Amortisation of acquired intangibles(13)                                             13,890                 19,437      
 Adjusted profit before income tax                                                    63,355                 68,001      


(1)Prior year figures have been re-presented to exclude Mach49 which is
separately reported as a discontinued operation.

(2)The Group adjusts for the remeasurement of the acquisition-related
liabilities within the adjusted performance measures in order to aid
comparability of the Group’s results year on year as the charge/credit from
remeasurement can vary significantly depending on the underlying brand’s
performance. It is non-cash and its directional impact to the income statement
is opposite to the brand’s performance driving the valuations. The unwinding
of discount on these liabilities is also excluded from underlying performance
on the basis that it is non-cash and the balance is driven by the Group’s
assessment of the time value of money and this exclusion ensures
comparability.

(3)This charge relates to transactions whereby a restricted grant of brand
equity was given to key management in M Booth & Associates LLC (2025: MHP
Group Limited) at nil cost which holds value in the form of access to future
profit distributions as well as any future sale value under the
performance-related mechanism set out in the share sale agreement. This value
is recognised as an upfront cost in the income statement in the year of grant
as the agreements do not include service requirements, thus the cost
accounting is not aligned with the timing of the anticipated benefit of the
incentive, namely the growth of the relevant brands.

(4)This charge relates to payments linked to the continuing employment of the
sellers which is being recognised as an expense over the period of employment
as required by accounting standards. Although these costs are not exceptional
or non-recurring, the Group determined they should be excluded from the
underlying performance as the costs relate to acquiring the business. The
sellers of the business are typically paid market salaries and bonuses in
addition to these acquisition-related payments and therefore the Group
determines these costs solely relate to acquiring the business. Adjusting for
these within the Group’s adjusted performance measures gives a better
reflection of the Group’s profitability and enhances comparability
year-on-year.

(5)In the current year the Group has incurred restructuring costs, of which
£10.3m related to staff redundancies as we proactively reduced our cost base
to take account of the weakness in demand from tech clients and anticipated
efficiencies. Only costs that relate to roles permanently being eliminated
from the business with no intention to replace are adjusted for. The remaining
£0.6m costs relate to the reorganisation and integration of a number of
businesses across the Group. In both years, the costs do not relate to
underlying trading of the relevant brands and have been added back to aid
comparability of performance year on year.

APPENDIX – ALTERNATIVE PERFORMANCE MEASURES (Continued)

FOR THE YEARS ENDED 31 JANUARY 2026 AND 31 JANUARY 2025

A2: RECONCILIATION OF STATUTORY PROFIT BEFORE TAX TO ADJUSTED PROFIT BEFORE
TAX(Continued)

(6)These costs are directly attributable to business combinations and
divestments made during the year, as well as aborted divestments, acquisitions
and other structural reorganisations of the Group. The charges are excluded
from performance as they would not have been incurred had the business not
explored these structural changes and a higher or lower spend has no relation
on the organic business. They do not relate to the trading of the Group and
are added back each year to aid comparability of the Group’s profitability
year on year.

(7)In the prior year the Group recognised charges relating to the
reorganization of the property space across the Group. The Group adjusted for
this cost, as the additional one-off impairment charge did not relate to the
underlying trading of the business and therefore added back to aid
comparability.

(8)The Group has incurred legal and adviser fees totalling £12.5m, as a
result of the work done in the year relating to the potential serious
misconduct, the arbitration proceedings and the wind down of Mach49. In
addition, £3.9m has been written off during the year for previous legal fees
which at the previous year end were deemed recoverable under the indemnity
given at the time of acquisition. Due to the one-off nature of these costs,
the Group added these costs back in calculating its adjusted profit numbers to
give a better indication of trading profitability and to enable comparability
year on year.

(9)In the current year the Group took an impairment charge of £5.0m relating
to the identified customer relationships that were recognised on the
acquisition of Engine Acquisition Limited and allocated to House337. In the
prior year, the Group took an impairment charge for writing off internally
generated intangible assets which were identified as no longer being offered
to clients as a result of a strategic restructure at one of the Group’s
Customer Insight businesses. Therefore, the associated products were deemed to
no longer generate any future economic benefit and, as a result, the
corresponding £1.4m remaining on the balance sheet was written off. The Group
adjusted for this cost, as the charge was one-off and did not relate to the
underlying trading of the business, and it was therefore added back to aid
comparability of the Group’s profitability year on year.

(10)In the current year the Group took an impairment charge against the
carrying value of goodwill relating to House 337 £8.2m (2025: £3.0m) and
elvis £2.2m (2025: £nil). Following a full review, it was identified that
the value-in-use on the associated cash-generating unit was less than the
carrying value of goodwill, resulting in negative headroom. Therefore, an
impairment charge has been recognised. The Group adjusted for this cost, as
the charge was one-off did not relate to the underlying trading of the
business, and it was therefore added back to aid comparability of the
Group’s profitability year on year.

(11)In the prior year, the Group entered into a simple agreement for future
equity (’SAFE’). Following a review in the current year, the Group
terminated the SAFE agreement resulting in the write-off of the total
investment of £0.8m. The Group adjusted for this cost, as the charge was
one-off and did not relate to the underlying trading of the business, and it
was therefore added back to aid comparability of the Group’s profitability
year on year.

(12)In the current year progress has been made in simplifying the Group which
has included the disposals of Palladium, Beyond, The Blueshirt Group and
Blueshirt Capital Advisors. The Group has recognised an overall loss on
disposals of £3.2m for consideration of £7.5m. These do not relate to
underlying trading, and the respective gain/loss would not have been
recognised had the disposal not occurred. For that reason, the Group added
these costs back in calculating its adjusted profit numbers to give a better
indication of underlying trading profitability and to enable comparability
year on year.

(13)In line with its peer group, the Group adds back amortisation of acquired
intangibles. Judgement is applied in the allocation of the purchase price
between intangibles and goodwill, and in determining the useful economic lives
of the acquired intangibles. The judgements made by the Group are inevitably
different to those made by our peers and as such amortisation of acquired
intangibles been added back to aid comparability.

APPENDIX – ALTERNATIVE PERFORMANCE MEASURES (Continued)

FOR THE YEARS ENDED 31 JANUARY 2026 AND 31 JANUARY 2025

Adjusted profit before income tax has been presented to provide additional
information which may be useful to the reader. Adjusted earnings to ordinary
shareholders is a measure of performance used in the calculation of the
adjusted earnings per share. This measure is considered an important indicator
of the performance of the business and so it is used for the vesting of
employee performance shares.

A3: RECONCILIATION OF ADJUSTED TAX EXPENSE
                                                                              Year ended            Year ended              
 
                                                                            
                     
                       
 
                                                                            
31 January 2026      
31 January 2025(1)     
                                                                                         £’000                  £’000       
                                                                                                                            
 Income tax expense reported in the Consolidated Income Statement                        1,487                  11,962      
 Add back tax on adjusting items:                                                                                           
 Costs associated with the current period restructure and office moves                   5,878                  3,145       
 Unwinding of discount on and change in estimates of contingent and deferred             1,602                  (2,379)     
 consideration                                                                                                              
 Share-based payment charge                                                              122                    -           
 Loss on disposal                                                                        1,057                  -           
 Employment-related acquisition payments                                                 -                      (15)        
 Intangible write off                                                                    1,262                  352         
 Amortisation of acquired intangibles                                                    4,259                  3,943       
 Adjusted tax expense                                                                    15,667                 17,008      
 Adjusted profit before income tax                                                       63,355                 68,001      
 Adjusted effective tax rate                                                             24.7%                  25.0%       


(1)Prior year figures have been re-presented to exclude Mach49 which is
separately reported as a discontinued operation.

APPENDIX – ALTERNATIVE PERFORMANCE MEASURES (Continued)

FOR THE YEARS ENDED 31 JANUARY 2026 AND 31 JANUARY 2025

A4: RECONCILIATION OF ADJUSTED EARNINGS PER SHARE
                                                                            Year ended            Year ended           
                                                                            
                     
                    
                                                                            
31 January 2026      
31 January 2025(1)  
                                                                            £’000                 £’000                
                                                                                                                       
 Profit attributable to ordinary shareholders                               (15,323)              20,610               
 Unwinding of discount on future deferred and contingent consideration and  10,491                16,451               
 share purchase obligation payable                                                                                     
 Change in estimate of future contingent consideration and share purchase   (2,058)               (29,155)             
 obligation payable                                                                                                    
 One-off charges for employee incentive schemes                             470                   175                  
 Costs associated with restructuring                                        10,895                12,385               
 Property impairment                                                        -                     124                  
 Mach49 costs                                                               16,416                -                    
 Amortisation of acquired intangibles                                       13,890                19,437               
 Intangible write off                                                       5,049                 1,409                
 Investment write off                                                       824                   -                    
 Loss on disposals                                                          3,213                 -                    
 Goodwill impairment                                                        10,426                3,000                
 Employment linked acquisition payments                                     5,181                 9,498                
 Deal costs                                                                 1,937                 600                  
 Tax effect of adjusting items above                                        (14,180)              (5,046)              
 Adjusted earnings attributable to ordinary shareholders                    47,231                49,488               
                                                                                                                       
                                                                            Number                Number               
                                                                                                                       
 Weighted average number of ordinary shares                                 100,940,584           100,379,867          
 Dilutive LTIP shares                                                       912,194               1,036,086            
 Dilutive growth deal shares                                                3,796,884             2,198,485            
 Other potentially issuable shares                                          712,623               537,069              
                                                                                                                       
 Diluted weighted average number of ordinary shares                         106,362,285           104,151,507          

 Adjusted earnings per share              46.8p      49.3p  
 Diluted adjusted earnings per share      44.4p      47.5p  


(1)Prior year figures have been re-presented to exclude Mach49 which is
separately reported as a discontinued operation.

Adjusted and diluted adjusted earnings per share have been presented to
provide additional information which may be useful to shareholders to
understand the performance of the business by facilitating comparability both
year on year and with industry peers. The adjusted earnings per share is the
performance measure used for the vesting of employee performance shares.

APPENDIX – ALTERNATIVE PERFORMANCE MEASURES (Continued)

FOR THE YEARS ENDED 31 JANUARY 2026 AND 31 JANUARY 2025

A5: RECONCILIATION OF NET REVENUE
                   Year ended            Year ended           
                   
                     
                    
                   
31 January 2026      
31 January 2025(1)  
                   £’000                 £’000                
                                                              
 Revenue           617,275               639,244              
 Direct costs      (168,447)             (160,093)            
 Net revenue       448,828               479,151              


(1)Prior year figures have been re-presented to exclude Mach49 which is
separately reported as a discontinued operation.

Organic net revenue growth is defined as the net revenue growth at constant
currency excluding the impact of acquisitions and disposals in the last 12
months. For acquisitions made in the prior year, only the corresponding months
of ownership are included in the calculation of growth.

A5: MEASUREMENT OF NET REVENUE AND ADJUSTED OPERATING PROFIT SPLIT BY TRACK

In addition to the reportable operating segments, the businesses within the
Group are categorised into three tracks. The track classification determines
how capital is allocated across the Group, in line with the Group’s
strategy. The following table shows the split of alternative performance
measures by track classification.
                                       Track 1         Track 2   Track 3   Head Office  Total     
                                       £’000           £’000     £’000     £’000        £’000     
 Year ended 31 January 2026                                                                       
 Net revenue                           273,359         160,940   14,529    -            448,828   
 Adjusted operating profit/(loss)      50,390          32,390    1,468     (16,611)     67,637    
 Adjusted operating profit margin      18.4%           20.1%     10.1%     -            15.1%     
 Organic net revenue growth/(decline)  3.9%            (15.0)%   (9.6)%    -            (4.3)%    
 Year ended 31 January 2025                                                                       
 Net revenue                           259,924         191,366   27,861    -            479,151   
 Adjusted operating profit/(loss)      46,980          43,293    1,048     (17,319)     74,002    
 Adjusted operating profit margin      18.1%           22.6%     3.8%      -            15.4%     
 Organic net revenue growth/(decline)  2.2%            (8.5)%    (21.6)%   -            (4.0)%    


 



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