* Nissin's indicative range at HK$3.45-4.21 apiece
* Ranked 2nd in China's premium instant noodle market in
2016
* Trading debut set for Dec. 9
(Add Nissin's China market share, use of proceeds, IPO
managers, Tingyi context, past Japanese firms listing in HK)
HONG KONG, Nov 29 (Reuters) - Nissin Foods Co Ltd, an
instant noodle unit of Nissin Foods Holdings Co Ltd 2897.T ,
said on Wednesday it aims to raise up to HK$1.13 billion ($145
million) in an initial public offering (IPO), in a rare instance
of a Japanese firm listing in Hong Kong.
Nissin Foods Co plans to offer 268.58 million shares in the
IPO, of which 10 percent will be earmarked for retail investors,
at an indicative range of HK$3.45 to HK$4.21 apiece, the company
said in a filing on Wednesday.
The final offer price will be announced on Dec. 8 and trade
in the shares is expected to begin on Dec. 11.
The Japanese parent's stake in Nissin Foods Co will be
reduced to 73.89 percent, from 100 percent, on completion of the
offering.
Nissin Foods Co, which makes and sells noodle under brands
NISSIN and DOLL, ranked fifth-largest instant noodle company in
China in terms of retail sales value in 2016, the company said
citing consultancy Frost & Sullivan.
The company ranked second in the mainland's premium instant
noodle market in retail sales value, accounting for 19.8 percent
of the premium instant noodle market, it added.
Nissin Foods Co also makes and sells frozen food products
including dim sum dumplings and noodles, and food and beverage
products such as snacks, sauces and mineral water.
Proceeds from the offering will be used to upgrade and
expand production facilities, enlarge its distribution network
in China and to fund strategic partnerships and acquisitions as
it further diversifies its product offering, the company said.
Nomura International and Mizuho Securities are joint
bookrunners and joint lead managers of the global offering.
Many niche domestic snack food brands have expanded their
pool of millennial customers through interactive online and
mobile campaigns that emphasise quality ingredients and
production methods, which have helped them outpace traditional
leaders such as Tingyi (Cayman Islands) Holding Corp 0322.HK .
Tingyi, the owner of Chinese instant noodle brand Master
Kong, said earlier this month that it was facing pressure from
China's changing economic development, rising raw material
costs, industrial upgrade and fast-changing consumer demand.
urn:newsml:reuters.com:*:nL3N1NF3YE
Nissin will join just a handful of Japanese firms listing in
Hong Kong. Others include department store operator Aeon Stores
Hong Kong Co Ltd 0984.HK in 1994, Uniqlo parent Fast Retailing
9983.T 6288.HK in 2014, and pachinko hall operators Dynam
Japan Holdings Co Ltd 6889.HK in 2012 and Niraku GC Holdings
Inc 1245.HK in 2015.
($1 = 7.8038 Hong Kong dollars)
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China's Tingyi Q3 profit jumps, but margin pressure remains
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(Reporting by Donny Kwok; Editing by Edwina Gibbs and
Christopher Cushing)
((donny.kwok@thomsonreuters.com; +852 2843 6470; Reuters
Messaging: donny.kwok.reuters.com@reuters.net))
Keywords: NISSIN FOODS CO IPO/HONGKONG