* First such event between president and conglomerates
* President says "no script, no theme" for free conversation
with executives
(Updates with comments from president, executives)
By Hyunjoo Jin and Christine Kim
SEOUL, July 27 (Reuters) - Craft beer, finger food and bowls
of rice replaced a full-course meal on Thursday as South Korean
President Moon Jae-in played host to corporate tycoons for the
first time since his election in May.
Against the casual backdrop, Moon had more serious business
at hand, as he pushed his message of corporate reform to deliver
on a campaign pledge to curb the power of the conglomerates that
dominate South Korea's economy.
The event at the presidential Blue House was a departure
from previous meet-and-greets, where corporate bosses in dark
suits and ties typically sat and listened to presidents speak.
Moon proposed a no-tie, no-jacket dress code to free up
conversations.
"We hosted this event because I wanted to fully hear from
you all," Moon said in his welcome to company officials. "There
is no script, no theme, no time limit and no handout materials."
Instead of hosting the 15 corporate leaders in the imposing,
main building where such events usually take place, Moon's
guests were taken to Sangchunjae, a scenic Korean-style house
with a garden, in the grounds of the Blue House.
In the casual setting, some aired gripes over economic
hardship, such as retaliation by China for the deployment of a
U.S. anti-missile radar system in South Korea, which Beijing has
vehemently protested.
"All the Chinese tourist groups in our duty-free shops have
evaporated," said Shinsegae Group Chief Executive Chung
Yong-jin.
China was refusing to buy South Korean batteries for
electronic cars, added LG Electronics Inc 066570.KS Vice
Chairman Koo Bon-joon.
But the two days of meetings will probably be anything but
comfortable for the leaders of the conglomerates, the top 10 of
which account for more than half of the stock market's value,
according to the Korea Stock Exchange.
Moon said he will break close ties between government and
businesses in the wake of a corruption scandal involving his
impeached predecessor Park Geun-hye and Samsung SAGR.UL , the
largest of the powerful family-run conglomerates, or chaebols.
Jailed Samsung leader Jay Y. Lee will not be at the meetings
with Moon while on trial charged with bribery and embezzlement
in the Park scandal. Samsung Electronics 005930.KS Chief
Executive Kwon Oh-hyun will attend instead.
Lotte Group Chairman Shin Dong-bin, who has also been
charged with bribery in the Park case, is due to attend. Shin,
who attends sessions of his trial on Thursdays and Fridays, has
received court permission, a group spokesman said.
WISH LIST
Participants enjoyed craft beer made by local brewery
Sevenbrau at the event, attended by the chairman of food company
Ottogi 007310.KS as the only representative of mid-sized
companies.
Shares of Ottogi rose 8 percent this week on news of the
invitation, while Moon lauded its high proportion of regular
workers.
Moon wants chaebols to create more full-time jobs, improve
working conditions and stop using dominant market positions to
squeeze small and mid-size suppliers.
He has also talked of raising taxes for the largest
conglomerates to fund economic stimulus plans and welfare
packages.
Days before the Blue House event, companies such as Samsung,
SK Hynix 000660.KS and flat-screen producer LG Display
034220.KS , announced big investments, new jobs and plans to
help suppliers.
"It is positive that a person in authority tries to have an
unassuming demeanor. But businesses will come under pressure to
create more jobs," an official at food-to-entertainment giant CJ
Group told Reuters, asking not to be identified because of the
sensitivity of the matter.
CJ, South Korea's 15th biggest conglomerate by assets, has
said it will convert about 3,000 contract workers into regular
employees.
CHANGING OF THE GUARD
Several chaebol chiefs, who attended meetings with Moon's
predecessor, were absent and represented instead by their sons
or chief executives.
Samsung chairman Lee Kun-hee has been hospitalised since May
2014 following a heart attack and a Hyundai Motor Group Chairman
Chung Mong-koo, 79, did not attend due to a flu, his only son
and Hyundai vice chairman, E S Chung, said at the meeting.
Asked by Moon if the company had suffered recently due to
poor demand in China, Chung admitted, "The situation is
difficult."
Hyundai Motor posted its smallest quarterly net profit in
five years on Wednesday, missing estimates, and warned of a
challenging second half as political headwinds hit China sales
and U.S. demand remains slow. urn:newsml:reuters.com:*:nL3N1KF2DX
The average age of the 15 leaders is 61, down from 69 at
Park's first meeting with top business leaders in 2013.
"Moon seems to be trying to shrug off his "anti-chaebol"
image through this casual setting," said Park Ju-gun, the head
of corporate analysis firm CEO Score.
(Additional reporting by Haejin Choi; Editing by Soyoung Kim
and Clarence Fernandez)
((hyunjoo.jin@thomsonreuters.com; 82-2-3704-5685; Reuters
Messaging: hyunjoo.jin.thomsonreuters.com@reuters.net))
Keywords: SOUTHKOREA POLITICS/MOON COMPANIES (UPDATE 1, PIX