Playboy Q2 revenue beats analyst estimates on Honey Birdette growth

Playboy

10/08/2026 21:24

Overview
US pleasure and leisure firm's Q2 revenue rose 11%, beating analyst expectations
Q2 adjusted EBITDA doubled and beat analyst estimates
Company to repurchase 16.6 mln shares, nearly 14% of shares outstanding

Outlook
Company did not provide specific guidance for upcoming quarters or the full year

Result Drivers
HONEY BIRDETTE GROWTH - Co said revenue growth was primarily due to continued strong performance of Honey Birdette, which delivered 18.2% sales growth and higher gross margins
OPERATING EXPENSES - Operating expenses decreased 17%, largely due to the absence of prior-year non-recurring settlement and impairment charges, and lower personnel and legal expenses
LICENSING REVENUE - Licensing revenue grew 2.2% as co continued repositioning its licensing business around fewer, larger partners

Company press release: ID:nGNXbG4BF5

Key Details
Metric
Beat/Miss
Actual
Consensus Estimate
Q2 Revenue
Beat
$31.20 mln
$29.70 mln (3 Analysts)
Q2 Net Income
 
$200,000
 
Q2 Adjusted EBITDA
Beat
$7 mln
$4.61 mln (3 Analysts)
Q2 Operating Expenses
 
$28.20 mln
 
Q2 Operating Income
 
$2.98 mln
 

Analyst Coverage
The current average analyst rating on the shares is "buy" and the breakdown of recommendations is 2 "strong buy" or "buy", 1 "hold" and no "sell" or "strong sell"
The average consensus recommendation for the apparel & accessories retailers peer group is "buy"
Wall Street's median 12-month price target for Playboy Inc is $3.00, about 145.9% above its August 7 closing price of $1.22
The stock recently traded at 48 times the next 12-month earnings vs. a P/E of 20 three months ago

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(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)