Playboy soars after selling 50% stake in China business

Playboy

09/02/2026 17:14

** Shares of leisure lifestyle firm Playboy Inc PLBY.O jump as much as 40% to $2.23

** Co to sell 50% of its China business to UTG Brands Management Group for $122 million in cash

** On completion of the deal, UTG to manage all operational aspects of co's business in China, Hong Kong and Macau

** PLBY expects the transaction to be immediately accretive to earnings

** Expects to receive incremental annual distributions from its remaining ownership in the joint venture

** Including session's moves, the stock has risen ~12% YTD

 (Reporting by Krisha Bhatt in Bengaluru)

 ((Krisha.Bhatt@thomsonreuters.com;))