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REG - PPHE Hotel Grp Ltd - Annual Results & Publication of Annual Report

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RNS Number : 6168Y  PPHE Hotel Group Limited  27 February 2025

27 February 2025

 

 

PPHE Hotel Group Limited

("PPHE Hotel Group", "PPHE, or the "Group")

 

Audited Annual Results for the financial year ended 31 December 2024

Publication of Annual Report & Accounts

 

Record year building further scale and unlocking long-term growth

through new openings and brand diversification

 

PPHE Hotel Group, the international hospitality real estate group which
develops, owns and operates hotels and resorts, is pleased to announce its
audited annual results for the financial year ended 31 December 2024.

 

Key financials

 

                 Reported in GBP (£)                                                     Like-for-like*(1) in GBP (£)
                 Year ended                              Year ended         Variance(2)  Year ended         Year ended         Variance(2)

31 December 2024

31 December 2024

                                                         31 December 2023                                   31 December 2023
 Total revenue                   £442.8 million          £414.6 million     6.8%         £428.3 million     £414.6 million     3.3%
 Room revenue(3)                 £317.2 million          £300.1 million     5.7%         306.4 million      £300.1 million     2.1%
 EBITDA*                         £136.5 million          £128.2 million     6.5%         £139.3 million     £128.2 million     8.7%
 EBITDA Margin*                  30.8 %                  30.9%              (10)bps      32.5%              30.9%              160bps
 Reported profit before tax      £30.6 million           £28.8 million      6.2%         n/a                n/a                n/a
 Reported basic EPS              67 p                    53p                26.8%        n/a                n/a                n/a
 Reported diluted EPS            66p                     53p                26.0%        n/a                n/a                n/a

 EPRA NRV per share*             £27.51                  £26.72             3.0%         n/a                n/a                n/a
 Adjusted EPRA earnings per share*             125p      118p               5.9%         n/a                n/a                n/a
 Dividend per share              38p                     36p                5.6%         n/a                n/a                n/a
 Occupancy(3)                    74.5%                   72.4%              215 bps      75.8%              72.4%              350 bps
 Average room rate*(3)           £161.5                  £166.8             (3.2)%       £160.8             £166.8             (3.6)%
 RevPAR*(3)                      £120.3                  £120.7             (0.3)%       £122.0             £120.7             1.0%

 

(1) The like-for-like* figures exclude the 2024 results of the newly opened
art'otel London Hoxton and the results of art'otel Zagreb for the first ten
months of 2024.

(2) Percentage change figures are calculated from actual figures as opposed to
the rounded figures included in the above table.

(3) The room revenue, average room rate*, occupancy and RevPAR* statistics
include all accommodation units at hotels and self-catering apartment
complexes and exclude campsites and mobile homes.

*This announcement includes various Alternative Performance Measures (APMs),
such as EPRA performance metrics and hospitality operational performance
indicators. For definitions, further details, and reconciliations to measures
defined under International Financial Reporting Standards (IFRS), please refer
to the Appendix: Alternative Performance Measures.

 

Commenting on the results, Greg Hegarty, Co-Chief Executive Officer, PPHE
Hotel Group said:

 

"I am pleased that PPHE delivered solid topline growth on the back of a strong
underlying performance, which was achieved against strong prior year
comparatives and in the context of a challenging macroeconomic backdrop. Our
performance was driven by growing occupancy across our portfolio, a continued
focus on cost management and margin, and delivery on our development pipeline.

 

"2024 was an exciting and busy year for the Group as we neared completion of
our £300+ million development pipeline, which is now in its final phases. We
opened several new hotels, including our flagship art'otel London Hoxton, our
first art'otel in Croatia, and the Group's first two hotels under the Radisson
RED brand. These hotels are receiving excellent feedback from guests, are
performing well and are on track to add at least £25 million of incremental
EBITDA* upon stabilisation of trading. The 2024 openings will soon be joined
by art'otel Rome Piazza Sallustio, which is due to open in March 2025.

 

"These strategic projects signify the evolution of the Group into a truly
pan-European, multi-brand hospitality real estate group with broad customer
appeal, with 51 hotels, resorts and campsites across Europe, including
properties in 16 European cities including seven capital cities. Following the
extensive investment programme, we are now resolutely focused on delivery the
potential of our new and existing hotels, as well as building our landbank and
continuing to explore further exciting opportunities for long-term growth in
our land sites.

 

"We look forward to building on the record performance achieved in 2024 during
2025, underpinned by a focus on increasing occupancy and growing the
contribution of our newly opened hotels. This supports the Board's confidence
in the Group's positive outlook and long-term prospects for growth."

 

Financial highlights

 

 ·             Total revenue increased by 6.8% to a record £442.8 million (2023: £414.6
               million), achieved despite the weaker Euro in 2024, which accounts for c.40%
               of Group revenue. On a like-for-like* basis, revenue grew by 3.3%.

 ·             EBITDA* increased by 6.5% to £136.5 million (2023: £128.2 million).
               Like-for-like* EBITDA* increased by 8.7% to £139.3 million.

 ·             Like-for-like* EBITDA margin* improved to 32.5% (2023: 30.9%), supported by a
               strong focus on cost management and technological initiatives.

 ·             EPRA NRV per share* increased by 3.0% to £27.51 (2023: £26.72) and included
               art'otel London Hoxton for the first time.

 ·             Adjusted EPRA earnings per share* improved by 5.9% to 125 pence (2023: 118
               pence).

 ·             The Group continued to rebuild occupancy throughout the year whilst average
               room rates* moderated as anticipated, alongside the normalisation of the
               business mix throughout the year, with increased weighting towards corporate
               travel:

               ·                                         Occupancy grew across all regions to 74.5% (2023: 72.4%). On a like-for-like*
                                                         basis, occupancy increased by 350 bps to 75.8%.

               ·                                         Average room rate* was 3.2% lower at £161.5 (2023: £166.8). Like-for-like*
                                                         average room rate* decreased 3.6% to £160.8.

               ·                                         RevPAR* was stable at £120.3 (2023: £120.7), reflecting the gradual opening
                                                         of the Group's new hotels. Like-for-like* RevPAR* increased 1.0% to £122.0.

 ·             In the UK, The Netherlands and in Germany in particular, occupancy continued
               to build whilst room rates moderated as anticipated. In Croatia, the Group's
               portfolio performed well during July and August, the peak trading months

 ·             The Board has recommended a final proposed dividend of 21p per share. Together
               with the 17p per share interim dividend paid, the total dividend for 2024 is
               38p per share (2023: 36p per share). Additionally, in line with its commitment
               to delivering shareholder value, the Group completed two Share Buyback
               Programmes in the year, totalling £7.8 million.

 

Strategic highlights

 

 ·             Excellent progress against £300+ million pipeline, which is almost completed
               following high profile and strategic hotel openings during the year:

               ·                                         art'otel London Hoxton phased soft opening in April 2024, further cementing
                                                         the Group's strong presence in London

               ·                                         Radisson RED Belgrade in February 2024 and Radisson RED Berlin with a phased
                                                         opening in June 2024, marking the Group's first openings under the Radisson
                                                         RED brand

               ·                                         art'otel Zagreb in May 2024, the Group's first art'otel in Croatia, following
                                                         its soft opening in October 2023

 ·             Good progress made against the Group's sustainability commitments, including
               the implementation of cross-Group alignment, preparedness for future reporting
               frameworks as well as the implementation of a number of environmental
               minimising initiatives across our hotels.

 

Post-Period end

 

 ·             Appointment of Ken Bradley, previously Non-Executive Deputy Chairman, as
               Non-Executive Chairman of the Board in January 2025, following the decision of
               Eli Papouchado to step aside from this role.

 ·             Development of art'otel Rome Piazza Sallustio continues as planned, with
               opening scheduled for 6 March 2025.

 ·             The Group continues to progress with several long-term investment
               opportunities to drive further shareholder value, as well as exploring other
               development opportunities on our land sites.

 

Outlook

 

 ·             Notwithstanding wider macro-economic and geo-political uncertainties, the
               Board expects to build on the record performance achieved during 2024, and to
               further grow revenue and EBITDA* in 2025, driven by a growing contribution
               from its newly opened and repositioned hotels.

 ·             Forward booking momentum across all regions for Q2 and the remainder of the
               year is encouraging following a quieter Q1, the Group's slowest quarter in the
               financial year.

 ·             The Board remains confident in delivering results in line with market
               expectations(4) for 2025 and the longer-term opportunities ahead.

 ·             The Board maintains its expectation that its newly-opened hotels (including
               art'otel Rome Piazza Sallustio once open) will generate at least £25 million
               of incremental EBITDA* upon stabilisation of trading.

(4) At 26 February 2025, the Company compiled analyst consensus forecast range
for the financial year ending 31 December 2025 showed a revenue range of
£448.7 million to £477.4 million and an EBITDA* range of £147.3 million to
£158.6 million.

Publication of Annual Report & Accounts

 

PPHE Hotel Group Limited will publish later today its annual report and
accounts for the financial year ended 31 December 2024 (the "Annual Report").
This document shall be available today on the Company's website: www.pphe.com
(http://www.pphe.com/)

 

Pursuant to UK Listing Rule 9.6.1, copies of the Annual Report shall be
submitted later today to the National Storage Mechanism and will shortly be
available for inspection
at: https://data.fca.org.uk/#/nsm/nationalstoragemechanism
(https://data.fca.org.uk/#/nsm/nationalstoragemechanism)

 

In accordance with Disclosure Guidance and Transparency Rule 6.3.5, the
information in the attached Appendix consisting of a Directors' Responsibility
Statement, principal risks and uncertainties and related party transactions
has been extracted unedited from the Annual Report & Accounts for the
financial year ended 31 December 2024. This material is not a substitute for
reading the full Annual Report.

 

This announcement contains inside information. The person responsible for
arranging the release of this announcement on behalf of the Company is Daniel
Kos, Chief Financial Officer & Executive Director.

 

Enquiries:

 

 PPHE Hotel Group Limited                                       Tel: +31 (0)20 717 8600

 Daniel Kos, Chief Financial Officer & Executive Director
 h2Radnor                                                       Tel: +44 (0) 203 897 1830

 Iain Daly / Joshua Cryer

 Hudson Sandler                                                 Tel: +44 (0)20 7796 4133

                                                              Email: pphe@hudsonsandler.com (mailto:pphe@hudsonsandler.com)
 Wendy Baker / India Laidlaw

 

Notes to Editors

PPHE Hotel Group is an international hospitality real estate company, with a
£2.2 billion portfolio, valued as at December 2024 by Savills and Zagreb
nekretnine Ltd (ZANE), of primarily prime freehold and long leasehold assets
in Europe.

 

Through its subsidiaries, jointly controlled entities and associates it owns,
co-owns, develops, leases, operates and franchises(1) hospitality real estate.
Its portfolio includes full-service upscale, upper upscale and lifestyle
hotels in major gateway cities and regional centres, as well as hotel, resort
and campsite properties in select resort destinations. The Group's strategy is
to grow its portfolio of core upper upscale city centre hotels, leisure and
outdoor hospitality and hospitality management platform.

 

PPHE Hotel Group benefits from having an exclusive and perpetual licence from
the Radisson Hotel Group, one of the world's largest hotel groups, to develop
and operate Park Plaza® branded hotels and resorts in Europe, the Middle East
and Africa. In addition, PPHE Hotel Group wholly owns, and operates under, the
art'otel® brand and its Croatian subsidiary owns, and operates under, the
Arena Hotels & Apartments® and Arena Campsites® brands.

 

PPHE Hotel Group is a Guernsey registered company with shares listed on the
London Stock Exchange. PPHE Hotel Group also holds a controlling ownership
interest in Arena Hospitality Group ('AHG'), whose shares are listed on the
Prime market of the Zagreb Stock Exchange.

 

Company websites: www.pphe.com (http://www.pphe.com) |
www.arenahospitalitygroup.com (http://www.arenahospitalitygroup.com)

 

For reservations:

www.parkplaza.com (http://www.parkplaza.com) | www.artotel.com
(http://www.artotel.com) | www.radissonhotels.com
(http://www.radissonhotels.com) | www.arenahotels.com
(http://www.arenahotels.com) | www.arenacampsites.com
(http://www.arenacampsites.com)

 

 

CHAIRMAN'S STATEMENT

 

Introduction

 

I was pleased to be appointed Chairman of the Board on 9 January 2025,
succeeding Eli Papouchado ('Papo') following his decision to step aside. I
am thankful to the Board for its trust in me and look forward to engaging
with all stakeholder groups.

 

A year of unlocking longer-term growth

 

Looking back at 2024, I am pleased to report on a year of excellent strategic
progress for the Group, marked by a number of key highlights, including new
openings and brand diversification, as we continue to unlock longer-term
growth. We began the year with strong momentum and delivered year-on-year
growth. We also entered the final stages of our £300+ million development,
repositioning and refurbishment pipeline, which has included the expansion of
our upper upscale premium lifestyle art'otel brand in Zagreb, Croatia, and
Hoxton, London, all of which will contribute to the Group's continuing growth.

 

Alongside this excellent strategic progress, the Group's existing portfolio
performed strongly to deliver a solid like-for-like*(1) performance, driven by
higher occupancy levels in all our operating markets, achieved despite a
challenging geo-political and macro-economic environment and strong prior year
comparatives.

 

(1) The like-for-like* performance excludes the 2024 results of the newly
opened art'otel London Hoxton and the results of art'otel Zagreb for the first
ten months of 2024.

 

Continued focus on Environment, Social and Governance

 

We strive to minimise our impact on the environment in which we operate and to
positively impact all our stakeholders, including employees, guests, partners
and those in our local communities. To reflect this, our Environmental, Social
and Governance (ESG) strategy and commitments are divided between Sustainable
Properties, Forward-looking People, Strong Local Communities and Resilient
Supply Chain, with governance at its heart.

 

We recognise the importance of engagement with all our stakeholders
to understand their priorities and hear their feedback. The Board and
leadership team regularly meet with shareholders and seek to be available on
an ongoing basis. The Group actively engages with our team members through
twice-a-year engagement surveys and quarterly town hall meetings, and our
guests always have the opportunity to tell us about their experience staying
with us.

 

As we start the new financial year, we remain focused on ESG and good
corporate governance and will continue to develop and expand our ESG reporting
and fundamental KPIs for the business.

 

The Board

 

We welcomed Greg Hegarty to the role of Co-Chief Executive Officer in
February 2024, alongside the Company's long-serving President and Chief
Executive Officer, Boris Ivesha. This appointment, which followed Greg's
appointment to the Board in May 2023, further strengthens the Group's strong
leadership team and is in keeping with the PPHE's long-standing emphasis on
promoting internal talent and intra-Group mobility. Greg manages the
day-to-day running of the business and has a key role in defining and
implementing the Group's long-term strategy. Greg also remains responsible for
the Group's ongoing proactive engagement with shareholders. Meanwhile, Boris
Ivesha is focused on pursuing growth and development opportunities for the
Group, including concept creation.

 

In the first quarter, Marcia Bakker assumed the role of Chair of the Group's
ESG Committee. Marcia assumed this responsibility from me, but I still remain
a member of the Committee. Nigel Keen also joined the Committee, which
reflects our commitment to this important area of our business.

 

As mentioned above, I succeeded Papo as Non-Executive Chairman in January from
my prior role of Non-Executive Deputy Chairman, having joined the Group as a
Non-Executive Director in 2019. Papo, a founder of the Group, has held the
role of Chairman since its formation in 1989. Over this period, he has played
an instrumental role in both the Group's growth and development, and the
expansion of the Park Plaza and art'otel brands across Europe.

 

Roni Hirsch was appointed as Non-Executive Director on 9 January 2025. Roni is
the CEO of the Red Sea Group, a role he has held since 1993. The Red Sea Group
is controlled by Papo, who, together with his family trusts, owns 32.93% of
the voting rights in PPHE Hotel Group.

 

We have a strong, multi-disciplined Board and highly skilled leadership team
with an entrepreneurial mindset. Together, we look forward to continuing to
drive forward our growth strategy and the longer-term development of the
Group.

 

Dividends

 

The Board has a progressive dividend policy and remains committed to
delivering value to its shareholders.

 

In light of this, we have declared a proposed final dividend of 21 pence per
share, an increase of 5.0%, which, combined with the interim dividend, brings
the total dividend for the 2024 financial year to 38 pence per share, an
increase of 5.6% compared with 2023.

 

In addition, we were pleased to complete two Share Buy-Back Programmes,
amounting to a total of £7.9 million, which the Board considered the best
means to return a portion of capital to shareholders. We will continue to
engage with shareholders regarding how we can best deliver enhanced value.

 

Further details about dividends and the Share Buy-Back Programmes are set out
in the Financial Review below.

 

A platform for future growth

 

The excellent performance achieved by the Group during 2024 provides a strong
platform for long-term growth. Our portfolio spans 51 properties in operation
across eight key countries in Europe, and we are proud to deliver memorable
experiences for our guests through our seven brands every day. This is made
possible by our unique business model, our relentless focus on quality and our
team's expertise.

 

As we near the completion of our £300+ million development pipeline, we are
working on longer-term development opportunities to support our future growth.

 

We look forward to building on our successful and proven strategy in 2025
and beyond, and updating our stakeholders on further progress.

 

 

Ken Bradley

Chairman

 

 

CEO REVIEW

 

2024 in review

 

2024 was an exciting and busy year for the Group as we neared completion of
our £300+ million development pipeline. This included opening four new hotels
across four countries in the year, one of which was our flagship art'otel
London Hoxton, as well as preparing for the forthcoming opening of our new
art'otel Rome Piazza Sallustio in Italy.

 

The Group's operational and financial performance was characterised by our
focus on driving EBITDA* and EBITDA margin* growth through a combination of
occupancy growth and a strong internal focus on efficiencies and enhancements.

 

We saw increased occupancy across our property portfolio, including newly
opened hotels, and the stabilisation of room rates alongside a normalisation
of the business mix throughout the year. While leisure travel remained the
most dominant segment, bookings stabilised, meetings and events bookings
recovered, and business travel and in-person engagements increased,
which supported the continued recovery of corporate travel albeit at a
slightly slower pace than anticipated. As predicted, this led to a moderation
of average room rate*.

 

This was particularly true in the Group's two largest markets, the UK and the
Netherlands. In Croatia, our portfolio of eight hotels, six resorts and eight
campsites performed well, particularly during the peak summer months of July
and August.

 

We were pleased to achieve a strong underlying performance for the year,
against strong comparables and despite the ongoing challenging macro-economic
and geo-political backdrop. This was underpinned by the strength of our unique
Buy, Build, Operate business model, the broadening appeal of our high quality
multi-brand portfolio and the hard work and dedication of our teams.

 

Delivery of £300+ million development pipeline

 

After years of planning, investment and construction, the delivery of our
£300+ million repositioning and refurbishment pipeline is now nearly
complete, with several high profile hotels opening in the year, and the
efforts of our team are now reflected in the fantastic reviews of our guests.

 

Most notably, we opened our second art'otel in London. The development cost
for art'otel London Hoxton (including the land), was approximately £300
million delivered through our partnership with Clal Insurance. In 2025, we
expect to launch the extensive office space available at this property, as
well as the restaurant and bar on the 25(th) floor. We have a long-term
hotel management agreement for this 357 room property, and upon stabilisation,
we expect it to contribute £20+ million of additional EBTIDA(*).

 

We opened our first two Radisson RED branded hotels following our recently
extended strategic partnership with Radisson Hotel Group, facilitating our
focus on brand diversification. These were Radisson RED Belgrade in February
2024 and Radisson RED Berlin Kudamm with a soft opening in June and full
opening in September 2024.

 

These new openings followed a £19 million investment at art'otel Zagreb - the
Group's first art'otel in Croatia - which fully opened in May 2024, building
on the hotel's soft opening in October 2023.

 

Whilst in some instances the full openings of these hotels were slightly
later than initially anticipated, we are delighted with the excellent guest
feedback and reviews received so far as well as the performance to date.

 

Finally, the repositioning of art'otel Rome Piazza Sallustio in Italy is now
in its final stages and we look forward to welcoming guests from March 2025.

 

The strategic progress delivered during the year yet again demonstrates the
value of our unique 'Buy, Build, Operate' business model, which sees the Group
maximise value by acquiring and (re)developing assets to reach their full
potential, operating them to deliver high quality hospitality experiences, and
unlocking investment for future opportunities through non-dilutive capital
recycling.

 

These openings are notable in what they signify. Firstly, the successful
evolution of PPHE into a truly pan-European, multi-brand hospitality real
estate group, generating broader customer appeal and the opportunity for
heightened long-term growth. Secondly, the successful execution of our
expanded strategic partnership with Radisson Hotel Group, namely the
leveraging and development of cross-business brands to accelerate our
expansion in key gateway cities and to drive brand awareness across multiple
customer segments.

 

A solid like-for-like* performance

 

We saw solid underlying trading momentum throughout the year, with
like-for-like* revenue, which excludes the newly opened art'otel Zagreb and
art'otel London Hoxton, 3.3% higher at £428.3 million (2023: £414.6
million). Like-for-like* EBITDA* increased by 8.7% to £139.3 million (2023:
£128.2 million), delivering an enhanced like-for-like* EBITDA margin* of
32.5% (2023: 30.9%). This margin performance was aligned with our
commitment to enhance margins through our focus on cost management,
centralisation and technological initiatives.

 

We were particularly pleased to achieve this against a more measured travel
market backdrop and macro-economic environment, and a strong comparable
performance achieved in 2023.

 

Reported revenue, which included the impact of the phased openings of new
hotels, increased by 6.8% to £442.8 million. Reported EBITDA* was up 6.5%, at
£136.5 million and the EBITDA margin* was 30.8%.

 

Our Business Review below sets out the full-year performance of our assets
across all our international markets.

 

Longer-term development opportunities

 

As we complete the final phase of our £300+ million development pipeline, we
are pleased to have secured several exciting longer-term development
opportunities as we look to expand our London portfolio and deliver value for
our stakeholders.

 

We have secured planning approval for a 186-room mixed-use hotel led
development at London Westminster Bridge Road, in the vibrant South Bank
area. The site was purchased for £12.5 million in 2019 and will increase the
Group's presence in the capital to 3,900 rooms, cementing our very strong
presence in this part of London.

 

Other longer-term development opportunities include a 465-room mixed-use hotel
adjacent to Park Plaza London Park Royal in West London and consent to convert
6,500m(2) of subterranean space at Park Plaza Victoria London to a 179-room
subterranean hotel.

 

On our development site near Hudson Yards in New York we completed the
demolition of the existing structures and we are reviewing development
opportunities for this site.

 

We also continue to explore investment and development opportunities in
existing and target markets, including Croatia, where we see a clear
opportunity to drive returns across the entire hospitality real estate value
chain through our unique business model.

 

Our sustainability commitment

 

Throughout the year, our teams made good progress against our sustainability
commitments, as described in the ESG section of this report. We were
particularly pleased to have implemented a number of initiatives across our
hotels to minimise environmental impact, including the introduction of large
amenities' dispensers, which have replaced small, single-use plastic bottles,
the offer of wooden cards (instead of plastic) in some of our hotels,
supported by a focus on our digital check-in to reduce card use altogether.

 

Having submitted our commitment letter to the Science Based Targets
initiative (SBTi) in 2023, in 2024 we have engaged external specialists to
support us in assembling our decarbonisation plan and refining our emission
reduction targets. The project is expected to be completed in 2025, with the
final output being a comprehensive list of actions to reduce the carbon
emissions across the whole business and our targets being submitted to SBTi.
This will address emissions throughout all our business activities, ranging
from implementing energy efficiency initiatives to working with our suppliers
to improve the environmental performance of the products and services we
purchase.

 

This year, we have also worked with our listed subsidiary Arena Hospitality
Group D.D. to ensure preparedness for the IFRS S1 and S2 and CSRD reporting
frameworks. With this in mind, Arena Hospitality Group D.D. has conducted its
double materiality assessment in 2024, covering the Croatian, German and CEE
regions, while the consolidated Group will conduct it in the first half of
2025, informing our ESG reporting requirements for the coming years.

 

Increased shareholder returns

 

The Board remains highly focused on enhancing value for shareholders, which
is reflected in the Group's progressive dividend policy. This will see £15.9
million returned to shareholders in respect of 2024 through a 5.6% increase
in total ordinary dividend to 38 pence per share, and the completion of two
Share Buy-Back Programmes in the year.

 

Our expert teams

 

Our teams are at the heart of our business and at the forefront of creating
memorable experiences for our guests. We place great importance on ensuring
that we provide rewarding long-term careers for all our employees at every
level, so they feel valued at every stage of their career, positioning the
Group as a market leading employer of choice.

 

During the year, we hired many employees, which included more than 250 newly
created jobs at art'otel London Hoxton.

 

We invested in a Head of Employee Experience role in our head office team to
futureproof all parts of our employee life cycle and implement leadership
training and development initiatives to support a sustainable talent pipeline
over the coming years. We also have programmes to encourage talent to a career
in hospitality, including a degree apprenticeship programme.

 

We are seeing the positive output from our focus on engagement, retention
and development. The integration of our London in-house housekeeping
colleagues into hotel operations has delivered a significant improvement in
engagement and productivity levels and has reduced staff turnover.

 

I am pleased to report that our continued efforts in this area are resonating
well with our colleagues, with our twice-annual employee engagement surveys
returning an increase in the Group's engagement scores from 83.0% to 84.5%,
notably exceeding the sector average of 82%.

 

We also continued to deploy technology to support our teams, optimise the
service offered to our guests in the UK and the Netherlands, and to enhance
back-office efficiencies. We introduced a digital concierge platform for
guests at our lifestyle properties.

 

We expanded our in-house data and technology team to build and manage data
cloud platforms, customer data platforms and robotics and Artificial
Intelligence (AI) programmes and processes, including piloting AI for our
customer service centre.

 

In Croatia, to address an increasingly competitive labour market for skilled
hospitality workers, the HR team has been focused on diversifying the sources
of labour with overseas recruitment on a permanent and seasonal basis.
To accommodate this approach, there is greater provision for employee
accommodation and transport between Company sites. In Germany, we opened the
first Radisson RED in Berlin and recruited and onboarded a new team aligned to
new brand standards. There has also been the expansion of an employee
communications app among the properties of our Croatian subsidiary, with this
app now also providing some learning content and a survey tool.

 

Looking ahead

 

Notwithstanding wider macro-economic and geo-political uncertainties, the
Board expects to build on the record performance achieved during 2024, and to
further grow revenue and EBITDA* in 2025, driven by a growing contribution
from its newly opened and repositioned hotels. Forward booking momentum across
all regions for Q2 and the remainder of the year is encouraging following a
quieter Q1, the Group's slowest quarter in the financial year.

 

The Board remains confident in delivering results in line with market
expectations for 2025 and the longer-term opportunities ahead. The Board
maintains its expectation that its newly-opened hotels (including art'otel
Rome Piazza Sallustio once open) will generate at least £25 million of
incremental EBITDA* upon stabilisation of trading.

 

On 6(th) March 2025, we will welcome the first guests to our first property in
Italy - art'otel Rome Piazza Sallustio - following a major repositioning
programme. As ever, we would like to thank all our team members for their hard
work and excellent service delivery during 2024, and our shareholders for
their continued support.

 

 

 

Boris Ivesha

President & Chief Executive Officer

 

Greg Hegarty

Co-Chief Executive Officer

 

FINANCIAL REVIEW

 

Overview of 2024

 

In 2024, the Group achieved a solid financial performance on a like-for-like*
basis, with noteworthy revenue growth primarily driven by increased occupancy
throughout the year, although room rates were marginally lower following
significant increases in previous years. EBITDA* and EBITDA margin* growth
were realised despite facing inflationary pressures, particularly concerning
labour costs.

 

The Group sustained a stringent focus on cost control during the year, coupled
with ongoing efficiency measures to support the like-for-like* EBITDA margin*
growth, which increased by 160 basis points from 30.9% in the previous year to
32.5% in the current year.

 

In the second half of the year, the Group refinanced an existing loan facility
related to six Dutch hotels and one in London, originally set to mature in
June 2026. The new facility, maturing in June 2031, comprises two tranches:
the first tranche, amounting to €160 million for the Dutch hotels, carries
an all-in fixed interest rate of 2.765% until June 2026, rising to 4.49%
thereafter until maturity. The second tranche pertains to Holmes Hotel London
and has a fixed interest rate of 3.9% until 2026, followed by a competitive
floating interest rate. During this refinancing process, independent
valuations commissioned by the bank confirmed the value included in the
Group's EPRA NRV*, which stands at £1,163.3 million at year-end.

 

The Group is currently nearing the completion of an extensive development
cycle. Throughout the year, several new hotels within the Group's £300
million+ development pipeline became fully operational. These openings
initially had a negative impact on the Group's results, characteristic of the
pre-opening phase, but, upon stabilisation, these openings are projected to
increase EBITDA* by at least £25 million.

 

Financial results

 

Key financial statistics for the financial year ended 31 December 2024.

 

                        Reported                                            Like-for-like*(1)
                        Year ended         Year ended           %           Year ended         Year ended           %

31 December 2024
 31 December 2023
change(2)
31 December 2024
 31 December 2023
change(2)
 Occupancy(3)           74.5%              72.4%                215 bps     75.8%              72.4%                350 bps
 Average room rate*(3)  £161.5             £166.8               (3.2)%      £160.8             £166.8               (3.6)%
 RevPAR*(3)             £120.3             £120.7               (0.3)%      £122.0             £120.7               1.0%
 Total revenue          £442.8 million     £414.6 million       6.8%        £428.3 million     £414.6 million       3.3%
 Total room revenue(3)  £317.2 million     £300.1 million       5.7%        £306.4 million     £300.1 million       2.1%
 EBITDA*                £136.5 million     £128.2 million       6.5%        £139.3 million     £128.2 million       8.7%
 EBITDA margin*         30.8%              30.9%                (10) bps    32.5%              30.9%                160 bps
 Adjusted EPRA EPS      125p               118p                 5.9%        n/a                n/a                  n/a
 EPRA NRV per share*    £27.5              £26.7                3.0%        n/a                n/a                  n/a
 Reported PBT           £30.6 million      £28.8 million        6.2%        n/a                n/a                  n/a
 Normalised PBT*        £38.8 million      £37.5 million        3.6%        n/a                n/a                  n/a
 Reported basic EPS     67p                53p                  26.8%       n/a                n/a                  n/a
 Reported diluted EPS   66p                53p                  26.0%       n/a                n/a                  n/a

 

 1  The like-for-like* figures exclude the 2024 results of art'otel London Hoxton
    and the results of art'otel Zagreb for the first ten months of 2024.
 2  Percentage change figures are calculated from actual figures as opposed to the
    rounded figures included in the above table.
 3  The room revenue, average room rate*, occupancy and RevPAR* statistics include
    all accommodation units at hotels and self-catering apartment complexes and
    exclude campsites and mobile homes.

 

Revenue

 

Like-for-like* total revenue, which excludes the impact of art'otel London
Hoxton and art'otel Zagreb, rose 3.3% to £428.3 million. Reported total
revenue was up 6.8% to £442.8 million.

 

2024 RevPAR* was £120.3, a decrease of 0.3%. This reflected good growth in
occupancy, which rose to 74.5% against a strong 2023 comparative, and an
anticipated reduction in average room rate* to £161.5 due to the evolving
composition of the Group's booking mix, namely the increasing proportion of
business and meetings and events bookings.

 

EBITDA*, profit and earnings per share

 

The Group reported like-for-like* EBITDA* of £139.3 million for 2024,
compared with £128.2 million in the previous year. The like-for-like* EBITDA
margin* showed a year-on-year improvement to 32.5%, up from 30.9% in 2023.
This growth was achieved despite double-digit percentage increases in minimum
wage across the portfolio. The Group focused on enhancing efficiencies within
back-office functions through automation and increasing productivity levels.
Additionally, the Group benefited from lower utility costs per occupied
room, primarily due to favourable hedged utility prices.

 

Reported basic earnings per share for the period were 67 pence, compared
with 53 pence in 2023. Depreciation for the year amounted to £47.1 million
(2023: £45.1 million). While depreciation is recorded in accordance with
IFRS, internally, we consider the ongoing average CAPEX over the lifespan of
our hotels as a more pertinent measure for determining profit. In the
hospitality industry, this is approximately 4% of total revenue. Our EPRA
earnings* are calculated using this 4% rate instead of the reported non-cash
depreciation charge (refer to the EPRA earnings* table below).

 

Normalised profit before tax* improved to £38.8 million, compared with
£37.5 million in 2023. Reported profit before tax increased by £1.8 million
to £30.6 million (2023: £28.8 million). Further details can be found in the
normalisation adjustments table below.

 

Cash flow and EPRA earnings*

 

In 2024, the Group had a positive operational cash flow of £124.3 million.
Debt service costs increased to £95.2 million (2023: £82.2 million), mainly
due to net interest expenses (£49.9 million), loan amortisations (£41.1
million) and lease amortisations (£4.2 million). This rise was driven by the
opening of art'otel London Hoxton.

 

Investment cash flows reported an outflow of £79.3 million, with around
70% due to development projects and £16.0 million dedicated to maintenance
CAPEX* projects. With the current £300m+ investment pipeline nearing
completion, construction CAPEX is expected to drop significantly in 2025.

 

The Group reported adjusted EPRA earnings* of £53.2 million, up 6.4% (2023:
£50.1 million), with adjusted EPRA earnings per share* of 125 pence, up 5.9%
(2023: 118 pence).

 

Normalised profit BEFORE TAX*

 

 £million                                                                        12 months ended    12 months ended

31 December 2024
31 December 2023
 Reported profit before tax                                                      30.6               28.8
 Loss on buy-back of units in Park Plaza London Westminster Bridge from private  1.5                3.3
 investors
 Non-cash revaluation of finance lease                                           4.0                3.9
 Refinance expenses                                                              2.6                -
 Non-cash changes in fair value of Park Plaza County Hall London Income Units    (0.5)              (1.6)
 Pre-opening expenses and other non-recurring expenses                           3.9                1.4
 Capital loss on disposal of fixed assets and inventory                          0.2                -
 Non-cash changes in fair value of financial instruments                         (3.5)              1.7
 Normalised profit before tax*                                                   38.8               37.5

 

Real estate performance

 

Valuations

 

The Group is an integrated developer, owner and operator of hotels, resorts
and campsites, with a business model centred on real estate. We generate
returns and enhance value for all stakeholders by developing our owned assets
and optimising the operation of our properties. Certain EPRA performance
measures are disclosed to assist investors in analysing the Group's
performance and assessing the value of its assets and earnings from a property
perspective.

 

In December 2024, the Group's properties (excluding operating leases and
managed and franchised properties) were independently valued primarily by
Savills for properties in the Netherlands, UK and Germany, and by Zagreb
Nekretnine Ltd (Zane) for properties in Croatia.

 

Based on these valuations, we have calculated the Group's EPRA NRV*, EPRA NTA*
and EPRA NDV*. As of 31 December 2024, the EPRA NRV*, as detailed in the EPRA
performance measurement section below, amounts to £1,163.3 million (2023:
£1,136.4 million), equating to £27.51 per share (2023: £26.72 per share).

 

The EPRA NRV* was positively impacted by the £28.2 million profit for the
year, as well as a £41.0 million increase in property valuations (on a
constant currency basis). However, this was offset by a £23.4 million
reduction due to dividend distributions and share buybacks, along with
a £20.0 million decline resulting from unfavourable foreign currency
translation to the British Pound.

 

The table below provides additional information regarding the discount and cap
rates used.

 

Actualised trading versus assumption in 2024 valuations

 

                  Discount rates              Cap rates
                  2024          2023          2024         2023

Valuations
Valuations
Valuations
Valuations
 United Kingdom   7.75%-10.50%  7.75%-10.50%  5.25%-8.00%  5.25%-8.00%
 The Netherlands  8.00%-10.00%  8.25%-9.75%   5.50%-7.50%  5.75%-7.25%
 Germany          8.25%-9.25%   8.25%-9.25%   5.75%-6.75%  5.75%-6.75%
 Croatia          8.00%-11.00%  8.00%-11.00%  6.00%-9.00%  6.00%-9.00%

 

Valuation comparison

 

 2024 versus 2023 valuation - total portfolio +1.7%

 United Kingdom                                      3.4%
 The Netherlands                                     0.3%
 Germany                                             (7.2)%
 Croatia                                             (2.8)%

 

EPRA performance measurement

 

EPRA summary

 

                                      Summary of EPRA Performance Indicators
                                      Year ended 31 December 2024     Year ended 31 December 2023
                                      £ million       Per share       £ million       Per share
 EPRA NRV* (Net Reinstatement Value)  1,163.3         £27.51          1,136.4         £26.72
 EPRA NTA* (Net Tangible Assets)      1,134.1         £26.82          1,106.6         £26.02
 EPRA NDV* (Net Disposal Value)       1,101.3         £26.05          1,070.4         £25.17
 EPRA earnings*                       60.7            143p            59.0            139p
 Adjusted EPRA earnings*              53.2            125p            50.1            118p

 

EPRA NRV*

 

                                                                                 31 December 2024                    31 December 2023
 £ million                                                                       EPRA NRV*  EPRA NTA*(4)  EPRA NDV*  EPRA NRV*  EPRA NTA*(4)  EPRA NDV*
 NAV per the financial statements                                                 312.7      312.7         312.7     314.6      314.6         314.6
 Effect of exercise of options                                                    0.5        0.5           0.5       -          -             -
 Diluted NAV, after the exercise of options(1)                                    313.2      313.2         313.2     314.6      314.6         314.6
 Includes:
 Revaluation of owned properties in operation (net of non-controlling             824.5      824.5         824.5     794.6      794.6         794.6
 interest)(2)
 Revaluation of the joint venture interest held in two German properties (net     6.3        6.3           6.3       6.1        6.1           6.1
 of non-controlling interest)(2)
 Fair value of fixed interest rate debt                                           -          -             (6.8)     -          -             (5.9)
 Deferred tax on revaluation of properties                                        -          -             (35.9)    -          -             (39.0)
 Real estate transfer tax(3)                                                      21.6       -             -         19.1       -             -
 Excludes:
 Fair value of financial instruments                                              18.3       18.3          -         14.2       14.2          -
 Deferred tax                                                                     (16.0)     (16.0)        -         (16.2)     (16.2)        -
 Intangibles as per the IFRS balance sheet                                        -          7.6           -         -          10.7          -
 NAV                                                                              1,163.3    1,134.1       1,101.3   1,136.4    1,106.6       1,070.4
 Fully diluted number of shares (in thousands)(1)                                 42,288     42,288        42,288    42,527     42,527        42,527
 NAV per share (in £)                                                             27.51      26.82         26.05     26.72      26.02         25.17

 

 1  The fully diluted number of shares excludes treasury shares but includes
    498,248 outstanding dilutive options (as at 31 December 2023: 163,221).
 2  The fair values of the properties were determined on the basis of independent
    external valuations prepared in December 2024.
 3  EPRA NTA* and EPRA NDV* reflect fair value net of transfer costs. Transfer
    costs are added back when calculating EPRA NRV*.
 4  NTA is calculated under the assumption that the Group does not intend to sell
    any of its properties in the long run.

 

EPRA earnings*

 

                                                                                 12 months ended      12 months ended

 31 December 2024
 31 December 2023

 £ million
 £ million
 Earnings attributed to equity holders of the parent company                      28.2                22.4
 Reported depreciation and amortisation                                          47.1                 45.1
 Revaluation of Park Plaza County Hall London Income Units                       (0.5)                (1.6)
 Changes in fair value of financial instruments                                  (3.5)                1.7
 Non-controlling interests in respect of the above(3)                            (10.6)               (8.6)
 EPRA earnings*                                                                  60.7                 59.0
 Weighted average number of ordinary shares outstanding (in thousands)            42,482              42,541
 EPRA earnings per share* (in pence)                                              143                 139
 Company specific adjustments:(1)
 Capital loss on buy-back of Income Units in Park Plaza London Westminster       1.5                  3.3
 Bridge
 Remeasurement of lease liability(4)                                             4.0                  3.9
 Disposals and other non-recurring expenses (including pre-opening expenses)(7)  4.1                  1.4
 Refinance expenses                                                              2.6                  -
 Adjustment of lease payments(5)                                                 (2.6)                (2.3)
 One-off tax adjustments(6)                                                      (1.7)                (2.5)
 Maintenance CAPEX*(2)                                                           (17.7)               (16.6)
 Non-controlling interests in respect of maintenance CAPEX* and the adjustments  2.3                  3.9
 above(3)
 Company adjusted EPRA earnings*(1)                                               53.2                50.1
 Company adjusted EPRA earnings per share* (in pence)                             125                 118
 Reconciliation Company adjusted EPRA earnings* to normalised PBT*:
 Company adjusted EPRA earnings*(1)                                               53.2                50.1
 Reported depreciation and amortisation                                          (47.1)               (45.1)
 Non-controlling interest in respect of reported depreciation(3)                 10.6                 8.6
 Maintenance CAPEX*(2)                                                           17.7                 16.6
 Non-controlling interests in respect of maintenance CAPEX* and the adjustments  (2.3)                (3.9)
 above(3)
 Adjustment of lease payments(5)                                                 2.6                  2.3
 One-off tax adjustments(6)                                                      1.7                  2.5
 Profit attributable to non-controlling interests(3)                             (0.5)                4.7
 Reported tax                                                                    2.9                  1.7
 Normalised profit before tax*                                                    38.8                37.5

 

 1  The 'Company specific adjustments' represent adjustments of non-recurring or
    non-trading items.
 2  Calculated as 4% of revenues, which represents the expected average
    maintenance capital expenditure* required in the operating properties.
 3  Non-controlling interests include the non-controlling shareholders in Arena,
    third party investors in Income Units of Park Plaza London Westminster Bridge
    and the non-controlling shareholders in the partnership with Clal that was
    entered into in June 2021 and March 2023.
 4  Non-cash revaluation of finance lease liability relating to minimum future
    CPI/RPI increases.
 5  Lease cash payments which are not recorded as an expense in the Group's income
    statement due to the implementation of IFRS 16.
 6  Mainly relates to deferred tax asset on carry forward losses recorded in 2023
    and 2024
 7  Mainly relates to pre-opening expense and net profit and loss on disposal of
    property, plant and equipment.

 

 

 Category                                              Year ended 31 December 2024   Year ended 31 December 2023

                                                       £ million                     £ million

                                                       Group(1)                      Group(1)
 Acquisitions                                          -                             -
 Development                                           53.3                          107.2
 Investment properties                                 16.0                          15.0
  Incremental lettable space                           -                             -
  No incremental lettable space                        16.0                          15.0
  Tenant incentives                                    -                             -
  Other material non-allocated types of expenditure    -                             -
 Capitalised interest                                  1.9                           3.4
 Total CAPEX                                           71.2                          125.6
 Conversion from accrual to cash basis                 2.9                           (10.5)
 Total CAPEX on cash basis                             74.1                          115.1

 

 1  Proportionate consolidation was not applied to the joint ventures as it is
    considered as not material.

 

 

OTHER EPRA MEASUREMENTS

 

Given that the Group's asset portfolio comprises hotels, resorts and campsites
which are also operated by the Group, a few of EPRA's performance
measurements, which are relevant to real estate companies with passive rental
income, have not been disclosed as they are not relevant or non-existent.
Those EPRA performance measurements include EPRA Net Initial Yield (NIY), EPRA
'Topped-up' NIY, EPRA Vacancy Rate and EPRA Cost Ratios.

 

Capital structure

 

Call impact minorities and future

 

As part of our strategy, we unlock capital from our assets through various
methods. This includes raising debt, securing equity via multiple partnership
forms, or sometimes entering into ground rent structures exceeding 100 years.
This funding approach allows us to leverage the fair value of our assets,
while balancing liquidity and interest rate risk within our capital structure.

 

Our partnerships, including third party unit holders in Park Plaza London
Westminster Bridge, shareholders in our listed Croatian subsidiary, and
individual professional partners across several assets, provide long-term
equity, thereby sharing the risks and returns on each asset.

 

The 100+ year ground rent structures offer long-term access to capital without
covenants, recourse to the Group, refinance risk, or interest rate exposure.
These arrangements are typically linked to inflation, often capped
at approximately 4-5% annually.

 

Furthermore, our asset-backed mortgages are mainly established with
long-standing banking partners, featuring five to ten-year maturities and
either fixed or variable rates with hedging arrangements. These mortgages
include covenants relating to asset value (loan-to-value, or LTV*) and trading
performance (interest or debt service coverage ratios*). The debt raised on
trading assets generally represents about 50% of their value, with appropriate
buffers maintained towards loan covenants. Additionally, most loans are
amortised annually at around 2.5% of the nominal amount over the term. The
current net bank debt leverage (EPRA LTV*) percentage stands at 33.5%.

 

Although our mortgages involve interest rate risks, the majority were secured
years ago, averaging at 3.8% interest (96% fixed), with an average remaining
maturity of 4.0 years.

 

Net debt* leverage/EPRA LTV* reconciliation

 

                                                                    Group as reported under IFRS  Adjustments to arrive at EPRA Group LTV*  Group EPRA LTV* before non-controlling interest adjustment  Proportionate consolidation (non-controlling interest)  Combined EPRA LTV*

 £ million
 £ million
£ million
£ million
£ million
 Include:
 Borrowings (short-/long-term)                                      885.6                         -                                         885.6                                                       (205.0)                                                 680.6
 Exclude:
 Cash and cash equivalents and restricted cash                      (135.6)                       -                                         (135.6)                                                     28.7                                                    (106.9)
 Net debt* (a)                                                      750.0                         -                                         750.0                                                       (176.3)                                                 573.7

 Include:
 Property, plant and equipment                                      1,421.4                       791.7                                     2,213.1                                                     (521.3)                                                 1,691.8
 Right-of-use assets                                                225.3                         (225.3)                                   -                                                           -                                                       -
 Lease liabilities                                                  (281.9)                       281.9                                     -                                                           -                                                       -
 Liability to Income Units at Park Plaza London Westminster Bridge  (110.6)                       110.6                                     -                                                           -                                                       -
 Intangible assets                                                  7.6                           -                                         7.6                                                         (0.7)                                                   6.9
 Investments in joint ventures(1)                                   8.2                           11.8                                      20.0                                                        (9.0)                                                   11.0
 Other assets and liabilities, net                                  6.1                           (9.1)                                     (3.0)                                                       8.2                                                     5.2
 Total property value (b)                                           1,276.1                       961.6                                     2,237.7                                                     (522.8)                                                 1,714.9

 EPRA LTV* (a/b)                                                    58.8%                                                                   33.5%                                                                                                               33.5%

 Adjustments to reported EPRA NRV*:
 Real estate transfer tax                                           -                             26.6                                      26.6                                                        (5.0)                                                   21.6
 Effect of exercise of options                                      -                             0.5                                       0.5                                                         -                                                       0.5

 Total property value after adjustments (c)                         1,276.1                       988.7                                     2,264.8                                                     (527.8)                                                 1,737.0

 Total equity (c-a)                                                 526.1                         988.7                                     1,514.8                                                     (351.5)                                                 1,163.3

 

 1  Proportionate consolidation was not applied to the joint ventures as it is
    considered as not material.

 
Capital expenditure/development pipeline update

 

With an expansion CAPEX of £55.2 million, we have remained committed to
executing our strategy, advancing our development pipeline, and extending our
presence into new and highly attractive markets.

 

The construction phase of our new hotel in Hoxton London (art'otel London
Hoxton) was fully completed in December 2024, following a phased opening that
began in April 2024.

 

Our first art'otel in Croatia, art'otel Zagreb, was fully operational by May
2024 after a phased opening that started in Q3 2023. This was an
office-to-hotel conversion project located in the centre of Zagreb, with a
total investment of £19 million.

 

Similarly, Radisson RED Belgrade, the first Radisson RED property to be
operated by the Group and the second under the extended Radisson partnership,
opened in February 2024 following extensive repositioning efforts.

 

In Rome, the full repositioning and construction of art'otel Rome Piazza
Sallustio, formerly the Londra & Cargill Hotel, which began in July 2022,
is progressing well and is expected to open in early March 2025.

 

The Group has a remaining commitment of approximately £13 million for its
investment pipeline.

 

We are continuously striving to enhance our existing portfolio and seek out
promising opportunities to acquire additional assets to expand the Group's
holdings. The capital expenditures of the last three years attributable to
recent openings are expected to deliver EBITDA* growth of at least £25
million.

 

Dividend

 

The Board proposes increasing the final dividend to 21 pence per share (2023:
20 pence). Combined with the interim dividend of 17 pence, the total for the
financial year will be 38 pence per share, a 5.6% increase from 2023.

 

Pending approval at the 2025 Annual General Meeting, the final dividend will
be paid on 30 May 2025 to all shareholders who are on the register as of 25
April 2025.

 

This follows the Company's policy of distributing around 30% of adjusted EPRA
earnings*, supporting both returns and future growth investments.

 

 

Daniel Kos

Chief Financial Officer & Executive Director

 

 

BUSINESS REVIEW

 

THE UNITED KINGDOM

 

Property portfolio

Total value of the UK property portfolio(2) £1,328 million (2023: 1,014
million)

The Group operates over 3,700 rooms in the upper upscale segment of the London
hotel market. This well-invested property portfolio has been further enhanced
with the addition of 357 rooms following the opening of art'otel London Hoxton
in 2024.

 

Four of these hotels are located in London's popular South Bank area, with
further properties in Hoxton, Victoria, Marylebone, Battersea and Park Royal.
Three of the Group's properties are in the UK regional cities of Nottingham,
Leeds and Cardiff.

 

The Group has an ownership interest in ten properties: Park Plaza London
Westminster Bridge, Park Plaza London Riverbank, Park Plaza London Waterloo,
Park Plaza County Hall London(3) Park Plaza Victoria London, Park Plaza London
Park Royal, art'otel London Hoxton, Holmes Hotel London, Park Plaza Leeds and
Park Plaza Nottingham. Park Plaza Cardiff(3) operates under a franchise
agreement. The Group operates art'otel London Battersea Power Station(3) hotel
under a long-term management agreement through its hospitality platform.

 

The Group also has three development sites in London, which are expected to
add more than 800 rooms to its UK portfolio.

 

Financial performance

 

                     Reported in Pound Sterling (£)                               Like-for-like*(1) Pound Sterling (£)
 UK                  Year ended      Year ended      % change(4)  Year ended      Year ended           % change(4)

 31 Dec 2024
 31 Dec 2023
 31 Dec 2024
 31 Dec 2023
 Total revenue       £248.6m         £234.9m         5.8%         £237.6m         £234.9m              1.1%
 Room revenue        £192.2m         £183.8m         4.6%         £183.4m         £183.8m              (0.2)%
 EBITDA*             £77.4m          £76.3m          1.4%         £79.9 m         £76.3m               4.8%
 EBITDA margin*      31.1%           32.5%           (135) bps    33.6%           32.5%                120 bps
 Occupancy           83.0%           83.6%           (60) bps     85.8%           83.6%                210 bps
 Average room rate*  £186.0          £190.8          (2.5)%       £185.2          £190.8               (3.0)%
 RevPAR*             £154.4          £159.6          (3.3)%       £158.8          £159.6               (0.5)%

 

 1  The like-for-like* figures for the year ended 31 December 2024 exclude the
    results of art'otel London Hoxton.
 2  Independent valuation by Savills in December 2024, excluding the London
    development at Westminster Bridge Road.
 3  Revenues derived from these hotels are accounted for in Management and
    Holdings, and their values and results are excluded from the data provided in
    this section.
 4  Percentage change figures are calculated from actual figures as opposed to the
    rounded figures included in the above table.

 

Portfolio performance

 

The United Kingdom remains the Group's most significant operating region in
terms of revenue generated and the value of its property portfolio.

 

The solid like-for-like* performance was characterised by growth in occupancy
throughout the year as the business mix normalised, with increasing demand
from corporates, groups and meetings and events alongside the leisure segment.
As anticipated, average room rates* stabilised compared with the strong
performance in the prior year, which included the Coronation of His Majesty
King Charles III in May 2023.

 

April 2024 saw the phased soft opening of the Group's highly anticipated
flagship art'otel London Hoxton, with an inventory of approximately 100
rooms, a ground floor restaurant, a bar, spa and pool, gallery and auditorium.
Works continued throughout 2024 and, by the end of the year, the gym on the
26(th) floor, the meetings and events spaces on the 24th floor and the vast
majority of the 357 guestrooms (with the exception of some of the premium
suites) had all been completed. The hotel has been very well received by
guests and in the wider London market, with excellent guest feedback and
reviews, recognised with a 9.3 score on Booking.com (on a scale of 1-10),
rated a 5-star score on Tripadvisor.com (on a scale of 1-5) and ranked in
52(nd) position on Tripadvisor.com (out of 1,160 hotels in London). In 2025,
we look forward to launching the premium suites, the office spaces and the
25th floor restaurant and bar.

 

On a like-for-like* basis, total revenue increased by 1.1% to £237.6 million
(2023: £234.9 million). This was driven by an improvement in occupancy from
83.6% to 85.8%, a slightly lower average room rate* at £185.2 (2023:
£190.8), which resulted in RevPAR* of £158.8, down 0.5% (2023: £159.6).

 

Like for like* EBITDA* increased to £79.9 million (2023: £76.3 million),
delivering a like-for-like* EBITDA margin(*) of 33.6% (2023: 32.5%).

 

Reported revenue was £248.6 million, up 5.8%, adversely affected by the
gradual opening of art'otel London Hoxton. Reported RevPAR* was £154.4
(2023: £159.6), which was the result of an occupancy of 83.0% (2023: 83.6%)
and an average room rate* of £186.0 (2023: £190.8).

 

Reported EBITDA* was £77.4 million (2023: £76.3 million), delivering an
EBITDA margin* of 31.1% (2023: 32.5%).

 

In 2025, the Company will continue to focus on driving further efficiencies,
particularly to help mitigate the cost pressures as a direct result of the
increases in the national minimum wage and national insurance contributions.

 

Development projects

 

The Group continues to identify and assess opportunities to replenish its
development pipeline in the UK. It has three longer-term development projects
in London with planning consent.

 

The Group's site at 79-87 Westminster Bridge Road in the South Bank area,
close to the Group's Park Plaza London Waterloo and Westminster Bridge
properties, has been granted planning permission for a mixed-use hotel led
development. Under the approved plans, PPHE will bring a novel 15-storey
design led midscale concept to the market, comprising up to 186 rooms as well
as two floors of office and light industrial floorspace, activated by a
flexible use ground floor public space featuring an all-day dining bar and
café. The building's design will focus heavily on sustainability,
transforming a former brownfield site, and targeting a Building Research
Establishment Environmental Assessment Methodology (BREEAM) 'Excellent'
environmental accreditation.

 

At a site adjacent to Park Plaza London Park Royal (in West London), planning
has been granted for a 465-room hotel.

 

In Victoria, the Group has planning consent to create an additional 179-rooms
at Park Plaza Victoria London in predominantly subterranean space. The Group
is currently assessing various options for best use of space, with value
creation as guiding principle.

 

The United Kingdom hotel market*

 

RevPAR* was up 2.6%, at £94.5, driven by a 1.9% increase in average room
rate* to £121.7 and a 0.6% increase in occupancy to 77.6%.

 

In London, RevPAR* increased by 1.4% to £157.9 compared with 2023, reflecting
a 1.5% increase in occupancy to 81.0%, and a 0.1% decrease in average room
rate* to £194.9.

 

* Source: STR European Hotel Review, December 2024

 

THE NETHERLANDS

 

Property portfolio

Total value of the Netherlands property portfolio(2) £319 million (2023: 318
million)

 

The Group has an ownership interest in three hotels in the centre of Amsterdam
(Park Plaza Victoria Amsterdam, art'otel Amsterdam and Park Plaza Vondelpark,
Amsterdam), and a fourth property located near Schiphol Airport (Park Plaza
Amsterdam Airport). It also owns Park Plaza branded hotels in Utrecht and
Eindhoven.

 

Financial performance

 

                     Reported in Pound Sterling (£)                 Reported in local currency Euro(1) (€)
 The Netherlands     Year ended  Year ended  % change(3)  Year ended                Year ended      % change(3)

31 Dec
31 Dec
31 Dec
31 Dec

2024
 2023
2024
 2023
 Total revenue        £66.2m     £63.3m      4.6%         €78.4m                    €72.8m          7.7%
 Room revenue        £49.1m      £48.1m      2.0%         €58.1m                    €55.4m          5.0%
 EBITDA*             £22.1m      £19.6m      13.0%        €26.2m                    €22.5m          16.3%
 EBITDA margin*      33.4%       30.9%       250 bps      33.4%                     30.9%           250 bps
 Occupancy           86.5%       82.4%       410 bps      86.5%                     82.4%           410 bps
 Average room rate*  £144.5      £149.1      (3.1)%       €171.2                    €171.6          (0.2)%
 RevPAR*             £124.9      £122.8      1.7%         €148.0                    €141.4          4.7%

 

 1  Average exchange rate from Euro to GBP for the period ended 31 December 2024
    was 1.185 and for the period ended 31 December 2023 was 1.151, representing
    a 2.9% increase.
 2  Independent valuation by Savills in December 2024.
 3  Percentage change figures are calculated from actual figures as opposed to the
    rounded figures included in the above table.

 

Portfolio performance

 

The Group's properties in the Netherlands continued to perform well throughout
the year, with improving occupancy driving the performance while maintaining
average room rate*.

 

Total revenue (in local currency) increased by 7.7% to €78.4 million (2023:
€72.8 million), which reflected the solid improvement in occupancy to 86.5%
(2023: 82.4%). The average room rate* was stable at €171.2 (2023:
€171.6). This resulted in an 4.7% increase in RevPAR* to €148.0 (2023:
€141.4).

 

EBITDA* improved by €3.7 million to €26.2 million (2023: €22.5 million),
delivering an EBITDA margin* of 33.4% (2023: 30.9%).

 

The Dutch hotel market*

 

RevPAR* decreased by 0.4% to €108.0 compared with 2023. Occupancy increased
by 1.5% to 72.7%, and the average room rate* was €148.7, 1.8% lower than in
2023. In Amsterdam, our main market in the Netherlands, RevPAR* decreased by
2.3% to €131.0. Occupancy levels increased by 0.6% to 75.7%, and the
average daily room rate decreased by 3.0% to €173.1.

 

* Source: STR European Hotel Review, December 2024.

 

 

CROATIA

 

Property portfolio

Total value of the Croatian property portfolio(3) £351 million (2023: £361
million)

The Group's subsidiary Arena Hospitality Group d.d. owns and operates a
Croatian portfolio comprising nearly 8,500 rooms and accommodation units
across eight hotels, six resorts and eight campsites (including one
all-glamping property). Four of these properties are Park Plaza branded, one
property is art'otel branded, and Grand Hotel Brioni Pula is a Radisson
Collection hotel. The remainder of our portfolio operates as part of the Arena
Hotels & Apartments and Arena Campsites brands. Except for art'otel
Zagreb, the Group's first art'otel in Croatia, which opened in Q4 2023, all
properties are located in Istria - Croatia's most prominent tourist region,
which benefits from easy access from Italy, the DACH countries and Central and
Eastern Europe.

 

Financial performance

 

                        Reported in Pound Sterling (£)         Reported in local currency Euro(2) (€)
 Croatia                Year ended   Year ended   % change(5)  Year ended      Year ended      % change(5)

31 Dec
31 Dec
31 Dec
31 Dec

2024
 2023
2024
 2023
 Total revenue          £84.1m        £78.1m      7.6%         €99.6m           €89.9m         10.8%
 Room revenue(4)        £46.6m       £42.6m       9.5%         €55.2m          €49.0m          12.7%
 EBITDA*                £21.5m       £20.4m       5.2%         €25.4m          €23.5m          8.3%
 EBITDA margin*         25.6%        26.1%        (60) bps     25.6%           26.1%           (60) bps
 Occupancy(4)           54.8%        52.7%        210 bps      54.8%           52.7%           210 bps
 Average room rate*(4)  £138.3       £140.2       (1.3)%       €163.8          €161.3          1.6%
 RevPAR*(4)              £75.7       £73.8        2.6%          €89.7          €85.0           5.6%

 

 Croatia                Like-for-like*(1) in Pound Sterling (£)               Like-for-like*(1) in local currency Euro(2) (€)
                        Year ended 31 Dec  Year ended 31 Dec  % change(5)     Year ended 31 Dec  Year ended 31 Dec  % change(5)

2024
2023
2024
2023
 Total revenue          £80.6m              £78.1m            3.2%             €95.5m             €89.9m            6.2%
 Room revenue(4)        £44.6m             £42.6m             4.7%            €52.8m             €49.0m             7.8%
 EBITDA*                £21.7m             £20.4m             6.5%            €25.7m             €23.5m             9.6%
 EBITDA margin*         27.0%              26.1%              85 bps          27.0%              26.1%              85 bps
 Occupancy(4)           55.2%              52.7%              255 bps         55.2%              52.7%              255 bps
 Average room rate*(4)  £138.7             £140.2             (1.0)%          € 164.3            € 161.3            1.9%
 RevPAR*(4)              £76.6             £73.8              3.8%            € 90.8             € 85.0             6.8%

 

 1  The like-for-like* figures exclude the results of art'otel Zagreb for the
    first 10 months of 2024.
 2  Average exchange rate from Euro to GBP for the period ended 31 December 2024
    was 1.185 and for the period ended 31 December 2023 was 1.151, representing a
    2.9% increase.
 3  Independent valuation by Zagreb nekretnine Ltd in December 2024.
 4  The room revenue, average room rate*, occupancy and RevPAR* statistics include
    all accommodation units at hotels and self-catering apartment complexes and
    exclude campsites and mobile homes.
 5  Percentage change figures are calculated from actual figures as opposed to the
    rounded figures included in the above table.

 

Portfolio performance

 

The Group's operations in Croatia are principally seasonal and aimed at the
leisure segment. Most hotels, resorts and campsites are closed during the
winter season the (first and last quarters of the year), and open for guests
from early spring, around Easter time. Demand and activity then accelerate
during Q2 ahead of the peak summer season in June, July and August.

 

The portfolio performed well during the peak season, albeit the shoulder month
of September was impacted by unseasonal weather. Growth reported is a result
of the continued maturing of properties which we have repositioned throughout
the years, with enhanced guest appeal and now firmly positioned as upscale and
upper upscale properties. Tourism demand for our portfolio is predominantly
from countries within driving distance, such as Germany, Austria, Italy,
Slovenia, the Czech Republic, Poland and Hungary, as well as domestic
guests. This growth was delivered despite reduced flight capacity into Pula
Airport compared with 2019, which affected demand from guests relying on
flights from countries such as the UK and the Nordics.

 

The Group's hotels, campsites, and self-catering holiday apartments all
delivered year-on-year revenue growth, driven by increased average daily
rates, increased occupancy levels, and recent investment projects. Following a
repositioning investment programme, Arena Stoja Campsite was upgraded to
four-star and was awarded the prestigious 'Croatia's Best Campsites 2025' for
the second consecutive year, together with Arena Grand Kažela Campsite and
Arena One 99 Glamping.

 

The performance in the region benefited from a strong year-on-year performance
of Grand Hotel Brioni Pula, which continued to capitalise on significant
investment to reposition the property as a luxury destination, and the
recently opened city centre art'otel Zagreb. These hotels operate all year
round.

 

Total reported revenue (in local currency) was up 10.8% to €99.6 million
(2023: €89.9 million). RevPAR* increased by 5.6% to €89.7, which reflected
a 1.6% higher average room rate* to £163.8 (2023: €161.3), while occupancy
was 210 bps higher at 54.8% (2023: 52.7%).

 

Reported EBITDA* increases by 8.3% to €25.4 million (2023: €23.5 million),
which delivered an EBITDA margin* of 25.6% (2023: 26.1%).

 

On a like-for-like* basis, which excludes art'otel Zagreb, total revenue was
up 6.2% to €95.5. Like-for-like*(1) EBITDA* was up 9.6% to €25.7, which
represented an EBITDA margin* of 27.0%.

 

 

GERMANY

 

Property portfolio

Total value of the German property portfolio(2) £85 million (2023: £92
million)

The Group's portfolio includes four properties in Berlin and one hotel each in
Cologne, Nuremberg and Trier. Hotels with an ownership interest include
Radisson RED Berlin Kudamm(3) (formerly Park Plaza Berlin Kudamm), Park Plaza
Nuremberg, art'otel Berlin Mitte(3), Park Plaza Berlin and art'otel Cologne.
Park Plaza Wallstreet Berlin Mitte operates under an operating lease and
Park Plaza Trier(3) operates under a franchise agreement.

 
Financial performance

 

                     Reported in Pound Sterling (£)         Reported in local currency Euro(1) (€)
 Germany             Year ended   Year ended   % change(4)  Year ended      Year ended      % change(4)

31 Dec
31 Dec
31 Dec
31 Dec

2024
 2023
2024
 2023
 Total revenue       £24.4m        £22.8m      7.2%         €28.9m           €26.2m         10.4%
 Room revenue        £20.9m        £19.5m      7.3%          €24.8m         €22.5m          10.5%
 EBITDA*             £6.8m         £5.5m       24.9%         €8.1m          €6.3m           28.5%
 EBITDA margin*      28.0%        24.0%        395 bps      28.0%           24.0%           395 bps
 Occupancy           69.5%        62.3%        720 bps      69.5%           62.3%           720 bps
 Average room rate*  £115.3        £120.3      (4.1)%       €136.6          €138.4          (1.3)%
 RevPAR*              £80.1        £74.9       7.0%         €94.9           €86.2           10.2%

 

 1  Average exchange rate from Euro to GBP for the period ended 31 December 2024
    was 1.185 and for the period ended 31 December 2023 was 1.151 representing a
    2.9% increase.
 2  Independent valuation by Savills in December 2024.
 3  Revenues derived from these hotels are accounted for in Management and Central
    Services performance and their values and results are excluded from the data
    provided in this section.
 4  Percentage change figures are calculated from actual figures as opposed to the
    rounded figures included in the above table.

 
Portfolio performance

 

In Germany, the Group's portfolio delivered strong RevPAR* growth, driven by
significantly higher year-on-year occupancy and relatively stable average room
rate*, underscored by favourable travel trends, international trade fairs and
events in Berlin, Cologne and Nuremberg, and continued recovery in demand.

 

Total revenue (in local currency) was up 10.4%, at €28.9 million (2023:
€26.2 million). RevPAR(*) grew by 10.2% to €94.9 (2023: €86.2), driven
by occupancy rebuilding to 69.5% (2023: 62.3%) and average room rate*(1)
was maintained at €136.6 (2023: €138.4).

 

EBITDA(*) improved significantly, up 28.5% to €8.1 million (2023: €6.3
million), due to increased revenue as well as a more stable inflationary and
labour cost environment. EBITDA margin* improved to 28.0% (2023: 24.0%).

 

During the year, the repositioning and rebranding of the former Park Plaza
Berlin Kudamm was completed. The property closed in November 2023 for the
refurbishment of all the public areas and guest rooms and was relaunched as a
Radisson RED(4) hotel in June 2024. The soft opening enabled the hotel to take
advantage of the high level of demand in Berlin during the European UEFA
Football Championship in June and July. The hotel was fully operational from
September 2024 and is achieving excellent guest feedback. This is the second
Radisson RED branded hotel operated by PPHE's Croatian subsidiary Arena
Hospitality Group d.d.. The property is a joint venture, so its performance in
not included in the metrics reported above.

 

The German hotel market*

 

The German market experienced a 6.8% increase in RevPAR* to €79.4, resulting
from a 3.0% improvement in occupancy to 66.9% and a 3.8% increase in average
room rate* to €118.8.

 

In Berlin, RevPAR* increased by 8.3% to €93.1 and occupancy increased by
2.4% to 73.4%. Average room rate* increased 5.8% to €126.8.

 

* Source: STR European Hotel Review, December 2024

 

OTHER MARKETS

 

Italy, Hungary, Serbia and Austria

 

This includes the Group's properties in Austria, Italy and Serbia, and a
property operated in Hungary.

 

                     Reported in Pound Sterling (£)
                     Year ended   Year ended   % change(1)

31 Dec
31 Dec

 2024
 2023
 Total revenue       £10.7m        £7.9m       35.8%
 Room revenue        £8.3m        £6.1m        36.7%
 EBITDA*              £1.3m        £(0.5)m     n/a
 EBITDA margin*      11.8%        (6.7)%       1,850 bps
 Occupancy           59.3%        44.4%        1,485 bps
 Average room rate*   £116.1      £129.8       (10.6)%
 RevPAR*             £68.8         £57.7       19.3%

 

 1  Percentage change figures are calculated from actual figures as opposed to the
    rounded figures included in the above table.

 

Our performance

 

The Group's properties in Austria and Hungary were open throughout the year.
The property in Serbia reopened as a Radisson RED branded hotel in February
2024 following an investment programme. The property in Italy was closed
throughout the year due to an ongoing major repositioning investment
programme.

 

Total revenue increased by 35.8% to £10.7 million, and EBITDA(*) increased to
£1.3 million. This significant improvement reflected the strong trading
performance of the three properties in operation, including the Radisson RED
in Serbia, which was open for most of the year, compared with two properties
in operation in 2023.

 

RevPAR* increased by 19.3% to £68.8, driven by occupancy, which increased to
59.3%. The average room rate* decreased to £116.1.

 

The Group's three properties in operation all have achieved a 4.5 out of 5
guest rating on Tripadvisor.

 

Nassfeld, Austria

 

The Arena FRANZ Ferdinand, a 144-room mountain resort in the Austrian Alps,
performed strongly in its second year in operation, following an investment
programme to refurbish the hotel and upgrade amenities to position the resort.

 

The resort, which is now well positioned to capture, benefiting from now
operating 10 months of the year.

 

Rome, Italy

 

The major repositioning programme for art'otel Rome Piazza Sallustio is
nearing completion, with construction work finished and the hotel scheduled
to open early March 2025. Following an extensive investment programme, the
property will be a 99-room upper upscale premium lifestyle hotel in a prime
position in the city of Rome, opposite the famous Horti Sallustiani (the
Gardens of Sallust) and close to other iconic landmarks such as the Spanish
Steps and Villa Borghese. The Signature Artist is renowned contemporary Roman
artist Pietro Ruffo and each room will feature Ruffo's signature artworks and
originals, enhancing the guest experience.

 

As well as contemporary rooms, the hotel will offer guests a unique restaurant
and bar concept, and an art gallery with seasonal exhibitions.

 

Belgrade, Serbia

 

Radisson RED Belgrade opened in February 2024, following a £2.6 million
refurbishment programme to reposition and rebrand the property. The hotel
offers a guest gym, an all-day restaurant, flexible event spaces, a co-working
area, and a rooftop bar with views of the historic city centre. Since
reopening, the hotel has continued to rebuild its presence in the city.

 

This property was formerly Arena 88 Rooms Hotel. It was the Group's first
Radisson RED branded property to open.

 

Budapest, Hungary

 

Park Plaza Budapest (formerly art'otel Budapest) performed well, reporting an
increase in revenue, driven by an improvement in occupancy.

 

The Hungarian hotel market*

 

The Hungary market experienced a 4.4% increase in RevPAR* to €82.4,
resulting from a 4.0% increase in occupancy to 70.3% and a 0.4% increase in
average room rate* to €117.1.

 

In Budapest, RevPAR* increased by 6.3% to €86.9 and occupancy increased by
5.0% to 70.6%. Average room rate* increased 1.2% to €123.0.

 

* Source STR European Hotel Review, December 2024

 

THE Belgrade HOTEL MARKET, SERBIA*

 

In Belgrade, RevPAR* increased by 15.6% to €85.53 and occupancy increased
by 2.2% to 67.3%. Average room rate* increased 13.1% to €127.1.

 

* Source STR European Hotel Review, December 2024

 

The Italian hotel market*

 

The Italian market experienced a 4.5% increase in RevPAR* to €154.3,
resulting from a 0.1% increase in occupancy to 69.4% and a 4.4% increase in
average room rate* to €222.5.

 

In Rome, RevPAR* increased by 3.1% to €172.4 and occupancy increased by 1.1%
to 72.4%. Average room rate* increased 2.0% to €238.2.

 

* Source STR European Hotel Review, December 2024

 

MANAGEMENT AND CENTRAL SERVICES

 

Our performance

 

The revenue in this segment is primarily related to management, sales,
marketing and franchise(1) fees, and other charges for Central Services. This
includes properties operated by the Group's hospitality management platform,
such as art'otel London Battersea Power Station.

 

These fees and costs are mainly charged within the Group and therefore
eliminated upon consolidation. For the year ended 31 December 2024, the
segment showed an EBITDA* profit of £7.4 million, as internally and
externally charged management fees exceeded the costs in this segment.

 

Management, Group Central Services and licence, sales and marketing fees are
calculated as a percentage of revenue and profit and therefore are affected by
underlying hotel performance.

 

 

                                         Reported in Pound Sterling (£)

Year ended 31 Dec 2024
                                         Listed Company  Development Projects  Management Platform  Arena Hospitality Group  Total
 Management revenue                       -               £0.1m                 £40.1m               -                        £40.1m
 Central Services revenue                 -               -                     -                    £15.8m                   £15.8m
 Revenues within the consolidated Group   -               -                    £(32.2)m             £(14.9)m                 £(47.1)m
 External and reported revenue            -               £0.1m                £7.8m                £0.9m                    £8.8m
 EBITDA(*)                               £(3.2)m         £(0.3)m                £11.1m              £(0.2)m                   £7.4m

 

 

                                         Reported in Pound Sterling (£)

Year ended 31 Dec 2023
                                         Listed Company  Development Projects  Management Platform  Arena Hospitality Group(1)  Total
 Management revenue                       -               -                     £37.3m               -                           £37.4m
 Central Services revenue                 -               -                     -                    £14.0m                      £14.0m
 Revenues within the consolidated Group   -               -                    £(30.9)m             £(12.9)m                    £(43.7)m
 External and reported revenue            -               -                     £6.5m                £1.2m                       £7.7m
 EBITDA*                                 £(2.2)m          £(1.0)m              £12.0m                £(1.9)m                     £7.0m

CONSOLIDATED STATEMENT OF FINANCIAL POSITION AS AT 31 DECEMBER 2024

 

                                                                           As at 31 December
                                                                           2024       2023

£'000
 £'000
 Assets
 Non-current assets:
 Intangible assets                                                         7,632      10,665
 Property, plant and equipment                                             1,421,376  1,412,830
 Right-of-use assets                                                       225,265    229,215
 Investment in joint ventures                                              8,233      5,438
 Other non-current assets                                                  46,993     39,646
 Restricted deposits and cash                                              5,826      10,385
 Deferred income tax asset                                                 12,890     13,833
                                                                           1,728,215  1,722,012
 Current assets:
 Restricted deposits and cash                                              16,602     6,909
 Inventories                                                               2,703      3,288
 Trade receivables                                                         18,712     17,880
 Other receivables and prepayments                                         17,683     23,260
 Cash and cash equivalents                                                 113,225    150,416
                                                                           168,925    201,753
 Total assets                                                              1,897,140  1,923,765
 Equity and liabilities
 Equity:
 Issued capital                                                            -          -
 Share premium                                                             134,472    133,469
 Treasury shares                                                           (14,519)   (6,873)
 Foreign currency translation reserve                                      4,862      13,903
 Hedging reserve                                                           9,995      7,801
 Accumulated earnings                                                      177,874    166,281
 Attributable to equity holders of the parent                              312,684    314,581
 Non-controlling interests                                                 213,374    216,592
 Total equity                                                              526,058    531,173
 Non-current liabilities:
 Borrowings                                                                805,057    845,199
 Provision for concession fee on land                                      4,995      5,233
 Financial liability in respect of Income Units sold to private investors  110,565    114,287
 Other financial liabilities                                               277,878    280,200
 Deferred income taxes                                                     5,192      5,878
                                                                           1,203,687  1,250,797
 Current liabilities:
 Trade payables                                                            9,088      14,809
 Other payables and accruals                                               77,720     79,149
 Borrowings                                                                80,587     47,837
                                                                           167,395    141,795
 Total liabilities                                                         1,371,082  1,392,592
 Total equity and liabilities                                              1,897,140  1,923,765

 

The accompanying notes are an integral part of the consolidated financial
statements. Date of approval of the consolidated financial statements: 26
February 2025. Signed on behalf of the Board by Boris Ivesha and Daniel Kos.

 

 BoRis Ivesha                             Daniel Kos
 President & Chief Executive Officer      Chief Financial Officer & Executive Director

 

 

CONSOLIDATED INCOME STATEMENT FOR THE YEAR ENDED 31 DECEMBER 2024

 

                                                                          As at 31 December
                                                                          2024       2023

£'000
 £'000
 Revenues                                                                 442,787    414,598
 Operating expenses                                                       (303,988)  (284,090)
 EBITDAR*                                                                 138,799    130,508
 Rental expenses                                                          (2,336)    (2,332)
 EBITDA*                                                                  136,463    128,176
 Depreciation and amortisation                                            (47,083)   (45,068)
 EBIT*                                                                    89,380     83,108
 Financial expenses                                                       (42,634)   (36,145)
 Financial income                                                         5,226      4,758
 Other expenses                                                           (13,243)   (13,046)
 Other income                                                             5,048      4,416
 Net expenses for financial liability in respect of Income Units sold to  (12,896)   (14,156)
 private investors
 Share in results of joint ventures                                       (268)      (113)
 Profit before tax                                                        30,613     28,822
 Income tax expense                                                       (2,881)    (1,677)
 Profit for the year                                                      27,732     27,145

 Profit (loss) attributable to:
 Equity holders of the parent                                             28,206     22,415
 Non-controlling interests                                                (474)      4,730
                                                                          27,732     27,145

 Basic earnings per share (in Pound Sterling)                             0.67       0.53
 Diluted earnings per share (in Pound Sterling)                           0.66       0.53

 

The accompanying notes are an integral part of the consolidated financial
statements.

 

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME FOR THE YEAR ENDED 31 DECEMBER
2024

 

                                                                                As at 31 December
                                                                                2024       2023

£'000
 £'000
 Profit for the year                                                            27,732     27,145
 Other comprehensive income (loss) Items that may be reclassified subsequently
 to profit or loss:(1)
 Profit (loss) from cash flow hedges                                            4,315      (5,007)
 Foreign currency translation adjustments of foreign operations                 (14,344)   (8,463)
 Other comprehensive income (loss)                                              (10,029)   (13,470)
 Total comprehensive income                                                     17,703     13,675

 Total comprehensive income (loss) attributable to:
 Equity holders of the parent                                                   21,238     13,812
 Non-controlling interests                                                      (3,535)    (137)
                                                                                17,703     13,675

 

 1  There is no other comprehensive income that will not be reclassified to the
    profit and loss in subsequent periods.

 

The accompanying notes are an integral part of the consolidated financial
statements.

 

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY FOR THE YEAR ENDED 31 DECEMBER
2024

 

 

 In £'000                                                  Issued       Share premium  Treasury shares  Foreign currency translation reserve  Hedging reserve  Accumulated earnings  Attributable to equity holders  Non-controlling interests  Total

capital(1)
of the

 parent                                                   equity
 Balance as at 1 January 2024                              -            133,469        (6,873)          13,903                                7,801            166,281               314,581                         216,592                    531,173
 Profit (loss) for the year                                -            -              -                -                                     -                28,206                28,206                          (474)                      27,732
 Other comprehensive income (loss) for the year            -            -              -                (9,159)                               2,191            -                     (6,968)                         (3,061)                    (10,029)
 Total comprehensive income (loss)                         -            -              -                (9,159)                               2,191            28,206                21,238                          (3,535)                    17,703
 Share-based payments                                      -            1,389          -                -                                     -                88                    1,477                           72                         1,549
 Share buy-back                                            -            -              (7,864)          -                                     -                -                     (7,864)                         -                          (7,864)
 Dividend distribution(2)                                  -            -              -                -                                     -                (15,549)              (15,549)                        -                          (15,549)
 Dividend paid to non-controlling interests                -            -              -                -                                     -                -                     -                               (1,452)                    (1,452)
 Exercise of options                                       -            (386)          218              -                                     -                -                     (168)                           -                          (168)
 Transactions with non-controlling interests (see Note 5)  -            -              -                118                                   3                (1,152)               (1,031)                         1,697                      666
 Balance as at 31 December 2024                            -            134,472        (14,519)         4,862                                 9,995            177,874               312,684                         213,374                    526,058
 Balance as at 1 January 2023                              -            133,177        (5,472)          20,039                                10,950           156,364               315,058                         188,187                    503,245
 Profit for the year                                       -            -              -                -                                     -                22,415                22,415                          4,730                      27,145
 Other comprehensive loss for the year                     -            -              -                (6,027)                               (2,576)          -                     (8,603)                         (4,867)                    (13,470)
 Total comprehensive income (loss)                         -            -              -                (6,027)                               (2,576)          22,415                13,812                          (137)                      13,675
 Share-based payments                                      -            442            -                -                                     -                93                    535                             87                         622
 Share buy-back                                            -            -              (1,621)          -                                     -                -                     (1,621)                         -                          (1,621)
 Dividend distribution(2)                                  -            -              -                -                                     -                (11,897)              (11,897)                        -                          (11,897)
 Dividend paid to non-controlling interests                -            -              -                -                                     -                -                     -                               (1,436)                    (1,436)
 Exercise of options                                       -            (150)          220              -                                     -                -                     70                              -                          70
 Transactions with non-controlling interests (see Note 5)  -            -              -                (109)                                 (573)            (694)                 (1,376)                         29,891                     28,515
 Balance as at 31 December 2023                            -            133,469        (6,873)          13,903                                7,801            166,281               314,581                         216,592                    531,173

 

 1  No par value.
 2  The dividend distribution comprises a final dividend for the year ended 31
    December 2023 of 20.0 pence per share (31 December 2022: 12.0 pence per share)
    and an interim dividend of 17.0 pence per share paid in 2024 (2023: 16.0 pence
    per share).

 

The accompanying notes are an integral part of the consolidated financial
statements.

 

CONSOLIDATED STATEMENT OF CASH FLOWS FOR THE YEAR ENDED 31 DECEMBER 2024

 

                                                                                                         As at 31 December
                                                                                                         2024       2023

 £'000
 £'000
 Cash flows from operating activities:
 Profit for the year                                                                                     27,732     27,145
 Adjustment to reconcile profit to cash provided by operating activities:
 Financial expenses and expenses for financial liability in respect of Income                            55,530     50,301
 Units sold to private investors
 Financial income                                                                                        (5,226)    (4,758)
 Income tax expense                                                                                      2,881      1,677
 Loss on buy-back of Income Units sold to private investors                                              1,486      3,266
 Re-measurement of lease liability                                                                       3,984      3,852
 Revaluation of Park Plaza County Hall London Units                                                      (450)      (1,600)
 Capital loss on sale of fixed assets, net                                                               195        29
 Share in results of joint ventures                                                                      268        113
 Share appreciation rights revaluation                                                                   767        (2,816)
 Fair value movement derivatives through profit and loss                                                 (4,299)    4,553
 Depreciation and amortisation                                                                           47,083     45,068
 Share-based payments                                                                                    1,549      622
                                                                                                         103,768    100,307
 Changes in operating assets and liabilities:
 Decrease (increase) in inventories                                                                      468        (152)
 Increase in trade and other receivables                                                                 (5,694)    (1,803)
 Increase (decrease) in trade and other payables                                                         (6,002)    1,795
                                                                                                         (11,228)   (160)
 Cash paid and received during the period for:
 Interest paid                                                                                           (54,710)   (50,104)
 Interest received                                                                                       4,837      3,721
 Taxes paid                                                                                              (2,436)    (2,558)
 Taxes received                                                                                          -          -
                                                                                                         (52,309)   (48,941)
 Net cash provided by operating activities                                                               67,963     78,351
 Cash flows from investing activities:
 Investments in property, plant and equipment                                                            (74,075)   (115,090)
 Investments in intangible assets                                                                        (280)      (779)
 Disposal of property, plant and equipment and intangible assets                                         328        -
 Loan to joint venture                                                                                   (2,984)    (888)
 Decrease (increase) in restricted cash                                                                  (5,572)    960
 Net cash used in investing activities                                                                   (82,583)   (115,797)
 Cash flows from financing activities:
 Proceeds from loans and borrowings                                                                      46,668     65,265
 Buy-back of Income Units previously sold to private investors                                           (5,287)    (5,609)
 Proceeds (payment) of derivatives                                                                       1,481      (4,080)
 Dividend payment                                                                                        (15,549)   (11,897)
 Dividend payment by a subsidiary to non-controlling shareholders                                        (1,452)    (1,436)
 Repayment of loans and borrowings                                                                       (41,147)   (31,717)
 Repayment of leases                                                                                     (4,162)    (4,095)
 Proceeds from transactions with non-controlling interest                                                10,444     22,489
 Payments in relation to transactions with non-controlling interests                                     (2,734)    (1,018)
 Purchase of treasury shares                                                                             (7,864)    (1,621)
 Exercise of options settled in cash                                                                     (167)      70
 Net cash (used in) provided by financing activities                                                     (19,769)   26,351
 Decrease in cash and cash equivalents                                                                   (34,389)   (11,095)
 Net foreign exchange differences                                                                        (2,802)    (2,078)
 Cash and cash equivalents at beginning of year                                                          150,416    163,589
 Cash and cash equivalents at end of year                                                                113,225    150,416
 Non-cash items:
 Lease additions and lease re-measurement                                                                5,938      11,166
 Outstanding payable on investments in property, plant and equipment                                     8,077      13,934
 Receivables in respect of transaction with non-controlling interests                                    -          7,044

 

The accompanying notes are an integral part of the consolidated financial
statements.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2024

 

Note 1: General

a.   The consolidated financial statements of PPHE Hotel Group Limited (the
'Company') and its subsidiaries (together, the 'Group') for the year ended 31
December 2024 were authorised for issuance in accordance with a resolution of
the Directors on 26 February 2025.

 

The Company was incorporated in Guernsey on 14 June 2007 and is listed on the
Premium Listing segment of the Official List of the UK Listing Authority
(UKLA) and the shares are traded on the Main Market for listed securities of
the London Stock Exchange.

 

Contact details of the Group can be found on the final page of these financial
statements.

 

b.   Description of the Group business:

 

The Group is an international hospitality real estate group, which owns,
co-owns and develops hotels, resorts and campsites, operates the Park
Plaza(®) brand in EMEA and owns and operates the art'otel(®) brand.

 

The Group has interests in hotels in the United Kingdom, the Netherlands,
Germany, Hungary, Serbia, Italy and Austria and hotels, self-catering
apartment complexes and campsites in Croatia.

 

c.   Assessment of going concern and liquidity:

 

As part of their ongoing responsibilities, the Directors have recently
undertaken a thorough review of the Group's cash flow forecast and potential
liquidity risks. Detailed budgets and cash flow projections, which take into
account the current trading environment and the industry-wide cost pressures,
have been prepared for 2025 and 2026, and show that the Group's hotel
operations are expected to be cash generative during this period. Furthermore,
under those cash flow projections it is expected that the Group will comply
with its loan covenants. Having reviewed those cash flow projections, the
Directors have determined that the Company is likely to continue in business
for at least 12 months from the date of approval of the consolidated financial
statements.

 

Note 2: Earnings per share

The following reflects the income and share data used in the basic earnings
per share computations:

 

                                                                                 As at 31 December
                                                                                 2024       2023

£'000
 £'000
 Profit attributable to equity holders of the parent basic and diluted           28,206     22,415
 Weighted average number of ordinary shares outstanding for basic earnings per   42,045     42,365
 share (in thousands)
 Basic earnings per share                                                        0.67       0.53
 Effect of dilution from:
 Share option                                                                    437        176
 Weighted average number of ordinary shares adjusted for the effect of dilution  42,482     42,541
 Diluted earnings per share                                                      0.66       0.53

 

In 2024, 37,500 share options (2023: 417,500) were excluded from the weighted
number of ordinary shares adjusted for the effect of dilution as they had an
anti-dilutive effect.

 

Note 3: Segments

For management purposes, the Group's activities are divided into Owned Hotel
Operations and Management and Central Services Activities (for further details
see Note 12(c)(i)). Owned Hotel Operations are further divided into four
reportable segments: the Netherlands, Germany, Croatia and the United Kingdom.
Other includes individual hotels in Hungary, Serbia, Italy and Austria. The
operating results of each of the aforementioned segments are monitored
separately for the purpose of resource allocations and performance assessment.
Segment performance is evaluated based on EBITDA*, which is measured on the
same basis as for financial reporting purposes in the consolidated income
statement.

 

                                                                        Year ended 31 December 2024
                                                                        The Netherlands £'000   Germany £'000   United Kingdom £'000   Croatia   Other(1)   Management and Central Services  Adjustments(2)  Consolidated £'000

£'000
 £'000
£'000
£'000
 Revenue
 Third party                                                            66,196                  24,399          248,627                84,058    10,675     8,832                            -               442,787
 Inter-segment                                                          -                       -               400                    210       7          47,097                           (47,714)        -
 Total revenue                                                          66,196                  24,399          249,027                84,268    10,682     55,929                           (47,714)        442,787
 Operating expenses
 Third party                                                            (37,389)                (14,178)        (150,051)              (45,600)  (8,380)    (48,390)                         -               (303,988)
 Inter-segment                                                          (6,662)                 (3,387)         (20,809)               (15,274)  (926)      (210)                            47,268          -
 Total operating expenses                                               (44,051)                (17,565)        (170,860)              (60,874)  (9,306)    (48,600)                         47,268          (303,988)
 Segment EBITDA*                                                        22,116                  6,825           77,373                 21,479    1,259      7,411                            -               136,463
 Depreciation, amortisation                                                                                                                                                                                  (47,083)
 Financial expenses                                                                                                                                                                                          (42,634)
 Financial income                                                                                                                                                                                            5,226
 Net expenses for liability in respect of Income Units sold to private                                                                                                                                       (12,896)
 investors
 Other income (expenses), net                                                                                                                                                                                (8,195)
 Share in result of joint ventures                                                                                                                                                                           (268)
 Profit before tax                                                                                                                                                                                           30,613

 

 1  Includes Park Plaza Budapest in Hungary, Radisson RED Belgrade, Serbia,
    art'otel Rome Piazza Sallustio, Italy, and Arena Franz Ferdinand Mountain
    Resort in Nassfeld, Austria.
 2  Consist of inter-company eliminations.

 

                           The Netherlands £'000   Germany £'000   United Kingdom £'000   Croatia  Other(1)  Adjustments(2) £'000   Consolidated

£'000
£'000
£'000
 Geographical information
 Non-current assets(3)     179,692                 64,310          1,037,036              234,040  94,847    44,348                 1,654,273

 

 1  Includes Park Plaza Budapest in Hungary, Radisson RED Belgrade, Serbia,
    art'otel Rome Piazza Sallustio, Italy, and Arena Franz Ferdinand Mountain
    Resort in Nassfeld, Austria..
 2  This includes the non-current assets of Management and Central Services.
 3  Non-current assets for this purpose consist of property, plant and equipment,
    right-of-use assets and intangible assets.

 

 

                                                                        Year ended 31 December 2023
                                                                        The Netherlands £'000   Germany £'000   United Kingdom £'000   Croatia   Other(1)   Management and Central Services £'000   Adjustments(2)  Consolidated £'000

£'000
 £'000
£'000
 Revenue
 Third party                                                            63,302                  22,759          234,912                78,123    7,859      7,643                                   -               414,598
 Inter-segment                                                          -                       -               400                    257       -          40,626                                  (41,283)        -
 Total revenue                                                          63,302                  22,759          235,312                78,380    7,859      48,269                                  (41,283)        414,598
 Operating expenses
 Third party                                                            (37,466)                (14,243)        (138,018)              (42,482)  (7,711)    (44,170)                                -               (284,090)
 Inter-segment                                                          (6,219)                 (3,047)         (20,258)               (13,547)  (637)      (257)                                   43,965          -
 Total operating expenses                                               (43,685)                (17,290)        (158,276)              (56,029)  (8,348)    (44,427)                                43,965          (284,090)
 Segment EBITDA*                                                        19,580                  5,466           76,276                 20,409    (528)      6,973                                   -               128,176
 Depreciation, amortisation                                                                                                                                                                                         (45,068)
 Financial expenses                                                                                                                                                                                                 (36,145)
 Financial income                                                                                                                                                                                                   4,758
 Net expenses for liability in respect of Income Units sold to private                                                                                                                                              (14,156)
 investors
 Other income (expenses), net                                                                                                                                                                                       (8,630)
 Share in result of joint ventures                                                                                                                                                                                  (113)
 Profit before tax                                                                                                                                                                                                  28,822

 

 1  Includes Park Plaza Budapest in Hungary, Radisson RED Belgrade, Serbia,
    art'otel Rome Piazza Sallustio, Italy, and Arena Franz Ferdinand Mountain
    Resort in Nassfeld, Austria.
 2  Consist of inter-company eliminations.

 

                           The Netherlands £'000   Germany £'000   United Kingdom £'000   Croatia    Other(1)  Adjustments(2) £'000   Consolidated £'000

 £'000
£'000
 Geographical information
 Non-current assets(3)     190,420                 72,311          1,007,301              249,910    86,306    46,462                 1,652,710

 

 1  Includes Park Plaza Budapest in Hungary, Radisson RED Belgrade, Serbia,
    art'otel Rome Piazza Sallustio, Italy, and Arena Franz Ferdinand Mountain
    Resort in Nassfeld, Austria..
 2  This includes the non-current assets of Management and Central Services.
 3  Non-current assets for this purpose consist of property, plant and equipment,
    right-of-use assets and intangible assets.

 

 
Note 4: Related parties

 

a. Balances with related parties

 

                                                     As at 31 December
                                                     2024       2023

 £'000
 £'000
 Loans to joint ventures (see Note 5a)               9,535      6,515
 Short-term receivables                              74         65
 Payable to GC Project Management Limited            (45)       (75)
 Payable to Gear Construction UK Limited (see c(i))  (7,055)    (12,445)

 

b. Transactions with related parties

 

                                                                    As at 31 December
                                                                    2024       2023

 £'000
 £'000
 Cost of transactions with GC Project Management Limited            (491)      (670)
 Cost of transactions with Gear Construction UK Limited (see c(i))  (28,207)   (55,069)
 Rent income from sub-lease of office space                         55         56
 Management fee revenue from jointly controlled entities            978        872
 Interest income from jointly controlled entities                   301        354

 

c. Significant other transactions with related parties

 

(i)    Construction of the art'otel London Hoxton - Following the approval
by the independent shareholders, on 7 April 2020 PPHE Hoxton B.V. (the
"Employer") entered into a JCT design and build building contract with Gear
Construction UK Limited, an entity controlled by Eli Papouchado, together with
members of his family ('Gear'), for the design and construction of the
art'otel London Hoxton hotel on a 'turn-key' basis (the 'building contract').
The works under the building contract achieved Practical Completion on 20
December 2024. AECOM was appointed to act as the Employer's agent to ensure
that the project was administered in line with the terms of the building
contract. It is also noted that over the course of construction, the Employer
submitted a number of variations, with the Contract Sum in each case being
adjusted in line with Aecom's subsequent cost assessment of the relevant
variation.

 

Gear's obligations and liabilities under the building contract are supported
by a corporate guarantee from Red Sea Hotels Limited, an associate of Euro
Plaza Holdings B.V. and therefore a related party of the Company, in the
amount of 10% of the Contract Sum (the 'corporate guarantee'). The corporate
guarantee expires on the later of: (i) the expiry of the two-year defects
rectification period which follows practical completion of the works; and (ii)
the issue of the latent defect insurer's approval or final technical audit
report.

 

(ii)   Sub-lease of office space - A member of the Group has agreed to
sub-lease a small area of office space to members or affiliates of the Red Sea
Group at its County Hall corporate office in London. The rent payable by the
Red Sea Group to PPHE Hotel Group is based on the cost at which the landlord
is leasing such space to PPHE Hotel Group.

 

(iii)  Pre-Construction and Maintenance Contract - The Group frequently uses
GC Project Management Limited, an entity controlled by Eli Papouchado
together, with members of his family (GC), to undertake preliminary assessment
services, including appraisal work, and provide initial estimates of the
construction costs. Further, GC provides ad-hoc maintenance work when required
to the Group's various sites. Accordingly, the Group has entered into an
agreement with GC for the provision of pre-construction and maintenance
services by GC to the Group for a fixed annual retainer of £60,000.

 

(iv)  Transactions in the ordinary course of business, in connection with the
use of hotel facilities (such as overnight room stays and food and beverages)
and transportation services provided to the Group are being charged at market
prices. These transactions occur occasionally.

 

(v)   Londra & Cargill project management agreement - The Group entered
into a series of agreements with GC Project Management Limited for the
provision of project management services and site supervision services to the
Group in respect of the redevelopment of Hotel Londra & Cargill in Rome,
Italy, commencing in 2022 and completing on practical completion of the
project.

 

Summary of the remuneration for Executive and Non-Executive Directors for the
year ended 31 December 2024:

 

                                   Base salary  Bonus      Pension contributions  Other benefits £'000   Total

 £'000

£'000
                                   and fees                £'000

                                   £'000
 Chairman and Executive Directors  1,820        482        73                     22                     2,397
 Non-Executive Directors           289          -          -                      -                      289
                                   2,109        482        73                     22                     2,686

 

The above table does not include the bonus share awards for 2024 and the 2022
LTIP share awards that fully vested after the balance sheet date.

 

Summary of the remuneration for Executive and Non-Executive Directors for the
year ended 31 December 2023:

 

                                   Base salary and fees  Bonus    Pension contributions £'000   Other benefits  Total

£'000
£'000
 £'000
                                   £'000
 Chairman and Executive Directors  1,726                 473      67                            19              2,285
 Non-Executive Directors           283                   -        -                             -               283
                                   2,009                 473      67                            19              2,568

 

Directors' interests in employee share incentive plan

 

As at 31 December 2024, the Executive Directors held share options to purchase
143,308 ordinary shares (2023: 121,308). 27,308 options were fully exercisable
with a £nil exercise price (2023: 27,308 with nil exercise price and 50,000
with an exercise price of £14.30). No share options were granted to
Non-Executive Directors of the Board.

 

NOTE 5: SUBSEQUENT EVENTS

 

The Board is proposing a final dividend payment of 21 pence per share (2023:
20 pence per share), subject to shareholder approval at the Annual General
Meeting.

 

PRINCIPAL RISKS AND UNCERTAINTIES

 

Our Risk Environment

 

Our Group-wide risk management framework drives better decision
making through the proactive identification, assessment and management of the
risks we face and emerging threats.

 

Our approach is well established and continues to evolve to meet the needs
of the business and harness the input from functional management, executive
leadership and the Board.

 

As we focus on unlocking growth from our new hotel openings, our risk profile
is expected to shift focus throughout 2025. As our inherent development
project risk should reduce as we deliver our latest developments, addressing
any threats to the growth objectives of our existing portfolio will be a
priority, to ensure we deliver operating efficiency and performance.

 

Macroeconomic and geo-political uncertainty remains a constant driver of risk
and is something that the Group has demonstrated real resilience to in recent
years. The significant political change across the globe in 2024 could see a
pace of change in global relationships, policies, regulation and taxation
throughout 2025 which could impact our markets, supply chains and operations.
Resilience to challenging conditions continues to be a priority with focussed
cost management, dynamic pricing strategies, technology initiatives and new
process efficiencies.

 

Horizon scanning for emerging threats remains an important part of our risk
management approach. The evolution of AI is presenting many opportunities for
us to improve the way we operate and meet the needs of our guests. We continue
to embrace the use of new technologies while introducing safeguards to
mitigate any associated risk.

 

Climate related risk is fully integrated within our risk management
framework. Climate change is one of the drivers of several existing principal
risks. Our TCFD report details our specific climate related risks (See pages
85-86).

 

Principal risks - at a glance

 

We define our principal risks as those which could have the greatest impact on
our business and represent the most significant threats to the achievement of
our objectives in the year ahead. To be considered a principal risk, the
potential downside or residual impact must be assessed as 'Major' or above,
equating to a negative financial impact or falling asset values greater than
5% of annual EBITDA* (under normal operating conditions).

 

 

 Principal risks for 2025                                                                       Inherent risk assessment  Residual risk assessment  Trend from previous year  Oversight responsibility
 1              Adverse economic climate                                                        High                      High                      Unchanged                 CFO
 2              Cyber threat - undetected/unrestricted cyber security incidents                 Very High                 High                      Increased                 CFO
 3              Funding and liquidity risk                                                      High                      Medium                    Unchanged                 CFO
 4              Data privacy - risk of data breach                                              Very High                 Medium                    Unchanged                 CCLO
 5              Technology disruption - prolonged failure of core technology                    High                      Medium                    Unchanged                 CFO
 6              Operational disruption                                                          High                      Medium                    Unchanged                 Co-CEO
 7              Market dynamics - significant decline in market demand                          High                      Medium                    Unchanged                 EVP

Commercial Affairs
 8              Difficulty in attracting, engaging, and retaining a suitably skilled workforce  High                      Medium                    Unchanged                 Co-CEO
 9              Significant development project delays or unforeseen cost increases             High                      Medium                    Reduced                   CCLO and Co-CEO
 10             Negative stakeholder perception of the Group with regard to ESG matters         High                      Medium                    Unchanged                 CCLO
 11             Serious threat to guest, team member or third party health, safety and          High                      Medium                    Unchanged                 Co-CEO
                security

 

OUR RISK-REWARD STRATEGY

 

Our risk-reward strategy, which articulates our risk appetite across various
business activities, is aligned to our strategic objectives. The Board has
reassessed the strategy and adjusted the risk appetite for Technology change
and development to Active, indicating a more proactive stance on adopting new
technologies.

 

 Risk appetite levels  Definition                                                                      Business activities                                Strategic pillars and enablers
 Active                We will actively seek to take calculated risks in this area in pursuit of our   ·   Acquisitions and development opportunities     Diversification of property portfolio
                       strategic objectives, as long as the associated benefits significantly          ·   Technological change/development

                       outweigh the risk impact, and the risk remains within our tolerances. We will                                                      Entrepreneurial, people-oriented and creator culture to underpin growth agenda
                       apply appropriate safeguards when pursuing these opportunities.
 Neutral               We will take on a limited increased exposure to risk in pursuit of our          ·   Development projects (construction)            Non-dilutive capital approach
                       strategic objectives if the associated benefits outweigh the risk impact and    ·   Working with third parties

                       the risk remains within our tolerances. We will apply appropriate safeguards    ·   Funding                                        Destination led restaurant and bar experience with ambitious growth plans
                       when pursuing these opportunities.                                              ·   Commercial and promotional activity

                                                                                                                                                          Entrepreneurial, people-oriented and creator culture to underpin growth agenda
 Averse                We will act to protect the business from increased risk exposure in these       ·   Environmental impact                           Meaningful ESG impact for the benefit of all stakeholders
                       areas.                                                                          ·   Responsible and ethical sourcing

                                                                                                       ·   Human rights                                   Guest satisfaction - memorable and superior guest experiences
                                                                                                       ·   Operational continuity
                                                                                                       ·   Health and safety
                                                                                                       ·   Data privacy
                                                                                                       ·   Compliance
                                                                                                       ·   Financial and tax reporting
                                                                                                       ·   Financial control

Diversification of property portfolio

Entrepreneurial, people-oriented and creator culture to underpin growth agenda

Neutral

We will take on a limited increased exposure to risk in pursuit of our
strategic objectives if the associated benefits outweigh the risk impact and
the risk remains within our tolerances. We will apply appropriate safeguards
when pursuing these opportunities.

 ·   Development projects (construction)
 ·   Working with third parties
 ·   Funding
 ·   Commercial and promotional activity

Non-dilutive capital approach

Destination led restaurant and bar experience with ambitious growth plans

Entrepreneurial, people-oriented and creator culture to underpin growth agenda

Averse

We will act to protect the business from increased risk exposure in these
areas.

 ·   Environmental impact
 ·   Responsible and ethical sourcing
 ·   Human rights
 ·   Operational continuity
 ·   Health and safety
 ·   Data privacy
 ·   Compliance
 ·   Financial and tax reporting
 ·   Financial control

Meaningful ESG impact for the benefit of all stakeholders

Guest satisfaction - memorable and superior guest experiences

 

 

 

OUR RISK GOVERNANCE AND RISK MANAGEMENT PROCESS

 

 Governance
 Executive Leadership - Risk Forum                                                       Audit Committee                                                                           Board

·   Agree the Risk Policy and Framework and formulate a risk-reward strategy (risk
·   Keep under review the effectiveness of the Group's procedures for the
·   Ultimately responsible for risk management including approval of the Group
   appetite) for proposal to the Board.                                                    identification, assessment and reporting of risks, assisting the Board in                 risk profile; the Group Risk Policy and Framework; the risk-reward strategy;
 ·   Challenge the robustness and completeness of the full-year and half-year              monitoring the Group's risk management systems.                                           and the statement on risk management in the Annual Report.
   updates to the Group's risk registers, including key actions.                         ·   Oversee internal and external assurance requirements.
 ·   Report PPHE principal risks for Board approval and inclusion in the Annual

   Report.
ESG Committee
 ·   Ensure effective monitoring of emerging risk and progress against key risk
·   Keep under review specific ESG and climate related risk assessment.
   actions.
 Process
 ENTERPRISE RISK ASSESSMENT

 Consolidation of underlying functional and subsidiary risks into a single view
 of risk reported to the Board.

The enterprise assessment underpins the Group's principal risk disclosure.
 CURRENT RISKS                                                                                                                         EMERGING RISKS

 Existing threats to the achievement of our business objectives.                                                                       Future threats that cannot be accurately assessed at the current time but

                                                                                                                                     could have a material impact on the business in the future through either
 Regular risk updates from functional management to identify, assess and                                                               heightening existing risks or becoming new stand alone risks.
 respond to current risks. Key steps include the following:

·   Assessment of the severity of each risk using the Group risk assessment
   criteria. Consideration is given to the effectiveness of the current

   controls/mitigating activity.                                                                                                       Horizon scanning for emerging risk is considered at each functional risk
 ·   Establishing clear actions with nominated accountability where further                                                            workshop and each Executive Level Risk Forum with a view to improving our
   mitigation is required to contain or reduce risks to a more acceptable level.                                                       response plans and exploiting potential opportunities. Emerging risk trends
 ·   Regular risk reporting to Executive Leadership to support informed                                                                are reported alongside the current enterprise risk assessment to the Audit
   decision-making and prioritisation of resources.                                                                                    Committee quarterly.
 ·   Reporting the enterprise risk profile to the Audit Committee quarterly.

                                                                                                                                       When identifying emerging risk, we consider several drivers of
                                                                                                                                       change, including:

·   shifts in market dynamics;
                                                                                                                                       ·   social, geo-political, macro-economic and environmental factors;
                                                                                                                                       ·   technological trends; and
                                                                                                                                       ·   legal and regulatory developments.

 FUNCTIONAL AND SUBSIDIARY RISK ASSESSMENTS

 Management identifying, assessing and managing the risks and controls across
 all business functions.

Audit Committee

 ·   Keep under review the effectiveness of the Group's procedures for the
     identification, assessment and reporting of risks, assisting the Board in
     monitoring the Group's risk management systems.
 ·   Oversee internal and external assurance requirements.

ESG Committee

 ·   Keep under review specific ESG and climate related risk assessment.

Board

 ·   Ultimately responsible for risk management including approval of the Group
     risk profile; the Group Risk Policy and Framework; the risk-reward strategy;
     and the statement on risk management in the Annual Report.

Process

ENTERPRISE RISK ASSESSMENT

Consolidation of underlying functional and subsidiary risks into a single view
of risk reported to the Board.

The enterprise assessment underpins the Group's principal risk disclosure.

CURRENT RISKS

Existing threats to the achievement of our business objectives.

Regular risk updates from functional management to identify, assess and
respond to current risks. Key steps include the following:

 ·   Assessment of the severity of each risk using the Group risk assessment
     criteria. Consideration is given to the effectiveness of the current
     controls/mitigating activity.
 ·   Establishing clear actions with nominated accountability where further
     mitigation is required to contain or reduce risks to a more acceptable level.
 ·   Regular risk reporting to Executive Leadership to support informed
     decision-making and prioritisation of resources.
 ·   Reporting the enterprise risk profile to the Audit Committee quarterly.

EMERGING RISKS

Future threats that cannot be accurately assessed at the current time but
could have a material impact on the business in the future through either
heightening existing risks or becoming new stand alone risks.

 

Horizon scanning for emerging risk is considered at each functional risk
workshop and each Executive Level Risk Forum with a view to improving our
response plans and exploiting potential opportunities. Emerging risk trends
are reported alongside the current enterprise risk assessment to the Audit
Committee quarterly.

When identifying emerging risk, we consider several drivers of
change, including:

 ·   shifts in market dynamics;
 ·   social, geo-political, macro-economic and environmental factors;
 ·   technological trends; and
 ·   legal and regulatory developments.

FUNCTIONAL AND SUBSIDIARY RISK ASSESSMENTS

Management identifying, assessing and managing the risks and controls across
all business functions.

 

Emerging risk

 

Our Executive Leadership Team considers emerging threats and risk drivers that
could have a material impact on the business in the future, with a view to
improving our response plans and exploiting potential opportunities. The
near-term threats may already influence our principal risk assessments and the
prioritisation of our risk actions.

 

PRINCIPAL RISKS

 

The tables below detail our principal risks for the year ahead. The reported
risks are those we consider could have the greatest impact on our business
and represent the most significant threats to the achievement of our
objectives. This is not an exhaustive list of all risks identified and
monitored through our risk management process, which includes the
consolidation of underlying functional and subsidiary risk registers into a
single view of risk reported to the Board. Our risk level is decided through
an assessment of the likelihood of the risk and its impact should it
materialise. Our assessments are weighted towards impact to encourage
prioritisation of high impact risks.

 

 Strategic blocks                           Sources of value
 1 Core, upper upscale, city centre hotels  4 Diverse prime property portfolio          7 International network
 2 Leisure and Outdoor Hospitality          5 Multi-brand approach                      8 Our people and culture
 3 Hospitality management platform          6 In-house hospitality management platform  9 Financial strength and non-dilutive capital approach

 

 

 Market and Macro-economic Environment                                                                 Risk appetite: Not applicable

 
 Principal risk description                                                       Residual risk        Outlook and risk response for 2025
 Adverse economic climate                                                         High                 An unfavourable economic climate poses a significant and persistent risk to

                    the achievement of our objectives. Numerous factors are expected to drive this
 Economic stress fuelled by the volatile geo-political environment could mean a   Unchanged            risk in 2025, including geopolitical instability, trade disputes and regional
 continuation of steep inflation and unstable interest rates impacting                                 tensions that are influencing the global macro environment.
 growth and profit margins.

                                                                                                     Despite challenging conditions, our robust business model means we are
 Related strategic blocks:                                                                             equipped to achieve success and unlock growth.

 1, 2, 3

                                                                                                       Over the course of 2025 we will closely observe economic trends and respond as

                                                                                                     needed to protect our business.
 Related sources of value:

 7, 8, 9

                                                                                                       Our approach includes:

·   Enhanced budgeting and forecasting methods
                                                                                                       ·   Active pursuit of efficiencies through the introduction of new technologies
                                                                                                       ·   Continued focus on cost management
                                                                                                       ·   Agility in our strategic planning

 Market dynamics - significant decline in market demand                           Medium               While an uncertain macro-economic and geo-political climate can present market

                    challenges in 2025, we will benefit from unlocking the growth potential of our
 Uncertainty in future market demand could arise due to volatile macro-economic   Unchanged            recent investments and our proven ability to adapt to changing market
 or geo-political conditions, or significant incidents which impact global                             conditions, through for example changing our market segmentation or geographic
 travel.                                                                                               areas of focus.

 Related strategic blocks:                                                                             We are also focussed on areas of opportunity such as growing contracted

                                                                                                     business and Groups and Meetings & Events bookings.
 1, 2, 3

                                                                                                     We strive to drive demand, grow occupancy and maintain strong average room
                                                                                                       rates* through a range of key process enhancements, and commercial

                                                                                                     initiatives:
 Related sources of value:
·   AI enabled revenue management and pricing systems

                                                                                                     ·   New AI enabled technology for guest interactions
 4, 5                                                                                                  ·   Focussed promotional initiatives to drive demand in advance and tactical
                                                                                                         campaigns for 'need' periods
                                                                                                       ·   Partnerships and promotional opportunities with third party distribution
                                                                                                         partners and booking channels
                                                                                                       ·   Close collaboration with Radisson Hotel Group and leveraging their reach for
                                                                                                         promotional campaigns
                                                                                                       ·   Radisson Rewards programme which consists of 20+ million members.
                                                                                                       ·   Focus on digital marketing and online advertising and customer acquisition
                                                                                                       ·   Planned activities across key source markets and market segments, including
                                                                                                         tradeshows, hosted events and sales missions
                                                                                                       ·   Guest experience focused initiatives and brand audit programmes to ensure
                                                                                                         brand consistency
                                                                                                       ·   Ancillary revenue growth through online and pre-stay upselling initiatives,
                                                                                                         gift card sales and other commercial programmes

Market dynamics - significant decline in market demand

Uncertainty in future market demand could arise due to volatile macro-economic
or geo-political conditions, or significant incidents which impact global
travel.

 

Related strategic blocks:

1, 2, 3

 

Related sources of value:

4, 5

Medium

Unchanged

While an uncertain macro-economic and geo-political climate can present market
challenges in 2025, we will benefit from unlocking the growth potential of our
recent investments and our proven ability to adapt to changing market
conditions, through for example changing our market segmentation or geographic
areas of focus.

 

We are also focussed on areas of opportunity such as growing contracted
business and Groups and Meetings & Events bookings.

We strive to drive demand, grow occupancy and maintain strong average room
rates* through a range of key process enhancements, and commercial
initiatives:

 ·   AI enabled revenue management and pricing systems
 ·   New AI enabled technology for guest interactions
 ·   Focussed promotional initiatives to drive demand in advance and tactical
     campaigns for 'need' periods
 ·   Partnerships and promotional opportunities with third party distribution
     partners and booking channels
 ·   Close collaboration with Radisson Hotel Group and leveraging their reach for
     promotional campaigns
 ·   Radisson Rewards programme which consists of 20+ million members.
 ·   Focus on digital marketing and online advertising and customer acquisition
 ·   Planned activities across key source markets and market segments, including
     tradeshows, hosted events and sales missions
 ·   Guest experience focused initiatives and brand audit programmes to ensure
     brand consistency
 ·   Ancillary revenue growth through online and pre-stay upselling initiatives,
     gift card sales and other commercial programmes

 

 Funding and Investment                                                                        Risk appetite: Neutral

 
 Principal risk description                                                     Residual risk  Outlook and risk response for 2025
 Funding and liquidity risk                                                     Medium         In the environment of fluctuating interest rates and economic uncertainty, our

              funding and liquidity risk is managed to an acceptable level through stringent
 The impact of failing to proactively manage funding and liquidity risk could   Unchanged      oversight controls, coupled with our successful trading performance and solid
 include a breach of debt covenants, cash restrictions, loss of stakeholder                    property valuations. We also increase certainty through fixed rates on most
 confidence and less favourable terms when refinancing in the future.                          loans.

 Related strategic blocks:                                                                     This risk and the parameters of our associated risk appetite will be closely

                                                                                             monitored as we approach 2026 when refinancing is due for several loans.
 1, 2

                                                                                             Our key treasury monitoring and reporting controls include:
 Related sources of value:
·   Board approved treasury policy

                                                                                             ·   Monthly forward covenant testing
 7, 9                                                                                          ·   Monthly treasury monitoring and reporting to the Board
                                                                                               ·   Proactive and regular liaison with our lenders

 

 Development Projects                                                                           Risk appetite: Neutral

 
 Principal risk description                                                      Residual risk  Outlook and risk response for 2025
 Significant development project delays or unforeseen cost increases             Medium         While this risk area will continue to be of importance, it is anticipated to

              decrease in the short term with the completion of the art'otel London Hoxton
 Various factors, such as supply chain disruption, labour market pressures and   Reduced        and art'otel Rome Piazza Sallustio projects.
 steep increases in cost of materials can influence the delivery of major

 construction projects, resulting in additional cost or delays in new
 openings.

                                                                                              Our assessment is reviewed frequently and could increase again as we embark on
                                                                                                new development opportunities.

 Related strategic blocks:

 1, 2                                                                                           The risk continues to be managed through the focused oversight of senior

                                                                                              leadership and our in-house Technical Services team, with well-established
                                                                                                project management controls including:

 Related sources of value:

·   Regular project meetings with our contractors to identify and tackle any
 4, 7                                                                                             approaching issues which could impact the overall cost, targeted delivery

                                                                                                schedule or the expected quality standards
                                                                                                ·   Independent monitoring of projects by appointed third party experts

 

 Technology and Information Security                                                                  Risk appetite: Averse

 
 Principal risk description                                                       Residual risk       Outlook and risk response for 2025
 Cyber threat - undetected/                                                       High                This year we have increased our assessment of this risk to reflect the

unrestricted cyber security incidents
                   constantly evolving challenge of combatting cyber threats.

                                                                                Increased

 The Group could be subject to a serious cyber attack, resulting in significant
 disruption to operations and financial loss from falling revenues, cost of

 recovery, reputation loss and significant fines in the event of a related data                       Although we have bolstered our defense mechanisms and monitoring capabilities
 breach.                                                                                              to their strongest levels yet, we recognise the increasingly sophisticated

                                                                                                    nature of these attacks. This keeps cyber risk as one of the most prominent
                                                                                                      threats to our business and a key priority for our risk mitigation efforts.

 Related strategic blocks:

 3                                                                                                    Where possible we aim to reduce the risk through solidifying our established

                                                                                                    controls and implementing new defence and response mechanisms.
                                                                                                      Key actions include:

 Related sources of value:

·   Aligning security controls with the changing technology
 6                                                                                                      infrastructure landscape
                                                                                                      ·   Compliance to the official Payment Card Industry Data Security Standard (PCI
                                                                                                        DSS)
                                                                                                      ·   AI powered network monitoring & detecting and autonomously responding to
                                                                                                        threats
                                                                                                      ·   Continuous vulnerability scanning and remediation
                                                                                                      ·   Enhanced back-up and recovery solution, including ransomware recovery
                                                                                                      ·   Focused team member awareness campaigns and training programmes, including the
                                                                                                        responsible use of AI in business
                                                                                                      ·   Targeted phishing training
                                                                                                      ·   Enhanced filtering of malicious phishing sites
                                                                                                      ·   Penetration testing programme
                                                                                                      ·   Targeted risk analysis/profiling and security incident tabletop exercises

 Data privacy - risk of data breach                                               Medium              Managing data privacy risk is a high priority for our business. Safeguarding

                   the information of our guests and team members remains a core commitment.
 The Group could experience a serious data privacy breach, which could result     Unchanged

 in investigation, significant fines in accordance with the GDPR and subsequent
 reputational damage.

                                                                                                    Our key mitigating controls include:

·   Centralised records of personal data processing activity maintained within a

                                                                                                      data protection and information security platform.
 Related strategic blocks:                                                                            ·   Internal awareness campaigns and training programmes

                                                                                                    ·   Documented data protection and privacy procedures
 3                                                                                                    ·   Monitoring of databases containing Personally Identifiable Information, with

                                                                                                      data owners
                                                                                                      ·   Renewing and updating data privacy risk assessments and other documentation

                                                                                                      required under GDPR
 Related sources of value:

 6, 8
 Technology disruption                                                            Medium              As we actively seek opportunities to enhance performance by integrating new

                   technology into our business, we remain dedicated to safeguarding the
 A prolonged failure in our core technology infrastructure could present a        Unchanged           robustness of our technology infrastructure and ensuring the uninterrupted
 significant threat to the continuation of our business operations,                                   delivery of our services.
 particularly where failures impact hotel management and reservation systems.

                                                                                                    In 2025 our technology strategy includes crucial projects that will enhance
 Related strategic blocks:                                                                            our long-term resilience, including:

 3

·   Transitioning to cloud services with a top-tier provider for our core
                                                                                                        infrastructure

                                                                                                    ·   Redesigning and implementing a new back-up and recovery solution alongside the
 Related sources of value:                                                                              move to cloud services

                                                                                                    ·   Upgrading to a new Property Management System
 6                                                                                                    ·   Enhancing network monitoring and vulnerability scanning capabilities.

Data privacy - risk of data breach

The Group could experience a serious data privacy breach, which could result
in investigation, significant fines in accordance with the GDPR and subsequent
reputational damage.

 

Related strategic blocks:

3

 

Related sources of value:

6, 8

Medium

Unchanged

Managing data privacy risk is a high priority for our business. Safeguarding
the information of our guests and team members remains a core commitment.

 

Our key mitigating controls include:

 ·   Centralised records of personal data processing activity maintained within a
     data protection and information security platform.
 ·   Internal awareness campaigns and training programmes
 ·   Documented data protection and privacy procedures
 ·   Monitoring of databases containing Personally Identifiable Information, with
     data owners
 ·   Renewing and updating data privacy risk assessments and other documentation
     required under GDPR

Technology disruption

A prolonged failure in our core technology infrastructure could present a
significant threat to the continuation of our business operations,
particularly where failures impact hotel management and reservation systems.

 

Related strategic blocks:

3

 

Related sources of value:

6

Medium

Unchanged

As we actively seek opportunities to enhance performance by integrating new
technology into our business, we remain dedicated to safeguarding the
robustness of our technology infrastructure and ensuring the uninterrupted
delivery of our services.

 

In 2025 our technology strategy includes crucial projects that will enhance
our long-term resilience, including:

 

 ·   Transitioning to cloud services with a top-tier provider for our core
     infrastructure
 ·   Redesigning and implementing a new back-up and recovery solution alongside the
     move to cloud services
 ·   Upgrading to a new Property Management System
 ·   Enhancing network monitoring and vulnerability scanning capabilities.

 

 Safety and Continuity                                                                           Risk appetite: Averse

 
 Principal risk description                                                       Residual risk  Outlook and risk response for 2025
 Operational disruption                                                           Medium         We are dedicated to protecting our operational capabilities and ensuring the

              stability of our services, supply chains, and vital hotel management and
 Major global events such as pandemic, war or environmental disasters could       Unchanged      reservation systems to deliver a seamless guest experience.
 result in widespread disruption, impacting our guests, our supply chain and

 our hotel operations.                                                                           Our mitigation of this threat includes:

·   Established crisis management plans and procedures
 We could also experience more localised disruption to our operations from                       ·   Regular crisis management training for management and team members
 incidents at our hotels or in the immediate vicinity, for example floods,                       ·   Relationship management with key suppliers and partners to identify and
 extreme weather, social unrest or terrorism.                                                      mitigate any potential issues which could impact the continuity of their

                                                                                                 service
                                                                                                 ·   Business continuity planning to prepare proportionate responses to the most

                                                                                                 significant threats which could impact the continuity of our critical services
 Related strategic blocks:                                                                         and operations

 3

 Related sources of value:

 6, 8

 Serious health, safety and security incidents                                    Medium         To ensure a high level of health, safety and security for our guests, and to

              maintain a secure working environment for our team members, we have an
 The Group could experience significant health and safety, food safety or         Unchanged      established and comprehensive system of controls supported by external experts
 physical security incidents.                                                                    which includes:

·   Regular risk assessments including those specific to large events
 A failure to take reasonable steps to prevent such incidents, or a failure to                   ·   Security and fire safety procedures
 respond appropriately, could impact our reputation, disrupt our operations and                  ·   Health & Safety audit programmes
 result in significant loss of guest, team member and stakeholder confidence.                    ·   In-house and supplier food safety audit programmes

                                                                                               ·   Team member training programmes
                                                                                                 ·   Mental health and wellbeing training

                                                                                               ·   Centralised incident reporting
 Related strategic blocks:                                                                       ·   Proactive gathering of intelligence and advice on potential security risks

                                                                                                 through regular liaison with local police and security services
 3

 Related sources of value:

 6, 8

Serious health, safety and security incidents

The Group could experience significant health and safety, food safety or
physical security incidents.

 

A failure to take reasonable steps to prevent such incidents, or a failure to
respond appropriately, could impact our reputation, disrupt our operations and
result in significant loss of guest, team member and stakeholder confidence.

 

Related strategic blocks:

3

 

Related sources of value:

6, 8

Medium

Unchanged

To ensure a high level of health, safety and security for our guests, and to
maintain a secure working environment for our team members, we have an
established and comprehensive system of controls supported by external experts
which includes:

 

 ·   Regular risk assessments including those specific to large events
 ·   Security and fire safety procedures
 ·   Health & Safety audit programmes
 ·   In-house and supplier food safety audit programmes
 ·   Team member training programmes
 ·   Mental health and wellbeing training
 ·   Centralised incident reporting
 ·   Proactive gathering of intelligence and advice on potential security risks
     through regular liaison with local police and security services

 

 People                                                                                        Risk appetite: Averse

 
 Principal risk description                                                     Residual risk  Outlook and risk response for 2025
 Difficulty in attracting, engaging and retaining a suitably skilled            Medium         We are continually striving to address the challenge of recruiting,
 workforce
              developing, and keeping skilled team members within our organisation.

                                                                              Unchanged

 Difficulties in maintaining an engaged and suitably skilled workforce could                   Our team members are crucial to our success, so we adopt a proactive and
 impact our service standards, drive up operating costs, disrupt operations                    continuous management strategy to address this risk, including:
 and impact the overall delivery of our key strategic objectives.

·   Employee experience programmes focused on employee needs and the delivery of

                                                                                               group initiatives for developing retention, wellbeing, and engagement
 Related strategic blocks:                                                                     ·   Employer value proposition development to attract candidates and drive

                                                                                               retention
 3                                                                                             ·   Learning & Development programmes with focus on technical skills and

                                                                                               management development
                                                                                               ·   Internal communication strategy and use of related technologies for employee

                                                                                               voice enablement
 Related sources of value:                                                                     ·   Talent management and succession planning to promote intra-company mobility

                                                                                               options
 6, 8                                                                                          ·   Regular talent reviews and learning need analysis
                                                                                               ·   Physical health and well-being initiatives
                                                                                               ·   Further development of the HR technology landscape

 

 Environmental, Social and Governance                                                                  Risk appetite: Averse

 
 Principal risk description                                                       Residual risk        Outlook and risk response for 2025
 Negative stakeholder perception of the Group with regard to ESG matters          Medium               ESG continues to be an important factor in shaping our strategic direction.

                    Our ESG strategy is designed to meet our stakeholders' expectations, with its
 With ESG being a key concern for our stakeholders, a perception that the Group   Unchanged            implementation led by our ESG Manager, and overseen by the Chief Legal &
 does not apply best practice corporate governance principles, or does not act                         Corporate Officer.
 responsibly to protect the environment and the communities we operate in,

 could impact our performance by damaging our appeal to customers, investors
 and other business partners. It could also affect our ability to retain and

 attract talent.                                                                                       Our report on pages 68 to 83 of the 2024 Annual Report & Accounts details

                                                                                                     our ESG strategic objectives. The ESG Committee is charged with the Board's
                                                                                                       task of monitoring the Group's progress against these objectives.

 A failure to comply with the upcoming regulatory changes to governance and ESG
 reporting could further heighten this area of risk.

                                                                                                     We address this risk area through various channels and programmes:

·   ESG strategy (aligned to Radisson Hotel Group's Responsible Business

                                                                                                       Programme).
 Related strategic blocks:                                                                             ·   Externally certified performance against recognised standards, e.g. Green Key.

                                                                                                     ·   Initiatives to reduce energy consumption in our properties.
 1, 2, 3                                                                                               ·   Property sustainability certifications e.g. BREEAM (Building Research

                                                                                                       Establishment Environmental Assessment Methodology)
                                                                                                       ·   Member of Zero Carbon Forum

                                                                                                     ·   Member of the Energy & Environment Alliance
 Related sources of value:                                                                             ·   CDP independent environmental disclosures and Workforce Disclosure Initiative

                                                                                                       (WDI) reporting
 8                                                                                                     ·   Regular social media communications about ESG strategic approach, priorities
                                                                                                         and initiatives

 

 

DIRECTORS' RESPONSIBILITY STATEMENT

 

Each of the directors named on pages 104 and 105 of the 2024 Annual Report
& Accounts as of the time of the publication, confirms to the best of his
or her knowledge that:

 

 

 I.         The consolidated financial statements, which have been prepared in accordance
            with International Financial Reporting Standards (IFRS) as adopted by the
            European Union, give a true and fair view of the assets, liabilities,
            financial position and profit and loss of the Company and the undertakings
            included in the consolidation taken as a whole.

 II.        The Strategic Report includes a fair review of the development and performance
            of the business and the position of the Company and the undertakings included
            in the consolidation taken as a whole, together with a description of the
            principal risks and uncertainties that they face, and provides information
            necessary for shareholders to assess the Company's performance business model
            and strategies.

 III.       The Directors consider that the Annual Report and Accounts, taken as a whole,
            are fair, balanced and understandable and provide the information necessary
            for shareholders to assess the Company's position and performance, business
            model and strategy.

 

Signed on behalf of the Board by

 

Boris Ivesha

President & Chief Executive Officer

 

Daniel Kos

Chief Financial Officer & Executive Director

 

26 February 2025

 

 

Appendix 1 - Glossary and Alternative Performance Measures

 

Glossary

 

 Annual General Meeting                                         The Annual General Meeting of PPHE Hotel Group.
 Annual Report and Accounts                                     The Annual Report of PPHE Hotel Group in relation to the year ended 31
                                                                December 2024.
 Arena Campsites(®)                                             Located in eight beachfront sites across the Southern coast of Istria,
                                                                Croatia. They operate under the Arena Hospitality Group umbrella, of which
                                                                PPHE Hotel Group is a controlling shareholder. arenacampsites.com
 Arena Hospitality Group                                        Also referred to as 'Arena' or 'AHG'. One of the most dynamic hospitality
                                                                groups in Central and Eastern Europe, currently offering a portfolio of 30
                                                                owned, co-owned, leased and managed properties with more than 10,000 rooms and
                                                                accommodation units in Croatia, Germany, Hungary, Serbia and Austria. PPHE
                                                                Hotel Group has a controlling ownership interest in Arena Hospitality Group.
                                                                arenahospitalitygroup.com
 Arena Hotels & Apartments(®)                                   Arena Hotels & Apartments is a collection of hotels and self-catering
                                                                apartment complexes offering relaxed and comfortable accommodation within
                                                                beachfront locations across the historic settings of Pula and Medulin in
                                                                Istria, Croatia and at a mountain resort in Nassfeld, Austria. They operate
                                                                under the Arena Hospitality Group umbrella, of which PPHE Hotel Group is a
                                                                controlling shareholder.
 art'otel(®)                                                    A lifestyle collection of hotels that fuse exceptional architectural style
                                                                with art-inspired interiors, located in cosmopolitan centres across Europe.
                                                                PPHE Hotel Group is owner of the art'otel(®) brand worldwide. artotel.com
 Board                                                          Eli Papouchado (Non-Executive Chairman),

                                                                Yoav Papouchado (Alternate Director),

                                                                Boris Ivesha (President & Chief Executive Officer),

                                                                Greg Hegarty (Co-Chief Executive Officer),

                                                                Daniel Kos (Chief Financial Officer & Executive Director),

                                                                Nigel Keen (Non-Executive Director & Senior Independent Director),

                                                                Ken Bradley ((Deputy) Non-Executive Chairman),

                                                                Marcia Bakker (Non-Executive Director,

                                                                Stephanie Coxon (Non-Executive Director,

                                                                Roni Hirsch (Non-Executive Director)
 BREEAM                                                         Building Research Establishment Environmental Assessment Method.
 Capital expenditure, CAPEX                                     Purchases of property, plant and equipment, intangible assets, associate and
                                                                joint venture investments, and other financial assets.
 Company                                                        PPHE Hotel Group Limited, a Guernsey incorporated Company listed on the Main
                                                                Market of the London Stock Exchange plc.
 CSRD                                                           Corporate Sustainability Reporting Directive.
 Derivatives                                                    Financial instruments used to reduce risk, the price of which is derived from
                                                                an underlying asset, index or rate.
 Direct channels                                                Methods of booking hotel rooms (both digital and voice) not involving third
                                                                party intermediaries.
 Dividend per share                                             Proposed/approved dividend for the year divided by the weighted average number
                                                                of outstanding shares after dilution at the end of the period.
 Employee engagement survey                                     We ask our team members to participate in a survey to measure employee
                                                                engagement.
 EPRA (European Public Real Estate Association)                 The EPRA reporting metrics analyse performance (value, profit and cash flow)
                                                                given that we have full ownership of the majority of our properties.
 EPS                                                            Earnings per share.
 EU                                                             The European Union.
 Euro, EUR, €                                                   The currency of the European Economic and Monetary Union.
 Exceptional items                                              Items which are not reflective of the normal trading activities of the Group.
 Exchange rates, FX                                             The exchange rates used were obtained from the local national banks' website.
 FF&E                                                           Furniture, fittings and equipment.
 Franchise                                                      A form of business organisation in which a company which already has a
                                                                successful product or service (the franchisor) enters into a continuing
                                                                contractual relationship with other businesses (franchisees) operating under
                                                                the franchisor's trade name and usually with the franchisor's guidance, in
                                                                exchange for a fee.
 Goodwill                                                       The difference between the consideration given for a business and the total of
                                                                the fair values of the separable assets and liabilities comprising that
                                                                business.
 GRS                                                            Guest Rating Score is the online reputation score used by ReviewPro - an
                                                                industry leader in guest intelligence solutions.
 Guernsey                                                       The Island of Guernsey.
 Hotel revenue                                                  Revenue from all revenue-generating activity undertaken by managed and owned
                                                                and leased hotels, including room nights, food and beverage sales.
 Income Units                                                   Cash flows derived from the net income generated by rooms in Park Plaza London
                                                                Westminster Bridge, which have been sold to private investors.
 LSE                                                            London Stock Exchange. PPHE Hotel Group's shares are traded on the Premium
                                                                Listing segment of the Official List of the UK Listing Authority.
 Key Performance Indicator (KPI)                                Key Performance Indicator (KPI) is a measurable value that demonstrates how
                                                                effectively an organization is achieving its key business objectives.
 Market share                                                   The share of the total sales of a product or group of products by a company in
                                                                a particular market. It is often shown as a percentage and can be used as a
                                                                performance indicator to compare with competitors in the same market (sector).
 NCI                                                            Non-controlling interest
 Number of properties                                           Number of owned hotel properties at the end of the period.
 Number of rooms                                                Number of rooms in owned hotel properties at the end of the period.
 Occupancy                                                      Total occupied rooms divided by net available rooms or RevPAR divided by ARR.
 Online travel agent                                            Online companies whose websites permit consumers to book various travel
                                                                related services directly over the Internet.
 Park Plaza(®)                                                  Upper upscale hotel brand. PPHE Hotel Group is master franchisee of the Park
                                                                Plaza(®) Hotels & Resorts brand owned by Radisson Hotel Group. PPHE Hotel
                                                                Group has the exclusive right to develop the brand across 56 countries in
                                                                Europe, the Middle East and Africa. parkplaza.com
 Park Plaza Hotel                                               One hotel from the Park Plaza(®) Hotels & Resorts brand.
 Pipeline                                                       Hotels/rooms that will enter the PPHE Hotel Group system at a future date.
 Pound Sterling/                                                The currency of the United Kingdom.

 GBP £
 PPHE Hotel Group                                               PPHE Hotel Group is also referred to as 'the Group' and is an international
                                                                hospitality real estate group. Through its subsidiaries, jointly controlled
                                                                entities and associates, the Group owns, co-owns, develops, leases, operates
                                                                and franchises hospitality real estate. The Group's primary focus is
                                                                full-service upscale, upper upscale and lifestyle hotels in major gateway
                                                                cities and regional centres, as well as hotel, resort and campsite properties
                                                                in select resort destinations.
 Radisson Hotel Group                                           Created in early 2018, one of the largest hotel companies in the world. Hotel
                                                                brands owned by Radisson Hotel Group are Radisson Collection™, Radisson
                                                                Blu(®), Radisson(®), Radisson RED(®), Radisson Individuals, Park Plaza(®),
                                                                Park Inn(®) by Radisson, Country Inn & Suites(®) by Radisson, and Prize
                                                                by Radisson. The portfolio of Radisson Hotel Group includes more than 1,495
                                                                hotels in operation and under development, located in more than 100 countries
                                                                and territories, operating under global hotel brands. Jin Jiang International
                                                                Holdings is the majority shareholder of Radisson Hotel Group.
                                                                radissonhotelgroup.com
 Radisson Rewards(TM)                                           The hotel rewards programme of Radisson Hotel Group, including Park Plaza(®)
                                                                Hotels & Resorts and art'otel(®). The programme is owned by Radisson
                                                                Hotel Group.

                                                                radissonrewards.com
 Responsible Business                                           PPHE Hotel Group's Responsible Business strategy is a genuine, active and
                                                                responsible commitment to our environment and society.
 Room count                                                     Number of rooms franchised, managed, owned or leased by PPHE Hotel Group.
 Subsidiary                                                     A company over which the Group exercises control.
 Weighted average number of shares outstanding during the year  The weighted average number of outstanding shares taking into account changes
                                                                in the number of shares outstanding during the year.
 Working capital                                                The sum of inventories, receivables and payables of a trading nature,
                                                                excluding financing and taxation items.

 

 

Alternative Performance Measures

 

In order to aid stakeholders and investors in analysing the Group's
performance and understanding the value of its assets and earnings from a
property perspective, the Group has disclosed the following Alternative
Performance Measures, which are commonly used in the Real Estate and the
Hospitality sectors.

 

 Adjusted EPRA earnings                        EPRA earnings with the Company's specific adjustments. The main adjustments
                                               include removal of unusual or one-time influences which are not part of the
                                               Group's regular operations and adding back the reported depreciation charge,
                                               which is based on assets at historical cost, and replacing it with a charge
                                               calculated as 4% of the Group's total revenues, representing the Group's
                                               expected average cost to upkeep the real estate in good quality. The
                                               reconciliation of the Group's earnings attributed to equity holders of the
                                               parent company to Adjusted EPRA earnings can be found on page 44 of the 2024
                                               Annual Report & Accounts.
 Adjusted EPRA earnings per share              Adjusted EPRA earnings divided by the weighted average number of ordinary
                                               shares outstanding during the year.
 Average room                                  Total room revenue divided by the number of rooms sold.

 rate (ARR)
 Debt Service Coverage Ratio (DSCR)            EBITDA, less net expenses for financial liability in respect of Income Units
                                               sold to private investors and lease payments, divided by the sum of interest
                                               on bank loans and yearly bank loans redemption.
 EBIT                                          Earnings before interest (Financial income and expenses), tax, share in
                                               results of joint ventures and exceptional items presented as other income and
                                               expense.
 EBITDA                                        Earnings before interest (Financial income and expenses), tax, depreciation
                                               and amortisation, impairment loss, share in results of joint ventures and
                                               exceptional items presented as other income and expense.
 EBITDA margin                                 EBITDA divided by total revenue.
 EBITDAR                                       Earnings before interest (Financial income and expenses), tax, depreciation
                                               and amortisation, impairment loss, rental expenses, share in results of joint
                                               ventures and exceptional items presented as other income and expense.
 EPRA earnings                                 Shareholders' earnings from operational activities adjusted to remove changes
                                               in fair value of financial instruments and reported depreciation. The
                                               reconciliation of the Group's earnings attributed to equity holders of the
                                               parent company to EPRA earnings can be found on page 44 of the 2024 Annual
                                               Report & Accounts.
 EPRA earnings per share                       EPRA earnings divided by the weighted average number of ordinary shares
                                               outstanding during the year.
 EPRA net debt leverage                        Net debt based on proportionate consolidation divided by the sum of the market
                                               value of the properties and the net working capital and excluding certain
                                               items not expected to crystallise in a long-term investment property business
                                               model (deferred tax on timing differences and financial instruments) based on
                                               proportionate consolidation. The reconciliation of the ratio between the
                                               reported net debt and the reported property value (net debt leverage per the
                                               financial statements) to EPRA LTV can be found on page 47 of the 2024 Annual
                                               Report & Accounts.
 EPRA NAV (Net Asset Value)                    Recognised equity, attributable to the parent company's shareholders,
                                               including reversal of derivatives, deferred tax asset for derivatives,
                                               deferred tax liabilities related to the properties and revaluation of
                                               operating properties.
 EPRA NDV (Net Disposal Value)                 Recognised equity, attributable to the parent company's shareholders on a
                                               fully diluted basis adjusted to include properties, other investment
                                               interests, deferred tax, financial instruments and fixed interest rate debt at
                                               disposal value. Adjustments to the recognised equity are calculated on the
                                               share allocated to the parent company's shareholders (net of non-controlling
                                               interest). The reconciliation of the Group's equity attributable to equity
                                               holders of the parent (NAV per the financial statements) to EPRA NDV can be
                                               found on page 43 of the 2024 Annual Report & Accounts.
 EPRA NDV per share                            EPRA NDV divided by the fully diluted number of shares at the end of the
                                               period.
 EPRA NRV (Net Reinstatement Value)            Recognised equity, attributable to the parent company's shareholders on a
                                               fully diluted basis adjusted to include properties and other investment
                                               interests at fair value and to exclude certain items not expected to
                                               crystallise in a long-term investment property business model (deferred tax on
                                               timing differences on property, plant and equipment and intangible assets and
                                               financial instruments). Adjustments to the recognised equity are calculated on
                                               the share allocated to the parent company's shareholders (net of
                                               non-controlling interest). The reconciliation of the Group's equity
                                               attributable to equity holders of the parent (NAV per the financial
                                               statements) to EPRA NRV can be found on page 43 of the 2024 Annual Report
                                               & Accounts.
 EPRA NRV per share                            EPRA NRV divided by the fully diluted number of shares at the end of the
                                               period.
 EPRA NTA (Net Tangible Assets)                Recognised equity, attributable to the parent company's shareholders on a
                                               fully diluted basis adjusted to include properties and other investment
                                               interests at fair value and to exclude intangible assets and certain items not
                                               expected to crystallise based on the Company's expectations for investment
                                               property disposals in the future. Adjustments to the recognised equity are
                                               calculated on the share allocated to the parent company's shareholders (net of
                                               non-controlling interest). The reconciliation of the Group's NAV to EPRA NTA
                                               can be found on page 43 of the 2024 Annual Report & Accounts.
 EPRA NTA per share                            EPRA NTA divided by the fully diluted number of shares at the end of the
                                               period.
 Gearing ratio                                 Net bank debt divided by the sum of total equity excluding hedging reserve and
                                               net bank debt.
 Interest Cover Ratio (ICR)                    EBITDA, less net expenses for financial liability in respect of Income Units
                                               sold to private investors and lease payments, divided by interest on bank
                                               loans.
 Like-for-like                                 Results achieved through operations that are comparable with the operations of
                                               the previous period. Current period's reported results are adjusted to have an
                                               equivalent comparison with previous periods' results, with similar
                                               seasonality and the same set of hotels.
 Loan-to-value ratio (LTV)                     Interest-bearing liabilities after deducting cash and cash equivalents as a
                                               percentage of the properties' market value at the end of the period.
 Maintenance CAPEX                             Calculated as 4% of revenues, which represents the expected average
                                               maintenance capital expenditure required in the operating properties.
 Net debt                                      Calculated as total borrowings minus cash and cash equivalents, including both
                                               long-term and short-term restricted cash.
 Normalised PBT, normalised profit before tax  Profit before tax adjusted to remove exceptional or one-time influences which
                                               are not part of the Group's regular operations. The reconciliation of the
                                               Group's reported profit before tax to normalised profit before tax can be
                                               found on page 42 of the 2024 Annual Report & Accounts.
 RevPAR                                        Revenue per available room. Total room revenue divided by the number of
                                               available rooms.

 

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