RCS - Sanderson Design Grp - Licensing agreement with Habitat

Sanderson DesignAnnouncement

30/10/2023 07:15

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RNS Number : 5992R  Sanderson Design Group PLC  30 October 2023

 REACH
        30 October 2023

SANDERSON DESIGN GROUP PLC

("Sanderson Design Group", the "Company" or the "Group")

 

Licensing agreement with Habitat for Sanderson's National Trust collection

 

Sanderson Design Group PLC (AIM: SDG), the luxury interior design and
furnishings group, is pleased to announce a newly signed licensing agreement,
in which J Sainsbury's Habitat brand will create a range of tableware and
kitchen products based on Sanderson's National Trust collection of fabrics.

Sanderson launched the collection in collaboration with the National Trust in
2020 since which time it has become one of the Sanderson brand's best-selling
collections. Featuring prints inspired by landscapes and nature cared for by
the National Trust, the collection shines a light on the beauty of nature and
makes an important financial contribution to the conservation charity. Since
launch, Sanderson has contributed more than £270,000 to the National Trust,
assisting in the ongoing care of the 500 places it looks after.

Under the new three-way agreement, Habitat has acquired the rights to use the
collection's fabric designs to create tableware and kitchen accessories
including mugs, dinnerware, tablecloths, napkins, placemats, tea towels,
aprons and other products, which will be branded Habitat x Sanderson &
National Trust.

The agreement covers the UK and Northern Ireland, and the first tableware and
kitchen products will be launched in the spring of 2025. The Company will
receive a royalty on Habitat's sales, which will be shared with the National
Trust to further support their work in line with the Company's Live Beautiful
strategy.

Christine Kasoulis, Sainsbury's Director of Clothing, Home and Furniture said:
"Creating thoughtfully designed, great quality products at affordable prices
has always been important to Habitat and we are constantly looking for new
ways to give our customers more choice whenever they shop with us. We are
delighted to broaden our portfolio with the iconic Sanderson brand and we are
certain customers will love the beautiful tableware and kitchen collections
featuring Sanderson's timeless National Trust fabrics."

 

Becky Stanford, Head of Brand Licensing for the National Trust, commented: "We
are thrilled to be working with Sanderson, Habitat and Sainsbury's on a new
collection inspired by the homes, gardens and fenlands that we look after. So
far 'A celebration of the National Trust by Sanderson' has raised considerable
support for our conservation efforts and we are thrilled to work with new
major retailers to continue to bring the work of the National Trust, and the
beauty of the places we care for, to the attention of more people. The
contributions made through sales from the collection will allow us to ensure
these places are available for people and nature to thrive for many years to
come."

 

Lisa Montague, Sanderson Design Group's Chief Executive Officer, said:
"Sanderson's National Trust collection has been a very successful
collaboration and one of the Sanderson brand's best-selling collections during
the past three years. This exciting new agreement with Habitat will see the
designs transferred to a range of tableware and kitchen products, which will
again highlight the shared appreciation of nature of Sanderson and the
National Trust."

 

 

For further information:

 Sanderson Design Group PLC                                   c/o Buchanan +44 (0) 20 7466 5000
 Lisa Montague, Chief Executive Officer
 Mike Woodcock, Chief Financial Officer

 Investec Bank plc (Nominated Adviser and Joint Broker)       +44 (0) 20 7597 5970
 David Anderson / Alex Wright / Ben Farrow

 Singer Capital Markets (Joint Broker)                        +44 (0) 20 7496 3000
 Tom Salvesen / Jen Boorer / Alex Emslie

 Buchanan                                                     +44 (0) 20 7466 5000
 Mark Court / Sophie Wills / Toto Berger / Abigail Gilchrist
 SDG@buchanan.uk.com (mailto:SDG@buchanan.uk.com)

 

 

Notes for editors:

About Sanderson Design Group

Sanderson Design Group PLC is a luxury interior furnishings company that
designs, manufactures and markets wallpapers, fabrics and paints. In addition,
the Company derives licensing income from the use of its designs on a wide
range of products such as bed and bath collections, rugs, blinds and
tableware.

Sanderson Design Group's brands include Zoffany, Sanderson, Morris & Co.,
Harlequin, Clarke & Clarke and Scion.

The Company has a strong UK manufacturing base comprising Anstey wallpaper
factory in Loughborough and Standfast & Barracks a fabric printing
factory, in Lancaster. Both sites manufacture for the Company and for other
wallpaper and fabric brands.

Sanderson Design Group employs approximately 600 people, and its products are
sold worldwide. It has showrooms in London, New York, Chicago and Amsterdam.

Sanderson Design Group trades on the AIM market of the London Stock Exchange
under the ticker symbol SDG.

For further information please visit: www.sandersondesigngroup.com
(http://www.sandersondesigngroup.com)

 

The National Trust

The National Trust is a conservation charity founded in 1895 by three people:
Octavia Hill, Sir Robert Hunter and Hardwicke Rawnsley, who saw the importance
of the nation's heritage and open spaces and wanted to preserve them for
everyone to enjoy. Today, across England, Wales and Northern Ireland, we
continue to look after places so people and nature can thrive. The challenges
of the coronavirus pandemic have shown this is more important than ever. From
finding fresh air and open skies to tracking a bee's flight to a flower; from
finding beauty in an exquisite painting or discovering the hidden history of a
country house nearby - the places we care for enrich people's lives. Entirely
independent of Government, the National Trust looks after more than 250,000
hectares of countryside, 780 miles of coastline and 500 historic properties,
gardens and nature reserves. In 2021/22 we received 20 million visitors. The
National Trust is for everyone - we were founded for the benefit of the whole
nation, and our 5.7 million members and over 44,000 volunteers support our
work to care for nature, beauty, history for everyone, for ever. For more
information and ideas for great seasonal days out go to:
www.nationaltrust.org.uk (http://www.nationaltrust.org.uk)

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