RCS - Sanderson Design Grp - Licensing Agreements with Sangetsu Corporation

Sanderson DesignAnnouncement

12/05/2021 07:00

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RNS Number : 2974Y  Sanderson Design Group PLC  12 May 2021

 For immediate release  12 May 2021

 

RNS REACH

 

SANDERSON DESIGN GROUP PLC

("Sanderson Design Group", the "Company" or the "Group")

 

Licensing Agreements with Sangetsu Corporation

 

Sanderson Design Group PLC (AIM: SDG), the luxury interior design and
furnishings group, announces a new, exclusive licensing agreement for its
Morris & Co. brand in Japan and across east and southeast Asia with
Japan's Sangetsu Corporation ("Sangetsu"), the market leader in the interiors
industry in the region. The Group has a strong existing relationship with
Sangetsu, having worked together for several years in Japan and southeast
Asia.

Under the terms of the new agreement, Sangetsu will become the exclusive
licensee of Morris & Co. wallpapers in 14 countries in east and southeast
Asia including Japan, Korea, Taiwan, Singapore and Thailand.

Sangetsu will also have non-exclusive licensing rights to Morris & Co.
wallpaper in China and Hong Kong. In all 16 countries, Sangetsu will have
non-exclusive rights to Morris & Co. fabrics, vinyl flooring and carpet.

This agreement, which follows the continuing global growth of the Morris &
Co. brand, creates the possibility of achieving the full potential of the
Morris & Co. brand throughout east and southeast Asia.

The Group has also signed a licensing agreement with Sangetsu for Scion brand
wallpapers, initially for Japan only. The initial period for both the Morris
& Co. and Scion licensing agreements is four years.

The new Morris & Co. agreement is complementary to existing agreements in
Japan with other licensees for Morris & Co. product types such as bedding.

The Group has worked closely with Sangetsu since 2017 in Japan; it has also
worked since 2014 in southeast Asia with Singapore-based Goodrich Global
Holdings, which is now a fully owned subsidiary of Sangetsu.

 

Steve Yasuda, Chief Executive Officer of Sangetsu Corporation, commented: "I
am very pleased to have agreed this strategic alliance with Sanderson Design
Group. For the past five years we have worked with Sanderson Design Group to
create new wallpapers and fabrics based on their design archives and have been
very impressed by their designers, who have outstanding insights and
capabilities.

"Morris & Co. is a long-loved brand in Japan and we are very much excited
to create and launch new Morris & Co. products for Japan, the east and
southeast Asian markets through this strategic alliance with Sanderson Design
Group."

 

Lisa Montague, Sanderson Design Group's Chief Executive Officer, said: "I am
delighted to enter into these licensing agreements with Sangetsu Corporation,
a market leader in Japan and throughout east and southeast Asia. The Morris
& Co. licensing agreement is particularly exciting because Sangetsu has
the market position and distribution to unlock the full potential of the
Morris & Co. brand throughout the region in wallpapers, fabrics and
floor-coverings."

 

For further information:

 Sanderson Design Group PLC                                  c/o Buchanan +44 (0) 20 7466 5000
 Lisa Montague, Chief Executive Officer
 Michael Williamson, Chief Financial Officer
 Caroline Geary, Company Secretary

 Investec Bank plc (Nominated Adviser and Broker)            +44 (0) 20 7597 5970
 David Anderson / Alex Wright / Henry Reast

 Buchanan                                                    +44 (0) 20 7466 5000
 Mark Court / Sophie Wills / Toto Berger / Charlotte Slater

SDG@buchanan.uk.com (mailto:SDG@buchanan.uk.com)

 

 

Notes for editors:

 

About Sangetsu Corporation

Sangetsu Corporation is a unique interior products company in Japan, which
designs, procures, stocks, markets and delivers wallpapers, floor coverings,
carpets and fabrics.

As group companies, Sangetsu Corporation owns a wallpaper manufacturer,
interior furnishings installation company and exterior products wholesaler in
Japan.

Sangetsu Corporation has over 50% market share of wallpapers and about 40%
share of floor coverings and carpets in Japan, and covers both residential and
contract markets.

Sangetsu Corporation's overseas businesses are through its subsidiaries. Its
100% subsidiary company, Koroseal Interior Products, is a major wallcoverings
producer and distributor in the North American market.

In Asia, 100% subsidiary Goodrich Global Holdings and Sangetsu-do Inc are
working aggressively through their local subsidiaries in China, Hong Kong,
Vietnam, Thailand, Malaysia, Singapore and Dubai. They also have strong
marketing channels to other countries.

Sangetsu Corporation has about 1,500 employees and a group total of about
2,700 people.

For further information please visit: https://www.sangetsu.co.jp/english/
(https://www.sangetsu.co.jp/english/)

 

About Sanderson Design Group

Sanderson Design Group PLC is a luxury interior furnishings company that
designs, manufactures and markets wallpapers, fabrics and paints. In addition,
the Company derives licensing income from the use of its designs on a wide
range of products such as bed and bath collections, rugs, blinds and
tableware.

Sanderson Design Group's brands include Zoffany, Sanderson, Morris & Co.,
Harlequin, Scion, Anthology, Clarke & Clarke and Studio G.

The Company has a strong UK manufacturing base comprising Anstey wallpaper
factory in Loughborough and Standfast & Barracks a fabric printing
factory, in Lancaster. Both sites manufacture for the Company and for other
wallpaper and fabric brands.

Sanderson Design Group employs approximately 600 people and its products are
sold in more than 85 countries worldwide. It has showrooms in London, New
York, Chicago, Paris, Amsterdam and Dubai.

Sanderson Design Group trades on the AIM market of the London Stock Exchange
under the ticker symbol SDG.

For further information please visit: www.sandersondesigngroup.com
(http://www.sandersondesigngroup.com)

 

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