RCS - Sanderson Design Grp - Sanderson collaborates with Maro Itoje

Sanderson DesignAnnouncement

22/04/2021 07:00

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RNS Number : 2241W  Sanderson Design Group PLC  22 April 2021

 For immediate release  22 April 2021

 

RNS REACH

 

SANDERSON DESIGN GROUP PLC

("Sanderson Design Group", the "Company" or the "Group")

 

Sanderson collaborates with Maro Itoje

 

Sanderson Design Group PLC (AIM: SDG), the luxury interior design and
furnishings group, announces that its Sanderson brand is collaborating with
Maro Itoje, the England rugby star, to reinvent the Very Sanderson media
campaigns of the 1970s for contemporary consumer audiences.

As a modern English celebrity, Maro Itoje will feature as the new face of the
Sanderson brand in social, digital and traditional media with the objective of
generating broader awareness of the brand among consumers.

The collaboration is timed ahead of the launch of Sanderson's 160(th)
anniversary collection of fabrics and wallpapers, called Sanderson One Sixty,
and is part of a strategy to promote the Company's brands direct to consumers
to drive sales to the Company's trade customers.

Timeless and quintessentially English, Sanderson is famed for its signature
florals and nature-inspired designs. Furnishing homes around the world, the
brand's statement fabrics and wallpapers can be found amongst all styles of
interior, from royal palaces to film sets.

During the 1970s, the Sanderson brand featured iconic celebrities of the day,
such as the actress Diana Rigg and singer Petula Clark, in advertising
campaigns that used the catchline Very Sanderson.

Lisa Montague, Sanderson Design Group's Chief Executive Officer, said: "Maro
is fast becoming a modern British icon, thanks to his sporting brilliance and
deep cultural interest in art and creativity. There's an incredible synergy
between Sanderson's DNA and Maro's passions, which have been beautifully
translated into our upcoming campaign. With a creative execution inspired by
Sanderson print ads from the 1970s, Maro is spearheading a real change in
direction for our brand as we embark on the next chapter in Sanderson's
history."

Maro Itoje commented: "You go into professional sport with the hope that its
platform will one day allow you to build upon other passions and open up new
opportunities, and I'm thrilled that, through rugby, I am able to build upon
my love for art and creative design and embark on this exciting new
partnership with Sanderson. Family holds significant value for me as an
individual and this aligns seamlessly with the design ethos of the brand. I'm
looking forward to seeing what can be achieved collectively."

The Very Sanderson campaign with Maro Itoje, who is represented by the London
office of Roc Nation Sports, launches this year in June 2021.

 

For further information:

 Sanderson Design Group PLC                                  c/o Buchanan +44 (0) 20 7466 5000
 Lisa Montague, Chief Executive Officer
 Michael Williamson, Chief Financial Officer
 Caroline Geary, Company Secretary

 Investec Bank plc (Nominated Adviser and Broker)            +44 (0) 20 7597 5970
 David Anderson / Alex Wright / Henry Reast

 Buchanan                                                    +44 (0) 20 7466 5000
 Mark Court / Sophie Wills / Toto Berger / Charlotte Slater

SDG@buchanan.uk.com (mailto:SDG@buchanan.uk.com)

 

 

Notes for editors:

 

About Sanderson Design Group

Sanderson Design Group PLC is a luxury interior furnishings company that
designs, manufactures and markets wallpapers, fabrics and paints. In addition,
the Company derives licensing income from the use of its designs on a wide
range of products such as bed and bath collections, rugs, blinds and
tableware.

Sanderson Design Group's brands include Zoffany, Sanderson, Morris & Co.,
Harlequin, Scion, Anthology and Clarke & Clarke.

The Company has a strong UK manufacturing base comprising Anstey wallpaper
factory in Loughborough and Standfast & Barracks a fabric printing
factory, in Lancaster. Both sites manufacture for the Company and for other
wallpaper and fabric brands.

Sanderson Design Group employs approximately 600 people and its products are
sold in more than 85 countries worldwide. It has showrooms in London, New
York, Chicago, Paris, Amsterdam and Dubai.

Sanderson Design Group trades on the AIM market of the London Stock Exchange
under the ticker symbol SDG.

For further information please visit: www.sandersondesigngroup.com
(http://www.sandersondesigngroup.com)

 

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