REG - Silver Bullet Data - 4D AI Integration with Global Demand-Side Platform

Silver Bullet Data ServicesAnnouncement

08/01/2025 07:00

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RNS Number : 4822S  Silver Bullet Data Services Grp PLC  08 January 2025

8 January 2025

 

Silver Bullet Data Services Group plc

("Silverbullet", the "Company" or, together with its subsidiaries, the
"Group")

 

Successful Integration of 4D AI with Leading Global Demand-Side Platform

 

Silverbullet, a provider of AI driven digital transformation services and
products, is pleased to announce that it has completed the roll-out and
integration of its 4D AI Advanced Contextual pre-bid targeting capabilities
into a leading global demand-side platform (the "DSP").

 

The DSP, which empowers advertising buyers through a self-service, cloud-based
platform, is owned by a Nasdaq listed global technology company with annual
revenue of approximately $2 billion. From video to display, mobile, and
connected TV, it enables advertisers to manage and optimise digital campaigns
across a variety of formats and devices and has been a significant driver in
the shift towards programmatic advertising, where ads are bought and sold in
real time using automated processes rather than through traditional manual
negotiations.

 

Global programmatic advertising market is projected to grow at a compound
annual growth rate (CAGR) of 22.8% from 2024 to 2030*, with the contextual
advertising market expected to reach $468.17 billion by 2030*, and this
integration feeds into that marketplace addressing the escalating demand for
privacy-first, AI-driven solutions in an era where cookies and third-party
data signals are diminishing.

4D AI data will be made available within the partner DSP as simple to use
unique contextual segments (clusters of similar consumers) to allow
programmatic buyers to tap into its proprietary AI computer-vision based video
classification and advanced AI semantic display classification to accurately
deliver advertisements in the most relevant context across premium Connected
TV (CTV), Online Video (OLV) and Display inventory. 4D AI will receive a
percentage of revenue in respect of every advertiser dollar spent using its
unique segments. Additionally, these pre-bid targeting segments are seamlessly
integrated with the 4D AI Insights Platform, providing advertisers with
actionable insights, optimisations and measurement to enhance campaign
performance during and post the advertising campaign.

 

This milestone underscores 4D AI's commitment to delivering cutting-edge
solutions that help advertisers achieve greater precision, efficiency, and
success in their digital campaigns. The partnership demonstrates strong demand
for 4D AI's data and will ensure seamless integration for customers. This
development marks a major step toward positioning 4D AI as a more relevant
player and an established part of the advertising ecosystem.

Ian James, Silver Bullet Data Services Group Chief Executive, commented:

"Integrating our 4D AI Advanced Contextual pre-bid targeting into a leading
global demand-side platform is the culmination of three years hard work,
marking a significant milestone for our business and underscoring the strength
of our product offerings. This collaboration enables advertisers to leverage
our proprietary AI-driven solutions, enhancing precision in ad placements
across premium channels like Connected TV, Online Video and Display inventory.
By simplifying the buying process, we will further empower our clients to
navigate the evolving digital landscape effectively, unlocking substantial
opportunities in a future dominated by AI driven privacy-first solutions."

* Grand View Research
(https://www.grandviewresearch.com/industry-analysis/programmatic-advertising-market-report?utm_source=chatgpt.com)

 

For further information please contact:

 Silverbullet                                               via IFC
 Ian James (CEO) / Chris Ellis (CFO)

 Strand Hanson Limited - Financial and Nominated Adviser    0207 409 3494
 James Spinney / James Bellman / Robert Collins

 Zeus Capital Limited - Joint Broker                        0203 829 5000
 Simon Johnson / Jake Walker
 CMC Markets - Joint Broker                                 0203 003 8632
 Douglas Crippen

 IFC Advisory                                               020 3934 6630
 Graham Herring / Tim Metcalfe / Florence Chandler          07793 839 024

 

About Silverbullet

Silverbullet's proprietary 4D AI advertising solution is designed to help
advertisers target consumers in a "privacy-first world".

Headquartered in London, the Group employs 85+ data specialists across five
regions across the globe, including, the UK, Italy, Australia, USA and Latin
America. The Group continues to look at other opportunities for expansion
worldwide.

The Company has an established and growing solutions business with significant
accumulated industry experience and a proven track record of delivering
strategic digital transformation and activation services to its clients. The
majority of the Board have held senior positions at global software companies
and have significant industry experience across data engineering, SAAS product
development and marketing.

 

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