REG - Silver Bullet Data - 4D AI Contracts and Appointment of Joint Broker

Silver Bullet Data ServicesAnnouncement

14/08/2024 07:00

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RNS Number : 3340A  Silver Bullet Data Services Grp PLC  14 August 2024

14 August 2024

Silver Bullet Data Services Group plc

 

("Silverbullet" or the "Company", or, together with its subsidiaries, the
"Group")

 

4D AI New Integration Contracts and Appointment of Joint Broker

 

Silverbullet (AIM: SBDS), a provider of AI driven digital transformation
services and products, is pleased to announce significant integration
contracts and partnerships for 4D, the Company's contextual marketing AI
product.

 

Leading Programmatic Ad Buying Platform Integration Contract

 

Silverbullet has  secured a new contract to integrate its 4D AI technology
with one of the world's largest programmatic self-service advertising buying
platforms. This partnership enables advertisers to execute campaigns across
multiple formats, including Video, Connected TV ("CTV"), and Display, by
leveraging 4D's advanced contextual data set. The Ad Buying Platform transacts
US$9.6 billion of spend on its platform, currently growing at a rate of over
20% year over year. With the rapidly expanding global programmatic addressable
market projected to reach approximately US$799 billion by 2028(1), this
partnership is ideally positioned for 4D to benefit from brands' spending on
the partner platform.

 

4D Mobile Leading AD exchange Integration

 

Silverbullet has launched 4D Mobile, an advanced contextual targeting and
insights solution for privacy-first mobile advertising. This has been achieved
through a new integration with a leading Mobile APP advertising exchange which
manages 10 billion mobile app advertising requests daily. 4D's data will be
used to improve the outcomes of display, video and CTV ad campaigns within the
mobile app environment.

 

In response to Apple's recent privacy and security announcements, including
the introduction of Apple Intelligence(2), there is very limited data
available for advertisers to target consumers within mobile apps. 4D Mobile
provides a timely solution, enabling advertisers to leverage 4D's advanced
contextual data to target mobile advertising in a privacy-first, compliant
manner. This innovative offering is well-positioned to address the growing
mobile advertising market, which is poised to reach US$352.70 billion(3) in
2024 and US$761.25 billion by 2032(4). 4D Mobile empowers advertisers to
deliver personalised and relevant ad content while respecting user privacy,
aligning with Apple's ethos.

 

Both of the integrations noted above are expected to significantly enhance the
technological capability of 4D AI and expand its distribution channels,
providing substantial revenue growth opportunities and solidifying its
position in the global market.

 

Appointment of Joint Broker

 

The Company is also pleased to announce the appointment of Zeus Capital
Limited as its joint broker with immediate effect.

 

Ian James, CEO of Silverbullet, said, "We are thrilled to announce these
strategic partnerships, which demonstrate the growing demand for 4D's
innovative AI-powered solutions and delivers against our stated ambition to
accelerate growth by becoming an integral data provider to the established
programmatic advertising ecosystem.  As the marketing landscape continues to
evolve, our ability to provide privacy-first, brand-safe solutions that drive
campaign effectiveness is increasingly valuable to leading brands and
platforms. These integrations position 4D for significant growth and
strengthen our position in privacy-first contextual advertising technology."

 

(1) Statista Research Department: Global programmatic advertising spending
from 2017 to 2028

(2) Apple Newsroom: Apple extends its privacy leadership with new updates
across its platforms

3 Statista Market Insights: In-App Advertising - Worldwide

4 Custom Market Insights: Global Mobile Advertising Market Size Likely to Grow
at a CAGR of 24% By 2033

 

For further information please contact:

 Silverbullet                                               via IFC
 Ian James (CEO) / Chris Ellis (CFO)

 Strand Hanson Limited - Financial and Nominated Adviser    0207 409 3494
 James Spinney / James Bellman / Robert Collins

 Zeus Capital Limited - Joint Broker                        0203 829 5000
 Simon Johnson / Jake Walker
 CMC Markets - Joint Broker                                 0203 003 8632
 Douglas Crippen

 IFC Advisory                                               020 3934 6630
 Graham Herring / Tim Metcalfe / Florence Chandler          07793 839 024

 

About Silverbullet

Silverbullet's proprietary 4D AI advertising solution is designed to help
advertisers target consumers in a "privacy-first world". The product is a
natural extension to its existing services business which already serves a
blue-chip client base such as a leading UK hospitality brand and a Global
Brewing company, amongst many others.

 

Headquartered in London, the Group employs 75+ data specialists across five
regions across the globe, including, the UK, Italy, Australia, USA and Latin
America. The Group continues to look at other opportunities for expansion
worldwide.

 

The Company has an established and growing solutions business with significant
accumulated industry experience and a proven track record of delivering
strategic digital transformation and activation services to its clients. The
majority of the Board have held senior positions at global software companies
and have significant industry experience across data engineering, SAAS product
development and marketing.

 

The Group has close technical and commercial partnerships with multiple global
technology providers, all of which have existing sales channels and are
already delivering to clients.

 

The Group has established a strategic partnership and an entity with Local
Planet, a scaled network of over 60 agencies across the globe.  Local Planet
Data Services Limited was established in December 2020 and presents a
significant opportunity to provide data services and the 4D product to the
Local Planet agency network.

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