REG - Silver Bullet Data - 4D announces Global Strategic Sales Partnership

Silver Bullet Data ServicesAnnouncement

17/05/2023 07:17

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RNS Number : 6451Z  Silver Bullet Data Services Grp PLC  17 May 2023

17 May 2023

 

Silverbullet Data Services Group plc

("Silverbullet" or the "Company", or, together with its subsidiaries, the
"Group")

4D announces Global Strategic Sales Partnership

 

Silverbullet (AIM: SBDS), a provider of digital transformation services and
products and owner of 4D, the market leading contextual advertising platform,
is pleased to announce a new partnership with Silverpush, a global leader in
cookieless advertising solutions.

 

Silverpush is an advertising technology firm providing cookieless AI-Powered
hyper-contextual solutions to advertisers with a global presence in 18 offices
worldwide.

 

This partnership is a part of 4D's ongoing growth strategy of selling both
direct to agencies and using partnerships to extend its reach to global
advertisers. 4D continues to grow, with significant wins in the US market in
the last quarter, as stated in the Q1 trading update.
(https://otp.tools.investis.com/clients/uk/ifc_advisory/rns/regulatory-story.aspx?cid=2664&newsid=1681568)

 

Through this new partnership with Silverpush, which has added over 20 new
salespeople worldwide, 4D is taking further steps to expand and penetrate into
new markets in the US, APAC and EU, continuing its momentum and gaining new
revenue. Silverpush has already established its position in the advertising
industry with its advanced contextual intelligence tools and services, and the
strategic partnership with 4D will allow a significant enhanced online video
and 'Connected TV' (CTV) offering to marketers and agencies worldwide.

 

 

Ian James, Chief Executive Officer of Silverbullet, commented:

"As we reach an inflection point in post cookie, privacy first digital
marketing, we are delighted to partner with Silverpush. In 4D, we have the
world's leading video contextual platform, and through our partnership with
Silverpush we now combine that leading capability with smart scalable global
reach. We are thrilled to bring the combined 4D and Silverpush offer to
marketers and agencies worldwide."

 

Kartik Mehta, COO & CRO at Silverpush, commented:

"By joining hands with 4D, Silverpush's clients and marketing partners will be
able to identify brand-appropriate content beyond the usual frameworks and
target it contextually with greater precision."

 

 

For further information please contact:

 Silverbullet                                               via IFC
 Ian James (CEO)

 Strand Hanson Limited - Financial and Nominated Adviser    0207 409 3494
 James Spinney / James Bellman / Robert Collins

 Oberon Capital - Broker                                    0203 179 5344
 Mike Seabrook / Chris Crawford / Nick Lovering

 IFC Advisory                                               020 3934 6630
 Graham Herring / Tim Metcalfe / Florence Chandler          07793 839 024

 

About Silverbullet

Silverbullet's proprietary 4D advertising solution is designed to help
advertisers target consumers in a "post cookie world". The product is a
natural extension to its existing services business which already serves a
blue-chip client base such as Heineken, Channel 4, Amazon and ITV amongst many
others. The removal of third-party cookies has already been implemented by web
browsers such as Firefox and Safari, with Google expected to phase out the use
of cookies in 2023.

 

Headquartered in London, the Group employs employees across five regions
across the globe, including, the UK, Italy, Australia, USA and Latin America.
The Group continues to look at other opportunities for expansion worldwide.

 

The Company has an established and growing services business with significant
accumulated industry experience and a proven track record of delivering
strategic projects and activation services to its clients. The majority of the
Board have held senior positions at global software companies and have
significant industry experience across data engineering, SAAS product
development and marketing.

 

The Group has close technical and commercial partnerships with multiple global
technology providers, all of which have existing sales channels and are
already delivering to clients.

 

The Group has established a strategic partnership and an entity with Local
Planet, a scaled network of over 60 agencies across the globe.  Local Planet
Data Services Limited was established in December 2020 and presents a
significant opportunity to provide data services and the 4D product to the
Local Planet agency network.

 

 

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