REG - Silver Bullet Data - Board Changes

Silver Bullet Data ServicesAnnouncement

Tue 07:00

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RNS Number : 4139Z  Silver Bullet Data Services Grp PLC  16 September 2025

16 September 2025

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company", or, together with its subsidiaries, the
"Group")

 

Board Changes

 

Silverbullet (AIM: SBDS), a provider of AI driven digital transformation
services and products, announces the following changes to the Board, effective
immediately.

 

The Company is pleased to announce the appointment of Dara Nasr as a
Non-Executive Director. Dara is an experienced and highly respected leader in
the digital media and technology sectors. Most recently he served as Vice
President, Global Sales at WeTransfer and, prior to that, as Managing Director
of Twitter UK, the Company's largest office outside the United States.

 

Dara brings over 20 years' experience in digital media and technology,
including senior leadership roles at Twitter and Google/YouTube. At Twitter he
was a member of the global management team, overseeing more than 450 staff and
delivering high double-digit revenue growth across multi-million-dollar
partnerships. At Google he headed UK agency sales for display and launched the
YouTube sales team, achieving treble-figure growth and contributing to product
development. His track record in scaling revenue, forging global partnerships
and leading cross-functional teams underpins a deep understanding of the
digital ecosystem.

 

In addition, Dara has served on the UK Gambling Commission's Digital Advisory
Panel and was a consultant to the Sazka Group's successful National Lottery
bid, further broadening his experience across regulated sectors.

 

The Company also announces that Martyn Rattle and AnnaMaria Khan-Rubalcaba
have stepped down as Non-Executive Directors. The Board wishes to thank Martyn
and AnnaMaria for their valuable contributions and to wish them every success.

 

Ian James, CEO of Silverbullet, said,

"We are delighted to welcome Dara Nasr to the Board. Dara's extensive
experience leading high-growth digital and media businesses at WeTransfer,
Twitter and Google/YouTube will bring valuable insight and expertise as we
continue to execute our strategy and drive growth. On behalf of the Board, I
would also like to thank Martyn and AnnaMaria for their significant
contributions to Silverbullet and wish them every success in their future
endeavours."

 

Further information on the Director Appointments:

 

The following details in relation to the appointment of Dara Nasr are
disclosed in accordance with AIM Rule 17 and Schedule 2(g) of the AIM Rules:

 

Dara Nasr (aged 50) has held the following directorships and/or partnerships
in the past five years.

 

 Current Directorships/Partnerships  Past Directorships/Partnerships (last five years)
 DRF Consulting Ltd                  None

 

There is no further information to be disclosed in relation to Dara Nasr
appointments pursuant to AIM Rule 17 or Schedule Two, paragraph (g) (i)-(viii)
of the AIM Rules for Companies.

The information contained within this announcement is deemed by the Company to
constitute inside information as stipulated under the Market Abuse Regulation
(EU) No. 596/2014 as it forms part of United Kingdom domestic law by virtue of
the European Union (Withdrawal) Act 2018, as amended by virtue of the Market
Abuse (Amendment) (EU Exit) Regulations 2019 ("UK MAR").

 

For further information please contact:

 Silverbullet                                             via IFC
 Ian James (CEO) / Chris Ellis (CFO)
 Strand Hanson Limited - Financial and Nominated Adviser  0207 409 3494
 James Spinney / James Bellman / Imogen Ellis
 Zeus Capital Limited - Joint Broker                      0203 829 5000
 Simon Johnson / Jake Walker
 Oberon Capital - Joint Broker                            020 3179 5300
 Mike Seabrook / Jessica Cave
 IFC Advisory                                             020 3934 6630
 Graham Herring / Tim Metcalfe / Florence Staton
07793 839 024

 

About Silverbullet

Silverbullet's proprietary 4D AI advertising solution is designed to help
advertisers target consumers in a "privacy-first world". The product is a
natural extension to its existing services business which already serves a
blue-chip client base such as a leading UK hospitality brand and a Global
Brewing company, amongst many others.

Headquartered in London, the Group employs 85+ data specialists across five
regions across the globe, including, the UK, Italy, Australia, USA and Latin
America. The Group continues to look at other opportunities for expansion
worldwide.

The Company has an established and growing solutions business with significant
accumulated industry experience and a proven track record of delivering
strategic digital transformation and activation services to its clients. The
majority of the Board have held senior positions at global software companies
and have significant industry experience across data engineering, SAAS product
development and marketing.

 

 

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