REG - Silver Bullet Data - Contract Win - Australia

Silver Bullet Data ServicesAnnouncement

21/12/2021 07:00

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RNS Number : 2653W  Silver Bullet Data Services Grp PLC  21 December 2021

 

21 December 2021

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company", or, together with its subsidiaries, the
"Group")

 

Contract Win - Australia

 

 

Silverbullet, a provider of digital transformation services and products, is
pleased to announce that it has entered into a further significant agency
contract in respect of its '4D' product with Nunn Media Pty Ltd ("Nunn
Media").

 

Nunn Media, is the largest independent media and marketing agency in
Australia, managing in excess of AUS$300m of media billings annually and
servicing more than 200 clients.

 

4D will now be the preferred partner for Nunn Media in relation to contextual
solutions, supporting its clients' migration from the utilisation of
third-party cookies to first-party-driven data contextual insights and
targeting.

 

The Nunn Media contract enables the 4D product to be utilised across Nunn
Media's client base and is a further step in the roll out of 4D across
multiple geographies and languages, laying the foundation for further growth
in 2022 as the use of third-party cookies continues to diminish within the
advertising ecosystem.

 

Ian James, Chief Executive Officer of Silverbullet, commented:

"Partnering with Nunn Media, the independent media agency leader in Australia,
gives 4D a huge boost for 2022, meeting advertisers demand for new scalable
insight and targeting solutions as cookies are finally sunset. We are picking
up real global momentum and the Nunn media contract closes out a year where we
have signed international contracts with leading media agencies in Germany,
France and Spain whilst continuing to run campaigns for global clients in the
UK and US."

 

 

 

For further information please contact:

 

 Silverbullet                                             via IFC
 Ian James (CEO)

 Strand Hanson Limited - Financial and Nominated Adviser  0207 409 3494
 James Spinney / James Bellman

 Oberon Capital - Broker                                  0203 179 5344
 Mike Seabrook / Robert Hayward

 IFC Advisory                                             020 3934 6630
 Graham Herring / Tim Metcalfe / Florence Chandler        07793 839 024

 

The information contained within this announcement is deemed by the Company to
constitute inside information as stipulated under the Market Abuse Regulation
(EU) No. 596/2014 as it forms part of United Kingdom domestic law by virtue of
the European Union (Withdrawal) Act 2018.

About Silverbullet

Silverbullet's proprietary 4D advertising solution is designed to help
advertisers target consumers in a "post cookie world". The product is a
natural extension to its existing services business which already serves a
blue-chip client base such as Heineken, Channel 4, Amazon, ITV and
Jägermeister amongst many others.

 

The removal of third-party cookies has already been implemented by web
browsers such as Firefox and Safari, with Google expected to phase out the use
of cookies in 2022.

Headquartered in London, the Group employs 66 employees across five regions
across the globe, including, the UK, Italy, Germany, Australia and the US. The
Group continues to look at other opportunities for expansion worldwide.

The Company has an established and growing services business with significant
accumulated industry experience and a proven track record of delivering
strategic projects and activation services to its clients.

The majority of the Board have held senior positions at global software
companies and have significant industry experience across data engineering,
SAAS product development and marketing.

The Group has close technical and commercial partnerships with Salesforce,
Oracle and Adobe, all of which have existing sales channels and are already
delivering to clients.

The Group has established a joint venture and strategic partnership with Local
Planet, a scaled network of over 60 agencies across the globe which transact,
in aggregate, over US$16 billion of media buying on behalf of their clients.
The Local Planet joint venture, established in December 2020, which has
already generated material services revenues for the Group, presents a
significant opportunity to provide further data services and the 4D product to
the Local Planet agency network.

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