REG - Silver Bullet Data - Contract Wins and Renewals

Silver Bullet Data ServicesAnnouncement

21/03/2024 07:00

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RNS Number : 6847H  Silver Bullet Data Services Grp PLC  21 March 2024

21 March 2024

 

Silver Bullet Data Services Group plc

("Silverbullet", the "Company" or, together with its subsidiaries, the
"Group")

 

Contract Wins and Renewals

 

Silverbullet, a provider of AI driven digital transformation services and
products, is pleased to announce new contract wins and renewals worth, in
aggregate, £1.7 million.

 

Heineken

Silverbullet has secured a renewed contract with Heineken, a Global Dutch
multinational brewing company with a presence in over 70 countries and
ownership of 165 breweries. As Heineken's trusted data services partner,
Silverbullet will serve as a multi-regional resource for first-party data
services, overseeing the implementation of a comprehensive first-party
customer data strategy and implementation.

 

Silverbullet is working with Heineken to support both business and technical
client stakeholders in the design, deployment, execution, and measurement of
data-driven consumer experiences, leveraging their existing marketing and
advertising technology stacks.

 

Over recent years, Silverbullet has worked with Heineken to develop a Centre
for Excellence with respect to its digital marketing transformation, which
supports the major operating companies within the Heineken Group globally,
including in the UK, USA, Mexico, Brazil, Spain and Ireland.

 

Greene King

In addition, Silverbullet has successfully renewed its 2023 contract and
secured a new contract with Greene King, a leading pub retailer and brewer in
the UK. Silverbullet is collaborating closely with Greene King to deliver
transformative solutions, leveraging AI and digital strategies to enhance
their operations.

 

Silverbullet is working with Greene King to implement technology that enables
enhanced personalisation for customers and supports the growth of its digital
transformation programme.

 

Silverbullet will be providing architects, engineers and subject matter
experts to ensure that the existing marketing technology is well integrated
within Greene King's digital ecosystem, as well as Greene King's brick and
mortar real estate, with the objective of delivering highly personalised
communications to customers by leveraging profile and behavioural data to
improve customer experience.

 

These contracts see Silverbullet's engagement with Greene King expand into new
departments and initiatives, cementing the work done in 2023 by ensuring new
teams and stakeholders invest in the programme Silverbullet implemented last
year.

 

Ian James, Chief Executive Officer of Silverbullet, commented:

"These contract wins underscore the rapid advancement of marketing
transformation driven by first-party data across the global brand landscape.
Being entrusted by our multinational clients to lead their upcoming growth
phases serves as robust validation that our strategy is being well adopted as
we focus on our clients' intelligent data utilisation in the privacy-centric
era. These wins underscore Silverbullet's commitment to driving digital
innovation and reinforcing its position as a premier partner in AI-driven
digital transformation."

 

 

For further information please contact:

 Silverbullet                                               via IFC
 Ian James (CEO)

 Strand Hanson Limited - Financial and Nominated Adviser    0207 409 3494
 James Spinney / James Bellman / Robert Collins

 Oberon Capital - Joint Broker                              0203 179 5344
 Mike Seabrook / Chris Crawford / Nick Lovering
 CMC Markets - Joint Broker                                 0203 003 8632
 Douglas Crippen

 IFC Advisory                                               020 3934 6630
 Graham Herring / Tim Metcalfe / Florence Chandler          07793 839 024

 

About Silverbullet

Silverbullet's proprietary 4D AI advertising solution is designed to help
advertisers target consumers in a "post cookie world". The product is a
natural extension to its existing services business which already serves a
blue-chip client base such as Mars, Heineken, Sony, Omnicom Group, Greene King
and ITV amongst many others. The removal of third-party cookies has already
been implemented by web browsers such as Firefox and Safari, with Google
expected to phase out the use of cookies in 2024.

 

Headquartered in London, the Group employs 80+ data specialists across five
regions across the globe, including, the UK, Italy, Australia, USA and Latin
America. The Group continues to look at other opportunities for expansion
worldwide.

 

The Company has an established and growing services business with significant
accumulated industry experience and a proven track record of delivering
strategic digital transformation and activation services to its clients. The
majority of the Board have held senior positions at global software companies
and have significant industry experience across data engineering, SAAS product
development and marketing.

 

The Group has close technical and commercial partnerships with multiple global
technology providers, all of which have existing sales channels and are
already delivering to clients.

 

The Group has established a strategic partnership and an entity with Local
Planet, a scaled network of over 60 agencies across the globe.  Local Planet
Data Services Limited was established in December 2020 and presents a
significant opportunity to provide data services and the 4D product to the
Local Planet agency network.

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