REG - Silver Bullet Data - Joint Venture Agreement with Making Science

Silver Bullet Data ServicesAnnouncement

12/05/2022 07:00

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RNS Number : 1793L  Silver Bullet Data Services Grp PLC  12 May 2022

12 May 2022

 

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company", or, together with its subsidiaries, the
"Group")

Joint Venture Agreement with Making Science

 

Silverbullet (AIM: SBDS), a provider of digital transformation services and
products, is pleased to announce that it has entered into a Joint Venture
Agreement (the "Agreement") with Making Science Group, S.A. (BME:MAKS)
("Making Science") which will see the two companies combining their respective
products, services, and talent to deliver solutions for the privacy-first,
post-cookie era.

 

Making Science is an international digital acceleration company with presence
in 13 global markets: Spain, Portugal, Mexico, Colombia, France, Italy,
Germany, the UK, Ireland, Sweden, Denmark, Georgia, and the US. In 2021, the
Company achieved revenue of over €100 million in its core digital business
with a growth of 76% over 2020. Making Science has 777 global clients and
supports its clients in digital advertising, data analytics, e-commerce, and
cloud-based solutions, whilst also acting as a Google Marketing Platform
Reselling Partner.

 

The Agreement will expand the services and products of both companies, from
first party data strategy design and deployment, technical implementations and
integration across AdTech and MarTech platforms, data and analytics, and
post-cookie solutions. It will lead to an attractive Google offering,
including expert knowledge and the opportunity of being a Google Marketing
Platform Reselling Partner. In addition, it will offer advanced 4D contextual
video solutions across YouTube, as well as leverage established partnerships
with Salesforce Marketing Cloud and leading CDPs such as Treasure Data, a
Softbank-owned platform.

 

Silverbullet's 4D platform seeks to enable brands to reach their customers in
the right place, time and moment, while keeping their brand safe and suitable.
4D's advanced computer vision video solution enables the identification of
objects, logos and potentially unsuitable content within video media, allowing
for sophisticated targeting across all addressable channels.

 

 

José Antonio Martínez Aguilar, Chief Executive Officer and founder of Making
Science, commented:

 "We are always looking to increase our capabilities for our clients, and the
joint venture with Silverbullet does just that. The expanded talent and
product pool accessed by the partnership harnesses not only Silverbullet's
reach across the US, UK, Northern Europe, Southern Europe, and Australia, but
Making Science's significant 'offshore' capabilities as well. This will give
our clients and partners the opportunity to expand the scale and scope of
their work as we head towards a cookieless future."

 

Ian James, Chief Executive Officer of Silverbullet, commented:

"The joint venture with Making Science could not be better timed. As Google
has confirmed the deprecation of the third-party cookie, our clients are
seeking new improved solutions for the privacy-first era. Making Science's
deep relationship with Google, extensive talent base, and impressive client
relationships blend perfectly with Silverbullet's proprietary 4D product,
extensive first-party data skillset, and global client footprint. We believe
this will create significant value for both our combined clients and
shareholders."

 

 

For further information please contact:

 

 Silverbullet                                               via IFC
 Ian James (CEO)

 Strand Hanson Limited - Financial and Nominated Adviser    0207 409 3494
 James Spinney / James Bellman

 Oberon Capital - Broker                                    0203 179 5344
 Mike Seabrook

 IFC Advisory                                               020 3934 6630
 Graham Herring / Tim Metcalfe / Florence Chandler          07793 839 024

 

The information contained in this announcement is deemed to constitute inside
information as stipulated under the Market Abuse Regulation (EU) No. 596/2014
(which applies in the United Kingdom by operation of the European Union
(Withdrawal) Act 2018 (as amended)). The person responsible for arranging
release of this announcement on behalf of Silverbullet is Ian James.

 

About Silverbullet

Silverbullet's proprietary 4D advertising solution is designed to help
advertisers target consumers in a "post cookie world". The product is a
natural extension to its existing services business which already serves a
blue-chip client base such as Heineken, Channel 4, Amazon, ITV and
Jägermeister amongst many others.

 

The removal of third-party cookies has already been implemented by web
browsers such as Firefox and Safari, with Google expected to phase out the use
of cookies in 2022.

 

Headquartered in London, the Group employs 66 employees across five regions
across the globe, including, the UK, Italy, Germany, Australia and the US. The
Group continues to look at other opportunities for expansion worldwide.

 

The Company has an established and growing services business with significant
accumulated industry experience and a proven track record of delivering
strategic projects and activation services to its clients.

 

The majority of the Board have held senior positions at global software
companies and have significant industry experience across data engineering,
SAAS product development and marketing.

 

The Group has close technical and commercial partnerships with Salesforce,
Oracle and Adobe, all of which have existing sales channels and are already
delivering to clients.

 

The Group has established a joint venture and strategic partnership with Local
Planet, a scaled network of over 60 agencies across the globe which transact,
in aggregate, over US$16 billion of media buying on behalf of their clients.
The Local Planet joint venture, established in December 2020, which has
already generated material services revenues for the Group, presents a
significant opportunity to provide further data services and the 4D product to
the Local Planet agency network.

 

 

About Making Science

Making Science is an international digital acceleration company with more than
1,000 employees and a presence in 13 markets: Spain, Portugal, Mexico,
Colombia, France, Italy, Germany, the UK, Ireland, Sweden, Denmark, Georgia,
and the US. Making Science focuses on digital advertising, data analytics,
e-commerce, and cloud, all of which are continually expanding.

 

Making Science was ranked 15th in the FT1000: Europe's Fastest-Growing
Companies 2022, in the "Technology" category, and recognized as the
fastest-growing Spanish company in the technology sector. Making Science also
joined the Pledge1% initiative, supporting non-profit community organisations
that are committed to making a major impact on the future.

 

In 2021, Making Science joined Local Planet, the world's largest network of
independent media agencies, as a consulting partner specialising in digital,
technology, and performance marketing for the international group, with the
acquisition of a 7% stake in the global holding company.

 

 

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