REG - Silver Bullet Data - Launch of AI Powered Insights Platform

Silver Bullet Data ServicesAnnouncement

15/11/2023 07:00

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RNS Number : 4578T  Silver Bullet Data Services Grp PLC  15 November 2023

15 November 2023

 

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company")

 

 

Launch of AI Powered Insights Platform

 

Silverbullet, a provider of digital transformation services and products, is
pleased announce the launch of its 4D AI Powered Insights Platform based on
the accumulated knowledge and client feedback from more than 100 campaigns in
FY23.

 

The 4D AI Insights Platform leverages AI models to combine proprietary 4D
contextual intelligence with client first party data to improve video, display
and YouTube campaign performance. In three recent individual digital
advertising campaigns, 4D AI Insights managed services delivered +174%, +244%
and +407% improvement respectively on client measured KPIs/benchmarks.

 

The Board has confidence in the 4D model and pipeline into FY24 based on 4D
performance and the increasing demand for privacy first AI driven capabilities
as the cookie is forecast to be finally deprecated in 2024. Clients are
increasingly seeking innovative ways to use AI to combine available privacy
safe data assets to drive marketing performance and ROI. Silverbullet, with
its established 4D product and the new platform, is well positioned to help
clients to unlock this global business opportunity.

 

Programmatic Director at Omnicom Media US, commented:

"We have been delighted with the power of 4D, which has been delivering
outstanding results for our clients and exceeding KPI benchmarks. 2023 has
been a great year utilising 4D's AI driven, privacy safe marketing platform,
and we look forward to building and using learnings from 2023 into 2024 and
beyond."

 

Ian James, Chief Executive of Silverbullet, said:

"Clients' feedback, specifically around their transformation to a privacy
first approach to digital advertising, has clearly indicated a desire for
fresh AI driven Insight capabilities leveraging their own customer and
contextual data and not third-party cookies and which can be applied across
multiple customer touchpoints. We have developed 4D AI Insights Platform to
deliver just that and are excited about building on the strong customer
adoption and revenue growth so far this year."

 

 

 

For further information please contact:

 

 Silverbullet                                               via IFC
 Ian James (CEO)

 Strand Hanson Limited - Financial and Nominated Adviser    0207 409 3494
 James Spinney / James Bellman / Robert Collins

 Oberon Capital - Broker                                    0203 179 5344
 Mike Seabrook / Chris Crawford / Nick Lovering

 IFC Advisory                                               020 3934 6630
 Graham Herring / Tim Metcalfe / Florence Chandler          07793 839 024

 

 

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