REG - Silver Bullet Data - New Contract Win

Silver Bullet Data ServicesAnnouncement

30/11/2021 07:00

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20211130:nRSd9323Ta&default-theme=true

RNS Number : 9323T  Silver Bullet Data Services Grp PLC  30 November 2021

 

30 November 2021

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company", or, together with its subsidiaries, the
"Group")

New Contract Win

 

Silverbullet, a provider of digital transformation services and products, is
pleased to announce that it has entered into a further significant agency
contract in respect of its '4D' product with Mediatrack SAS ("Mediatrack").

 

Mediatrack, based in Paris, is a leading and fast growing operational
consulting group focused on marketing and media in the retail sector and is
the second largest independent media agency in France. Mediatrack manages
approximately €900m of annual billings and services over 100 clients.

 

4D will now be the preferred partner for Mediatrack in relation to contextual
solutions, supporting its clients' migration from the utilisation of
third-party cookies to first-party-driven data contextual insights and
targeting.

 

The Mediatrack contract enables the 4D product to be utilised across
Mediatrack's client base and is a further step in the roll out of 4D across
multiple geographies and languages, laying the foundation for further growth
in 2022 as the use of third-party cookies continues to diminish within the
advertising ecosystem.

 

Change of management roles

 

As part of the Group's 4D roll out strategy,  Umberto Torielli, Silverbullet
Co-Founder and Group Chief Strategy Officer, will assume the role of 'General
Manger 4D'. In this role, Umberto will lead the roll out of the 4D product
alongside the Group's Chief Operating Officer and Chief Client Officer Kristen
Kelly. Mark Pearlstein, previously Chief Revenue Officer, will assume a
general strategic advisory role going forward.

 

 

Ian James, Chief Executive Officer of Silverbullet, commented:

"As part of our drive for the continued integration of our 4D solution with
media agency platforms, we are delighted to be partnering with one of the best
and fastest growing media agencies in France, an ideal partner for the
application of our 4D product. We look forward to scaling our partnership in
2022 and beyond, as advertisers increasingly become aware of the need for
effective marketing solutions that do not rely on the use of increasingly
prohibited third-party cookies."

 

Eric Boyer, CEO of Mediatrack, commented:

"4D is the perfect fit for us to help our clients to migrate from cookies to
first party driven data contextual insights and targeting. We are excited to
be working with the team at Silverbullet to co-develop privacy-first ways of
delivering improved business outcomes for our clients and are very impressed
with 4D results so far. As our clients and consumers demand change post
pandemic, 2022 is the perfect time to scale 4D as our prefered post cookie
platform."

 

 

For further information please contact:

 

 Silverbullet                                             via IFC
 Ian James (CEO)

 Strand Hanson Limited - Financial and Nominated Adviser  0207 409 3494
 James Spinney / James Bellman / James Dance

 Oberon Capital - Broker                                  0203 179 5344
 Mike Seabrook / Robert Hayward

 IFC Advisory                                             020 3934 6630
 Graham Herring / Tim Metcalfe / Florence Chandler        07793 839 024

 

The information contained within this announcement is deemed by the Company to
constitute inside information as stipulated under the Market Abuse Regulation
(EU) No. 596/2014 as it forms part of United Kingdom domestic law by virtue of
the European Union (Withdrawal) Act 2018.

About Silverbullet

Silverbullet's proprietary 4D advertising solution is designed to help
advertisers target consumers in a "post cookie world". The product is a
natural extension to its existing services business which already serves a
blue-chip client base such as Heineken, Channel 4, Amazon, ITV and
Jägermeister amongst many others.

 

The removal of third-party cookies has already been implemented by web
browsers such as Firefox and Safari, with Google expected to phase out the use
of cookies in 2022.

Headquartered in London, the Group employs 66 employees across five regions
across the globe, including, the UK, Italy, Germany, Australia and the US. The
Group continues to look at other opportunities for expansion worldwide.

The Company has an established and growing services business with significant
accumulated industry experience and a proven track record of delivering
strategic projects and activation services to its clients.

The majority of the Board have held senior positions at global software
companies and have significant industry experience across data engineering,
SAAS product development and marketing.

The Group has close technical and commercial partnerships with Salesforce,
Oracle and Adobe, all of which have existing sales channels and are already
delivering to clients.

The Group has established a joint venture and strategic partnership with Local
Planet, a scaled network of over 60 agencies across the globe which transact,
in aggregate, over US$16 billion of media buying on behalf of their clients.
The Local Planet joint venture, established in December 2020, which has
already generated material services revenues for the Group, presents a
significant opportunity to provide further data services and the 4D product to
the Local Planet agency network.

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  CNTFLFLRLVLAFIL