REG - Silver Bullet Data - Trading Update

Silver Bullet Data ServicesAnnouncement

26/02/2025 07:15

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RNS Number : 4483Y  Silver Bullet Data Services Grp PLC  26 February 2025

26 February 2025

 

Silver Bullet Data Services Group plc

 

("Silverbullet", the "Company" or, together with its subsidiaries, the
"Group")

 

Trading Update

 

Silverbullet, a provider of AI driven digital transformation services and
products, is pleased to provide a trading update for the year ended 31
December 2024 (unaudited).

 

Highlights

 

 ·           Total Group revenue increased to £9.4m (FY23: £8.3m, or £7.6m excluding
             one-time discontinued business)

 ·           Revenue from our proprietary 4D AI product increased by 25% to £3.5m (FY23:
             £2.8m)

 ·           Recent new client wins include Boots, Expo, Universal Music and Rover

 ·           Successful integration of newly acquired Codec with initial new contracts and
             revenues ahead of budget

 ·           Launched roll-out and integration of leading global demand-side platform
             ("DSP"), completed shortly after year end

 ·           Revenues for January 25 grew by 31% versus January 2024

 ·           Continued growth in EBITDA run rate expected for the year

 ·           Committed revenue for 2025 already in excess of £6.0m with more than £1.5m
             derived from 4D AI and over £4.5m from Customer Experience (CX) Services

 o                                                    Global clients and US revenue account for 70% of the committed £6.0m for the
                                                      year

The Group continues to demonstrate its growth trajectory with an increase in
revenues for the year to 31 December 2024, this includes a significant
proportion of higher-margin revenue from our 4D AI data, along with new
bookings from global blue-chip clients such as BMW and VISA. The strong
trading momentum experienced at the end of the year has continued into 2025,
with a material amount of the Group's anticipated annual revenue already
committed together with a robust pipeline of new business.

 

The Board delivered on its commitment of reporting a positive EBITDA run rate
during Q4 of FY24. This performance is anticipated to continue in 2025 as a
result of good visibility, new clients wins and the continued trading
momentum. The Group's financial position was further enhanced by the
completion of a new working capital facility announced in October 2024.

 

In November 2024, the Company acquired the intellectual property rights of
Codec AI, a contextual AI insights and targeting data company that extracted
consumer behaviour from social platforms such as Instagram, X (formerly
twitter) YouTube and Facebook globally.  Codec AI has already signed new
contract wins with global brands this year. The business was acquired as
earnings enhancing and value accretive from day one, and the integration of
the business has progressed ahead of budget.

 

Post-period Highlight

 

As announced on 8 January 2025, Silverbullet completed the roll-out and
integration of its 4D AI Advanced Contextual pre-bid targeting capabilities
into a leading global demand-side platform (the "DSP"). The DSP, which
empowers advertising buyers through a self-service, cloud-based platform, is
owned by a Nasdaq listed global technology company with annual revenue of
approximately $2 billion. From video to display, mobile, and connected TV, it
enables advertisers to manage and optimise digital campaigns across a variety
of formats and devices and has been a significant driver in the shift towards
programmatic advertising, where ads are bought and sold in real time using
automated processes rather than through traditional manual negotiations.

 

This milestone underscores the ability of 4D AI to deliver cutting-edge
solutions that help advertisers achieve greater precision, efficiency, and
success in their digital campaigns. The DSP partnership demonstrates strong
demand for 4D AI's data and will ensure seamless integration for customers.
This development marks a major step toward positioning 4D AI as a more
relevant player and an established part of the advertising ecosystem and will
generate high-margin revenue as a percentage of programmatic advertising spend
when utilised in the DSP platform.

 

Outlook

 

The Group has already secured FY2025 bookings in excess of £6.0m, of which
more than £1.5m is for its 4D AI product. Global clients and US revenue
account for 70% of the committed £6.0m for the year. This provides the Board
with significant confidence that the strong trading momentum experienced at
the end of 2024 will continue into this year.

 

The Company expects to announce its results for the year ended 31 December
2024 in Q2 2025.

 

Ian James, Chief Executive Officer of Silverbullet, commented:

 

"I'm pleased to share our trading update for 2024. The Group continues to
deliver strong growth, with increased revenues, including a notable rise in
bookings tied to 4D AI and high-margin data services. Partnerships with global
giants like BMW and VISA highlight the scalability and impact of our
solutions, showcasing the talent and innovation driving our success. This
growing demand solidifies our position as a trusted leader in digital
transformation.

 

"In November, we acquired Codec AI, a leader in contextual AI insights from
social platforms. The acquisition has already contributed to earnings, with
integration progressing ahead of schedule.

 

"Building on last year's momentum, we have seen strong, sustained demand for
our AI-powered digital transformation services and products. The Board is
highly confident that the strong trading momentum we saw at the end of 2024
will carry through into this year."

 

 

For further information please contact:

 Silverbullet                                               via IFC
 Ian James (CEO)

 Strand Hanson Limited - Financial and Nominated Adviser    0207 409 3494
 James Spinney / James Bellman / Robert Collins

 Zeus Capital - Joint Broker                                0203 829 5000
 Simon Johnson / Jake Walker

 CMC Markets - Joint Broker

 Douglas Crippen

                                                            020 3934 6630

 IFC Advisory
 Graham Herring / Tim Metcalfe / Florence Staton            07793 839 024

 

About Silverbullet

 

Silverbullet's proprietary 4D AI advertising solution is designed to help
advertisers target consumers in a "privacy-first world".

 

Headquartered in London, the Group employs 85+ data specialists across five
regions across the globe, including, the UK, Italy, Australia, USA and Latin
America. The Group continues to look at other opportunities for expansion
worldwide.

 

The Company has an established and growing solutions business with significant
accumulated industry experience and a proven track record of delivering
strategic digital transformation and activation services to its clients. The
majority of the Board have held senior positions at global software companies
and have significant industry experience across data engineering, SAAS product
development and marketing.

 

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