REG - Silver Bullet Data - US$2.3m Contract Win with Mars

Silver Bullet Data ServicesAnnouncement

27/02/2024 07:00

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RNS Number : 5132E  Silver Bullet Data Services Grp PLC  27 February 2024

27 February 2024

 

Silver Bullet Data Services Group plc

 

("Silverbullet" or the "Company" or the "Group")

 

US$2.3m Contract Win with Mars

 

Silverbullet, a provider of digital transformation services and products, is
pleased to announce an extended contract with Mars Petcare US ("Mars"), which
provides pet nutrition, health, and veterinary services as part of Mars,
Incorporated.

 

Silverbullet has extended its partnership with Mars for the third consecutive
year, for a value of US$2.3 million, from January to December 2024.

 

In this extended collaboration, the Company will be broadening its support to
Mars across three primary workstreams, specifically dedicated to the
implementation of AI driven first party customer data intelligence.

 

The expanded scope includes:

 

 ·         Customer Experience ("CX") Activation - by providing support in the design and
           execution of cross-channel customer journeys and leveraging Salesforce
           platforms, as well as proprietary and third party GenAI tools.

 ·         Data Management & Integrations - assisting with customer data management
           and facilitating custom integrations between the Salesforce marketing
           technology ("martech") stack and other tools and data sources.

 ·         Data Visualisation & Insights - extending support in the design and
           creation of customised data dashboards. These dashboards aim to provide
           marketing intelligence and insights for informed decision-making.

 

Ian James, Chief Executive Officer of Silverbullet, commented: "Our enduring
partnership with Mars Petcare US, now entering its third year, reflects our
commitment to delivering transformative data solutions. I am delighted to
announce the expansion of our collaboration, supporting Mars across crucial
workstreams in data-driven customer experiences. The strides we have made
together are a testament to the shared commitment to innovation and quality.
We look forward to another year of mutual growth and success, reinforced by
the continued trust and collaboration with Mars Petcare US."

 

 

 

For further information please contact:

 Silverbullet                                               via IFC
 Ian James (CEO)

 Strand Hanson Limited - Financial and Nominated Adviser    0207 409 3494
 James Spinney / James Bellman / Robert Collins

 Oberon Capital - Broker                                    0203 179 5344
 Mike Seabrook / Chris Crawford / Nick Lovering

 IFC Advisory                                               020 3934 6630
 Graham Herring / Tim Metcalfe / Florence Chandler          07793 839 024

 

The information contained within this announcement is deemed by the Company to
constitute inside information as stipulated under the Market Abuse Regulation
(EU) No. 596/2014 as it forms part of United Kingdom domestic law by virtue of
the European Union (Withdrawal) Act 2018, as amended by virtue of the Market
Abuse (Amendment) (EU Exit) Regulations 2019.

 

About Silverbullet

Silverbullet's proprietary 4D advertising solution is designed to help
advertisers target consumers in a "post cookie world". The product is a
natural extension to its existing services business which already serves a
blue-chip client base such as Heineken, Channel 4, Amazon and ITV amongst many
others. The removal of third-party cookies has already been implemented by web
browsers such as Firefox and Safari, with Google expected to phase out the use
of cookies in 2023.

 

Headquartered in London, the Group employs employees across five regions
across the globe, including, the UK, Italy, Australia, USA and Latin America.
The Group continues to look at other opportunities for expansion worldwide.

 

The Company has an established and growing services business with significant
accumulated industry experience and a proven track record of delivering
strategic projects and activation services to its clients. The majority of the
Board have held senior positions at global software companies and have
significant industry experience across data engineering, SAAS product
development and marketing.

 

The Group has close technical and commercial partnerships with multiple global
technology providers, all of which have existing sales channels and are
already delivering to clients.

 

The Group has established a strategic partnership and an entity with Local
Planet, a scaled network of over 60 agencies across the globe.  Local Planet
Data Services Limited was established in December 2020 and presents a
significant opportunity to provide data services and the 4D product to the
Local Planet agency network.

 

 

 

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