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REG-Superdry plc Superdry plc: Interim results

============

 Superdry plc (SDRY)
 Superdry plc: Interim results

 20-Jan-2022 / 07:01 GMT/BST
 Dissemination of a Regulatory Announcement, transmitted by EQS Group.
 The issuer is solely responsible for the content of this announcement.

 ═══════════════════════════════════════════════════════════════════════════════

                                   SuperdryPlc

                          ("Superdry" or "the Company")

  

 20 January 2022

          Interim Results for the 26-week period ending 23 October 2021

                                         

                   Clear signs of brand and financial recovery

  

 Superdry announces its Interim results covering the 26-week period from 25
 April 2021 to 23 October 2021 ("1H 22") and a trading update covering the
 11-week period from 24 October 2021 to 8 January 2022. Where relevant, given
 the disruption to trading from Covid-19 and to provide more meaningful
 analysis, we have provided comparisons on a two-year basis.

                                                     Half Year                
 £m                                   1H 22    1H 21   1H 20 Vs 1H 21  Vs 1H 20
 Group Revenue                      £277.2m  £282.7m £369.1m   (1.9)%   (24.9)%
 Gross Margin Rate                    55.2%    51.7%   56.3%  3.5%pts (1.1)%pts
 Adjusted loss before tax1          £(2.8)m £(10.6)m £(2.3)m      n/a       n/a
 Adjusting items1                     £6.8m  £(8.3)m £(1.9)m      n/a       n/a
 Statutory profit/(loss) before tax   £4.0m £(18.9)m £(4.2)m      n/a       n/a
                                                                               
 Adjusted basic loss per share1      (3.8)p  (10.5)p  (5.7)p      n/a       n/a
 Basic profit/(loss) per share         3.0p  (18.8)p  (7.9)p      n/a       n/a
                                                                               
 Net working capital1               £120.6m  £135.1m £213.0m  (10.7)%   (43.4)%
 Net (debt)/cash position1          £(3.9)m   £34.1m £(9.3)m      n/a       n/a
                                                                             

 Julian Dunkerton, Chief Executive Officer, said:

 "I'm really pleased with our progress against each of our strategic initiatives
 with clear signs of brand  and financial recovery. The  health of the brand  is
 best demonstrated by the  improving sales run-rate and  a +12%pts2 increase  in
 Retail full-price sales mix which helped  drive Group gross margin up  +3.5%pts
 year-on-year.

 The Autumn/Winter 21 ('AW21') season3 has been the first opportunity to present
 our  improved  product  to  consumers.  Our  core  category  of  jackets  drove
 performance, up 40% year-on-year and it was encouraging to see positive  trends
 across a number  of categories,  particularly in  womenswear, where  we saw  an
 increase in mix +4%pts vs AW19. We have also seen our short order product begin
 to show promising traction with teen consumers.

 Illustrating our long-term commitment to the high street, our new Oxford Street
 flagship store launched  in November,  showing the best  representation of  our
 style choices and how we plan to engage with our customers, wholesale  partners
 and the  influencer  community. It  has  been  pleasing to  see  early  trading
 performance, which has exceeded expectations.

 We continue to make progress on  our digital marketing strategy and  reigniting
 consumer interest in the brand, with the number of influencers we have  engaged
 increasing sixfold year-on-year  to more  than 2,000  at the  end of  December,
 supported by  our  increasing investment  in  social marketing  activities  and
 ever-improving product.

 I was also delighted to see our Carbon Disclosure Project rating increase, once
 again, to A-. We have consistently improved our grade over the last three years
 and, while there is still a lot left to do, I'm proud of the team's efforts  as
 we strive to be the leading listed sustainable fashion brand.

 While  there  remains  uncertainty  about  the  impact  of  Covid-19  and   the
 macro-economic environment,  I am  increasingly confident  in the  accelerating
 momentum of our reset and the strengthening of the brand."

  

  

  

  

  

 Financial overview

   • Revenue declined (1.9)% on a one-year basis and (24.9)% on a two-year basis
     reflecting the continued impact  of Covid-19 and our  move to a  full-price
     trading stance,  but with  a consistently  improving run-rate  through  the
     period.
   • Gross margin gains  more than  offset the decline  in sales,  driven by  an
     increase of +12%pts in the full  price mix2, with growth across Stores  and
     Ecommerce, up +5.1%pts and +7.7%pts year-on-year.
   • Adjusted loss before tax improved to £(2.8)m (from £(10.6)m) and is in line
     with 1H 20, a pre-pandemic comparative, benefitting from the re-opening  of
     the store estate.
   • Statutory profit before tax increased to £4.0m,  from a loss in both 1H  21
     and 1H 20,  benefiting from  the fair  value movement  on foreign  exchange
     forward contracts (£6.2m credit in 1H 22).
   • Net working capital has reduced £14.5m year-on-year as we saw reductions in
     inventory (£(7.1)m)  and trade  receivables (£(2.7)m)  and an  increase  in
     trade payables  (£4.7m),  largely from  later  intake timing  of  inventory
     caused by  the  global supply  chain  issues  felt across  the  sector  and
     deferred rent.
   • We ended the half  with £(3.9)m net debt  as we partially unwound  deferred
     rent (around £10m  repayment since year-end).  This is significantly  lower
     than 1H 21 (£34.1m net cash),  which benefitted from the initial  deferrals
     and rate  holidays, but  remains  ahead of  the  pre-covid 1H  20  position
     (£(9.3)m net  debt), which  is more  reflective of  our normalised  working
     capital cycle.
   • As at 17 January the business had net cash of £20.4m.

  

 Current Trading (11 weeks from 24 October 2021 to 8 January 2022)

 The table below shows the revenue change  on a one- and two-year basis for  the
 11-week period ending 8 January 2022:

  

 £m                            Vs FY21 Vs FY20
 Group Revenue                   19.6% (11.7)%
                                              
 Stores                          84.4% (18.8)%
 Ecommerce                     (17.6)%    0.3%
 Retail (Stores and Ecommerce)   21.7% (11.8)%
 Wholesale                       12.9% (11.3)%

  

 Over the 11-week period, revenue was  up 19.6% versus FY21 as physical  trading
 continued to recover. On a two-year basis, Group revenue has seen a significant
 step-up in run-rate  since the first  half of FY22,  improving from (24.9)%  to
 (11.7)%. This  is  despite  footfall  remaining  suppressed  against  pre-Covid
 levels, the development of Omicron leading to further European restrictions and
 a significant  reduction  in  our  mark-down offer  in  our  Black  Friday  and
 post-Christmas sales.

  

 In line with our full-price strategy, we have not held an end of season sale in
 our stores  and, over  the past  11-weeks, have  seen a  +4.1%pts gross  margin
 improvement compared to two years ago.

  

 In a  continuation of  the full-price  dynamic seen  in H1,  Ecommerce  revenue
 declines year-on-year  were partially  offset by  strong margin  accretion  and
 variable cost savings. More  than half of our  owned site Ecommerce sales  have
 been at full price  since 23 December  (the start of  our online sale),  versus
 mid-teens in FY20,  with gross  margin up 5.7%pts  and average  order value  up
 +19.2%.

  

 In Wholesale, we  shipped the  vast majority  of the  delayed AW21  despatches,
 evidencing the demand  from customers to  take the product  even at this  later
 point in the season, driving a 12.9% year-on-year increase in sales. 

  

 Outlook

 The emergence of the Omicron variant  has resulted in more uncertainty, but  we
 remain encouraged the brand is clearly resonating with consumers, reflected  by
 the strong gross margin performance as we returned to a full-price stance.  Our
 performance over the peak trading period  has given us confidence that we  will
 achieve current market expectations for FY22 adjusted PBT.

  

 In line with the rest of the  sector, we expect to be impacted by  inflationary
 cost pressures.  However, we  expect to  fully offset  these headwinds  through
 further gross margin improvement (via a reducing mark-down mix), together  with
 some price realignments in selected categories and markets.

  

  

 Notes

  1. 'Adjusted', 'Adjusting'  and  'Net  (Debt)/Cash' are  used  as  alternative
     performance  measures  ('APMs').  Definition  of  APMs  and  how  they  are
     calculated are  disclosed in  the  financial statements  in Note  21.  'Net
     working capital' has been reconciled within the Finance Review.
  2. Full-price sales within our full-price owned channels. 
  3. Autumn/Winter 21 (full price trading period) defined as the period  between
     weeks 19-34, 29 August 2021 to 18 December 2021.

  

 Market briefing

 A webcast for  analysts and  investors will be  held today  starting at  08:30,
 followed by a Q&A with management. The webcast will be available to join  live,
 but questions  will be  limited to  analysts. If  you would  like to  register,
 please  go  to   1 https://secure.emincote.com/client/superdry/superdry010.   A
 recording of the event will also be available on our corporate website  shortly
 afterwards.

  

 A separate meeting with  an opportunity for retail  investors to ask  questions
 will be held at 12.30 through  the 'Investor Meets Company' platform,  register
  2 here.

  

 For further information:

 Superdry:

 Adam Smith      adamj.smith@superdry.com     +44 (0) 1242 586747
 Candice Johnson candice.johnson@superdry.com +44 (0) 1242 586747

  

 Media enquiries

 Tim Danaher, Imran Jina superdry@brunswickgroup.com +44 (0) 207 404 5959

  

 Notes to Editors

 Our mission  is  "To be  the  #1  sustainable style  destination"  through  our
 distinct collections, defined by consumer style choices. We design  affordable,
 premium quality clothing, accessories  and footwear which  are sold around  the
 world. We  have  a  clear  strategy  for  delivering  continued  growth  via  a
 multi-channel approach combining Stores, Ecommerce, and Wholesale.

  

 Superdry has 228 physical stores and  around 480 franchisees and licensees.  We
 operate in over 50 countries and have over 4,000 colleagues globally.

  

 Cautionary Statement

 This announcement contains certain  forward-looking statements with respect  to
 the  financial  condition  and  operational  results  of  Superdry  Plc.  These
 statements and  forecasts involve  risk, uncertainty,  and assumptions  because
 they relate to  events and  depend upon circumstances  that will  occur in  the
 future. There  are a  number of  factors  that could  cause actual  results  or
 developments to  differ materially  from those  expressed or  implied by  these
 forward-looking statements. These forward-looking  statements are made only  as
 at the  date of  this  announcement. Nothing  in  this announcement  should  be
 construed as a profit forecast. Except as required by law, Superdry Plc has  no
 obligation  to  update  the  forward-looking  statements  or  to  correct   any
 inaccuracies therein.

  

 CEO Review

  

 The momentum behind our brand turnaround continues to grow, with clear signs of
 brand and financial recovery.  Autumn/Winter 2021 ('AW21')  was our first  full
 opportunity to  showcase our  new  design philosophy  and segmentation  to  our
 customers, across all our channels and  I am very pleased with the  performance
 despite the  ongoing macroeconomic  headwinds.  We have  strengthened  consumer
 engagement with the  brand while accelerating  our commitment to  a full  price
 trading stance, driving improvements in the gross margin and profitability.

  

 Whilst revenue growth was significantly impacted while we traded against  prior
 year promotional periods and by Wholesale delays, we are pleased to have  ended
 the half  with sales  only down  1.9% year-on-year.  A disciplined  promotional
 stance  meant  that  we  saw  the   gross  margin  rate  increase  by   3.5%pts
 year-on-year,  delivering  a  4.7%  increase  in  gross  profit.  This  overall
 performance signals to us that the strengthened strategy and reignition of  the
 brand is resonating with consumers.

  

 This dynamic  has continued  over  our peak  trading period  with  year-on-year
 Retail margins up  +2.3%pts in the  11-week period  to 8 January  2022, and  up
 +2.7pts on a two-year  basis. All markets are  beginning to show  improvements,
 albeit at  different  paces, and  our  two-year footfall  measure  in  shopping
 centres and high  streets has been  ahead of the  BRC index for  the last  four
 months1. Ecommerce  sales and  profitability have  both increased  on a  2-year
 basis in the last  11-weeks, with more  than half of  our owned site  Ecommerce
 sales at full price since  23 December (the start  of our online sale),  versus
 around 15% for the equivalent period in FY20, with improvements to gross margin
 (+5.7%pts) and average  order value  (+19.2%). We  have also  shipped the  vast
 majority of the delayed AW21  Wholesale despatches, evidencing the demand  from
 customers to take the product even at a later point in the season.

  

 The half-year  adjusted loss  before  tax improved  by over  70%  year-on-year,
 reflecting the full price trading performance, and returning to the level  seen
 in H1 20. Statutory profit before tax of £4.0m (1H21: loss £(18.9)m) includes a
 benefit from fair value movements on forward contracts.

  

 Style and sustainability continue to be the overarching focus in everything  we
 do. Reflecting this,  we have  simplified our mission  further: "To  be the  #1
 sustainable style destination". To achieve this, we are continuing to focus  on
 our four strategic objectives:

   • Inspire through product & style
   • Engage through social
   • Lead through sustainability
   • Strong operational foundations to 'Make it happen'.

  

 Inspire through product & style

  

 I am incredibly  proud of  the new  product, which  has been  well received  by
 consumers and our partners, especially jackets where we have seen a step-change
 in the designs for AW21, with revenues growing 40%2 compared to AW20.  However,
 we saw  improvements  across  a  number  of  key  categories  across  the  same
 time-frame, particularly  in  womenswear,  driving a  mix  increase  of  +4%pts
 compared to two-years ago.

  

 Our  short-order  offering  has  enabled  us  to  communicate  with  a  younger
 demographic, taking advantage  of in-season trends,  with our mini-skirt  range
 resonating with teen consumers, and our Recycled capsule being showcased by our
 sustainability-focused influencers.

  

  

  

  

 Engage through social

  

 Our accelerating use of influencers and focus on social channels,  particularly
 TikTok and Instagram, has allowed us  to increase engagement with this  younger
 target  demographic.  We   now  have   over  2,000   influencers,  up   sixfold
 year-on-year, and  our  Instagram followers  grew  by +23%.  Superdry  saw  the
 largest growth in online traffic among the UK's top 50 busiest retail  websites
 over  the  Black  Friday  weekend  (and  one  of  only  three  that   increased
 year-on-year)3, despite a reduced mark-down offering.

  

 Lead through sustainability

  

 Our continued emphasis on sustainability saw nearly half of our AW21 buy  being
 either organic or  made from  recycled or low  impact materials,  up 10%pts  vs
 AW20. Our share of sales from  sustainable product continues to grow, with  all
 our jackets in the AW21 range containing recycled padding.

  

 As expected, we  improved our Carbon  Disclosure Project rating  from B to  A-.
 Among our peers, we are the only brand to have improved our grade  consistently
 for the last 3  years, evidencing our growing  momentum on the journey  towards
 Net Zero,  and re-affirming  our  market leading  ambitions and  commitment  to
 sustainability.

  

 We published our  first Sustainability report  in September 2021  which can  be
 found             on             our             Corporate              Website
 ( 3 https://corporate.superdry.com/sustainability/sustainability-report/), this
 provides additional detail on everything we have committed to, achieved so  far
 and ultimately challenged ourselves on.

  

 Make it happen

  

 In November we were joined by Cathryn Petchey, our Global People Director,  and
 Matt Horwood, our Chief Technology Officer. Both bring significant  experience,
 skills and  capabilities  developed  within  the  retail  sector,  and  we  are
 delighted to have them onboard.

  

 One of the most exciting  milestones so far this year  has been the opening  of
 our new flagship store on Oxford Street. The store is a statement of our intent
 for our future and is the best expression of the brand, with the style  choices
 clearly merchandised and a dedicated  area for our influencers. Since  opening,
 the store has  consistently outperformed expectations  and key trading  metrics
 such  as  conversion,  basket  value   and  average  selling  price  have   all
 outperformed averages in our UK stores, with our vintage initiatives helping to
 attract a materially younger customer.

  

 Building on this, we  opened a Studios and  Performance Sport concept store  in
 Cheltenham in December,  our clearest  physical segmentation  of style  choices
 yet. 

  

 On a digital  front, we  are making  good progress  with the  migration of  our
 legacy Ecommerce platform over  to microservices technology  and will begin  to
 see the benefits in FY23 and beyond. In addition, we are also investing in  our
 back-office systems with upgrades to both our inventory and accounting systems.

  

 Despite continued challenges from Covid-19, we continue to reduce our inventory
 holding and at the end of the first half had 9% fewer units than the same  time
 last year, and 14% fewer than H1 20. Our efficient management of the stock  and
 optimised use of clearance channels, including through Black Friday, means that
 we are confident we will  be able to reduce our  inventory even further by  the
 year-end.

  

 Looking forward

  

 As detailed above, we  have made solid progress  against each of our  strategic
 pillars in 2021, despite the ongoing uncertainty and challenges from  Covid-19,
 which continue to  impact consumer  demand, operations, and  the global  supply
 chain.

  

 Our continually improving  and sustainable product,  supported by the  building
 momentum behind our social  marketing activities, is  now starting to  resonate
 with younger consumers and women in particular.

  

 Though we remain cautious, the  early signs of progress  we are seeing give  us
 increasing confidence in the delivery of the brand turnaround.

  

 Notes

  1. BRC Data taken from  the BRC-Sensormatic IQ Footfall  Monitor for the  four
     months ended December 2021 compared to December 2019.
  2. Autumn/Winter 21 (full price trading period) defined as the period  between
     weeks 19-34, 29 August 2021 to 18 December 2021.
  3. As per Retail Week article on 9 December 2021,  4 here.

  

  

 Finance Review

 Group revenue decreased  by 1.9%  in the  first half  reflecting the  continued
 impact of  Covid-19 and  our move  to a  full-price trading  stance.  Ecommerce
 decreased 30.0% to £62.2m year-on-year, but  this was largely offset by  Stores
 sales which  increased  by 21.5%,  and  Wholesale sales  which  increased  2.7%
 year-on-year.

  

 Our accelerated strategy to move to  a full-price trading stance resulted in  a
 12%pts increase in  mix of full-price  sales1 and a  3.5%pts increase in  gross
 margin rate  which more  than  offset the  overall  reduction in  revenue.  The
 adjusted loss before tax  has improved by  £7.8m to £(2.8)m,  in line with  the
 pre-pandemic 1H 20 loss and benefiting from the re-opening of the store estate.
 Statutory profit before tax also improved from  a loss of £(18.9)m to a  profit
 of £4.0m, benefiting  from £6.2m of  fair value movements  on foreign  exchange
 forward contracts (1H 21: £(7.4)m).

  

                                                 1H 22            1H 21   Change
                                                    £m               £m        %
 Revenue:              Stores                    103.0             84.8    21.5%
                       Ecommerce                  62.2             88.8  (30.0)%
                       Wholesale                 112.0            109.1     2.7%
 Group revenue                                   277.2            282.7   (1.9)%
                                                                                
 Gross profit:         Stores                     71.7             54.7    31.1%
                       Ecommerce                  39.1             49.0  (20.2)%
                       Wholesale                  42.3             42.5   (0.5)%
 Group profit                                    153.1            146.2     4.7%
 Gross profit margin %                           55.2%            51.7%  3.5%pts
 Selling           and                         (126.5)          (130.2)   (2.8)%
 distribution costs
 Central costs                                  (34.0)           (31.1)     9.3%
 Impairment credit on trade receivables            2.0                -   100.0%
 Other    gains    and                             6.1              8.1  (24.7)%
 (losses)
 Adjusted    operating                             0.7            (7.0) (110.0)%
 profit/(loss)*
 Adjusted    operating                            0.3%           (2.5)%  2.8%pts
 margin*
                                                                                
 Net finance expense                             (3.5)            (3.6)   (2.8)%
 Adjusted loss  before                           (2.8)           (10.6)  (73.6)%
 tax*
                                                                                
 Adjusting items:                                                               
                       Fair value movement  on     6.2            (7.4) (183.8)%
                       forward contracts
                       IFRS2 credit/(charge) -     0.6            (0.3) (300.0)%
                       Founder Share Plan
                       Restructuring,                -                  (100.0)%
                       strategic costs                            (0.6)
 Total adjusting items                             6.8            (8.3) (181.9)%
 Profit/(Loss)  before                             4.0           (18.9) (121.2)%
 tax
 Tax (expense)/credit                            (1.5)              3.5 (142.9]%
 Profit/(Loss) for the                             2.5           (15.4) (116.2)%
 period

 * Adjusted operating loss, adjusted  operating margin and adjusted loss  before
 tax are defined as reported results before adjusting items as further explained
 in Note 21.

  

 Retail revenue ('Stores' and 'Ecommerce')

  

                                           1H 22 1H 21   Vs 1H 21 1H 20 Vs 1H 20
 Retail revenue                               £m    £m               £m
                                                                %              %
 Stores                                    103.0  84.8      21.5% 157.3  (34.5)%
 Ecommerce                                  62.2  88.8    (30.0)%  57.8     7.6%
 Total Retail revenue                      165.2 173.6     (4.8)% 215.1  (23.2)%
 Ecommerce  revenue  as  a  proportion  of 37.7% 51.2% (13.5)%pts 26.9% 10.8%pts
 Retail revenue
 Ecommerce  revenue  as  a  proportion  of 22.4% 31.4%  (9.0)%pts 15.7%  6.7%pts
 Group revenue

  

 Stores

  

 Store revenue  declined 34.5%  compared to  FY20, as  we made  the shift  to  a
 full-price stance and  footfall remained  subdued in all  markets, despite  the
 easing of social distancing restrictions across the first half. However, we did
 begin to see an improvement in the run-rate as we moved through the half, which
 has continued into the second half.

  

 UK footfall recovered strongly throughout the first half, but Europe  continued
 to suffer, largely from Covid-related temporary closures in key markets, ending
 the half down (11.2)% year-on-year.  The  Rest of the World revenue relates  to
 the US stores which  began to show  recovery during the  half, albeit still  at
 severely disrupted levels.

  

 Store revenue by territory* 1H 22 1H 21  Change 1H 20  Change
                                £m    £m       %    £m       %
 UK and Republic of Ireland   53.0  35.1   51.0%  75.8 (30.1)%
 Europe                       38.7  43.6 (11.2)%  62.5 (38.1)%
 Rest of World                11.3   6.1   85.2%  19.0 (40.4)%
 Total Store revenue         103.0  84.8   21.5% 157.3 (34.5)%

 *For all channels the geographic territories have been aligned to the internal
 management operational structure.

  

 We closed 15 stores in the year to  1H 22, all during the second half of  FY21,
 and opened 2 new stores, ending the  half with 226 stores. Since the  half-year
 end we  have opened  our new  flagship store  on Oxford  Street and  our  first
 Studios and Performance  Sport concept  store in  Cheltenham in  addition to  5
 other stores, but also saw 5 closures,  bringing our total owned stores to  228
 as at the end of December.

  

 Ecommerce

  

 Ecommerce continues  to face  tough comparables  year-on-year due  to  elevated
 levels of promotional  activity during  FY21, resulting in  revenue ending  the
 half down 30.0%. However, we are encouraged by the more indicative  performance
 on a  2-year  basis  which  is  up 7.6%,  evidencing  of  our  improved  social
 engagement and focus on digital marketing.

  

 Ecommerce revenue by territory** 1H 22 1H 21*  Change 1H 20  Change
                                     £m     £m       %    £m       %
 UK and Republic of Ireland        29.8   48.2 (38.2)%  26.1   14.2%
 Europe                            29.5   34.0 (13.2)%  27.8    6.2%
 Rest of World                      2.8    6.6 (57.6)%   3.9 (28.3)%
 Total Ecommerce revenue           62.2   88.8 (30.0)%  57.8    7.6%

 * In the prior year all eBay sales were allocated between UK and RoW. From the
 end of FY21 eBay was allocated to the relevant territory for clarity. To ensure
 consistent comparatives, this methodology has been applied retrospectively to
 H1 21.

 ** For all channels the geographic territories have been aligned to the
 internal management operational structure.

  

 As expected, the store  re-openings after lockdowns resulted  in a decrease  of
 Ecommerce participation as  a percentage of  total Retail revenue  year-on-year
 from 51.2% to 37.7%. However, on a  2-year basis, Ecommerce as a proportion  of
 Retail revenue has increased  by 10.8%pts highlighting that  an element of  the
 shift online we have seen since the start of the pandemic has been permanent.

  

 Wholesale

  

 Many of  our  Wholesale partners,  most  of  which have  a  physical  presence,
 suffered the same trading headwinds from Covid as our owned store channels.  In
 addition, global supply chain delays have had a greater impact in this  channel
 due to  the  need to  consolidate  stock  in our  distribution  centres  before
 despatching to customers. 

  

 Despite the drag experienced from restrictions in Europe, and the timing issues
 caused by the supply chain delays noted above (the majority of which has  since
 caught up  during H2),  Wholesale  revenue began  to recover,  increasing  2.7%
 year-on-year. However,  the ongoing  Covid-related restrictions  over peak  may
 result in partners carrying forward more stock than anticipated. 

  

 Wholesale revenue by territory** 1H 22 1H 21*  Change 1H 20  Change
                                     £m     £m       %    £m       %
 UK and Republic of Ireland        10.7   14.8 (27.7)%  21.3 (49.7)%
 Europe                            73.4   74.3  (1.2)% 101.4 (27.6)%
 Rest of World                     27.9   20.0   39.5%  31.3 (10.9)%
 Total Wholesale revenue          112.0  109.1    2.7% 154.0 (27.3)%

 * In the prior year Russia and Ukraine were included within Europe. At the end
 of FY21 these territories were reallocated to Rest of World in line with the
 internal management structure. To ensure consistent comparatives, this
 methodology has been applied retrospectively to H1 21.

 ** For all channels the geographic territories have been aligned to the
 internal management operational structure.

  

  

 Gross margin

  

 The acceleration of our return to a  full price trading stance resulted in  our
 total gross margin increasing 3.5%pts to 55.2%.

  

 This was evidenced  by our  full price mix1  growing by  12%pts, driving  gross
 margin improvements in both our Store and Ecommerce channels, with year-on-year
 increases of 5.1%pts and 7.7%pts respectively.

  

 Gross margin by channel 1H 22 1H 21  Vs 1H 21 1H 20  Vs 1H 20
 Stores                  69.6% 64.5%   5.1%pts 68.9%   0.7%pts
 Ecommerce               62.9% 55.2%   7.7%pts 59.4%   3.5%pts
 Retail                  67.1% 59.7%   7.4%pts 66.3%   0.8%pts
 Wholesale               37.8% 39.0% (1.2)%pts 42.3% (4.5)%pts
 Total gross margin      55.2% 51.7%   3.5%pts 56.3% (1.1)%pts

  

 Total operating costs

  

 Total operating costs, pre-adjusting  items, reduced by  (0.5)% to £152.4m  and
 includes store, distribution, marketing, head office, central and  depreciation
 costs, impairment credit on trade receivables  and other gains and losses.  The
 balance is roughly in line with 1H 21, despite the increased activity this year
 as stores re-opened and our employees began a return to the office.

  

  

                                             1H 22   1H 21  Change
 Gross Profit                                153.1   146.2    4.7%
                                                                  
 Selling and distribution costs            (126.5) (130.2)  (2.8)%
 Central costs                              (34.0)  (31.1)    9.3%
 Impairment (credit) on trade receivables      2.0       -  100.0%
 Other (gains) and losses                      6.1     8.1 (24.7)%
 Total operating costs pre-adjusting items (152.4) (153.2)  (0.5)%
 Net finance expense                         (3.5)   (3.6)  (2.8)%
 Adjusted loss before tax                    (2.8)  (10.6) (73.6)%

  

 Selling and distribution costs  decreased £3.7m, predominately  as a result  of
 distribution  costs  decreasing  £10.4m  year-on-year  from  reduced  Ecommerce
 volumes. These  savings  were partially  offset  through upweighted  brand  and
 performance marketing spend  (£5.8m increase  year-on-year), in  line with  our
 strategy to improve engagement with a younger demographic.

  

 Central costs increased £2.9m to £(34.0)m.  The key driver for the increase  is
 largely  due  to  an  anticipated  normalisation  of  performance  related  pay
 (following the reintroduction of the bonus scheme which was suspended in FY21),
 the return of business rates on our  corporate offices and a greater volume  of
 travel and corporate activity as social distancing restrictions begin to relax.

  

 Reflecting  the  steady  rate  of  collections  against  our  debtor  book,  we
 recognised a £2.0m impairment credit on trade receivables (1H 21: £nil).

  

 Within the above costs,  there was a modest  decrease of £3.7m in  depreciation
 charges, the majority of which sits in selling and distribution costs, due to a
 lower asset base from historic store impairments and rent negotiations for IFRS
 16 leases.

  

 Other gains and  losses reflect  modifications on  IFRS 16  leases and  royalty
 income and this net credit has reduced £(2.0)m year-on-year to £6.1m.

  

 Net finance costs were  roughly in line  with the prior year  at £3.5m (1H  21:
 £3.6m). £2.3m (1H 21: £3.0m) relates  to interest expense on leases under  IFRS
 16. There was an expected year-on-year increase to the remaining finance  costs
 as we utilised our financing facility in the first half, following the  partial
 unwind of deferred rent during H1 22.

 Adjusting items

  

 £m                                       1H 22  1H 21   Change  
 Adjusted loss before tax                 (2.8) (10.6)  (73.6)%  
                                                                 
 Fair value movement on forward contracts   6.2  (7.4) (183.8)%  
 IFRS2 charge - Founder Share Plan          0.6  (0.3) (300.0)%  
 Restructuring, strategic costs               -  (0.6)   (100.0)%
 Total adjusting items                      6.8  (8.3) (181.9)%  
 Statutory profit/(loss) before tax         4.0 (18.9)   (121.2)%
                                                                 

  

 Adjusting items primarily relate to a £6.2m credit in respect of the fair value
 movement in financial derivatives (1H 21: £(7.4)m debit) which has been  driven
 by changes to the timing of derivatives  used to hedge Euro receivables and  US
 Dollar payables and by rate movements during the hedging period.

  

  

  

 Profit/Loss before tax

  

 Despite the continued disruption  from Covid-19, the  adjusted loss before  tax
 improved to £(2.8)m from £(10.6)m, driven by the re-opening of physical trading
 locations (both owned and Wholesale) as well as continued cost saving measures.

  

 The adjusted loss before tax  of £(2.8)m is roughly  in line with the  two-year
 comparative (1H 20: £(2.3)m).

  

 In addition to the above, the statutory profit before tax, improved to a profit
 of £4.0m, benefitting from the £6.2m  fair value movement on forward  contracts
 (1H 21: £(7.4)m).

  

 Taxation

  

 Our tax charge on adjusted losses is £0.3m (1H 21: £2.0m tax credit on adjusted
 loss). In 1H 22, an accounting tax charge arises on an adjusted loss due to the
 geographic split  of  our results  and  also the  recognition/derecognition  of
 deferred tax balances.

  

 Our tax  charge on  statutory profits  is £1.5m  (1H 21:  £3.5m tax  credit  on
 statutory loss). This represents an effective tax rate of 37.5% (1H 21: 18.7%).

  

 The Group's  effective  tax  rate  on statutory  profits  is  higher  than  the
 statutory rate of  19% (1H  21: 19%).  This is  primarily due  to movements  in
 deferred taxation recognised in respect of leases, tax losses and the provision
 made for uncertain tax positions as required by accounting standards.

  

 The net tax charge on adjusting items  totals £1.2m (1H 21: £1.5m tax  credit),
 which arises  on  accounting  gains  in  respect  of  future  foreign  exchange
 contracts.

  

 Profit/Loss after tax

  

 Group statutory profit after tax  for the first half  was £2.5m, compared to  a
 £15.4m loss in 1H 21.

  

 Profit/Loss per share

  

 Adjusted basic EPS is (3.8)p (1H 21: EPS (10.5)p).

  

 The adjusted  performance  of  the  business, offset  by  the  adjusting  items
 outlined above, results in a  reported basic EPS of  3.0p (1H 21: EPS  (18.8)p)
 based on  a basic  weighted average  of 82,054,759  shares (1H  21:  82,020,620
 shares).

  

 Adjusted diluted EPS is (3.8)p (1H 21: EPS (10.4)p) and diluted EPS is 3.0p (1H
 21: EPS (18.6)p. These  are based on a  diluted weighted average of  84,441,491
 shares (1H 21: 82,624,901 shares).

  

 Dividends

  

 In line with  the decisions made  since the  start of the  pandemic, the  Board
 believes it  is  prudent and  in  the  long-term interest  of  shareholders  to
 continue to focus on cash preservation in the short-term and has decided not to
 propose an interim dividend.

  

  

  

  

  

 Cash Flow

  

 We ended the half with £(3.9)m net  debt as we partially unwound deferred  rent
 (around £10m repayment since year-end). This is significantly lower than 1H  21
 (£34.1m net  cash),  which  benefitted  from the  initial  deferrals  and  rate
 holidays, but remains ahead of the pre-covid 1H 20 position (£(9.3)m net debt),
 which is  more reflective  of  our normalised  working capital  cycle.  Further
 detail can be found in the Consolidated Group Cash Flow Statement and note 8.

  

 As at 17 January, we are held net cash of £20.4m. 

  

 Working Capital

                                  1H 22   1H 21 Change  Change
 £m                                  £m      £m     £m
                                                             %
 Inventories                      159.4   166.5  (7.1)  (4.3)%
 Trade and other receivables1     109.4   112.1  (2.7)  (2.4)%
 Trade and other payables2      (148.2) (143.5)  (4.7)    3.3%
 Net working capital              120.6   135.1 (14.5) (10.7)%

  

 At H1 22, our inventory balance has reduced by 4.3% (£7.1m) to £159.4m and  the
 number of units has reduced 9% year-on-year, despite the reduction in sales and
 challenging trading environment. We remain  committed to a full year  reduction
 in  inventory  as  we  continue  with  our  targeted  clearance  activity   and
 disciplined forward season buys.

  

 Trade and other receivables are in line year-on-year, decreasing (2.4)% (£2.7m)
 to £109.4m, due to stronger than anticipated collections on the debtor book.

  

 Trade and  other  payables have  increased  by  3.3% to  £148.2m,  impacted  by
 inventory timings. This line also includes rent deferrals of non-IFRS 16 leases
 which stands at £4.5m.  Deferred rent relating  to IFRS 16  leases of £9.9m  is
 included within lease liabilities.

  

 Net working capital decreased  in the first half  by 10.7% (£14.5m) to  £120.6m
 and as a proportion of Group revenue was 43.5% (1H 21: 47.8%).

  

 Capital Expenditure

  

 Additions in property, plant and equipment and intangible assets totalled £9.0m
 (1H 21: £5.0m),  as the business  has re-started its  investment programme.  We
 focused our first half spend on IT infrastructure, including the re-platforming
 of our Ecommerce website to microservices.

  

 We still expect full year capital expenditure  to be in the range of  £15-£20m,
 with this level increasing into FY23  as we accelerate our investment into  our
 technology, data and digital capabilities].

  

 Outlook

  

 The emergence of the Omicron variant  has resulted in more uncertainty, but  we
 remain encouraged the brand is clearly resonating with consumers, reflected  by
 the strong gross margin performance as we returned to a full-price stance.  Our
 performance over the peak trading period  has given us confidence that we  will
 achieve current market expectations for FY22 adjusted PBT.

  

 In line with the rest of the  sector, we expect to be impacted by  inflationary
 cost pressures.  However, we  expect to  fully offset  these headwinds  through
 further gross margin improvement (via a reducing mark-down mix), together  with
 some price realignments in selected categories and markets.

  

 Assessment of Group's prospects

  

 The financial position of the Group, its cash flows and liquidity position  are
 set  out  in  the  financial  statements.  Furthermore,  the  Group   Financial
 statements include  the  Group's  objectives  and  policies  for  managing  its
 capital, its financial  risk management  objectives, details  of its  financial
 instruments and exposure  to credit and  liquidity risk (please  refer to  note
 18).

  

 Background - Impact of continuing lockdowns and social distancing restrictions

 The lasting  impact of  the  pandemic saw  unprecedented levels  of  disruption
 throughout FY21, which have  continued into FY22,  with trading and  operations
 having been disrupted for nearly two full years. 

  

 Following the "initial wave" of  lockdowns, beginning March 2020 and  impacting
 much  the  first  quarter  of  FY21,   infection  rates  in  our  key   markets
 substantially reduced by  late September  2020 and,  with the  majority of  our
 owned store estate reopening, the prevailing view at that time was that further
 widespread lockdowns appeared unlikely.

  

 However, the announcement of a second  wave of lockdowns resulted in  temporary
 store closures in the UK and certain EU markets from late October 2020,  albeit
 with a brief opening period before a further hard lockdown from January through
 to April 2021. Together with the  wider factors affecting open stores, such  as
 social distancing measures and broader economic and health concerns, the  Group
 saw a continued  suppression of  footfall in  stores which  was only  partially
 offset by Ecommerce sales. 

  

 This dynamic  has  continued  across  our markets  to  varying  degrees  though
 calendar 2021, most  recently as  a consequence  of the  Omicron variant  which
 began spreading rapidly  in December, our  busiest trading month  of the  year.
 However,  unlike   previous  infection   waves,  social   distancing  and   the
 accompanying footfall declines were largely self-imposed by the general public,
 with comparatively few  measures imposed  by governments  (particularly in  the
 UK). Consequently  the impact  on  trading, while  challenging, has  been  less
 severe than in  previous waves  given the  store estate's  ability to  continue
 trading throughout.   

  

 Although there is no certainty that  there will not be further lockdowns,  this
 most recent  variant  suggests  that  we  may  see  less  binary  effects  than
 previously.  In  addition,   vaccine  rollouts  and   booster  programmes   are
 progressing well  in many  of our  core markets  and government  communications
 reflect an increasing pressure to keep economies open.

  

 There are several key  mitigations that the Group  has undertaken to  partially
 offset the adverse revenue impacts of these lockdowns:

   • We recognised  £7.7m  of one-off  rent  savings  in FY21  relating  to  the
     disrupted periods with  further savings  expected to be  realised in  FY22.
     These one-off rent benefits  are in addition to  the ongoing lease  renewal
     savings that have been achieved to  date, which we expect will continue  to
     be realised as we review our store estate.
   • Reduced future stock  purchases to offset  the carry over  and recoding  of
     core product, which remains our largest cash mitigation.

  

 Liquidity headroom

 The Group will look to refinance its Asset Backed Lending ('ABL') facility  for
 up to £70m, prior to its expiry in February 2023.

  

 The Group's ability to preserve and manage cash has been clearly evidenced (and
 detailed  in  the  Mitigating  actions  section,  below),  with  the   business
 maintaining a positive  net cash  balance in  excess of  £20m throughout  FY21,
 despite the pressures of the pandemic.

  

 The maximum drawdown  on the ABL  facility was  £21m in October  2021, as  peak
 working capital coincided with us  weathering the impact of temporary  closures
 in the EU and continuing suppressed  footfall across all markets.  Despite  the
 partial unwind of around £10m deferred rent over the first half, we closed  the
 period with net  debt of  only £(3.9)m, compared  to a  pre-covid borrowing  of
 £(9.3)m at H1 20.  As at 17 January net cash had increased to £20.4m.

  

 In addition, the Group has an overdraft  facility of up to £10m available on  a
 rolling annual  basis,  albeit  as this  is  not  committed, it  has  not  been
 considered by management as part of the going concern or viability assessment.

  

  

 Base case:

 The Group's going  concern assessment has  been based on  a 12-month  financial
 plan (the 'Plan') derived from the  latest FY22 and FY23 forecasts. Though  the
 effects of  Covid-19  on consumer  behaviour  long term  are  yet to  be  fully
 understood, the trading dynamics seen throughout the year to date are reflected
 in the Plan.

  

 In determining the Plan, management has made a number of assumptions  regarding
 the Group's trading performance in light of the Coronavirus pandemic. The  most
 significant of those are:

   • All trading channels benefit from ongoing product improvements, operational
     initiatives and marketing activity to  support the brand reset which  began
     in October 2020, the full benefit of  which is not yet realised, given  the
     ongoing footfall suppression throughout 2021.
   • Stores trade for the remainder of  FY22 and entirety of FY23 following  the
     reopening of those European markets which  remained closed at the start  of
     the financial  year.  Footfall is  assumed  to recover  steadily  over  the
     duration of FY22 as stores  reopen and consumer demand returns,  reflecting
     the macroeconomic  uncertainties  in FY22  and  the ongoing  channel  shift
     towards online,  though  stabilising  at  a  lower  level  than  previously
     forecast, and below  pre-Covid-19 levels. Profitability  will be  delivered
     through increased full  price trading  margins, the  recurring benefits  of
     renegotiated leases.
   • Ecommerce trading  benefits  from  the  underlying  channel  shift  towards
     digital from physical  retailing (versus pre-Covid  levels), together  with
     planned investments to  improve the website  user experience, most  notably
     the migration to a microservices platform by the end of FY22. Following the
     return to  a  full  price  trading stance  during  FY22,  the  latest  FY23
     projections now reflect this lower volume, high margin trading dynamic, and
     the associated variable savings. 
   • Wholesale performance begins  to modestly recover  in FY23, reflecting  the
     latest forward  order book  and the  continuation of  FY22 trends  such  as
     increased In Season Orders to  online partners, recovering to  pre-Covid-19
     levels over the medium term. A more normalised delivery phasing is planned,
     following the disruption experienced during FY22.
   • Intake pressures on the  gross margin rate are  largely offset through  the
     continued full price trading and  selective price increases, together  with
     channel mix benefits as stores (our  highest margin channel) trade for  the
     duration of the year.
   • Marketing  spend  continues  to  increase  in  FY23  to  reflect  increased
     performance marketing  in the  short-term together  with longer-term  brand
     investment as part of the turnaround.

  

 Reverse stress test

 Given the base case reflects both the  results of the turnaround plan, and  the
 uncertainties surrounding forecasts due to  Covid-19, the Group has modelled  a
 'reverse stress test' scenario.

  

 A reverse stress test  calculates the shortfall to  forecast sales in the  Plan
 that the Group would be able  to absorb after implementing feasible  mitigating
 actions before either:

 a) requiring additional  sources of  financing,  in excess  of those  that  are
 committed; or

 b) breaching the lending covenants on our committed facility

  

 Given the projected  headroom over  our covenants,  and our  proven ability  to
 manage cash, the Board considers the likelihood of breaching our facilities  to
 be remote.

  

 This assessment is linked to a robust assessment of the principal risks  facing
 the Group, and the reverse stress  test reflects the potential impact of  these
 risks being realised. The principal risks are outlined in the 'Principal  risks
 and uncertainties' section.

  

 Mitigating actions

 If performance deviates materially  from the Base Case  Plan, the impact  could
 result  in  a  reduction  in  liquidity   and/or  a  longer  period  of   lower
 profitability, which  in  turn could  risk  covenant breaches.  Management  has
 considered what plausible mitigating actions are available to them, including:

   • a reduction in uncommitted capital expenditure;
   • a reduction in  overheads and discretionary  spend, particularly  marketing
     and variable pay;
   • reducing  the  purchase  quantities  of  new  season  stock  through  lower
     short-order volumes, and the deferral and cancellation of orders;
   • negotiating extended supplier payment terms; and,
   • incremental clearance activity through our off-price channels

  

 For the purposes of the going  concern calculations, we have modelled only  the
 first two in the above list and held the remainder as contingent activities.

  

 Covenant testing

 As at 17  January we have  net cash of  £20.4m and access  to our Asset  Backed
 Lending ("ABL") Facility, together with an uncommitted overdraft.

  

 Our relationship with our lending  group remains strong, with several  covenant
 resets agreed  during  the  pandemic  as the  macroeconomic  impact  of  social
 distancing  and  lockdown  restrictions   continued  to  extend  past   initial
 expectations when the financing was agreed in August 2020.

  

 The amended covenants in  the ABL facility are  tested quarterly and are  based
 around the Group's adjusted fixed charge (rent and interest). The covenants are
 tested on a 'frozen GAAP' basis and hence unaffected by IFRS 16, "Leases".

  

 Under the reverse stress test, which tests for the breakeven point against  our
 borrowing facilities,  the October  2022  (Q2 23)  covenant test  would  breach
 first. However, management  considers the revenue  shortfall required to  cause
 this breach to be remote. The directors are confident that under the  mitigated
 reverse stress  test there  is  sufficient liquidity  headroom over  the  going
 concern period.

  

 If this scenario was to occur, management would approach lenders for a covenant
 waiver. Whilst there would  be no guarantee  that such a  waiver would be  made
 available, in making their assessment management notes that it currently has  a
 good relationship with the  Group's lenders and  has held positive  discussions
 throughout the year. These lenders have been made aware of all key inputs  into
 the Base Case Plan, as well  as the implications of the short-term  disruption,
 and have agreed to re-gear the  covenants on several occasions, to reflect  the
 unforeseen duration and magnitude of the impact from Covid-19.

  

 Significant judgements

 In using  these  financial forecasts  for  the going  concern  assessment,  the
 Group's Directors recognise that significant  judgement was required to  decide
 what assumptions to make  regarding the impact of  the coronavirus pandemic  on
 the retail  sector and  wider economy  and specifically  to Superdry,  and  the
 ability to execute the  turnaround plans required to  recover brand health  and
 return the business  to profitable  growth. Consequently, though  the level  of
 visibility has improved year-on-year, there remains more uncertainty than would
 usually be the case in making the key judgements and assumptions that  underpin
 the financial  forecasts for  the business.   The directors  believe that  this
 uncertainty is  reflected in  the Base  Case  Plan, and  trading year  to  date
 continues to give us confidence  that we are through  the worst effects of  the
 pandemic. 

  

 The Plan does not anticipate a further, extended period of store closures,  and
 the likelihood of  this scenario  is deemed  remote, particularly  in light  of
 recent evidence following the reaction of Governments to the Omicron variant in
 our key markets. While it is conceivable that there is a further territory-wide
 lockdown, key factors in making this judgment include:

   • vaccine rollouts and booster programmes are progressing well in many of our
     core markets;
   • social distancing  restrictions have  been relaxed  far more  significantly
     than in between previous lockdowns, with broader cultural acceptance of the
     need for hygiene measures (e.g. mask-wearing and hand sanitising);
   • Government communications reflect an increasing pressure to keep  economies
     open, with furlough support coming  to an end on  30 September 2021 in  the
     UK;
   • The UK has announced  that most social distancing  measures will end on  26
     January 2022.

  

 Summary

 After considering the forecasts, sensitivities and mitigating actions available
 to management and  having regard to  the risks and  uncertainties to which  the
 Group is exposed, the Directors have a reasonable expectation that the  Company
 and the Group has adequate resources to continue operating for the  foreseeable
 future, and to  operate within  its borrowing  facilities and  covenants for  a
 period of at least 12 months from the date of signing the financial statements,
 taking into  account  the  working  capital cycle  in  FY23.  Accordingly,  the
 financial statements continue to be prepared on the going concern basis.

  

 Notes

  1. Full-price sales within our full-price owned channels. 
  2. BRC Data taken from  the BRC-Sensormatic IQ Footfall  Monitor for the  four
     months ended December 2021 compared to December 2019.

  

  

 Principal risks and uncertainties

  

 The principal risks and uncertainties were  outlined in the 2021 Annual  Report
 (pages 56-66).  These  have  been  reviewed and  amended  to  ensure  they  are
 reflective of our existing risk profile and are assessed on an on-going basis.

 Also, within the  Annual Report,  the CFO Review  included an  analysis of  the
 actions taken to preserve  the long-term financial  position of Superdry  (page
 81) and a Covid-19 statement (page 20) which explained the impact on the  wider
 business. Covid-19 continues to represent a  significant risk at a macro  level
 with an  increased probability  of a  sustained economic  recession,  impacting
 consumer spend as well as the risk profile of the business including the nature
 and severity of several risks identified below.

 Given the significance of Covid-19 related risks and the associated impact they
 have had and could have on the Group, we have developed and continue to develop
 measures designed to try  and reduce their impact.  To oversee the response  to
 the virus, we continue  to deploy a Covid-19  Incident Management Team  ('IMT')
 formed of members  of the Group's  Executive team that  meet twice weekly.  The
 safety of colleagues and customers continue to be the key priority for the IMT.

  

 Specific principal risks and uncertainties include:

 Damage may occur to the Superdry Brand, or the Brand may lose its resonance.

  
 Superdry's ability to achieve success depends on setting a consumer centric and
 relevant commercial product strategy that is aligned to brand position, market
 dynamics and consumer perception

  
 Compromise to our key technological / physical assets would significantly
 impede our ability to trade, particularly during the peak trading period from
 November to January. Key assets include Ecommerce platform, Distribution
 Centres, Critical IT Systems, Head Office and large stores.

  
 Elevated stock levels represent a risk in terms of shortfall in cash flow and
 additional storage costs.

  
 Performance across our global, omni-channel proposition represents a risk.
 Specifically:

   • Retail store performance represents a risk and in line with market trends,
     the ongoing consumer preference shift towards digital shopping channels has
     seen declining consumer visits to stores and declining profitability in the
     physical retail environment. Covid-19 has accelerated the move towards
     digital, but the risk associated with retail remains at an elevated level
     with the threat of further lockdowns and additional Covid-19 measures, such
     as numbers of customers permitted in stores also impacting performance.
   • Wholesale performance is at risk from a number of factors, including grey
     market distribution, an inability to meet the critical path and failing to
     deliver on time and in full to customers. Covid-19 continues to represent a
     risk in terms of our partners being able to trade and surplus stock levels
     where partners have return and cancel orders.
   • Ecommerce performance represents a significant growth opportunity, however,
     represents a risk in terms of reliance on the channel to offset lost store
     sales in the short term and delivery of medium- and long-term business
     objectives. For example, we will be unable to achieve these objectives if
     the consumer is moving faster than we can adapt and that our Ecommerce
     platforms trail in the wake of competition.
   • Failure to deliver on our growth aspirations in the Group's key future
     development markets, in particular, the USA could lead to investment
     without sufficient return in a reasonable timeframe and/or losses and the
     deployment of significant management resource at a time when we have
     multiple priorities.
 Our financial results could be impacted by changes in exchange rates. In
 addition, given the size of our wholesale partners and associated order book,
 overdue debt will always represent a risk for the business.

  

 Financial results are also at risk if the controls that operate within key
 financial systems are not operating effectively.

  
 Significant cash inflows, for example, peak trading, do not align with the
 timing of peak outflows of cash. As such, there is a requirement to manage
 working capital within the business to ensure we have sufficient cash at all
 times. In addition, Covid-19 related store closures has put pressure on the
 cash balance, resulting in the need for close cash management.
 We need to recruit, develop, and retain the calibre of leadership that will
 enable us to achieve our strategic goals.

  
 There is a risk our information security is breached causing data and/or
 systems compromise. Covid-19 has exacerbated this risk and could impact our
 ability to trade, lead to regulatory scrutiny and fines and cause damage to the
 brand, e.g., loss of customer trust.

  
 Failure by suppliers to adhere to our Ethical Trading Code of Practice could
 erode our reputation as a responsible brand. Customer enquiries on ethical
 trading continue to increase, awareness is also growing in line with the modern
 slavery and the fast fashion debate, and failure to demonstrate our credentials
 in this area could also lead to reputational damage.

  

 Increased risk of human rights issues through the supply chain, as a result of
 changing local conditions, for example, Covid-19.

  
 Awareness of environmental sustainability is increasing, and stakeholder
 expectations and regulatory attention are also developing at pace. Failure to
 meet expectations or adhere to regulatory standards would adversely impact our
 brand. A consequence of enhanced reporting is additional resource requirements.

  

 These factors also represent a risk in that they could influence the rate the
 business may need to cut its carbon emissions and add additional cost to
 achieve environmental compliance (for example, raw materials and lower emission
 technologies).

  

 In addition, the Group is heavily reliant on key raw materials which will be
 impacted by the effects of climate change in the long-term making them harder
 and more expensive to source.

  

 A longer-term risk is shifting customer preferences as result of climate
 change, requiring the brand to adapt further.

  

  

  

 Responsibility statement of the Directors in respect of the condensed
 consolidated interim financial information

 On 19 January 2022 the Board of Directors of Superdry Plc approved this
 statement.

 The Directors confirm that to the best of their knowledge:

 * The condensed financial information has been prepared in accordance with IAS
 34, Interim Financial Reporting, as adopted by the EU, and gives a true and
 fair view of the assets, liabilities, financial position and financial
 performance of the consolidation as a whole; and

 * The interim management report includes a fair review of the information
 required by:

 a) DTR 4.2.7R of the Disclosure and Transparency Rules, being an indication of
 important events that have occurred during the first 26 weeks of the financial
 year and their impact on the condensed financial information, and a description
 of the principal risks and uncertainties for the remaining 26 weeks of the
 financial year;

 b) DTR 4.2.8R of the Disclosure and Transparency Rules, being related party
 transactions that have taken place in the first 26 weeks of the current
 financial year and that have materially affected the financial position or
 performance of the entity during that period; and any changes in the related
 party transactions described in the last Annual Report that could do so.

 The Directors of Superdry Plc are listed on the Board section of the Group
 website:

 www.corporate.superdry.com

 On behalf of the Board of Directors:

 Julian Dunkerton

 Chief Executive Officer

 19 January 2022

  

  

  

  

 Condensed Group Statement of Comprehensive Income for the 26 weeks ended 23
 October 2021 (unaudited)

                                         

                                                                                

                       Adjusted Adjusting   Total     Adjusted Adjusting   Total
                                    items            
                        October           October      October     items October
                                 (note 6)
                           2021              2021         2020  (note 6)    2020
                  Note       £m        £m      £m           £m        £m      £m
 Revenue           5      277.2         -   277.2        282.7         -   282.7
 Cost of sales          (124.1)         - (124.1)      (136.5)         - (136.5)
 Gross profit             153.1         -   153.1        146.2         -   146.2
 Selling, general
 and                    (160.5)       0.6 (159.9)      (161.3)     (0.9) (162.2)
 administrative
 expenses
 Impairment
 credit on trade            2.0         -     2.0            -         -       -
 receivables
 Other gains and            6.1       6.2    12.3          8.1     (7.4)     0.7
 losses (net)
 Operating                  0.7       6.8     7.5        (7.0)     (8.3)  (15.3)
 profit/(loss)
 Net finance              (3.5)         -   (3.5)        (3.6)         -   (3.6)
 expense
 (Loss)/profit            (2.8)       6.8     4.0       (10.6)     (8.3)  (18.9)
 before tax
 Tax               7      (0.3)     (1.2)   (1.5)          2.0       1.5     3.5
 (expense)/credit
 (Loss)/profit            (3.1)       5.6     2.5        (8.6)     (6.8)  (15.4)
 for the period
                                                                                
 Attributable to:                                                               
 Owners of the            (3.1)       5.6     2.5        (8.6)     (6.8)  (15.4)
 company
                          (3.1)       5.6     2.5        (8.6)     (6.8)  (15.4)
                                                                                
 Other
 comprehensive                                                                
 loss net of tax:
 Items that may
 be subsequently                                             -         -       -
 reclassified to
 profit or loss
 Currency
 translation              (1.1)         -   (1.1)          4.6         -     4.6
 differences
 Total
 comprehensive            (4.2)       5.6     1.4        (4.0)     (6.8)  (10.8)
 (expense)/income
 for the period
                                                                                
 Attributable to:                                                               
 Owners of the            (4.2)               1.4        (4.0)            (10.8)
 company
                                              1.4                         (10.8)
                                                                                
 Earnings per                                                                   
 share
 Basic             15     (3.8)               3.0       (10.5)            (18.8)
 Diluted           15     (3.8)               3.0       (10.4)            (18.6)
                                                                                
                                                                              

  

  

  

 Condensed Group Balance Sheet as at 23 October 2021

  

                                        Unaudited      Unaudited   Audited April
                                                                  
                                     October 2021   October 2020            2021
                                Note           £m             £m              £m
 ASSETS                                                                         
 Non-current assets                                                             
 Property, plant and equipment    10         28.1           35.5            29.4
 Right of use assets              12         95.1          110.7            91.1
 Intangible assets                11         41.8           46.9            41.7
 Deferred income tax assets                  54.8           61.0            53.8
 Derivative financial             18          0.2              -             0.3
 instruments
 Total non-current assets                   220.0          254.1           216.3
                                                                                
 Current assets                                                                 
 Inventories                                159.4          166.5           148.3
 Trade and other receivables                109.4          112.1           102.3
 Current tax debtor                           3.8            4.5             4.0
 Derivative financial             18          4.1            0.2             2.4
 instruments
 Assets classified as held for                  -              -               -
 sale
 Cash and cash equivalents        17         44.1           34.1            38.9
 Total current assets                       320.8          317.4           295.9
                                                                                
 LIABILITIES                                                                    
 Current liabilities                                                            
 Borrowings                       17         48.0              -               -
 Trade and other payables                   148.2          143.5           126.5
 Provisions for other                         4.7            3.2             6.2
 liabilities and charges
 Current tax liabilities                        -            5.0               -
 Derivative financial             18          2.5            7.3             5.7
 instruments
 Lease liabilities                           66.1           80.9            94.1
 Total current liabilities                  269.5          239.9           232.5
                                                                                
 Non-current liabilities                                                        
 Trade and other payables                     1.3            2.1             1.2
 Provisions for other                         8.4            8.7            10.0
 liabilities and charges
 Deferred tax liabilities                       -            0.8             1.5
 Derivative financial             18          0.1              -               -
 instruments
 Deferred liabilities                         1.0            1.3             1.1
 Lease liabilities                          168.5          216.0           175.5
 Total non-current liabilities              179.3          228.9           189.3
 Net assets                                  92.0          102.7            90.4
                                                                                
 EQUITY                                                                         
 Share capital                    14          4.1            4.1             4.1
 Share premium                              149.2          149.1           149.2
 Translation reserve                          5.5          (0.9)             6.6
 Merger reserve                           (302.5)        (302.5)         (302.5)
 Retained earnings                          235.7          252.9           233.0
 Equity attributable to the                  92.0          102.7            90.4
 owners of the company
 Total equity                                92.0          102.7            90.4

 Condensed Group Cash Flow Statement for the 26 weeks ended 23 October 2021
 (unaudited)

  

                                                     October 2021   October 2020
                                                Note               
                                                               £m             £m
 Cash generated from operating activities          8         12.5           19.2
 Tax (paid)/received                                        (2.3)            4.5
 Net cash generated from operations                          10.2           23.7
 Cash flow from investing activities                                            
 Purchase of property, plant and equipment                  (5.0)          (3.0)
 Purchase of intangible assets                              (4.0)          (2.3)
 Net cash used in investing activities                      (9.0)          (5.3)
 Cash flow from financing activities                                            
 Net interest paid                                          (3.5)          (3.6)
 Repayment of leases - principal amount                    (40.0)         (20.0)
 Draw down on borrowings                                     20.6              -
 Net cash used in financing activities                     (22.9)         (23.6)
 Net decrease in cash and cash equivalents        17       (21.7)          (5.2)
                                                                                
 Cash and cash equivalents at beginning of        17         38.9           36.7
 period
 Exchange gains on cash and cash equivalents      17        (0.5)            2.6
 Net cash and cash equivalents at end of period   17         16.7           34.1
 Of which: Cash and cash equivalents                         44.1           34.1
 Of which: Overdraft                              17       (27.4)              -

  

  

 Condensed Group Statement of Changes in Equity for the 26 weeks ended 23
 October 2021 (unaudited)

  

                                  Attributable to the owners of the company
                               Share    Share Translation  Merger Retained Total
                              capital premium     reserve reserve earnings
                         Note      £m      £m          £m      £m       £m    £m
                                                                                
 Balance at 24 April              4.1   149.2         6.6 (302.5)    233.0  90.4
 2021
                                                                                
 Comprehensive income                                                           
 Profit for the period              -       -           -       -      2.5   2.5
 Other comprehensive                                                            
 income
 Currency translation               -       -       (1.1)       -        - (1.1)
 differences
 Total other                        -       -       (1.1)       -        - (1.1)
 comprehensive income
 Total comprehensive                -       -       (1.1)       -      2.5   1.4
 income for the period
                                                                                
 Transactions with                                                              
 owners
 Employee share award        
 scheme                             -       -           -       -      0.2   0.2
                             
 Shares issued             14       -       -           -       -        -     -
 Dividend payments          9       -       -           -       -        -     -
 Total transactions with            -       -           -       -      0.2   0.2
 owners
                                                                                
 Balance at 23 October            4.1   149.2         5.5 (302.5)    235.7  92.0
 2021

  

                                         

  

 Condensed Group Statement of Changes in Equity for the 26 weeks ended 24
 October 2020 (unaudited)

  

                                                                           
                                  Attributable to the owners of the company
                              Share    Share Translation  Merger Retained  Total
                             capital premium     reserve reserve earnings
                        Note      £m      £m          £m      £m       £m     £m
                                                                                
 Balance at 25 April             4.1   149.1       (5.5) (302.5)    267.5  112.7
 2020
                                                                                
 Comprehensive income                                                           
 Loss for the period               -       -           -       -   (15.4) (15.4)
 Other comprehensive                                                            
 income
 Currency translation              -       -         4.6       -        -    4.6
 differences
 Total other                       -       -         4.6       -        -    4.6
 comprehensive income
 Total comprehensive               -       -         4.6       -   (15.4) (10.8)
 income for the period
                                                                                
 Transactions with                                                              
 owners
 Employee share award       
 scheme                            -       -           -       -      0.8    0.8
                            
 Shares issued            14       -       -           -       -        -      -
 Dividend payments         9       -       -           -       -        -      -
 Total transactions                -       -           -       -      0.8    0.8
 with owners
                                                                                
 Balance at 24 October           4.1   149.1       (0.9) (302.5)    252.9  102.7
 2020
                                                                           

  

 Condensed Group Statement of Changes in Equity for the 52 weeks ended 24 April
 2021 (audited)

  

                                                                           
                                  Attributable to the owners of the company
                              Share    Share Translation  Merger Retained  Total
                             capital premium     reserve reserve earnings
                                  £m      £m          £m      £m       £m     £m
                                                                                
 Balance at 25 April 2020        4.1   149.1       (5.5) (302.5)    267.5  112.7
                                                                                
 Comprehensive income                                                           
 Loss for the period               -       -           -       -   (36.1) (36.1)
 Other comprehensive                                                            
 income
 Currency translation              -       -        12.1       -        -   12.1
 differences
 Total other comprehensive         -       -        12.1       -        -   12.1
 income
 Total comprehensive               -       -        12.1       -   (36.1) (24.0)
 income for the period
                                                                                
 Transactions with owners                                                       
 Shares issued                     -     0.1           -       -        -    0.1
 Employee share award              -       -           -       -      1.6    1.6
 schemes
 Dividend payments                 -       -           -       -        -      -
 Total transactions with           -     0.1           -       -      1.6    1.7
 owners
                                                                                
 Balance at 24 April 2021        4.1   149.2         6.6 (302.5)    233.0   90.4
                                                                           

  

  

 Explanatory Notes to the Interim Financial Information (unaudited)

  

 1. Basis of preparation

  

 Superdry Plc  is a  company  domiciled in  the  United Kingdom.  The  condensed
 interim financial information ("interim financial information") of Superdry Plc
 for the 26 weeks  ended 23 October 2021  ("October 2021") comprise the  company
 and  its  subsidiaries  (together  referred  to  as  "the  Group").  The  prior
 comparative period is for the 26 weeks ended 24 October 2020 ("October 2020").

  

 This interim financial information does not comprise statutory accounts  within
 the meaning  of section  434 of  the Companies  Act 2006.  The Group  statutory
 financial statements for the  52 weeks ended 24  April 2021 ("April 2021")  are
 available upon request from  the company's registered  office at Superdry  Plc,
 Unit   60,   The   Runnings,   Cheltenham,   Gloucestershire,   GL51   9NW   or
 www.corporate.superdry.com.

  

 This interim financial information has been prepared in accordance with IAS  34
 "Interim Financial Reporting" as adopted by the EU and the requirements of  the
 Disclosures and Transparency Rules. They do not include all of the  information
 required for full annual financial statements and should be read in conjunction
 with the Group financial statements as at  and for the 52 weeks ended 24  April
 2021 ("Group Annual Report FY21), which  have been prepared in accordance  with
 International  Financial  Reporting  Standards  ('IFRSs')  as  adopted  by  the
 European Union. This interim financial information was approved by the Board of
 Directors on 19 January 2022.

  

 The comparative figures for April 2021 are extracted from the Group's statutory
 accounts for that financial year. Those  accounts have been reported on by  the
 company's auditor and delivered  to the registrar of  companies. The report  of
 the auditor (i) was unqualified; (ii) did not drawn attention to any matters by
 way of emphasis; and (iii) did  not contain statements under section 498(2)  or
 (3) of the Companies Act 2006. These sections address whether proper accounting
 records have been  kept, whether  the Group's  accounts are  in agreement  with
 these records and  whether the  auditor has  obtained all  the information  and
 explanations necessary for the purposes of the audit.

  

 The financial information  in this  interim financial  information document  is
 neither audited nor reviewed by the auditor.

  

 This interim financial information  has been prepared  under the going  concern
 basis.

  

 The Group directors have a reasonable  expectation that the Group has  adequate
 resources to continue in operational existence for the foreseeable future,  and
 operate within its borrowing facilities and covenants for a period of at  least
 12 months from the date of  signing the financial statements. Accordingly,  the
 financial statements continue to be prepared on the going concern basis.

  

 2. Significant accounting policies

  

 The accounting  policies adopted  are  consistent with  those of  the  previous
 financial period (see pages 148 to 154 of the Group Annual Report FY21)  except
 as described below.

  

 Taxation

 Taxes on income in the interim period are accrued using the tax rate that would
 be applicable to expected total annual earnings.

  

  

 3. Critical accounting estimates and judgements in applying accounting policies

  

 The preparation of interim financial information requires judgements, estimates
 and  assumptions  to  be  made  that  affect  the  reported  value  of  assets,
 liabilities, revenue and expenses. The nature of estimation and judgement means
 that actual outcomes could differ from expectation.

  

 In preparing this interim financial  information, unless stated otherwise,  the
 significant judgements made  by management in  applying the Group's  accounting
 policies and the key sources of estimation were the same as those that  applied
 to the consolidated financial statements for  the 52 weeks ended 24 April  2021
 (as set out on pages 155 to 157 of the Group Annual Report FY21). These were as
 follows:

  

   • Store impairments;
   • Onerous property-related contract provisions;
   • Recoverability of trade debtors;
   • Uncertain tax position;
   • Inventory provisions;
   • Attributing Ecommerce sales and costs to stores; and
   • Determination of adjusting items.

  

  

 4. Seasonality of operations

  

 Due to the seasonal nature of the Retail segment, higher revenues and operating
 profits are  usually expected  in the  second  half of  the year  under  normal
 trading conditions. This weighting of higher revenues in the second half of the
 year is a  consequence of the  brand's strength in  cooler weather  categories,
 such as outerwear, which  also carry higher  average selling prices.  Operating
 profits therefore benefit  from operating  cost leverage,  particularly in  the
 Group's stores. Wholesale seasonality is more evenly spread across the year.

  

 In  the  financial  period  ended  24  April  2021,  50.8%  of  total  revenues
 accumulated in the first half of the year, with 49.2% in the second half.  This
 corresponded to 84.1% of adjusted  profit before tax in  the first half of  the
 year and 15.9% in the  second half. This did  not follow the historic  seasonal
 pattern, due to forced store closures  during the ongoing Covid-19 pandemic.  A
 total 39% of  store trading days  were lost  in the financial  period ended  24
 April 2021 (23% lost trading days in the first half of the year compared to 56%
 lost trading days in the second half).

  

  

 5. Segmental information

  

 Operating segments  are  reported in  a  manner consistent  with  the  internal
 reporting provided to  the Chief Operating  Decision-Maker ("CODM"). The  CODM,
 which is responsible for allocating resources and assessing performance of  the
 operating segments, has been identified as the Executive Committee.

  

 Revenue is generated from the same  products (clothing and accessories) in  all
 segments; the reporting of segments is based on how these sales are  generated.
 Gross profit is the  measure reported to  the Group's CODM  for the purpose  of
 resource allocation and  assessment of segment  performance. The Group  derives
 its revenue  from  contracts with  customers  for  the transfer  of  goods  and
 services at a  point in time.  The CODM reviews  the balance sheet  at a  Group
 level, and  so no  separate balance  sheet measures  are provided  between  the
 segments.

  

 The Group's operating segments  have been modified  since the previous  interim
 financial information. Previously the operating segments were defined as Retail
 and Wholesale. Due to a significant shift in consumer behaviour and a  material
 increase in the Ecommerce sales mix, the Group has chosen to focus on the three
 channels separately in the management  of the business with distinct  reporting
 and decision making. Consequently, the level at which the Group's CODM receives
 information has  changed, and  the Group  is now  reporting revenue  and  gross
 profit under three operating  segments - Stores,  Ecommerce and Wholesale.  The
 term 'Retail' will  be used to  define the  total of the  Ecommerce and  Stores
 segments. The prior year comparatives have been split to provide the same level
 of information for the three segments:

  

   • Stores - principal  activities comprise  the operation of  UK, Republic  of
     Ireland, European and US  stores and concessions.  Revenue is derived  from
     the sale  to  individual consumers  of  own brand  clothing,  footwear  and
     accessories;
   • Ecommerce -  principal  activities  comprise the  operation  of  all  owned
     websites and partnerships  with third  party websites.  Revenue is  derived
     from the sale to individual consumers  of own brand clothing, footwear  and
     accessories; and

   • Wholesale - principal activities  comprise the ownership  of the brand  and
     wholesale distribution  of  own  brand  products  (clothing,  footwear  and
     accessories) worldwide.

  

 Segmental results and assets include  items directly attributable to a  segment
 as well as those that can be allocated on a reasonable basis. The Group reports
 and manages central  functions separately  to the  segmental operations.  These
 include design, finance, HR, IT, legal, merchandising, property and sourcing.

  

 Segment information for the business segments of the Group for October 2021  is
 set out below. The 'Retail' subtotal  of the 'Stores' and 'Ecommerce'  segments
 presented below is considered useful additional information to the reader:

  

                              Stores Ecommerce   Retail Wholesale Central  Group
                                               Subtotal
 October 2021 segmental           £m        £m       £m        £m      £m     £m
 analysis (unaudited)
 Total segment revenue         103.0      62.2    165.2     187.8       -  353.0
 Inter-segment revenue             -         -        -    (75.8)       - (75.8)
 Revenue from external         103.0      62.2    165.2     112.0       -  277.2
 customers
 Gross profit                   71.7      39.1    110.8      42.3       -  153.1
 Profit/(loss) before tax                          12.5      26.2  (34.7)    4.0
                                                                                

 The segment measure of profit required to be presented under IFRS 8 Segments is
 gross profit.  Profit/(loss) before  tax has  been presented  as an  additional
 profit measure which is considered to provide useful information to the reader.
 Certain costs have not been allocated between the Stores and Ecommerce segments
 in FY21.

  

                                             Adjusted *                 Reported
                                                        Adjusting items
                                           October 2021                     2021
 October 2021 segmental analysis                     £m              £m       £m
 (unaudited)
 Revenue                                                                        
 Retail                                           165.2               -    165.2
 Wholesale                                        112.0               -    112.0
 Total revenue                                    277.2               -    277.2
                                                                                
 Operating profit/(loss)                                                        
 Retail                                            10.2             4.5     14.7
 Wholesale                                         24.5             1.7     26.2
 Central                                         (34.0)             0.6   (33.4)
 Total operating profit/(loss)                      0.7             6.8      7.5
                                                                                
 Profit/(loss) before tax                                                       
 Retail                                             8.0             4.5     12.5
 Wholesale                                         24.5             1.7     26.2
 Central costs                                   (35.3)             0.6   (34.7)
 Total profit/(loss) before tax                   (2.8)             6.8      4.0

  

 *Adjusted is defined as reported results before adjusting items and is further
 explained in note 21.

  

 The £0.6m adjusting item in the Central  segment is in relation to the  Founder
 Share Plan. The  £6.2m adjusting  items in  the Retail  and Wholesale  segments
 relate to the fair value of forward exchange contracts, as disclosed further in
 note 6.

  

                              Stores Ecommerce   Retail Wholesale Central  Group
                                               Subtotal
 October 2020 segmental           £m        £m       £m        £m      £m     £m
 analysis (unaudited)
 Total segment revenue          84.8      88.8    173.6     204.0       -  377.6
 Inter-segment revenue             -         -        -    (94.9)       - (94.9)
 Revenue from external          84.8      88.8    173.6     109.1       -  282.7
 customers
 Gross profit                   54.7      49.0    103.7      42.5       -  146.2
 (Loss)/profit before tax                         (3.2)      16.7  (32.4) (18.9)

  

 The following additional information is considered useful to the reader.

                                              Adjusted*                 Reported
                                                        Adjusting items
                                           October 2020                     2020
 October 2020 segmental analysis                     £m              £m       £m
 (unaudited)
 Revenue                                                                        
 Retail                                           173.6               -    173.6
 Wholesale                                        109.1               -    109.1
 Total revenue                                    282.7               -    282.7
                                                                                
 Operating (loss)/profit                                                        
 Retail                                             5.1           (5.3)    (0.2)
 Wholesale                                         19.0           (2.3)     16.7
 Central                                         (31.1)           (0.7)   (31.8)
 Total operating (loss)/profit                    (7.0)           (8.3)   (15.3)
                                                                                
 (Loss)/profit before tax                                                       
 Retail                                             2.1           (5.3)    (3.2)
 Wholesale                                         19.0           (2.3)     16.7
 Central costs                                   (31.7)           (0.7)   (32.4)
 Total (loss)/profit before tax                  (10.6)           (8.3)   (18.9)

 *Adjusted is defined as reported results before adjusting items and is further
 explained in note 21.

  

 The £0.7m adjusting item in the Central segment is in relation to restructuring
 costs and the Founder Share Plan. Of the £7.6m loss in the Retail and Wholesale
 segments, £0.2m relates to  restructuring costs and £7.4m  relates to the  fair
 value of forward exchange contracts, as disclosed further in note 6

  

 The Group has subsidiaries  which are incorporated and  resident in the UK  and
 overseas. Revenue from external customers in the UK and the total revenue  from
 external customers from other countries are:

  

                                     Unaudited      Unaudited
                                                
                                  October 2021   October 2020
                                            £m             £m
 External revenue - UK                    93.5           98.1
 External revenue - Europe               141.6          151.9
 External revenue - Rest of world         42.1           32.7
 Total external revenue                  277.2          282.7

  

 For all channels the geographic territories  have been aligned to the  internal
 management operational structure. In the  previous reporting period Russia  and
 Ukraine were included within  Europe. For October  2021 these territories  have
 been reallocated  to  Rest  of  World in  line  with  the  internal  management
 structure. In  the previous  reporting period,  all eBay  sales were  allocated
 between UK and Rest of World, but  for October 2021 eBay has been allocated  to
 the relevant territory. To ensure consistent comparatives, these two changes in
 methodology have been applied retrospectively to October 2020.

  

 Included within  non-UK  external  revenue is  £59.6m  (October  2020:  £61.0m)
 generated by our overseas subsidiaries.

  

 The total of non-current assets, other than deferred tax assets, located in the
 UK is  £75.7m (October  2020: £75.8m,  April 2021:  £68.9m), and  the total  of
 non-current assets located in other countries is £89.5m (October 2020: £117.3m,
 April 2021: £123.6m).

  

 6. Adjusting items

  

 The below  adjustments  are disclosed  separately  in the  Group  statement  of
 comprehensive income and are applied to the reported loss before tax to  arrive
 at the adjusted profit before tax. Further information about the  determination
 of adjusting items in financial year 2021 is included in note 21.

  

                                         Unaudited October   Unaudited October  
                                                      2021                2020
                                                        £m                  £m  
 Adjusting items                                                                
 Unrealised loss on financial                          6.2               (7.4)  
 derivatives
 Restructuring, strategic change and                     -               (0.6)  
 other costs
 IFRS 2 (charge)/credit in respect of                  0.6               (0.3)  
 Founder Share Plan ('FSP')
 Adjusting items                                       6.8               (8.3)  
                                                                                
 Taxation                                                                       
 Tax impact of adjusting items                       (1.2)                 1.5  
 Taxation on adjusting items                         (1.2)                 1.5  
                                                                                
 Total adjusting items after taxation                  5.6               (6.8)  
  
                                                                                
  
 Adjusting items are included within:                                           
 Selling, general and administrative                   0.6               (0.9)  
 expenses
 Other gains and losses (net)                          6.2               (7.4)  
 Adjusting items                                       6.8               (8.3)  
                                                                                

  

 7. Tax

  

 The Group's income tax  charge for October 2021  is £1.5m (October 2020:  £3.5m
 income tax  credit).  The  Group's  tax charge  on  adjusting  items  of  £1.2m
 represents an effective tax rate of  17.5%. Taken with the adjusted tax  charge
 of £0.3m, the  Group's total  income tax expense  of £1.5m  represents a  total
 effective tax rate of  37.5% for the period  (October 2020: 18.7%, April  2021:
 1.6%). The  Group's  total effective  tax  rate of  37.5%  is higher  than  the
 statutory rate of tax of 19%.

  

 This is primarily due to overseas tax rates in excess of 19%, certain  overseas
 losses for which no tax benefit  has been recognised, permanent differences  on
 consolidation adjustments  and  an  increase to  the  provision  recognised  in
 respect of uncertain tax positions.

  

 Factors affecting the tax expense for the period are as follows:

  

                                           Unaudited October   Unaudited October
                                                        2021                2020
                                                          £m                  £m
 Profit/(loss) before income tax                         4.0              (18.9)
 Profit/(loss) multiplied by the standard                0.8               (3.6)
 rate in the UK - 19.0% (1H21: 19.0%)
 Expenses not deductible for tax purposes                1.2               (4.7)
 Overseas tax differentials                              1.4                 5.2
 Uncertain tax provisions                                0.5                   -
 Deferred tax not recognised                           (2.5)               (1.4)
 Non-qualifying depreciation                               -                 0.7
 Prior year items                                        0.1                 0.3
 Total income tax expense/(credit)                       1.5               (3.5)

  

  

 8. Note to the cash flow statement

  

 Reconciliation of operating loss to cash generated from operations

  

                                                               October   October
                                                          Note          
                                                                  2021      2020
                                                                    £m        £m
 Operating profit                                                  7.5    (15.3)
 Adjusted for:                                                                  
  - (Gain)/loss on unrealised financial derivatives          6   (6.2)       7.4
  - Depreciation of property, plant and equipment           10     6.4       8.8
  - Net depreciation of right of use asset and deferred     12    12.9      13.2
 liability
  - Amortisation of intangible assets                       11     3.8       5.1
  - Loss on disposal of property, plant and equipment                -       0.7
  - Release of lease incentives                                      -     (0.2)
  - Non-cash lease modifications                                (10.3)         -
  - IFRS 16 Covid-19 rent concessions                            (1.3)         -
  - Decrease in onerous property related contracts               (2.8)         -
 provision
  - Net impairment credit of trade receivables                   (2.0)         -
  - Write down of inventory                                        1.0         -
  - Employee share award schemes                                   0.4       0.8
  - Foreign exchange losses/(gains)                                1.2     (2.1)
                                                                                
 Operating cash flow before movements in working capital                
                                                                  10.6      18.4
 Changes in working capital:                                                    
  - Increase in inventories                                     (12.3)     (8.2)
  - Increase in trade and other receivables                      (5.8)    (32.8)
  - Increase in trade and other payables, and provisions          20.0      41.8
 Cash generated from operating activities                         12.5      19.2

  

  

 9. Dividends

  

 For the year ended 24 April 2021, the Board made the decision not to  recommend
 paying a final dividend  for the financial year  given the ongoing  uncertainty
 and to maintain liquidity.

  

 In line with the decision at the year end, the Board believes it is prudent and
 in the  long-term  interest  of  shareholders to  continue  to  focus  on  cash
 preservation in the short-term,  and has taken the  decision to not propose  an
 interim dividend.

  

  

 10. Property, plant and equipment

  

 Movements in the net book value ("NBV") of property, plant and equipment in the
 period to October 2021 were as follows:

  

                  Land and    Leasehold  Furniture, fixtures and  Computer Total
                 buildings improvements                 fittings equipment
                                                                           Group
                        £m           £m                       £m        £m    £m
 NBV at 25 April       4.2         13.1                      9.1       3.0  29.4
 2021
 Additions               -          3.0                      1.7       0.3   5.0
 Disposals               -            -                        -         -     -
 Depreciation            -        (3.3)                    (2.2)     (0.9) (6.4)
 Exchange                -            -                      0.1         -   0.1
 differences
 NBV at 23             4.2         12.8                      8.7       2.4  28.1
 October 2021

  

  

 11. Intangible assets

  

 Movements in the net book value ("NBV")  of intangible assets in the period  to
 October 2021 were as follows:

  

                 Trademarks Websites &    Lease      Distribution Goodwill Total
                              software premiums        agreements          Group
                         £m         £m       £m                £m       £m    £m
 NBV at 25 April        2.0       16.7        -               1.5     21.5  41.7
 2021
 Additions              0.3        3.7        -                 -        -   4.0
 Disposals                -          -        -                 -        -     -
 Amortisation         (0.2)      (3.6)        -                 -        - (3.8)
 Exchange                 -          -        -               0.5    (0.6) (0.1)
 differences
 NBV at 23              2.1       16.8        -               2.0     20.9  41.8
 October 2021

  

  

  

  

  

  

 12. Right of use assets

  

 Right of  use assets  are recognised  in relation  to the  Group's leases.  The
 Group's leased portfolio comprises various store and head office properties and
 motor vehicles. The Group  has applied the practical  expedient in relation  to
 rent concessions provided as a result of the Covid-19 pandemic where relevant.

  

 Movements in the net book value ("NBV") of Right of use assets in the period to
 October 2021 were as follows:

                         Total
  
                         Group
                            £m
 NBV at 25 April 2021     91.1
 Additions                33.8
 Disposal               (15.8)
 Lease modification      (1.0)
 Depreciation           (13.1)
 Exchange differences      0.1
 NBV at 23 October 2021   95.1
                              

  

 13. Contingencies and commitments

  

 The Group has capital expenditure commitments on property, plant and  equipment
 of £nil at October 2021 (£nil at October 2020 and £nil at April 2021).

  

 The Company is party  to an unlimited cross  guarantee over all liabilities  of
 the Group. The value of  this amount is deemed  not practical to disclose.  The
 Group has  contractual  agreements  with third  party  wholesale  agents  which
 include a right for the wholesale agent to be indemnified when the contract  is
 terminated. These future indemnity amounts  are held as contingent  liabilities
 until the contract is terminated, at which point they are held as provisions or
 accruals. The value of future obligations for contracts which have not yet been
 terminated (and have no defined end date) is £3.4m.

  

 14. Equity securities

  

 67,886 ordinary shares of 5p each  were authorised, allotted and issued in  the
 period under the Superdry  Plc Share based Long  Term Incentive Plans, Save  As
 You Earn and Buy As You Earn schemes.

  

 15. Profit/(loss) per share

                                           Unaudited October   Unaudited October
                                                        2021                2020
                                                          £m                  £m
 Profit/(loss)                                                                  
 Profit/(loss) for the period attributable               2.5              (15.4)
 to owners of the company
                                                                                
                                                      Number              Number
 Number of shares at period end                   82,109,706          82,030,428
 Weighted average number of ordinary              82,054,759          82,020,620
 shares - basic
 Effect of dilutive options and contingent         2,386,732             604,281
 shares
 Weighted average number of ordinary              84,441,491          82,624,901
 shares - diluted
                                                                                
 Basic profit/(loss) per share (pence)                   3.0              (18.8)
 Diluted profit/(loss) per share (pence)                 3.0              (18.6)

  

  

 Adjusted basic loss per share

                                             Unaudited
                                                         Unaudited  October 2020
                                          October 2021
                                                    £m                        £m
 Loss                                                                           
 Adjusted loss for the period                    (3.1)                     (8.6)
 attributable to owners of the company
                                                                                
                                              Number                      Number
 Weighted average number of ordinary      82,054,759                  82,020,620
 shares - basic
 Weighted average number of ordinary      82,054,759                  82,624,901
 shares - diluted
                                                                                
 Adjusted basic loss per share (pence)         (3.8)                      (10.5)
 Adjusted diluted loss per share (pence)       (3.8)                      (10.4)
                                                          

  

 On 23  October  2021,  2,386,732  share options  were  outstanding  that  could
 potentially dilute basic  EPS. These are  antidilutive when the  Group is in  a
 loss-making position, so have not been  included in the EPS calculations  where
 this is the case. There is no dilutive effect from the FSP scheme (note 9).

  

 There were no share-related events after the balance sheet date that may affect
 basic earnings per share.

  

  

 16. Related parties

  

 Directors of the Group within the period and their immediate relatives  control
 20.7% (October 2020: 20.3%) of the voting shares of the Group. There have  been
 no  material  transactions  in  the  period  with  related  parties,  including
 Directors.

  

  

 17. Net (debt)/cash

  

                                          Net cash            Other
 Analysis of net cash -        April 2021                           October 2021
 October 2021 (unaudited)                     flow non-cash changes
                                       £m                                     £m
                                                £m               £m
 Cash and short-term deposits        38.9      5.7            (0.5)         44.1
 Bank overdraft                         -   (27.4)                -       (27.4)
 Net cash and cash equivalents       38.9   (21.7)            (0.5)         16.7
 Other short-term borrowings            -   (20.6)                -       (20.6)
 Total net (debt)/cash               38.9   (42.3)            (0.5)        (3.9)

  

                                            Net cash Other non-cash
 Analysis of net cash - October  April 2020                 changes October 2020
 2020 (unaudited)                               flow
                                         £m                      £m           £m
                                                  £m
 Cash and short-term deposits         307.4  (275.9)            2.6         34.1
 Bank overdraft                     (270.7)    270.7              -            -
 Net cash and cash equivalents         36.7    (5.2)            2.6         34.1
 Other short-term borrowings              -        -              -            -
 Total net cash/(debt)                 36.7    (5.2)            2.6         34.1

  

 Included with cash  and cash  equivalents is £0.1m  of rent  deposits held  for
 sub-tenants of the Regent Street Store (October 2020: £0.1m), and £1.4m of cash
 deposits  from   franchise   customer   guarantees   (October   2020:   £1.1m).
 Additionally, there  is  EUR  1.8m  (£1.6m) (October  2020:  EUR  1.9m,  £1.7m)
 deposited in an account with Europäisch-Iranische Handelsbank AG. These amounts
 are restricted cash.

  

 Other non-cash changes relate to foreign exchange gains and losses.

  

 Short-term borrowings

 The Group has  up to a  net £10m  uncommitted overdraft facility  which has  no
 financial covenants and is included within the cash pooling arrangements.

  

 On 7 August  2020, the  Group entered a  new financing  facility with  existing
 lenders HSBC and BNPP in the form  of a new Asset Backed Lending facility  (ABL
 facility) which is  for up to  £70m, with a  term until January  2023. The  ABL
 facility can be extended by up to one year at the request of the Group and  the
 agreement of the  lenders. The  borrowing base  will vary  throughout the  year
 dependent on the level of the  Group's eligible inventory and receivables.  The
 ABL facility with HSBC and BNPP was first drawn down in September 2021, and the
 total funds in use amounted to £20.6m at 23 October 2022.

  

 The ABL  facility has  two  financial covenants:  an EBITDAR  (earnings  before
 interest,  tax,  depreciation,  amortisation   and  rent)  covenant  which   is
 calculated on an  internal budget  basis; and  a fixed  charge cover  covenant.
 These covenants  exclude the  impact  of IFRS  16, IFRS  15  and IFRS  9.  Both
 covenants are measured over a 12-month period and are tested quarterly.

  

 The ABL  facility also  has  operational covenants:  a  debt turn,  a  dilution
 percentage with regards to notified debt and an inventory turn. These covenants
 are calculated monthly. Also, if at any  time headroom is less than £10m for  a
 period of five  consecutive days  or a  termination event  is continuing,  each
 Company will grant a fixed charge to the security agent.

  

 The bank overdraft balance represents individual overdrawn balances within  the
 Group's cash-pooling arrangements. These had been disclosed gross in line  with
 the requirements of IAS 32.

  

  

 18. Financial risk management and financial instruments

 The Group's activities  expose it to  a variety of  financial risks  including:
 market risk (including foreign currency risk and cash flow interest rate risk),
 credit risk and  liquidity risk.  The condensed  interim financial  information
 does not  include all  financial risk  management information  and  disclosures
 required in the annual financial statements; they should be read in conjunction
 with the Group  Annual Report  FY21. There  have been  no changes  in the  risk
 management department or in any risk management policies since the year end.

  

 Liquidity risk

 Compared to  the year  end, there  was no  material change  in the  contractual
 undiscounted cash out flows for financial liabilities.

  

 Fair value estimation

 The table  below  analyses financial  instruments  carried at  fair  value,  by
 valuation method. The different levels have been defined as follows:

  

   • Quoted prices  (unadjusted)  in  active markets  for  identical  assets  or
     liabilities (Level 1).
   • Inputs other than quoted prices included within Level 1 that are observable
     for the  asset  or liability,  either  directly  (that is,  as  prices)  or
     indirectly (that is, derived from prices) (Level 2).
   • Inputs for the asset or liability  that are not based on observable  market
     data (that is, unobservable inputs) (Level 3).

  

 The following  table  presents the  Group's  assets and  liabilities  that  are
 measured at fair value at 23 October 2021 and 24 October 2020.

  

  

                                  October 2021                  October 2020  
 Unaudited                     Level 1 Level 2 Level 3   Level 1 Level 2 Level 3
                                    £m      £m      £m        £m      £m      £m
 ASSETS                                                                         
 Derivative financial                                                           
 instruments
 - Forward foreign exchange          -     4.3       -         -     0.2       -
 contracts
 - Option contracts                  -       -       -         -       -       -
                                                                                
 LIABILITIES                                                                    
 Derivative financial                                                           
 instruments
 - Forward foreign exchange          -   (2.6)       -         -   (7.3)       -
 contracts
 - Option contracts                  -       -       -         -       -       -
                                                                              

  
 There were no transfers between levels during the period.

  

 The fair value of the following financial assets and liabilities is approximate
 to their carrying amount:

  

   •               Trade and other receivables
   •               Cash and cash equivalents
   •               Trade and other payables

  

  

 19.  Government assistance

  

 The Group received government support within  the UK and EU territories  during
 the current  and  prior  years  in response  to  the  Covid-19  pandemic.  This
 included: deferring tax payments; obtaining  reductions in business rates  from
 the UK government; seeking compensation for lost revenue and subsidies to cover
 fixed costs;  and  placing  staff  on furlough  during  the  periods  of  store
 closures.

  

 Furlough support across all territories of  £0.2m was recognised in the  period
 (October 2020: £4.1m), through the UK's Coronavirus Job Retention Scheme (CJRS)
 and equivalent schemes in other countries.  A provision was recognised in  FY21
 to cover any  existing furlough  related clawbacks. This  provision now  totals
 £1.7m (October 2020: £nil, FY21: £1.6m).

  

 The business rates reductions  from the UK  government totalled £3.9m  (October
 2020: £8.1m).

  

 Lost revenue and subsidy support in the  UK and other territories of £0.7m  has
 been recognised in the period (October 2020: £nil).

  

 Government grants are not recognised  until there is reasonable assurance  that
 the Group will comply with the conditions attached to them and that the  grants
 will be received.

  

 Government grants are recognised in profit  or loss on a systematic basis  over
 the periods in  which the Group  recognises as expenses  the related costs  for
 which the grants are  intended to compensate. The  value is netted off  against
 costs in selling, general and administrative expenses.

  

  

 20. Subsequent events

  

 Covid-19

 The Covid-19 pandemic has continued to have a disruptive impact on the  Group's
 operations and trading performance. There have been enforced store closures and
 shortened trading hours in a small number of the Group's store estate, as  well
 as a continued impact on footfall.

  

 In December 2021 the Omicron variant of Covid-19 rapidly spread through the  UK
 and Europe, the Group's  largest markets, which  prompted local governments  to
 tighten restrictions particularly around  the use of  face masks. However,  the
 restrictions have not  been as  severe as  previous waves,  with no  widespread
 enforced closures. The impact  to trade has therefore  not been as  significant
 compared to  earlier  in the  pandemic.  It is  not  possible to  quantify  any
 potential impact from the spread of the Omicron variant, or to separate it from
 the general ongoing Covid-19 related uncertainty.

  

 This trading volatility and uncertainty during our peak trading period has been
 exacerbated by the decision  to accelerate the return  to a full price  stance,
 which materially  impacts  the  underlying  trading  dynamics  (driving  higher
 margin, lower volume sales as a consequence of reduced mark-down penetration).

  

 The ongoing disruption to the trading  environment as a result of the  Covid-19
 pandemic is considered to be  non-adjusting subsequent events for the  purposes
 of the interim financial statements.

  

  

 21. Alternative performance measures

  

 Introduction

 The  Directors  assess  the  performance  of  the  Group  using  a  variety  of
 performance measures, some are IFRS, and some are adjusted and therefore termed
 ''non-GAAP'' measures  or "Alternative  Performance Measures"  (''APMs'').  The
 rationale for  using  adjusted  measures  is  explained  below.  The  Directors
 principally discuss the Group's results on an "adjusted'' basis. Results on  an
 adjusted basis are presented before adjusting items.

  

 The APMs used in this Interim Report are: adjusted operating (loss)/profit  and
 margin, adjusted (loss)/profit  before tax, adjusted  tax expense and  adjusted
 effective tax rate, adjusted earnings per share and net cash/debt.

  

 A reconciliation from these non-GAAP  measures to the nearest measure  prepared
 in accordance with IFRS is presented below. The APMs we use may not be directly
 comparable with similarly titled measures  used by other companies. There  have
 been no changes in definitions from the prior period.

  

 Adjusting items

 The Group's statement of comprehensive income and segmental analysis separately
 identify adjusted results before adjusting items. The adjusted results are  not
 intended to be a replacement for  the IFRS results. The Directors believe  that
 presentation of  the Group's  results in  this way  provides stakeholders  with
 additional  helpful  analysis  of  the  Group's  financial  performance.   This
 presentation is consistent with the way that financial performance is  measured
 by management and reported to the Board and the Executive Committee. It is also
 consistent with the way that management is incentivised. In determining whether
 events or transactions  are treated  as adjusting  items, management  considers
 quantitative  as  well  as  qualitative  factors  such  as  the  frequency   or
 predictability of occurrence. Adjusting items are identified by virtue of their
 size, nature or incidence.

  

 Examples of charges or credits meeting the above definition and which have been
 presented as adjusting items in the current and/or prior years include:

  

   • Acquisitions/disposals of significant businesses and investments (including
     related to the joint venture);
   • Impact on deferred tax assets/liabilities for changes in tax rates;
   • Business restructuring programmes;
   • Derecognition of  deferred  tax  assets (including  related  to  the  joint
     venture); and
   • Asset impairment charges and onerous lease provisions.

   • The movement in the fair value of unrealised financial derivatives; and
   • IFRS 2 charges in respect of Founder Share Plan ('FSP').

  

 In the event that other items meet the criteria, which are applied consistently
 from year  to year,  they are  also  treated as  adjusting items.  In  previous
 reporting periods "Adjusting  items" were described  as "Exceptional and  other
 items".

  

 Adjusting items in this period

 The following items have been included within adjusting items for the 26  weeks
 ended 23 October 2021:

  

  

 Fair value re-measurement of foreign exchange  contracts - 1H22, FY21 and  1H21
 item

 The fair value of  unrealised financial derivatives is  reviewed at the end  of
 each reporting period and unrealised  losses/gains are recognised in the  Group
 statement of comprehensive income.

  

 The Directors consider  unrealised losses/gains  to be adjusting  items due  to
 both their size and nature. The size of  the movement on the fair value of  the
 contracts is dependent on the spot  foreign exchange rate at the balance  sheet
 date and an  assessment of future  foreign exchange volatility  applied to  the
 relevant contract  currencies,  as  such  the size  of  the  movements  can  be
 substantial. The unrealised foreign exchange  contracts have been entered  into
 in order to achieve an economic hedge against future payments and receipts  and
 are not a reflection of historical performance.

  

 Founder Share Plan ('FSP') - IFRS 2 charge - 1H22, FY21 and 1H21 item

 While there are no cost or cash  implications for the Group, the Founder  Share
 Plan ('FSP') falls within the scope of IFRS 2. The Group has included the  IFRS
 2 charge  and related  deferred tax  movement  in relation  to the  FSP  within
 'adjusting items' for the current and subsequent periods.

  

 The Directors consider the plan to be one-off in nature and unusual in that the
 share awards are being funded exclusively by the Founders. The full-year charge
 for FY21 and FY22 has been estimated  between £0.2m - £0.5m each period.  While
 the charge is spread over a few financial years, the plan is a one-time scheme.
 Accordingly, the IFRS 2 charge in respect  of the FSP is an adjusting item  due
 to the size,  nature and incidence  of the  scheme. There are  no known  recent
 examples within  quoted  companies of  incentive  arrangements operating  in  a
 similar way  to the  FSP. While  unusual in  terms of  size, the  plan is  also
 unusual regarding its treatment in what is essentially a personal  arrangement,
 with no net cost or cash and minimal administrative burden to the Group.  There
 are no other adjustments  anticipated in respect of  the scheme other than  the
 IFRS 2 charge. Therefore, the Directors  consider the charge to be  significant
 in terms  of its  potential influence  on the  readers' interpretation  of  the
 Group's financial performance.

  

 Adjusted operating (loss)/profit and margin

 In the  opinion of  the Directors,  adjusted operating  profit and  margin  are
 measures which  seek  to  reflect  the  performance  of  the  Group  that  will
 contribute to long-term sustainable profitable  growth. The Directors focus  on
 the trends in adjusted operating profit and margins, and they are key  internal
 management metrics in assessing the Group's performance. As such, they  exclude
 the impact  of adjusting  items.  Although the  Group  is currently  making  an
 adjusted operating  loss,  adjusted  operating profit  and  margin  remain  key
 metrics monitored  by  management given  the  Group's intention  to  return  to
 profitability.

  

 In previous  reporting  periods  "Adjusted operating  profit  and  margin"  was
 described as "Underlying operating profit and margin".

  

 A reconciliation  from operating  profit/(loss), the  most directly  comparable
 IFRS measure, to the  adjusted operating /profit/(loss) and  margin is set  out
 below.

  

                                        October 2021 October 2020 April 2021
                                                  £m           £m         £m
 Reported revenue                              277.2        282.7      556.1
 Operating profit/(loss)                         7.5       (15.3)     (29.5)
 Adjusting items                               (6.8)          8.3       24.1
 Adjusted operating profit/(loss)                0.7        (7.0)      (5.4)
                                                                            
                                        October 2021 October 2020 April 2021
                                                   %            %          %
 Operating margin                               2.7%       (5.4)%     (5.3)%
 Adjusted operating margin                      0.3%       (2.5)%     (1.0)%

  

  

  

 Adjusted loss before tax

 In the opinion of the Directors, adjusted (loss)/profit before tax is a measure
 which seeks to  reflect the performance  of the Group  that will contribute  to
 long-term sustainable profitable growth. As such, adjusted (loss)/profit before
 tax excludes the impact of adjusting  items. The Directors consider this to  be
 an important  measure of  Group  performance and  is  consistent with  how  the
 business performance is reported to and assessed by the Board and the Executive
 Committee. In previous  reporting periods "Adjusted  (loss)/profit before  tax"
 was described as "Underlying (loss)/profit before tax".

  

 This is  a  measure used  within  the Group's  incentive  plans. Refer  to  the
 Remuneration Report in the Group Annual Report FY21 for explanation of why this
 measure is used within incentive plans.

  

 A reconciliation from  profit/(loss) before tax,  the most directly  comparable
 IFRS measures, to the adjusted loss before tax is set out below.

  

                          October 2021 October 2020 April 2021
                                    £m           £m         £m
 Profit/(loss) before tax          4.0       (18.9)     (36.7)
 Adjusting items                 (6.8)          8.3       24.1
 Adjusted loss before tax        (2.8)       (10.6)     (12.6)

  

  

 Adjusted tax expense and adjusted effective tax rate

 In the opinion of the Directors, adjusted  tax expense is the total tax  charge
 for the Group excluding the tax impact of adjusting items. Correspondingly, the
 adjusted effective tax rate is the adjusted tax expense divided by the adjusted
 (loss)/profit before tax.  For interim  reporting purposes,  we categorise  the
 prior year  items  and  specific  other balances  as  discrete  items,  in  the
 calculation of our adjusted effective tax rate.

  

 These measures  are an  indicator of  the ongoing  tax rate  of the  Group.  In
 previous reporting periods  "Adjusted tax  expense and  adjusted effective  tax
 rate" was described  as "Underlying  tax expense and  underlying effective  tax
 rate".

  

 A reconciliation from tax expense, the most directly comparable IFRS  measures,
 to the adjusted tax expense is set out below:

  

                               October 2021 October 2020 April 2021
                                         £m           £m         £m
 Adjusted loss before tax             (2.8)       (10.6)     (12.6)
 Tax credit/(expense)                 (1.5)          3.5        0.6
 Adjusting items - tax impact           1.2        (1.5)      (3.9)
 Adjusted tax credit/(expense)        (0.3)          2.0      (3.3)
 Adjusted effective tax rate          10.7%      (18.7%)      26.2%

  

  

 Adjusted EPS

 In the opinion  of the  Directors, adjusted  earnings per  share is  calculated
 using basic earnings, adjusted  to exclude adjusting items  net of current  and
 deferred tax. See note 15 for  the Group's adjusted EPS. In previous  reporting
 periods "Adjusted EPS" was described as "Underlying EPS".

  

 Net cash/(debt)

 In the opinion of the Directors, net cash/(debt) is a useful measure to monitor
 the overall cash  position of  the Group.  It is the  total of  all short-  and
 long-term loans and borrowings,  less cash and cash  equivalents. Net cash  and
 cash equivalents is used to define the net cash/(debt) position excluding short
 and long-term loans. See note 17 for the Group's net cash/(debt) position. This
 position is exclusive of financial liabilities in relation to IFRS 16.

  

  

  

  

  

 ═══════════════════════════════════════════════════════════════════════════════

   ISIN:           GB00B60BD277
   Category Code:  IR
   TIDM:           SDRY
   LEI Code:       213800GAQMT2WL7BW361
   OAM Categories: 1.2. Half yearly financial reports and audit
                   reports/limited reviews
   Sequence No.:   137675
   EQS News ID:    1270595


    
   End of Announcement EQS News Service

   ══════════════════════════════════════════════════════════════════════════

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