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Traeger Q2 revenue misses estimates; cuts FY26 sales outlook

Traeger Q2 revenue misses estimates; cuts FY26 sales outlook


Overview

  • U.S. wood pellet grill maker's Q2 revenue fell 17%, missing analyst expectations

  • Q2 adjusted net income and adjusted EBITDA both beat analyst expectations

  • Company announced new Lowe's partnership and lowered FY26 revenue guidance, kept adjusted EBITDA outlook


Outlook

  • Traeger lowers FY26 revenue outlook to $435 mln-$465 mln from $465 mln-$485 mln

  • Company maintains FY26 adjusted EBITDA guidance at $57 mln-$67 mln

  • Traeger raises FY26 gross margin outlook to 40.0%-41.0% from 39.5%-40.5%


Result Drivers

  • GRILL SALES MIX - Lower grill revenue driven by shift to lower-priced models and pricing/channel actions under Project Gravity, partially offset by higher unit volumes from new product launches

  • MEATER SOFTNESS - Accessories revenue fell due to lower MEATER smart thermometer sales; company also cited greater softness in the MEATER business

  • CHANNEL STRATEGY IMPACTS - Near-term channel impacts from distribution strategy contributed to revenue decline, per CEO


Company press release: ID:nBw6qRT6za


Key Details

Metric

Beat/Miss

Actual

Consensus Estimate

Q2 Revenue

Miss

$120.16 mln

$133.20 mln (7 Analysts)

Q2 Loss Per Share

$3.12

Q2 Adjusted Net Income

Beat

$1.45 mln

-$4.21 mln (7 Analysts)

Q2 Net Loss

$8.56 mln

Q2 Adjusted EBITDA

Beat

$17.30 mln

$12.28 mln (6 Analysts)

Q2 Gross Margin

39.50%


Analyst Coverage

  • The current average analyst rating on the shares is "hold" and the breakdown of recommendations is 1 "strong buy" or "buy", 6 "hold" and no "sell" or "strong sell"

  • The average consensus recommendation for the appliances, tools & housewares peer group is "hold"

  • Wall Street's median 12-month price target for Traeger, Inc. is $40.00, about 41.8% below its August 4 closing price of $68.77


Reuters Recommended Reads

  • Aug 5 - Holley Performance Brands slightly misses Q2 sales estimates, reiterates 2026 guidance

  • Aug 5 - SharkNinja Q2 sales beat; raises FY26 net sales growth outlook

  • Aug 4 - Cricut Q2 revenue misses estimates as products sales fall


For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.


(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)

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