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RNS Number : 5030D  Sensori.Ai  10 September 2024

New Book Reveals First Ever Neuroscience-Powered GenAI Tools Global Brands Are
Using to Win Consumers

Written by Sensori.Ai CEO Dr. A.K. Pradeep, "Neuro AI: How to Win the Minds of
Consumers Using Neuroscience-Powered Gen AI" leverages his success working
with the biggest global brands to capture the nonconscious mind of the
consumer, where 95% of purchase decisions are made

BERKELEY, CA / ACCESSWIRE / September 10, 2024 / Sensori.Ai
(https://pr.report/2d5b) , the only company blending neuroscience with
generative AI (GenAI) to transform product innovation, consumer engagement and
experiences, today announced the launch of the latest book from CEO and
founder Dr. A.K. Pradeep and experts at Sensori AI. "Neuro AI: How to Win the
Minds of Consumers Using Neuroscience-Powered Gen AI" ("Neuro AI") is
prescriptive for practitioners of innovation, messaging and marketing and
explores how to gain a competitive advantage in the marketplace by
transforming GenAI from 'generic AI' to truly 'generative AI.' Through the use
of real world case studies and use cases, "NeuroAI" reveals practical
applications for appealing to the nonconscious mind, where 95% of decisions
are made. Published by Wiley and co-authored by Dr. Anirudh Acharya, Dr. Rajat
Chakravarty and Ratnakar Dev, the book is now available via Amazon
(https://pr.report/2d5c) and all major booksellers.

Since its founding in late 2022, Sensori.Ai has developed a number of
solutions designed to embed neuroscience principles and breakthrough
algorithms into GenAI to create unique consumer understanding, product
innovation and sensory design platforms. The company pioneers the use of
unique nonconscious data (data consumed by the decision making nonconscious
mind of the consumer) to create its breakthroughs. For example, Sensori.Ai
created the first neuroAI-based algorithm to aid in the creation of fragrance,
flavor and music. To date, the company has helped develop over 20 new
products, over 100 campaigns and packaging designs and repositioning for most
of the recognized global brands in the CPG, FMCG, and retail spaces. "Neuro
AI" provides a primer on the neuroscientific principles and research backing
these solutions with a transparent look at how these algorithms are created
and the rules they follow.

"Make no mistake: GenAI is revolutionizing every part of our lives today.
Apple Intelligence is just the beginning of this revolution. 'Neuro AI' shows
how memory structures and translational neuroscience puts humanity back at the
center of GenAI-based design," said Dr. Pradeep. "For instance, every product
maker wants their consumer to desire their product. Algorithmically embedding
the neuroscience of desire in GenAI creates exciting product designs and
market messaging that speak deeply to the nonconscious mind of the consumer,
which is the powerful, driving force behind purchasing decisions."

95% of desires and decisions are rooted in the unconscious mind. By leveraging
its architecture and selectively utilizing the data streams that feed it,
GenAI algorithms can be trained to operate in vastly more efficient and
creatively effective ways. This return to an anthropocentric GenAI rooted in
neuroscience-hence the term neuroAI-is both the thesis of the book and the
focus for Sensori.Ai. GenAI trained on key neuroscientific principles and
using proprietary algorithms can quickly develop and refine product concepts,
packaging, pricing, messaging and other key features to appeal to consumers in
a deep, personal and brand-guided manner.

Sensori.Ai's solutions focus on using neuroAI for four specific business
needs: consumer understanding (including neurographic profiles, archetypes,
price sensitivity, personality and proclivities); product and brand innovation
(including product features, product patent and IP protection, product
pricing, product promotion and product volumetrics prediction); sensorial
innovation (including fragrance design, flavor design, music design and
packaging visual design); and desire creation (including advertising,
messaging, desire scoring, desire-based message redesign and desire-based PDP
redesign). "NeuroAI" details all of the science and methods in these four
areas, which are also contained in the Sensori.Ai platform and solution suite.

"AI is everywhere now, but there's precious little practical information about
it that's available to people," said Priya Nair, Business Group President,
Beauty & Wellbeing at Unilever. "NeuroAI" changes that. The big add is
that the book also covers consumer neuroscience. It's a book that everyone who
wants and needs to get a good grasp of this stunning technology, and how the
mind works, should have."

"Neuro AI" builds on Dr. Pradeep's decades-long experience in the field of
consumer neuroscience, detailed in the titles "AI for Marketing and Product
Innovation (https://pr.report/2d5d) " (2019) and "The Buying Brain
(https://pr.report/2d5e) " (2010). Dr. Pradeep, a twice successful Silicon
Valley entrepreneur, holds over 90 patents and previously founded NeuroFocus
(acquired by Nielsen) to provide neurological testing for consumer research.
He also founded BoardVantage (acquired by Nasdaq), to provide SaaS board
governance software for boards of directors and executives.

To learn more about Sensori.Ai and "Neuro AI: How to Win the Minds of
Consumers Using Neuroscience-Powered Gen AI," please visit sensori.ai
(https://pr.report/2d5f) . The book can be purchased through Amazon in the
following regions:

·      Netherlands (https://pr.report/2d5g)

·      Saudi Arabia (https://pr.report/2d5h)

·      South Africa (https://pr.report/2d5i)

·      Egypt (https://pr.report/2d5j)

·      France (https://pr.report/2d5k)

·      Brazil (https://pr.report/2d5l)

·      Spain (https://pr.report/2d5x)

·      India (https://pr.report/2d5n)

·      Italy (https://pr.report/2d5y)

·      Mexico (https://pr.report/2d5z)

·      UK (https://pr.report/2d5q)

·      Singapore (https://pr.report/2d5r)

·      Sweden (https://pr.report/2d5s)

·      Turkey (https://pr.report/2d5t)

About Sensori.Ai

Sensori.Ai is the only company in the world blending generative AI with mined
data from the human nonconscious to develop new ways for brands to reach
consumers and appeal to their deepest desires. Founded in 2022 by serial
entrepreneur and consumer neuroscience expert Dr. A.K. Pradeep, the company
works with most of the recognized global brands in the CPG, FMCG, and retail
spaces. For more information, follow Sensori.Ai on LinkedIn
(https://pr.report/2d5u) , X (https://pr.report/2d5v) and YouTube
(https://pr.report/2d5w) .

Related Images:

https://www.accesswire.com/imagelibrary/01e65a63-7070-4d1d-92b8-36572dd718a7/914332/image.jpeg
(https://www.accesswire.com/imagelibrary/01e65a63-7070-4d1d-92b8-36572dd718a7/914332/image.jpeg)

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(https://www.accesswire.com/imagelibrary/23afd637-177a-4a09-bd39-ccc675e34937/914332/image.png)

Related Video: https://youtu.be/3kU4ZiPD2TY (https://youtu.be/3kU4ZiPD2TY)

PR Contact

Songue PR for Sensori.Ai

sensoriai@songuepr.com

SOURCE: Sensori.Ai

 

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