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Reuters Insider - Russia food ban isn't bad news for all

Click the following link to watch video:                              
 http://insider.thomsonreuters.com/link.html?cn=share&cid=1286722&shareToken=Mzo0MjVjMDU1MC1mYmQxLTQ2NmQtOTBkNC1lNGU5NjAwYTExODQ%3D&playerName=ReutersNews 
                                                                       
 Source:             Thomson Reuters                                   
                                                                       
 Description:        Russia's food import ban on the West has opened   
                     the doors to Serbian exporters looking to         
                     capitalise on traditional ties with Russia.       
 
 
(To access all exclusive Reuters Insider programming visit: http://insider.thomsonreuters.com) 
 
 Short Link:  http://reut.rs/VyHi4c  
 
 
Transcript (May be auto-generated)

 Even as European sanctions bite in Russia, and hurt some EU firms, one country 
in the region hopes to gain an advantage. Serbian exporters are trying to 
capitalize on Russia's ban on importing food from the West. Meat, fish, dairy, 
fruit and vegetables from the US and the EU among others now have to be sourced 
elsewhere. If things go well, agricultural experts like Milan Prostran says the 
rewards could be great. We have a chance that does not come along very often. 
Neighboring countries also implementing sanctions against Russia will see their 
exports suffer, but taking advantage of this chance means heavy investment, 
better organization, and support from the state. Links between Serbia and Russia
have traditionally been strong. But Serbia is also looking to the West and hopes
to join the European Union in the future. Zeljko Sertic is Director of Serbia's 
Chamber of Commerce and Industry. The Russian situation won't see benefits for 
Serbia in just a month or two, but for us this is a chance to foster better 
competition from our companies in Russia as well as Europe, and possibly open a 
path towards the European Union. Serbia also says it will keep a close eye on 
the sale of agricultural products to Russia from the EU, so as not to infringe 
EU sanctions. But the director of Apple World, 200 kilometers north of Belgrade,
has concerns. The chance to expand Russian exports could be a double-edged 
sword, as it might mean the closure of some economic channels with the EU. That 
would mean we couldn't sell to them, and I think this situation is one that 
isn't necessarily good news for all of us. The sanctions could present a chance 
that few businesses in Serbia will want to pass up. But they're also a political
and economic tightrope Serbian companies don't want to fall off

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