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Four clues to the quality of Coca-cola Co (NYQ:KO)

22nd May by Ben Hobson

Warren Buffett makes it look so easy: find high-quality companies, wait for a fair price to buy, and then hold them... forever. The problem of course is that these stocks are hard to find - but there are signs that Coca-cola Co NYQ:KO could be one of them.  

Given uncertainty in the stock market caused by Coronavirus, it is more important than ever to find high quality stocks. That means buying safe, profitable companies with strong balance sheets. They're the kind of stocks that have the ability to resist competitive threats and generate breathtaking profits year after year. To do that, they need what Buffett describes as "an economic moat".

Defensive economic moats let companies compound returns at above-average rates over long periods. Here's a rundown on what makes these stocks so special - using Coca-cola Co (NYQ:KO), which is active in the Beverages industry, as an example.

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Signs of strength

There are several ways that businesses can make themselves very hard to compete with, including:

  • Intangible Assets - Such as brands that customers love, valuable patents or regulatory approvals
  • Switching Costs - It might be too costly, complicated or unnecessary for customers to look elsewhere
  • Network Effects - When customers become part of a product it creates tremendously powerful businesses
  • Cost Advantages - Superior processes and unique locations and assets make it hard for others to compete
  • Great Scale - Large infrastructure and distribution networks are powerful barriers to entry in many industries

When it comes to finding companies with moats, some of the biggest clues actually lie in their financial statements. Here's what they are and why they are important - and how Coca-cola Co stacks up against them:

  1. High rates of Free Cash Flow - the measure of a thriving company.
    - A high ratio of free cash flow to sales can be a very positive sign. For Coca-cola Co, the figure is an impressive 22.2%.
  2. High Return on Capital Employed - the measure of a company growing efficiently and profitably.
    - A 5-year average ROCE of more than 12 percent is a pointer to strong efficiency. For Coca-cola Co, the figure is an eye-catching 13.2%.
  3. High Return on Equity (compared to peers) - the measure of a company making good profits from its assets.
    - Coca-cola Co has a 5-year average ROE of 33.0%.
  4. High Operating Margins (compared to peers) - the measure of a company with pricing power
    - Coca-cola Co has a 5-year average operating margin of 20.4%.

Next steps

Some of the best quality stocks in the market have defensible models that can deliver high levels of shareholder returns over the long term. By analysing some key medium-term profitability and efficiency metrics, it's possible to start tracking them down. On this basis, it certainly appears that Coca-cola Co has some of the financial traits of an economic moat.

To find out more you might want to take a look at the NYQ:KO StockReport from the award-winning research platform, Stockopedia. StockReports contain a goldmine of information in a single page and can help to inform your investment decisions.

To find more stocks like Coca-cola Co, you'll need to equip yourself with professional-grade data and screening tools. This kind of information has traditionally been closely guarded by professional fund managers. But our team of financial analysts have carefully constructed this screen - Stockopedia’s Moats of the FTSE 350 - which gives you everything you need. So why not come and take a look?

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