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Will the Wh Smith share price run continue?

14th Jan by Ben Hobson

In this article we will quickly re-cap the broker forecasts for Wh Smith (LON:SMWH).

The Wh Smith share price has risen by 13.7% over the past month and it’s currently trading at 1,560p. For investors considering whether to buy, hold or sell the stock, the question now is whether this price run will continue.

According to the company’s analysts, there are certainly reasons to think it will continue to perform well in the year ahead. In terms of trading recommendations, Wh Smith currently has:

  • 3 Buy recommendations
  • 1 Hold recommendations
  • 0 Sell recommendations

This suggests that analysts are generally positive about the outlook.


Questioning broker positivity

At its current price of 1,560p, shares in Wh Smith are trading at a discount of -24.4% to its 52 week high price. The 1-year performance of the shares has been -0.89%.

While analyst forecasts can be a useful guide to what City 'experts' think about a stock's near term future, they can be unreliable. To get a better idea about the strengths and weaknesses of Wh Smith it's worth doing some investigation yourself. Indeed, we've identified some areas of concern with Wh Smith that you can find out about here.

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