Good morning!

The following stocks are on my radar today (edited @ 14:30):



Taptica International (LON:TAP)

  • Share price: 380p (+1%)
  • No. of shares: 67.6 million
  • Market cap: £257 million

Full Year Results

This is a mobile advertising platform based in Israel but with offices around the world.

Facebook

I've just been reminding myself about what it does, looking at the case studies on their website. For example, this one (PDF file) explains how Taptica improved a US company's success in recruiting new users to download an app via Facebook.

Taptica is described as the customer's "Facebook Marketing Partner", and used its custom-built, "Facebook-optimised" platform to run the ad campaign. The Taptica platform was supposed to be a lot smarter than the default Facebook ad manager at the time.

Facebook has been on the receiving end of huge negative press and seen its share price take a tumble as users realise how much data the company has about them.

Its long-term dominance as a social network is certainly questionable, and my guess is that it will be inconvenient for Taptica if Facebook's influence begins to fade away. Facebook is probably one of its biggest venues, since its one of the most heavily-used mobile apps, so there might be a little bit of friction if its app usage suffers and people start using something else.

But Taptica seems be diversified among many advertising venues, mentioning Amazon, Disney, Twitter, Expedia, etc. on its website. 

In any case, the uproar over how Facebook apps have used people's data is not directly relevant to Taptica. It says today that recent press coverage "does not affect its business model".

Results

Today's results show massive growth rates. We need to be careful about this, as there were some acquisitions during the year.

"Non-video" revenue growth is 35% - I think this is a bit closer to like-for-like growth, as there was a big video acquisition during the year. Clearly…

Unlock the rest of this Article in 15 seconds

or Unlock with your email