Bjorn Borg falls as marketing costs drag Q4 EBIT

Bjorn Borg AB

21/02/2025 10:25

** Shares in Sweden's Björn Borg  BORG.ST  are down 3% after
the clothing brand posted Q4 operating profit below market
expectations, hit by marketing costs
    ** Inderes analyst Lucas Mattsson says that although the
company delivered strong revenue growth, it is clear that this
growth came at a cost
    ** "Profitability was pressured by a shift in the sales mix
and high marketing expenses, resulting in an operating result
that fell below market expectations," Mattsson says
    ** Björn Borg reports Q4 net sales of SEK 234.6 million
($22.0 million), up 18.7% from a year earlier, but operating
profit falls 16.7% to SEK 16.8 million in the same period

($1 = 10.6512 Swedish crowns)

 (Reporting by Marta Frackowiak)
 ((marta.frackowiak@thomsonreuters.com))