Brief: Björn Borg Enters Strategic Partnership With Åhléns And Inno
17/03/2026 14:01
March 17 (Reuters) - Bjorn Borg AB BORG.ST: BJÖRN BORG ENTERS STRATEGIC PARTNERSHIP WITH ÅHLÉNS AND INNO TOTAL ESTIMATED RETAIL VALUE OF SEK 200–300 MILLION OVER AGREEMENT TERM AGREEMENT TAKES EFFECT IMMEDIATELY FIRST LAUNCHES ARE PLANNED FOR AUTUMN 2026 Source text: ID:nMFNbnQmr1 Further company coverage: BORG.ST (Gdansk Newsroom) ((gdansk.newsroom@thomsonreuters.com;))